The Batesville Herald. (Batesville, Tex.), Vol. 8, No. 19, Ed. 1 Thursday, May 21, 1908 Page: 1 of 4
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The Batesville Herald.
VOL. 8. BATESVILLE, TEXAS. THURSDAY. MAY 21 1908. jjO.19
W. D. Kincaid, President. J A. Manguiu. Vioe-President.
P. J. Rheiuer, Cashier.
The Uvalde National Bank
Depository for Zavala and Uvalde County Funds.
Capital Stock..................................$125,000.00
supplu»....................................... 25,000.00
Stockholders’ Responsibility..................... 125,000.00
Total Responsibility........................$275,000.00
DIRECTORS:—T. O. Frost, J. M Kinoai.l, W. D Kincaid, W. B.
Walcott, F J. Rheiuer, Geo. A. Kennedy, ,T. A Muugum.
We are better prepared than ever to take care of all business entrusted to ns.
Send us yours.
__Corner Main Street and City Hall Plasa. UVALDB, TEXAS
mmm
i
*
*
DR. S. E. HAYS
*
DENTAL SURGEON
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■ IOB CLASS DESTISTRI THOKODUS EQCIPBSXM*
*
PIBHASBSTLT LOOATKD
*
efflM UVALDE.
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*
OorO. ID. Iiratlliett. TEXAS
J. G. SMYTH, N. G. PULLIAM, W. P. DERMODY,
President. Vice-President. Vice-President.
J .W. VANHAM, W. F. MORGAN,
Cashier. Assistant Cashier.
The Commercial National Bank
Capital Stock, $100,000.00. Surplus, $20,000.00
DIRECTORS.
J. M. WILLIAMS IRA HAVINS N. B. PULLIAM
J. G. SMYTH W. P. DERMODY W. S DOLE
HENRY VANHAM
We solicit accounts and will Rive all business prompt, accurate and
considerate attention. The greatest liberality of treatmout consistent
with safe banking methods uniformly extended.
Don’t Use a Scarecrow
To Drive Away the
Mail Order Wolf
You can drive him out
quickly if you use the mail
order houses’ own weapon
—advertising. Mail order
concerns are spending
thousands of dollars every
week in order to pet trade
from the home merchants.
Do you think for a minute
they would keep it up if
they didn’t get the busi-
ness? Don’t take it for
granted that every one
within a radius of 95 miles
knows what you have to
sell, and what your prices are. Nine times out of ten your prices
are lower, but the customer is influenced by the up-to-date adver-
tising of the mail order house. Every article you advertise should
be described and priced. You must tell your sti.y in an inter-
esting way, and when you want to reach the buyers of this com-
munity use the columns of this paper.
Enlarging Your Business
If you are in
business and you
want to make
more money you
will read every
word we have to
say. Are you
spending your
money for ad-
vertising in hap-
hazard fashion
as if intended
for charity, or do you adver-
tise for direct results?
Did you ever stop to think
how your advertising can be
made a source of profit to
you, and how its value can be
measured in dollars and
cents. If you have not, you
are throwing money away.
Advertising is a modern
busmens necessity, but must
be conducted on business
principles. If you are not
satisfied with your advertising
you should set aside a certain
amount of money to be spent
annually, and then carefully
note the effect it has in in-
creasing your volume of busi-
ness; whether a 10, 30 or 30
per cent increase. If you
watch this gain from year to
you will become intensely in-
terested in your advertising,
and how you can make it en-
large your business.
If you try this method we
believe you will not want te
let a single issue of this paper
go to press without something
from your store.
We will be pleased to have
you call on us, and we will
take pleasure in explaining
our annual contract for so
many inches, and how it can be
used in whatever amount that
seems necessary to you.
If you can sell goods over
the counter we can also show
you why this papier will best
serve your interests when you
want to reach the people of
this community.
You Don't Need a Town Crier
e ^ to emphasize the merits of your business or an-
nounce your special sales. A straight story told in
» straight way to the readers of this paper will
quickly reach the ears of the thoughtful, intelligent
buying public, the people who have the money in
J » their pockets, and the people who listen to reason
and not noise. Our books, will show you a list of
the kind of people you appeal to. Call and see them at this office.
