The Goliad Weekly Guard. (Goliad, Tex.), Vol. 59, No. 32, Ed. 1 Thursday, December 3, 1914 Page: 2 of 8
eight pages : ill. ; page 20 x 14 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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s
WHAT IS ADVERTISING?
the past in Texas.
I
says or does to help in the sale of:
live stock.
, territory and guar-
that the cheapest meat is produced : for food consumption and seed pur-
antee a circulation
tions is that King Cotton will take
a vacation and that he will not
re-
a
28
22
55,
1
F. O. B. SAN ANTONIO
4
r.
FREE
h
SAN ANTONIO
347 K. Cemmeree St.
it
fg
hy Scratch?
o
•w
4
%
€
To the one sending us the third neatest correct solution, a standard make Talking Machine.
Fourth neatest correct solution, a handsome Gold watch, thin model, with gold face.
Fifth neatest correct solution, a ladies’ gold bracelet watch.
IN THE EVENT OF A TIE, EACH GETS THE SAME AWARD.
measuring
Address,
The Mayor Piano Co.
Located in the Mayor Temple of Music and Art.
Care Advertising Department.
SAN ANTONIO, TEXAS.
CORNER TRAVIS AND SOLEDAD STREETS
of thoughtful men will employ their
efforts in those things which give
them pleasure and out of which they
max of success is attained only when
the breeder can successfully show his
not produced to maintain livestock
in an economical manner. The swine
industry, for instance, has not gone
forward as fast as it should in Tex-
as, chiefly because the farmers did
not provide sufficient grazing for the
agriculture and an increased acreage
of frage crops is also assured.
and
more
system,
instruc-
taking
NOCONA
TEXAS
full
for
with
tions
your
7
A
For the next 25 neatest solutions, we will give valuable presents, including ebonized hand mirrors, art
pictures, etc.
To the one sending uh the second neatest correct solution, we will give free a residence lot, 50x125,
valued at $300.
JUSTIN’S BOOTS
Did you ever wear a pair of
JUSTIN’S CELEBRATED
COWBOY BOOTS?
40
cnte
To the person sending us the neatest correct solution of the above rebus puzzle, we will give abso-
lutely free, a beautiful new, $325 Mayor Piano.
B. Youngblood, Director Texas Ex-
periment Station.
The more I think of it, the more
/
i
DIVERSIFICATION PRACTIOED
DOWN IN TIP-END OF TEXAS
SUDAN GRASS A TIMELY
CROP FOR TEXAS
:322: - - . 9
. ------„ this basis, they realize that the cli-
those who study agricultural condi-
!
^1
FULLER & JOHNSON
Gasoline and Kerosene Engines
IK to 20 Hersepow
Rook lsland Implements, Buggies, Wagons,
Haying Tools, Farmers Hardware
COME TO SU US
San Antonio Implement Co.
his goods apart. from his direct, । should
personal face-to-face solicitation of
con-. work cows and profitably work his
show cows.
So far as the retail dealers is con-j right time
cerned, advertising is anything he,____. .
The concensus of opinion among
/
We serve ten of the
biggest weeklies in
/San Antonio’s trade
"Hunt‘sCure"is guar?
yanteed, to stop and
i permanentlycur that
D terrible itching. OIt is
I compounded for that
I purpose ana your money
I will be promptly refunded
R WITHOUT QUESTION
|| ifHunt's Cure fails to cure
in stimulating and encouraging the
am convinced that Sudan grass year for export and practically allconflict has proved the folly of only
measure for
Professor of Business Administra-
tion, University of Wisconsin.
--------------4.--------------
k(SK2MANVk Itch, Eczema, Tetter, Ring
VHHAII' Worm or any other Skin
Didease. 30c atlyour druggiet'sfor by mail
direct tflM hasn't it. Mahufactured only by
if you haven’t, we
would like for you
to give us a trial.
We have pleased
many, we ran please
you.
A Poet Card will
bring you a catalog
of the best Cowboy
Boots made, also or-
der blanks and self-
receive profitable remuneration. On
LUMBER
Shingles and Mill Work
FOR COMPLETE HOUSE BELLS
Sons Estimate To
Independent Co-Operative
Lumber Company
LAKE CMARLES, LA.
