The Electra News (Electra, Tex.), Vol. 22, No. 28, Ed. 1 Thursday, March 7, 1929 Page: 2 of 8
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How Much Do
You Know
JUST tOOK
JY. J. and A. H. Sheldons, Props.
three kings
paper cur-
of France?
the
dozen with the sessionof congress.
northern part of Can-
the
mightier than the bill
to
A
A
A A
“To
dog was a
biggest business
Tires for the new Ford
4}
In This
$
Book
4}
3
*
4*
$
4>
4}
4>
4>
&
Accounts Welcomed
Small
Rig Building Material
&
State Bank
First
C. D. SHAMBURGER
GROWING
LUMBER CO
/ PER CENT ON SAVINGS
Ford Motor Company
a-VOl
The
dis-
of this gen-
peace before
decked, iron clad ves-
the north during the
him
for
had
he
low
by*
0
45
6
Muscle Shoals was not very mus-
cular in the campaign, but there are
signs that it will resume its daily
45
s
4>
In accord-
each house-
of one Gir-
in ore.
understands
circle
Jud Tunkins says a flapper’s con-
versation is generally dumb. You
stop, look, but it’s a waste of time
to listen.
effort to try to
that way.
45
C
45
8
*7
Civil
11
12
Most of us like our'' perjudices be-
cause'they can keep up without any
physical or mental effort.
Sugai* will sweeten some things,
but it takes greenbacks to sweeten
a honeybunch.
under
All
7.
8.
¥
*
*
to
it is
keep
•’n
<4
a
45
45
45
45
Kiker Cup to Spread
Gospel of Rural Beau-
tification
%
4?
“Have a mint, senator?"
“Certainly not; I’m not open
bribery.”
HILE THIS ONE ,
LOOKS LIKE THIS-
and prove the
hound.
W HY IS IT THIS ONE
ABSOLUTE^ CREEPS?
45
0
Perkins and other
be set as late
Help the rural chil-
advertiser, he
publicity which
satisfaction he
of the
others.
been as astute as he
is, he would not have
money on the printing of
circular:
45
I
45
45
Some flappers wear their skirts so
short they evidently want you to
see that at least above their knock-
knees they are all right.
8
It is easy enough to understand
why men don’t waste time trying
to keep cider sweet, but hard
figure why they don’t think
worth the
their wives
8
s
45
being anything but astute,
devoted to a cut line sale
sorts of commodities, and
45
4*
We have been cheered mightily
by an economist’s declaration that
no good business man is ever en-
tirely out of debt.
bert.
Academy of Medicine,
more whiskey for the aged,
other widespread current demand is
for more age for the whiskey.
15.
their teachers by offering
cuttings if you have them
but also see if there isn’t
in your block who wants
your spare plants, or if
We see that a judge swallowed
his upper teeth and died from
strangulation. Putting teeth in the
law is deadly.
The
eration is to nail down
the race forgets what war is.
WHEN the new Ford was de-
signed, it was immediately
apparent' that a new tire
would have to be made to
match the car’s perform-
ance. It was distinctly a new
problem, for here was a car
with quicker acceleration,
greater speed and more
braking efficiency than any
car of similar size or weight.
So that every Ford owner
might be assured of maxi-
mum tire mileage at the low-
est cost, the Ford Motor
Company devoted many
months to research and
experiment in conjunc-
tion with the leading tire
manufacturers.
As a result, certain defi-
nite specifications were de-
veloped for tires for the new
Ford. These specify cords of
certain strength and texture,
a large volume of tread and
side-wall rubber, sturdy non-
skid design, and reinforced
plies for protection against
bruise breaks——all the
strong features of construc-
tion formerly considered
for only the largest tires.
Great care also was taken
to secure the best riding qual-
ities in connection with the
transverse springs
and the Houdaille
shock absorbers.
—By—
EDSON R. WAITE.
Shawnee, Oklahoma^
$
•45
Any one suffering with bursting,
throbbing sick headaches, neural-
gia, rheumatism, neuritis, dental
pain, or the pain and depression
peculiar to women, will find A-Vol
truly wonderful. It stops pain
in 5 minutes and is pronounced by
all authorities as absolutely harm-
less.
You owe It to yourself to try
this new scientific discovery. A
tube of 12 tablets cost but a few-
cents at any prescription druggist.
Large size package will be sent
anywhere for $1.00 prepaid.