The extreme of formal courtesu is practiced
bu our Japanese cousins.
Hebrews in Jerusalem greet each other with
a warm embrace.
7/ HOtl/lftll
to&eYoif
ssTing HOW DE DO” IN re&TY ODD mY4 and l
Greetings of an expansive German for an
embarrassed American officer.
l*hoioi(raphi Copt rig in uj 1'tutor wood 4 Undorwood
listener. "Why, they're so stolid they passed a
law once that a man shouldn't kiss his own wife
on a Sunday. And ono man who had Just got
home on Sunday from a long journey broke the
ordinance and was hauled up In court for It
Fact. It was a good while ago, though."
"Frearhmen kiss each other—I’ve seen them.
And Italians—why you'd think to see a couple of
noble I’alerniltamt fling themselves Into each oth-
er's arms that you were witnessing the end of
some soul-stirring drama, whereas It only means
‘all right.’ What In creation those mercurial peo-
ple keep saved up, to express their feelings In a
great crisis, I simply can't Imagine."
The plump matron giggled.
“They say King Edward has the true British
dislike of sentimental poses, but when he goes
over to Germany a-couslnlng among the royalties
he remembers his own German ancestry and he
and the mighty Kaiser Wilhelm embrace like a
couple of gushing school-girls. It must be a
sight." •
"Speaking of kissing, didn't yon suppose every-
body knew that a kiss on the stage of a theater
Is Just a hollow show, as little like the real thing
as a painter tree? Some friends of ours a little
way out of town got up a very clever play last
winter and had a professional coach and all that.
It was for a charity hospital. Well, Mrs. Smith
and her husband were both In the east, but Mrs.
Smith's best scene was with the hero, her lover.
The play was a great success, but poor Mrs.
Smith found a queer chill In the air when the af-
fair was talked over afterwards with some of
the women on the board of directors at the hos-
pital. It was only later still and In a roundabout
way (hat she found they thought her heautirul
kiss was fa: too real to be proper. And wasn't
her husband mad when he heard of the gossip!
Why—you k. tow the stage effect is the emptiest
show. As a matter of fact all that happened
when his face bent so close over hers was her
own frantic whisper, ‘For heaven's sake let me
straighten your wig; It's sliding over one ear.’”
“Did you ever see them rub noses In New Zea-
land? That's the limit. Of course you don't often
have the chance, for it's only the aborigines—the
Maoris—that do It, and now a good many of them
are civilized out of all their native plcturesque-
neas, Just as our American Indians, etc. Rut out
In the mountain district where you go to see the
geysers and hot sprlngB there are a few that keep
up a queer mixture of store clothes and primitive
manners. There'* a native girl there who acts as
a guide through the geyser region—she's really
quite well educated and up-to-date, but—don't
you know how some coquettish French and Ger-
man girls deliberately keep up a foreign accent
when they speak English, because they know It’s
rather fetching? Well, this Maori girl will rub
noses with you in the most demure fashion If
you signify that you’re Interested In anthropol-
ogy or sociology or whatever head covers the
subject."
It Is really curious when you come to think of It.
how many ways the human creatures have of say-
ing How d'ye do. The traditional cowboy fash-
■jM.
The Mtori greeting in New Zealand Is
to rub noses together.
“If a body meet a body
Cornin’ through the rye,
If a body kiss s body.
Need a body cry?”