-28
em-,2
e„epcs‘
f l if
2
We want the Mayor Temple of Music and Art, where teachers can be secured (of the highest pro-
fiency) and the Mayor Co.'s name to be familiar to every man, woman and child, in Texas. We want them
to know that we sell fifteen different makes of pianos, among which are the celebrated Harmdan, the
"Acoustigrande," made by Chickering Bros., well known for their artistic genius, the sweet and mellow
toned Becker Bros., also our own make of piano containing Mr. Mayor's latest patented inventions.
Justin's Celebrated
Cowboy Boots.
We are In posi-
tion to fill mail or-
ders on short notice
H. J. Justin & Sons
m <
Y
The show ring has been declared
The European
, to be one of the most vital forces
reduce his cotton acreage, riculture, the wheat production of ters of the Farmers Inion that a
second that he should grow i the United States this year will be larger acreage of corn, wheat and
i around 892,000,000 bushels and only other grains will be planted in the is contended that the great majority
furthermore, 601,000,000 bushels will be needed cotton belt of Texas during 1915
than ever before in the history of
Ever realize what perfect eye
comfort means; to see clearly and
sharply—at work or at play—
without difficulty or strain? Per-
chance you see thus without
glasses, but if not, perfect eye
comfort is assured when you wear
glasses fitted by the
Hertzberg Optical Store
justly celebrated since 1878.
Some of the older residents,
comparing our store today with
that of years ago, can tell you of
our growth. You are absolutely
safe at
HERTZBERG’S
At "The Sign of th* Clock."
Corner Houston and St. Mary’s St*.
from grass. Intensified livestock poses at home.
production has been urged many i The per capita wheat consumption
years in Texas, but has not received of Texas for food is 5.4 bushels and
.. . . .. . . , , the total annual requirement for
the impetus that is deserved, large-seed and food purposes in this state
ly because of the fact that under is 24,393,000 bushels, leaving a de-a vacauon anu mat ne win no
farming conditions sufficient hay was I ficiency of production this year of < turn until prices are normal and
- - approximately 10,327,000 bushels, ditions are stable again.
equaled for the number of bows in nity than the farmers of the South,
one herd. I trust, therefore, that the good
OUR CONTEST CLOSES DECEMBER 4TH. ALL ANSWERS DELIVERED IN PERSON MUST BE
AT OUR STORE BY <1:00 P. M., DECEMBER 4TH. NO ANSWER SENT BY MAIL WILL BE CON-
SIDERED UNLESS POSTMARKED PRIOR To 12:00 P. M., DECEMBER 4TH.
"We originated a plan of renting
out saws on shares, the farmer tak-
ing the show and giving uh one-
half of the plgH at three months old.
The plan has worked fine and we
are now receiving many requests
from Texan commercial clubs about
the plan. We are going to help them
to a great degree.
"When our company Ih finally or-
ganized, we will take over the Glo-
ria irrigated ranch in our section
and raise feed, hogs, dairy products
and poultry. That is what we think
of hog raising in Texas, and it beats
cotton at 15 cents a pound.”
Palls a gang or double disc plow. Takes the place of five big mules and does one-third more work.
Call at my large store and we will give you a demonstration that will convince you that it is the big-
gest time and money saver on the farm. Also we have in stock the
BIG 4 TRACTOR, 20 and 30 H. P.
A full line of light and heavy hardware. Studebaker, Schuettler and Mandt Farm Wagons. Vehicles
and implements for all purposes. JACK W. NEAL, 321 S. Flores St. San Antonio, Texas
Washington, D. C.—The United
States has approximately 300,000,- ‘ war has sealed its doom. The low
■ 000 bushels of wheat on hand this i price of cotton caused by the foreign
i, q,guy
H. F. Bennell Gives Idea of Work
That In Being Conducted by Big
Fir mof Which He is Member.
Diversification, with the battleship
hog in the foreground, Ih being ex-
emplified down In the very tip-end
of Texas by several different con-
cerns. The farmers are taking up
Everybody knows,
OA AAA *1 the people that this is Mr. Dealer’s
JVjVVV per month, store and that he handles a certain
kind of goods? Advertising?’ Cer-
tainly, and a most efficient form of
advertising. Next examine the show
windows. They contain displays of
goods carefully arranged to attract
the eye of the passer-by. Why? In
order to give public notice of the
, goods carried in the tore and to
! suggest the buying thought to those
| who see the display. Once more,
‘ Mr. Dealer is advertising most ef-
| fectively.
Step inside the store. The goods
livestock industry of this nation, by
an eminent authority on this subject
in a recent address. While it is true
that fundamentally the usefulness of
the dairy cow is in proportion to the
amount of milk she yields, still it
"I don’t believe in advertising,”
some merchants say when they are
asked to tell people about their
goods in the columns of the local
' paper. They think they mean it.
1 But do they? What is advertising?
The one-crop idea is a thing of :
the business of those who come into
his store. Consider for a moment
the store of Mr. Dealer who "doesn't
believe in advertising.”
Above the door is a big sign ’with
। the name and business in gold gilt
letters. What is it for? To tell
When sending your letter to us, we will appreciate it very much your letting us know of anyone
who may think of taking lessons in music, painting or dramatic art, or anyone contemplating the pur-
chase of a piano or player piano.
On December 5th, there will be a committee of judges appointed to pass on the merits of each answer,
and make the awards, the results of which will be announced in this paper.
Only one answer from one person in one family will be considered. Hurry and let us have your answer.
The splendid reputation which the Mayor Piano Co. bears for honorable business transactions is a
guarantee that the contest will be conducted fair and impartial. No member of our firm, nor anyone
connected with the Mayor Temple of Music, or interested in the sale of pianos, will be eligible.
'TEXAS WILL NOT
SEND WHEAT TO EUROPE
V -
er-*
with the movement and their pros-
pects are brilliant.
H. F. Benell, traffic manager for
Armour & Co., on the local market,
Ih a member of one of these firms
I that Ih doing ho much for that sec-
tion of the State. He Ih enthusias-
tic about diversification and he be-
lleves the hog in the salvation of the
Texas farmer. He declares that his
| concern Ih organizing to secure or
land and further exemplify the art
of making money from swine.
"I hear hard times talked in every
। section on account of cotton except-
i lug in the Lower Rio Grande Valley.
While business Ih not rushing in the
valley, I have heard nothing of cot-
ton an being the cause and learn
that the farmers in that section are
very optimistic. The valley has har-
vested a sixty bushel corn crop and
fall shipments of cabbage and other
vegetables are now being made.
They are getting in the hog business
down that way and hogs are fat.
"Our firm tried cotton and other
things for a long time and didn't
succeed very well. Last December
we decided to quit cotton and raise
hogfl. Wo purchased fifty of the
best Duroc-Jersey sows to be found
and a magnificent boar. Within less
than a year, they have paid uh 100
per cent and we now have 350 hogs
on our farm. We have just checked '
up our second crop of pigs and find
that forty-seven sows averaged nine
pigs each or 4 50 for the lot, which
Ih a record, we thing, cannot be
came upon the scene at about the of it will probably be sold to theone crop, and diversification will be
Every farmer in the warring countries of Europe. Ac- the only salvation of the farmer of
country, I presume, has had it well cording to a report issued today bythe future.
impressed upon him that first he the United States Department of Ag- It is announced from headquar-
work started by the Commercial
club at Gainesville will be taken up
by other commercial clubs through-;
out the state. In last week's pa-
pers I noted that the Gainesville
Commercial club had organized a
Sudan growers’ association, and is
preparing to distribute seed to 100
members. If every commercial or-
ganization in Texas will do like-
wise, there is little doubt but that
Texas farmers will be In a position
next year to act upon the advice of
our agricultural leaders, and really
produce more livestock and make
money out of it.
MmgMNe—e--
E -c.- Sor-. 2, -.0.2
HNddr--.ggen,e
hogs. The dairy industry is being
retarded for similar reasons. A few
years ago the dairymen in the east
found that they were making lit-
tle, if any, money. The office of
farm management, United States de-
partment of agriculture, investigat-
ed the dairy industry in the eastern
states, and found that the chief rea-
son was that the dairy farmers were
buying too much feed stufs. They j
got into the habit of buying feed 1
stuffs many years ago when concen-
trates as well as hay were selling at
$8 a ton, or less. They continued
the buying habit until concentrates
got up to about $30 a ton, and thej
office of farm management found,
that this was consuming practically
all the profits of milk production.
In Texas the dairyman necessarily,
buys some concentrates. His chief
opportunity, therefore, to reduce the
cost of milk production lien in the
production of crops for hay and i
grazing. Prior to the advent of Su-1
dan grass it was not possible for I
every dairy farmer in Texas to pro-1
duce sufficient high quality hay for
his needs, The result was that live-
stock on hand often went hungry.
From now henceforth there will
be but little excuse for any farmer
in Texas staying out of the dairy in-
dustry, or any other phase of the
livestock business, to the extent of
his means. He has sorghum for si-
lage, Sudan grass for hay and graz-
ing, and in addition he has a great
number of supplementary crops, such
as bur clover, rescue grass, and bo
forth. If In Eastern Texas he can
produce a large part of hanrain
from corn, and in Central,"me
western and Northwest Texas, the
greater part of his grain from kaf-
fir, mllo, feterita, and so forth. In
other words, I am convinced that
Sudan grass has provided practically
farmer in adjusting himseif to pres-
the only missing links in the va-
rious types of livestock farming for
Texas. It seems, therefore, that all
the agencies at work to assist the
ent conditions are leaving out the
fundamental part of their argu-
merit when they fail to advise Su-
dan grass hay production at the
same time they advise the farmer
to change from cotton to livestock.
I wish to call the attention of
Texas farmers to another point. If
each farmer in Texas should plant
one acre of Sudan grass next year,
there is not enough seed in existence
to go round. The farmers of prac-
tically every state in the union, and
especially the states of the Central
West, are becoming as highly Inter-
ested in Sudan grass as the Texas
people. I understand that last month
alone about 100,000 pounds of Tex-
as-grown Sudan grass seed was sold
in other states. I am inclined to
think that the Texas farmers who
intend to buy seed should do ho now
rather than next spring, when seed
speculators will in all probability
run the price clear out of reach. I
It Ih obvious that there Ih less move
ment in Sudan grass Heed at this
time than there will be after the
holidays. In fact, this Ih the time
of the year when dealers and specu-
lators are inclined to bear down the
price, in order to buy in. It also
stands to reason that these people
will not be so much inclined to
hold the price/down once their ware-
houses are filled with the Heer. I
call attention to this matter for the
reason that farmers habitually buy
weed just a short time before the
date of planting, and Invariably pay
the highest market price of the sea-
son. The press is full of advertis-
ing of Sudan grass Heed and the
prices quoted are various. I would
advise the farmer to get the best
seed at the lowest possible price,
but In buying cheap seed the farmer
should be exceedingly careful that
he is getting what he wants.
Having made a record for putting
Sudan grass on the map, and th uh
launching one of the greatest hay
crops ever known to America, Texas
can not afford to let her northern
brothers buy up all our good seed
and take the lead In Sudan produc-
tion. Such Ih not a remote possi-1
bility, simply because the farmers
of the Central West, as a rule, are'
a little quicker to take advantage
of a real bargain or a real opportu-;
cz 4
2goc
,,,,
_,2 2g 2 A
i are arranged attractively on the
' walls and in the show cases. And
■ for one obvious reason: to show to
I store visitors what the store has in
| stock and to tempt the money out
t of the visitors’ pocketbooks. This
’ is advertising pure and simple. It
' can go by no other name. Note,
too, the signs, banners, wall hang-
ers, cut-outs, and other notices of
various kinds displayed around the
store. What is their purpose? To
I help in the Bale of the store goods.
Advertising—nothing else.
And why this atmosphere of serv-
ice, these evidences of cleanness,
these courteous clerks, and other
things that make people like to
trade in the store? Is it possible
that they all have an advertising
purpose? The truth is that every
man who sells a dollar's worth of
goods in an advertiser whether he
knows it or not.
The man who says he doesn't be-
lieve in advertising doesn’t know
what he is talking about. If he real-
ly believed what he Hays, he would
tear down his sign, board up his
windows, cover up his shelves, make
kindling out of his store fixtures,
and do business with Intending cus-
tomers through a hole In the wall.
Newspaper advertising is only one
form of advertising; all forms are
good and they all work together to
the one end—the sale of goods.
The merchant who is looking to-
ward the largest success can no
more do without newspaper adver-
tising than he can do without his
sign, his store windows, his display
of goods, his service, his courteous
clerks, his reputation, and the thou-
Hand and one other things that go
to make up advertising.
Newspaper advertising is a mod-
ern necessity, and the merchant who
refuses to limit his business horizon
doesn’t try to fool himself by think-
ing that he can get along without
it.—Ralph Starr Butler, Associate
PASSING ON ONE-CROP IDEA. THE VALUE OF THE SHOW RING.
JackW. Neal’s Tractors
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Tally, J. Littleton. The Goliad Weekly Guard. (Goliad, Tex.), Vol. 59, No. 32, Ed. 1 Thursday, December 3, 1914, newspaper, December 3, 1914; Goliad, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1565980/m1/2/?q=Lamar+University: accessed June 7, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Texas State Library and Archives Commission.