The Sun-News (Levelland, Tex.), Vol. 10, No. 19, Ed. 1 Sunday, September 25, 1949 Page: 2 of 14
fourteen pages : ill. ; page 22 x 18 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
- Highlighting
- Highlighting On/Off
- Color:
- Adjust Image
- Rotate Left
- Rotate Right
- Brightness, Contrast, etc. (Experimental)
- Cropping Tool
- Download Sizes
- Preview all sizes/dimensions or...
- Download Thumbnail
- Download Small
- Download Medium
- Download Large
- High Resolution Files
- IIIF Image JSON
- IIIF Image URL
- Accessibility
- View Extracted Text
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
/
I
I
THE SUM-NEWS, Lovollond, Texos . Sunday, September 25, 1W)
Tech Extension Courses To Aid
Teachers With New School Law
Jack Frost To Bring
Changes Soon; Some
Beneficial, Harmful
Jack Frost's railing card, in the
Benefits deriving from the new
Gilmer-Aikm school law may be
partially learned in extension
courses now licing conducted in
six South Plains cities by the
Texas Technological college ex-
tension service, it was announced
Wednesday by Director .! H Mdl-
ikin.
Courses in education which will
keep teachers up-to-date in col-
lege work without having to re-
turn to the college campus as often
as otherwise are included in the
studies being offered in the towns.
Plainview, Tahoka, Seagraves,
Seminole, Denver City, and Level-
land are the cities in which the
classes are now being taught. The
number of persons necessary’ for
enrollment before an extension
course will be taught depends
somewhat in the distance from
Lubbock, Millikin pointed out.
;Ten is the least number for
which a class will be offered and
the number climbs as the distance
from the college increases. Regu-
lar full-time instructors teach the
classes and are paid 80 percent
of the enrollment fee, which is $21
per student. State
limit the amount to
any teacher may earn in this man-
ner during the year.
Millikin also announced that ap-
proximately 2,000 persons are now
taking the courses from Tech
under the college’s correspondence
set-up. The number of hours that
a student may take by either ex-
tension or correspondence is limit-
ed by the catalog.
Average size of the extension
classes is 20 persons, Millikin as-
serted. There are several other
towns asking for similar courses,
but the supply of teachers in the
education field, which is now in
greatest demand, has been exhaus-
ted, he said.
Beside the extension and corres-
pondence courses, the extension
chief also announced that every ef-
fort will be made to establish
night classes at the college upon
request of a minimum of 10 per-
sons.
Such courses include any in the
catalog and would be counted to- |
,,r
may rent books is available.
Millikin gives credit to the new
Gilnier-Aikin school laws which
require teachers to take “re-
fresher” courses from time to tiniel
for the increased interest in exten- * and goldemod full ripening in the
re and yellowed leaf,
will Minn bo fluttering across the
\v..v, her.iMii g the colorful pag-
eant of autumn.
Now. however, with the ragweed
sion work. He also noted some
increase in the number of persons
taking correspondence courses.
Exams for persons taking corre-
spondence classes may be taken
before an independent high school
superintendent, county superin-
tendent, or recognized college of-
ficial, the extension head revealed
Arrangements can usually be made
for almost any course in the cata-
log to be taken in such manner,
he said.
Colonel Jenkins
Is Transferred To
Nagoya,Japan
Colonel Jack S. Jenkins, a
Twelfth Air Force Officer, Brooks
Air Force Base, Texas, and assign-
regulations i ec* as Senior Air Instructor of the
$500 which ! Air National Guard for the State
of Oklahoma with headquarters
at Will Rogers Field, Oklahoma
City, is being transferred to Na-
goya. Japan, for duty with the
Fifth Air Force, a component of
the Far East Air Command.
Colonel Jenkins has been Sen-
ior Air Instructor for the Okla-
homa Air National Guard several
years. Previous to this assignment
he marie a brilliant record as
Group Commander of the 55th
Fighter Group, a part of the
Eighth Air Force, while stationed
in England during World War II
The Colonel was a P-38 Fighter
Pilot and was shot down near
Paris, France, in April 1944, where
he sustained a broken back in the
crash. He was immediately taken
prisoner by the Germans and held
for ten months. He holds the
D.F.C.. Air Medal with three Clus-
ters, and the Purple Heart.