Ion of firing a revolver Into the air outatde your
door would seem to city dwellers as extraordinary
as the Maori noae salute. Rut as a rule we Ameri-
cans have reduced the custom of Balutatlon to Its
bareBt and lowest terms, cutting out pretty much
all the fanciful formalities of other lands and In-
deed of earlier times In our own land. We bolt
Into shops, tell the clerks what we want, with no
pretense of greeting them like human beings, and
then bolt out again in the same time-saving but
mannerless style, which makes any well-bred
Frenchman wonder and think things about us. At
least, he wonders for a few days, then he catches
the microbe. At first, when he enters an American
elevator, he says to the boy. “Good morning. Will
you be so kind as to take me to the eleventh floor
. . . Thank you." Rut the next week he knows
his lesson. He, too, bolts In, and merely grunts,
“ ’Leven." He Is Americanized.
it||Wa«^k
“Talk about masculine superiority," said the
globe-trotter, “you ought to see the way women
greet a man guest In Japan. There’s a nice fellow
In Tokyo whom I used to know. He was In San
Francisco a few years ago, but he went back to
take up hls father’s business. Well, I was Invited
to hls house In Tokyo. Say. you ought to have
seen the way Mrs. Furugawa saluted me! She was
a sweet little creature, not really pretty, but gen-
tle and dainty and all that sort of thing. Well, sir,
■he went down on her knees and crossed her hands
on the floor and bowed her head down to touch
the matting. I felt like a grinning Idol. Furugawa
ought to have told her not to, or else he ought to
have given her warning so I might have gone down
on my own knees; but as It was I'd no idea what
she was going to do, so there I stood like a wooden
Image of a heathen gsd. and she thinking all the
time what beastly manners Americans have.
You've no Idea what an Idiot It made me feel. What
I'm used to at home is having a sternly aggressive
American woman deliberately glare at me In a
street car till 1 give ber my seat.”
"It was hard on you," said the hostess, with a
twinkle In her eye. "I remember you of old at
dancing school, and how you used to hate even that
mild ordeal."
“Hoys always hate bowing and scraping. Rut
girls seem to take to It like ducks to water."
"Alas, not, all of us,” put In a plump and Jolly
young matron; “while we were In I-ondon last year
I was presented to Queen Alexandra. To tell the
troth, I really had supposed I knew how to make a
suitable curtsey, but my friend, Eileen Fanning,
who gave me various points beforehand, made me
practice over and over while she criticised. It all
seemed too absurd for anything, but really I assure
you those rehearsals were all that saved me from
dying of mortification on the floor of Rucklngham
palace. If you fancy It’s easy to make a very, very
low, sweeping curtsey, almost to the vpry floor,
■ gain and again a Ad again, gracefully retiring dur-
ing the process and not getting tripped up by the
longest train you ever had a chance to wear—well.
Just try It yourself!"
‘‘At least, you did know what was expected of
you. ar.d had time to prepare for It." said the
traveler. "It's when you run up against some un-
expected kind of salutation that you're lost. I saw
a funny sight once on the pier here just as I was
landing from one of the Hamburg-Amerlran boat#
There was a big, bearded Russian on board coming
cwor to visit some relations or other, and when he
walked down the gang plank there were two young
people waiting for him. a pretty girl, evidently
Russian, and a young fellow who wasn't Russian at
all but spoke English and looked as If he hailed
from the state of Maine. Well, the one with the
beard fell upon the pretiy girl as if he'd never seen
anything so good before—I guessed he wss Uncle
Nlklovltch or something of that sort. And when
he had kissed Olga on both pink rhoeks, didn't he
Just grab the stiff, shy Yankee fellow and kiss him,
too! Yes. sir. first on one cheek and then on the
other, Just as If he'd been a waiting sweetheart.
That poor fellow from Aroostook county was crim-
son to hls ears when Uncle Nlklovltch gave him
a parting bear-hug and set him free. I suppose he'd
never In all hls life seen Rurslan men kiss each
other—but he'll see more if he marries the pretty
girl as I guess he means to."
"Hard on a New England man," suggested a
Touching the Pocket Nerve
Mr. end Mrs. Doubtful have
decided to renovate their
house and are deep in the
discussion of wall paper,
waxed floors, new dining room
table, etc. Mrs. D.'s conversa-
tion Is full of "Lucy recom-
mends Rlank's for so and so,”
“Mary says we ought to be
very careful If we patronize
Clark s, because they break
their promises,” "Jennie tells
me her rug didn’t wear well
that she bought at The Ori-
ent,” etc., etc.