D. P. C. Laboratories, Holton, Kan.
By FRANK DIXON
A A A A A A
^forgive an injury,” said
the incentive of the compe-
for the Kiker loving cup. We
that each community will
by the effort made, even
■3
A cache of liquor was found
a dog kennel in San Francisco,
the owner has to do is to go into
court
booze
45
improvement
The rural club women
for prizes
The rural
to beautify
The rural
%
print a hundred thousand circulars
and to secure the casual labour to
distribute them, he would appeal
dilectly to a hundred thousand
householders and readers instead of
to a possible fifteen thousand house-
holders.
The power of the newspaper, as
an advertising medium, has been
proved by everyone who has spec-
ialized in advertising. The hand-
bill and circular is a futile method,
out of date and reactionary,
press is
tribute r
I see where Dr. Samuel W. Lam-
presilent of the New York
has urged
An-
§
t
I wish my wife could learn to
introduce me to women so it sounds
like, “Don’t you wish you had
drawn a prize like this?” Instead
of making the introduction in such
an apologetic tone. But women are
like that.
IF YOU
formula “Deposit this, please
with sufficient frequency, the
deposit book becomes a talis-
man of great potency.
The offer of Rev. O. P. Kiker,
Methodist pastor of Iowa Park, of
ex silver loving cup to the rural
school in Wichita county having the
most beautiful grounds at the end
<of the school term, is a move in
the right direction to stimulate
pride in beauty and orderliness.
Gardening and flower-raising is
matching like measles or itch. Start
school children to digging and
planting and infuse them with the
idea of beautification and of land
-caping the school premises and
these same children will carry home
•enthusiasm for beautificaaion of the
.tome grounds. It simply gets into
the system and the older folks who
are not too far gone into slothful-
ness may catch a little of the en-
thusiasm too. One pretty yard in
*x community and one well-kept Pvsn
v ill help show what can be done
with a little effort and time backed
?ip with pride. $
Now is the time to begin separ-
ating the chrysanthemum slips which
haxe wintered on the sunny side
<of buildings and fences. Violets
.ind daisies may also be divided be-
fore April 1. Honeysuckle, rose
cuttings and lilacs should have been
->et in January, but it not too late
now. Dorothy
Tunning roses may
its April
<lren and
.>hps and
to spare,
someone
xime of
they wouldn’t be very glad to give
you some of their flowers or vm-»s
►seeds. We are glad to see the rural
•children improve their school yards
under
tition
know
profit
though only one wins the cup.
What we want to hear of, is that
s-ime citizen or organization of this
<-ilj has offerel a loving cup or
>et of prizes for the most, beautiful
card in Electra or the one showing
the greatest improvement during
the
have incentive to work
on projects like that,
t hildren are encouraged
school grounds.
It becomes the means of
wealth, security, independence.
Let us provide the magic talis-
man.
Stops Pain!
—Contains No Aspirin—
SUBSCRIPTION RATES
One Year ----------------- ?2.00
Six Months --------------— $1.00
repeat the magic
Answers
David.
English and French.
Oliver Wendell Holmes.
Afghanistan.
July 1, 1929.
Gaston Daumerque.
A place where bees are kept.
Benjamin Franklin.
In
Hi
Ho, the sage of Chinatown, ‘is good
but to forget it is not always wise.’
boys and girls are ottered
on pig, poultry, gardening, sewing,
canning and cooking in their various
4-H club projects. We are proud
of their work and believe there is
no greater basis for the building up
of high class citizenship, and with
pardonable pride we of Electra
boast of our beautiful homes, cul-’
ture, literary and artistic attain-
ments but there is a gap to be filled
in propagating a city-wide “Home
Beautification” campaign, which
would see every home adorned with
some sort of flowers, shrubs or
plants. The clean-up campaign
waged. last fall by the city officials
and . civic organizations should be
fllowed by a painting and planting
campaign which would keep the
good work going on.
1.
2.
3.
4.
5.
6.
7.
8.
9.
ada.
10.
sei used
War.
Connecticut.
Six quarts.
Entered as second class mail matter
August 2, 1907, at the postoffice at
SSlectra, Wichita County, Texas, un-
der Act of Congress of March 8,
1879.
THE ELECTRA NEWS
PUBLISHED EVERY THURSDAY
at 106 North Main St.
J. L. JAMES, Mgr.
Day Phone 136 Night Phone 792 or 684
< The word “easy* means easy ex-
cent when it is associated with
“payments” says a -paragrapher.
.Quite 'so. 'And “cheerful/’ .mea.ns. *
cheerfully except when used in the ,.
phrase “Money cheerfully^ refunded, <
The remarkable new prescription,
recommended and prescribed Q?
thousands of physicians, dentists
and nurses—A-VOL—is indeed^
blessing to those who cannot taxe
aspirin,—or heart depressing paui
reliefs. " v -
*
* WHAT WE THINK
*
&
ADVERTISING RATES
Classified ads, per word--------lc
Minimum Classified Ad------—30c
jReading Notices, per line------10c
LUMBER SOLD ON INSTALLMENTS
All Kinds of Derrick and
WITH AND FOR ELECTRA!
The Bank of Personal Service
are specially made
to give long wear
Thousands Cannot
Take Aspirin
BARTON’S
Dy<HS.H-,n£
SHOE POLISH
Though the Ford tires are
designated as 39 x 4.50,
have the resiliency and
air space of much larger
tires because of the drop
center rim of the steel-spoke
wheels.
For best results, the tires
ou the new Ford should be
kept inflated to an air pres-
sure of 35 pounds and
checked regularly to insure
this pressure all the time.
This is important. Low in-
flation breaks down the side-
walls of a tire? By causing
overheating, it also destroys'
the rubber that acts as an
insulation, with consequent
separation of the cord.
At the end of each 5000
miles, when you have the
front wheels packed with •-
grease, it i8 a good p]an
r'V’T ^’,eel alignment
checked. This will preyent ‘
premature wear. * >
When punctures come, as I
they will with any th. i
will find the Ford dealerl
particularly well-equipped I
to make repairs quickly and f
at small cost. See him, too, ‘
lor replacements. Then,
you will be sure of getting
tires built specially for the
Ford car according
to definite Ford
specifications.
1. According to the Bible, who
killed Goliath?
2. In what language is the text
of the Kellogg Treaty written?
3. Who was the oldest man ever-
to have served on the Supreme
Court Bench ?
’ 4t What country had
in one week recently?
5. When is smaller
rency to be used?
6. Who is president
What is an apiary?
Who 'said, “Early to bed,
early to rise, makes a man healthy,
wealthy , and wise’’ ?
9. Where is the south magnetic
pole located ?
10. What was the “Monitor” ?
11. In what state is the famous
charter oak?
12. The volume of blood in
average person is how much?
' ^HTTRSDAV/1929
- ___--7 -s? .
; i -- '^Your.-hair is
something on it.-’
•Rnred Client: “I do”" , ,
Barter?- “May I sir, .what it
ic9’»
Client: “My Hat." j, . J
Conceal scuffs
this easy way
A touch or two of the dauber concha ^uffsUke mag.
Color is restored uniformly to faded shoes More than
jolong'hfe shines—50 cents. Colors for black, hrovra,
Jan and white shoes—a neutral polish for others
J. Langley Levy, editor’ of The
Johannesburg (South Africa) Sun-
day Times., says:
That when I opened my front
door the other evening I thought I
saw quite a litter of letters on the
ground. I bundled the lot together
and was astonished to find, instead
of letters, half a dozen circulars.
Next morning I discovered another-
half dozen of the same circulars
pushed beneath the gates, of my
garage which lets on to another
street. This circular had been is-
sued by a local advertiser who
would be offended if one regarded
him as
It was
of all
among other statements, contained
this paragraph:
‘‘The greatest function of adver-
tising is to create as wide a circle
as possible of willing purchasers,
people who are pleased because thej
know they’ are paying a reasonable
price for a good article, instead of
(as frequently occurs) an exorbi-
tant price for an inferiox* article.
The customer wants his, or her.
money’s worth, at today’s standard
of values.”
Our advertiser seemed to be able
to define advertising and to have
some idea of it, but the methods
he adopted were not those calculated
to give him the results he was
striving for. He knew that the
greatest function of advertising is
to “create as wide a circle as
possible of willing purchasers,’ and
yet I, a single individual, received
something in the neighbouihood of
a dozen of ris circulars. He knows
that the customer wants his moneys
worth but, as an
chooses a means of
deprives
demands
If he
imagines
spent his
useless circulars and would not
have paid a sipall army of dis-
tributors to place these circulars to
the best advantage. These dis-
tributors are only moved by one
desire—to get rid of their circulars'
as quickly as possible,
ance with this desire,,
holdei1 receives, instead
cular, half a dozen or
The advertiser who
just what “as wide a circle as
possible” really means, would have
chosen the columns of a newspaper
as a means of conveying the mes-
sage of his cut-price bargains to
the public. Here, at a far smaller
cost than he would have to pay to
There’s
Magic B
* * *
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The Electra News (Electra, Tex.), Vol. 22, No. 28, Ed. 1 Thursday, March 7, 1929, newspaper, March 7, 1929; Electra, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1215357/m1/2/?q=Lamar+University: accessed June 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Electra Public Library.