Colonel Jenkins married the
former Miss Brunette Beard of
, . , Lubbock. Texas. They have two
wards residence credit. Fee is I children
$10 for each three semester hours t
credit.
The extension courses in off- I
campus cities meet once a week
in a three-hour session for 18i
weeks. Regular class lectures and j
tests are given as though the class j
Was being conducted on the cam- |
pus.
Any person eligible to take a |
college course can take an exten- |
sion study. Regular transcripts I
must be provided or a record of \
high school work. If the courses
are advanced, the pre-roquisities
must have been met by the ap-
plicant.
A regular library extension li- |
brary from which persons in cor- I
respondence or extension courses j
-Martha, age seven, and
Dorothy Jane, age one and one-
slanting sun of mid-September,
many people in our area are nosing
into then stoekes of handkerchiefs
pr developing the druggists’ Kleen-
ex profit. Fair windy days will set
thousands of noses quivering like
a pointer about to breeze on a
covey of quail; eyes will water and
a thousand kerchoos will make the
welkin ring.
If you have been selected by
nature to carry the Hay Fever
Burden, you know that persons
so afflicted live in a world apart—
in a murky never-never land of
pills, eye wash, atomizers, and
gargles, with every remedy cal-
culated to curtail or cure discom-
fort.
But the real remedy lies with
the patron saint of all hay fever
sufferers—Jack Frost.
With him the hoary harbinger
of winter brings also the spicy
smell of bubbling chili sauce, and
roadside vendors will be offering
new crops of cider. There'll be
hot biscuits in the kitchen, or
spoon bread, and maybe English
muffins, and wonder of wonders,
a dearth of sandwiches!
Pumpkin pies will appear on
home menus, andj mincemeat
cookies, and scrapple for break-
fast. And what a blessing it will
be to be able to smell all those
autumn goodies.
It may be a cold winter, but—ah
—ah—ah—choo!—there’s solace in
the knowledge that Hay Fever
season is on its way out.
Lincoln To Head
US0 Campaign
Mr. Z. O .Lincoln, Lcvelland,
has lioen named District 7 chair-
man of the Texas USO reactiva-
tion campaign, T. E. Braniff, state
campaign chairman, announced to-
day.
Tile district headed by Mr. Lin-
coln includes Hockley, Cochran,
Lamb, and Bailey counties.
The Texas campaign will raise
$500,000 toward the national goal
of $10,100,000 for USO, Mr. Lin-
coln said.
' The cold war continues,” he
declared, “and our people have
called for a big Army, Navy, and
Air Force so that our country will
be ready to jneet any pressures
from the enemy.
“Ninety-eight thousand of our
own young men and women from
Texas are now in uniform, and it
is up to us one and all to keep
their ties with home, so that they
may return to us as happy and
useful citizens,” he continued.
“The best way to assure this is
through USO which is on the scene
to serve them whether they are
stationed at some military estab-
lishment here in the United States
or at an overseas outpost.
The USO provides the thous-
ands of veterans in Army, Navy
and Veterans hospitals with reg-
ular professional entertainment,
and the frequent reminder so val-
uable to their morale that neither
they nor their heroic deeds have
• been forgotten.
If our young people can give
Humble To Again
Broadcast Football
One of the most unusual football
broadcast timetables ever to con-
front listeners comes up this week
on Humble Oil it Refining Com-
pany's weekly broadcasts of
Southwest Conference games.
There will be but one day game
—Texas vs, Temple, in Philadel-
phia—and that game will come
to listeners with an curly 12:30
p.m. kickoff because of time zone
differences.
The remainder of Saturday’s
heavy, six-game schedule, well-
spri n k I e d with interseetionul
meetings, is at night. Three
strong Southern Conference games
invade Texas with Wake Forest-
SMU at Dallas, South Carolina-
Baylor at Waco, and Clemson-
Rice at Houston. Texas Tech and
Texas A Sc M at San Antonio and
Oklahoma A&M-TCU at Ft.
Worth complete an evening sched-
ule to provide listener with tin
unusual selection.
Broadcast of the game between
the Southwest Conference champ-
ion, S.M.U., and Wake Forest
starts at 8:00 p.m. over stations j
KRLD, Dallas; KXYZ, Houston; j
KMAC, San Antonio; WACO,
Waco; KNOW, Austin; KRRV.)
Sherman; K G V L, Greenville;
up valuable years out of their lives
in the defense of their country,)
we civilians at home certainly can
show our gratitude and our sup- !
port through the USO,” Mr. Lin- ^
coin said.
KSST, Sulphur Springs; KPLT,
Paris; KCMC, Texarkana; KMHT,
Marshall and KFYO, Longview.
Kern Tips will be play-by-play
announcer and Fred Kincaid will
handle color.
The Rice-Clemson game goes on
the air at 8:05 p.m. with Eddie
Barker announcing play-by-play,
assisted by Bill Newkirk. Sbitions
KTRH, Houston; KTSA, San An-
tonio and KXOL, Ft Worth, will
carry the game.
Eight p.m. is broadcast time ofr
the T.C.U.-Oklahoma A & M
game: stations will be WBAP-570,
Ft. Worth; KATL, Houston; KFDX,
Wichita Falls and KREL, Bay-
town: and Charlie Jordan and Hal
Thompson will be announcers.
The University of Texas-Tem-
ple broadcast gets off to an early
start, 12:30 p.m., over stations
KTRH, Houston; KRLD, Dallas;
KABC, San Antonio; KTBC, Aus-
tin; and KRGV, Weslaco. Ves
Box will be the announcer.
Stations KWTX, Waco; KLEE
Houston and WRR, Dallas will
carry the broadcast of the Baylor-
South Carolina game, starting at
Dave Russell and Buddy rylng the broadcast will lie KABC,
handle play-by-play San Antonio; KFJZ, Ft. Worth;
KTHT, Houston: KRIO. McAllen;
KFDM, Beaumont; KRBC, Abi-
lene; KGKL, San Angelo; KBST,
Big Spring; KBWD, Brownwood; i
KCRS, Midland; KFYO, Lubbock;
KORA, Bryan and KTRE, Lufkin, i
8:00 p.m.
Bostick will
and color, respectively.
Eight p.m. will also be broad-
cast time for the Texas A & M-
Texas Tech game, with Bill Mich-
aels announcing play-by-play and
Alec Chesser color. Stations car-
FOR THE BEST
I N
Building Materials
SEE
Cicero Smith
LUMBER CO.
PHONE 7
JOE WALKERS HAVE SON
Word has been received in Lev-
elland of the birth of a son to
Mr. and Mrs. Joe Walker of Guy-
mon, Oklahoma. The baby weigh-
ed 6 pounds and 4 ounces and has
been named Raymond Lee.
half years. He is the son of Mr.
and Mrs. Jack Jenkins of Level-
land, Texas. Colonel Jenkins has
a B. S. degree from Texas Tech.,
Lubbock.
Krueger, Hutchinson and Overton Clinic
Lubbock. Texas
GENERAL SURGERY
J T. Krueger, M D.
J H Stiles. M D (Ortho 1
H E. Mast. M D
A W BronwcM, M D
A Lee Hewitt. M. D
(Limited to Urology)
EYE. EAR. NOSE, A THROAT
J T Hutchinson. M D
Ben B Hutchinson. M. D
(Limited to Eyei
E M. make. M D
OBSTETRICS
O R. Hand. M p
Frank W Hudr ns. M D ir.’-n i
William C Smith, M D (Gyn )
INTERNAL MEDICINE
W H Gordon. M D
(Limited to Cardiology)
R H McCarty. M D
Brandon Hull, M D
INFANTS AND CHILDREN
M C. Overton. M, D
Arthur Jenkins. M. D
Tennie Mae Lunceford. M. D
GENERAL MEDICINE
C S Smith M D. (Allergy)
kSHHIAlHy AND JVKUKOLOGY
R K OLoufhdn. M D
•Y RAY
A G. Barsh. M D
BUSINESS MANAGER-J. H Felton
An Added
We Now Offer Prompt Service On
CAR WINDOW AND
WINDSHIELD INSTALLATION
only high grade safety glass
used . . . cut to the exact
specifications of your original unit
WE INVITE GARAGE OWNERS TO TAKE
ADVANTAGE OF THIS NEW SERVICE
r
LEVELLAND GLASS & SUPPLY CO.