In the midst of It Mr. Near-
by comes In and catches the
drift of the conversation. He
breaks in with: “Say, Rob, If
you want wall paper I'll tell
you of a cracker-jack salesman
to go to. I believe he fairly
eats wall paper, he’s so wide-
awake about It. Ho knows
what you want better than you
do yourself."
Mr. Nearby Interests Mr.
and Mrs. Doubtful so that they
call for this salesman at that
particular store. He Immedi-
ately enters Into their plans
with spirit and astonishes
them with hls extensive
knowledge of patterns, their
designs, their blending colors,
the qualities of paper, the ef-
fects of light and shade and
whether they would permit
many pictures hung against
them. In addition, he knew the history of wall
paper and pointed out interesting changes In
styles. In ceiling decorations, In friezes, etc.
When they left him Mrs D.'said Impulsively:
"Well, that man Is an artist. I feel positively
rested. He takes a load right off your shoulders,
and now," she sighed resignedly, "I s’pose we have
to go back to that stupid furniture department
again." And It truly seemed more stupid than
ever. The salesman was affable enough, but he
seemed only to follow them about, state prices
and tell them what was "the latest."
lie did not know how to suggest what would
harmonize with the rest of the room, nor how
It might ttt In any way Into their particular needs.
Neither did he educate them to an Intelligent
appreciation of hls furniture as the other sales-
man had done with hls wall paper.
The first salesman was a genuine comfort be-
cause he gave them the advice of a specialist.
He knew that out of every dollar the customer
paid for those goods four or five cents came to
him for his service. So he did not merely touch
hls cap as a lackey does In the vestibule, but he
equipped himself with the
knowledge of the man Inside
the office door—the man who
gives advice and gets paid for
It, not only In money but In
appreciation, lifting the lend
of anxiety from those who
seek him.
Don't be a butler even
though you are a courteous
flunkey.
Re a doctor and dlagnoae
the case.
Re a lawyer and convert
your Jury.
Re au architect and con-
struct a helpful argument.
Or he an artist aud put In
strokes that tell.
Introduce yourself to your
own goods. Make them
friends of yours—not the kind
that stick, but the kind that
chant "parting Is such sweet
sorrow" and are gladly swal-
lowed up In wrapping paper
and string.
How the race of shoppers
flock to such an expert!
Mr. Provider Is willing to
shop with hls wife when they
arc going to deal with Mr.
Expert. Miss Proudfoot un-
bends to Miss Hrlght behind
the counter who shows that
she knows not only color but
style and the appropriateness
of each to the Individuality of
the wearer.
Rut the race of shoppers are out to get the full
worth of their money and many a time they recog-
nize their helplessness. If they only knew whence
to turn for help! Rut the Inept sales-person at
their elbow merely tells them the price—which Is
plainly marked—and looks patiently resigned or
Indifferently apathetic while they flounder about
and get what they don't want or what they ought
not to hove.
Come, come, rub your eyes, and put the micro-
scope to your goods. It Is the way to touch the
pocket nerve of your customer. He wants your
goods and you want hls money. That Is, he wants
your goods If you can prove It te him. And you
want tils money, not now, merely, hut next week
and next month and next year. Use your tele-
scope on n»xt year and bring It close to you. If
you understand what you are talking about, and
If you talk about what you understand, you can
see his money coming to you a year heuce.
You have surely tied a string to him. He Is
a willing captive—you have shown him how to
convert hls money Into goods that satisfy.
•Copyright, UK*. by Joseph B. Bowles.)
By Miss Diana Hirschler, LL. B.
Expert Trainer in Salesmanship
THE WEEK’S EPITOME
A RESUME OF THE MOST IMPOR*
TANT NEWS AT HOME AND
ABROAD.
NEWS FROM EVERYWHERE
A Carefully Digested and Condensed
Compilation of Current News
Oomeetic and Foreign.
The Texas Company has made a cut
if three cents per barrel In the price
of crude oil.
The State Medical Association Is la
session at Corpus Chrlstl this week
with a large attendance.
