Pampa Morning Post (Pampa, Tex.), Vol. 1, No. 146, Ed. 1 Thursday, April 23, 1931 Page: 3 of 6
six pages : ill. ; page 22 x 17 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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1931
THURSDAY MORNING, APRIL 23, 1931.
PAMPA MORNING POST
PAGE THREP
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THE ANSWER~TO SUBSTITUTION
IS ALWAYS "|y|0"
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MORE WHAT
How can any shopper know what
she is getting when she accepts
untried, unadvertised products?
She can't!
In appearance, these substitutes
may imitate products of recognized
quality, 'k
But quality goes deeper than a
pretty label!
You may be told the imitation
package "holds a little more" for
the money.
Usually, it holds little more than
disappoin i m entl
Such substitutes are urged upon
unsuspecting shoppers for just one
reason.
There is more profit in selling
them.
The merchant who tells you these
imitations arc "just as good" as
brands you know, and commands
his clerks to do likewise, is looking
only at today's sales slips. Not at
tomorrow's loyal patronage.
When a product is sold cheaper
than one of recognized quality, you
may be sure it is made cheaper.
Then how can it be "just as good?"
Honest value is a product's only
inlet to the advertising columns of
this newspaper.
The packaged merchandise which
you read of here has a reputation
at stake.
It must make good to hold your
confidence, and ours. False claims
would be fatal.
Whenever you shop, ask for these
standard, advertised brands. And
get them. Always be warned by
the words "just as good" that there
is something better. %
Let the names you know guide
you to constant quality. To definite
purity. To honest weight. To good
products that give full value in
return for the money you spend I
Pampa News-Post
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Hinkle, Olin E. Pampa Morning Post (Pampa, Tex.), Vol. 1, No. 146, Ed. 1 Thursday, April 23, 1931, newspaper, April 23, 1931; Pampa, Texas. (https://texashistory.unt.edu/ark:/67531/metapth292960/m1/3/?q=Lamar+University: accessed June 5, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting The Dolph Briscoe Center for American History.