920 Austin Phone 535
I Reprint from Bureau ol Bueiiun Reeeareh, University ol Texas
in cooperation with
Commerce, Washington, D. C.)
ADVERTISING FOR MORE SALES
Advertising is telling your present customers and the people you
, that vou have what they need and want when they
wan Ua^^tTng^emTo come and buy U is one of the most power-
aids' any merchant can use to establish a business and keep it profit-
able.
Five things advertising should do.—1) Move goods out of the store
by telling people your store has what they need and want.
2) Create desire for the different kinds of merchandise or service
you have to sell.
3) Keep alive people’s interest in your store between buying visits.
4) So impress people with the values and services vou offei that
they will prefer to buy all their needs in your lines from you.
5) Create and increase good-will for your business.
Amount to soend—The amount spent for advertising should be a
^Tate'S YSS X 3SS <>, ^
muclTwas spent on the average before the war. Many stores spent less,
but many successful stores spent more.
Selecting Items to advertise.-Four things will help a merchant to
decide what items the customer wants to buy. These things arc:
1) Timeliness.—Timeliness means offering people the merchandise
thev want when they want it. Wise merchants keep their eyes on the
calendar when selecting things to advertise. At any time of the yea
they know the things people will buy and feature those items in their
advertisements. Timely advertising is related to the seasons, the weath-
er and the holidays. Timeliness also means relating advertising with
current events in the community. County fair contests bring opportuni-
ties- election night, parades, conventions, and other local events may
all be used to increase demand for merchandise. Timeliness in advertis-
ing may also be related to current national advertising. When national
advertising reaches the household buyers in the community, R makes
them want the product that it features. These same items in local ad-
vertising, at the time they arc featured nationally, increase the power of
local advertising.
2) Buying habiU. —Local buying habits vary from one locality to
another and according to the season of the year. For example some
communities buy heavily in olive oil and wines; others, in cheese and
dairy products. One locality may use much com meal; another locality
little or none. It pays to study local buying habits and to advertise items
that are locally popular.
3) Variety.—The household buyer is always looking for new ways
to get variety in her home, her clothing, and other things she buys. She
is (^instantly attracted by new devices and household aids Anything new
is interesting to her, so a variety of items should be included in each ad-
vertisement.
4) Frequency of purchase. —Day after day the household buyer
uses certain items. She goes to the'store regularly for items like soap
cosmetics, hosiery, sugar, and bread. Advertising such commonly used
items increases their pulling power. Every advertisement should sug-
gest items which housewives want frequently.
The price.—The majority of people are interested in prices, Nearly
all people ask. “How much is it?” before buying. Advertising, therefore,
must usually answer the price question, although at times it may not be
necessary in certain lines of business.
Descriptions and prices of goods must be definite. Don t say,
“Aluminum pans from 25 cents to 95 cents.” Say. “Extra-heavy Alumin-
um sauce pan, quart size—famous (Insert Name) long-life make—only
53 cents.”
Tell the truth. Too many advertisers exaggerate and the public is
becoming aware of it Never say, “Value $35.00; our price $29 98 when
a really fair price would be $25 00.
When a price is actually cut, give the new figure in dollars and
cents. For example, “Men’s suits reduced from $25.00 to $22.50 is bet-
ter than to say that they are “reduced 10 per cent.”
Where to get good advertising ideas.—Study the advertising of other
stores that are successful. Use mail-order catalogs or manufacturers or
jobbers’ catalogs. See how they present their merchandise. Notice the
simple words and illustrations they use.
Another good practice is to study advertisements in newspapers,
trade papers, and magazines Each advertisement represents careful
thought and planning on the part of some advertising expert and ap-
proval by some successful businessman.
Ask visiting salesmen for help. They have many excellent ideas and
suggestions. Get all the advertising service you can from the manufac-
turers. Many of them offer newspaper mats, cuts, illustrations, sug-
gestions, and helpful information and material.
When a store is so located that trade is drawn from the entire com-
munity and surrounding region, or if it is a downtown store in a large
city the local newspaper is probably the best medium to use. Newspa-
• ---- -----------*----in the vicinity and do it
pers can usually reach almost every customer
economically.
COMMODITY OR
CLASS OF BUSINESS
Alcoholic Beverage Stores
Aprons, Housedresscs St Uniforms
Art Needlework -—....................
Automotive Accessory and Parts Stores
Bakery Shops
Bars St Taverns ............................................
Beauty Shops
Blankets, Comforters Sc Spreads.............
Blouses, Skirts St Sportswear
Books and Magazines
Books and Stationery
Book Stores ..................................................
Boys’ Wear ..........................................
Candy ...................
Average
Advertising
% to 8alea
1.4
3 0
1.5
1.7
3.8
06
5.0
2.7
2.9
1.4
1.7
1.7
- 2 ♦
Sportswear,
Stationery
ADVERTISE REGULARLY IN THE HERALD AND SUN-NEWS
KmA Br Ovtr 11,000 P«rtons In UvaNanN and Hockley County
China and Glassware
Cigar Stores and Cigar Stands
Cleaners & Dyers
Clothing, Men’s
Coal and Other Fuel Dealers
Corsets and Brassieres
Costume Jewelry _ .
Country General Stores-(ALso see Department Stores)
Curtains
Custom Tailors ....................................................
Dairy and Poultry Products Stores
Department Stores
Domestic Floor Coverings
Domestics
Draperies, Curtains St Upholstery —
Dresses (Women’s Sc Misses’)
Dresses, Better (Women’s Sc Misses’)
Dresses, Inexpensive (Women’s St Misses )
Drinking Places, Taverns Sc Bars
Drug Stores
Dry Goods and General Merchandise
Electric and Gas Household Appliance Stores
Family Clothing Stores
Farm Implement Dealers
Farmers’ Supply Stores
Filling Stations .
Floor Covering Stores
Florists and Nurseries
Funeral Directors
Furniture Stores
Furniture & Home Furnishings
Furniture & Undertaking Concerns
Fur Shops
Furs .............................................
Garages (with repairing)
Gift Shops
Girls’ Wear
Grocery Stores
Grocery & Meat Stores
Handbags and Small Leather Goods
Handkerchiefs
Hardware Stores
Hardware Sc Farm Implement Stores
Hardware St Furniture Stores
Hats, Men’s
Hosiery
Hotels
House Furnishings Stores
Housewares, Miscellaneous
Infants’ Wear (Including Furniture)
Jewelry (Fine and Watches
Jewelry Stores
(larger cities)
Jr. Miss Coats, Suits Sc Dresses
Knit Underwear
Laces, Trimmings St Ribbons
Lamps and Shades
Laundries
Limited Price Variety Stores
Linens (Including Towels)
Lingerie, Hosiery, Millinery St Accessory Stores
Linoleum
Luggage
Lumber & Building Material Dealers
Major Appliances
Mattresses, Springs & Studio Beds
Meat Markets
Men’s Clothing Shops
Men’s Furnishings, Hats Sc Caps
Men’s Wear Stores
Millinery
Monument Concerns
Motor Vehicle Dealers
Musical Instrument Stores
Neckwear and Scarfs
Negligees and Robes
Notions ,
Office Equipment and Supply Stores
Optometrists ..........................................................
Oriental Rugs ..........................................
Paint, Wallpaper and Glass Concerns
Phonograph Record Dealers
Pictures, Framing and Mirrors
Radio Stores...............................................
Radios and Phonographs
Restaurants and Other Eating Places
Service Stations
Shoe Stores ..............................
Shoes, Children’s ....,.............................
Shoes ...... .............................
Shoes, Men’s St Boys’ ...........................
Shoes, Women’s ..........
Silk and Muslin Underwear St Slips
Silks, Velvets St Synthetics
Silverware and Clocks
Specialty Stores ...................................
Sporting Goods and Cameras
Sporting Goods Dealers
ar, Knit
Apparel, etc
Super Markets .....................
Tire Dealers
Toilet Articles St Drug Sundries
Toys .
Umbrellas
Wash Goods and Lininp ..................
Women’s and Misses’ Coats St Suits
Women’s Ready-to-wear Shops
Woolen Dress Goods ...................
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Matching Search Results
View five places within this issue that match your search.Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
The Sun-News (Levelland, Tex.), Vol. 10, No. 19, Ed. 1 Sunday, September 25, 1949, newspaper, September 25, 1949; Levelland, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1117114/m1/2/?q=Lamar+University: accessed June 10, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting South Plains College.