News comes front Mexico that the
rebellious Yaqul Indians of the State
of Sonora have sued for peace.
'An order passed by the Commla-
sioners' Court on Thursday prohibit#
the painting or tacking of signs on the
bridges of Tom Green County.
For the first time In its history the
Chicago police department has recent-
ly engaged Chinese detectives to aid
in preserving peace In Chinatown.
Nineteen mills making ducking, In-
cluding four In Texas, have closed
down for the summer. More than 25,-
000 operatives will be out for several
months.
Work of tearing down the old court
house preparatory to building a $10,-
000 temple of Justice has begun at
Stunton, and work on the new rock
jail Is progressing.
A bill appropriating $50,000 for a
memorial for Abraham Lincoln on the
cite of the Lincoln birthplace In Ken-
tucky passed the Senate Friday on Mo -
tlon of Mr. Wetmore.
The trolley wires for the Sherman-
Dh litm Intel-urban are belug placed
In position, having reached McKinney
from Sherman. It la expected that
a car will he run as early as June 20.
Three thousand cape Jaslmlne blos-
lome were sent to the Washington con-
vention of Governors from Alvin, as
a Texas offering to the noted assem-
blage. They were highly appreciated.
Representatives of more than 300
commercial bodies from all parts of
the country at a meeting In Chicago
adopted resolutions protesting against
the proposed advance in railroad
freight rates.
Armstead Martin, cashier of the
Farmers' State Bank and Trust Com-
pany of Coleman, arter shaving a few
days since, applied carbolic acid to hla
face, mistaking It for bay rum, burn-
ing It severely.
Rear Admiral Thomas lowered hie
flag on the battleship Connecticut as
commander In chief of the Atlantic
fleet Saturday, and the flag of Rear Ad-
miral Charles Sperry was run up at
the main truck.
The Anal count of those who met
death In Wednesday's tornado In Cad-
do and Bossier Parishes, La., will
probably total fifty. The number
known up to Saturday to have been
killed, Ib forty-four.
A party of flfty-two Japanese, tour-
ing under the auspices of the Toklo
Asahl Shlmbun, who have been visit-
ing America and Europe, are now In
Parts, returning to Japan via the
Trans-Siberian Railway.
A general convention of Baptists at
Jlot Springs, Ark., was attended by
about 1500 delegates. Rev. R. C.
Buckner, President of the Buckner
Orphans' Home, near Dallas, was
elected one of the Vice-Presidents, f
The Texas Division, Travelers’ Pro-
tective Association, left Dallas Sunday
morning for Louisville, Ky., to attend
the National meeting In that city.
A Lamar county farmer sold forty-
one bales of cotton Friday at 10c. He
received $25 per bale lest for It than
he could have sold It for last fall.
United States Senator Julius Caesar^
Burrows of Michigan was elected Sat-
urday by the subcommittee of the
Republican National Committee to be
temporary chairman of the National
Convention.
An incipient blaze at Mexla destroy-
ed a cafe, at a loss of $2000, and dam-
aged the building to the extent of
$500, before the fire was under control
A thief In Dallas cooly picked up a
buzz fan a few nights since, cut the
line and walked away before those
who saw the act realized what he was
up to.
The Infant child of Mart Morgan,
north of High, was given ten drops of
laudanum through mistake for a tonic
and came near dying before the mis
take was discovered.
Frank Sehnldler shot and killed
Fred Wetzel, Jr., In Germantown a
few days ago, claiming that Wetzel
had Insulted hls wife.
Henry Farman, the English aero
naut. has challenged Wilbur Wright
the Ohio aeroplane artist, to a chain
plonshlp match, to take place lr
France, the prize to be $5000.
Active preparation;* on a zinc and
lead mine have been commenced at
Ardmore, Okla. The ore has been teat
ed an i uronounced of high produc-
tivity
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Herman, George C. The Batesville Herald. (Batesville, Tex.), Vol. 8, No. 19, Ed. 1 Thursday, May 21, 1908, newspaper, May 21, 1908; Batesville, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1107701/m1/1/?q=Lamar+University: accessed June 1, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .