Lamar University Press (Beaumont, Tex.), Vol. 29, No. 47, Ed. 1 Wednesday, April 11, 1979 Page: 2 of 6
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UNIVERSITY PRESS April 11,1979*2
LU Briefs-
‘Birdfeed’
Lamar’s first ‘‘Birdfeed" will take place Wed-
nesday, April 18, in Cardinal Park from 3 p.m. until
dark, according to Robby Karr, spokesman for the
event.
"The Birdfeed will be the first campus-wide pic-,
nic to be held at Lamar in quite some time. It will in-
clude live entertainment, games, barbeque, and
free beer donated by Budweiser,” Karr said.
The event will be sponsored by the Setzer Student
Center Committee, the ResidenceHall Association,
the Student Government Association, the Inter-
fraternity Council, Panhellenic, and the Black
Leaders Coalition.
“The entire Lamar community is invited to be a
part of the Birdfeed,” Karr said.
BSU officers
The Baptist Student Union has announced its of-
ficers for 1979, according to Marcia Hardin, com-
munications chairperson.
They are Mike Killingsworth, Conroe Junior,
president; Sherri Ener, Beaumont sophomore,
evangelism chairperson; Jimmy Daniel, Bay City
sophomore, worship chairman; Jan Brown, Orange
senior, missions chairperson; and Mark Corey,
Conroe junior, records chairman.
Also announced were Marcia Hardin, Beasley
junior, communications chairperson; Richard
Tinker, Groves senior, fine arts chairman; Lori
Finley, Port Neches sophomore, fellowship chair-
person, and Larry Dequir, Port Neches sophomore,
newsletter editor.
Other officers include: Danette Miguez, Port
Acres junior, Christian citizenship chairperson;
Pam Gregory, Groves sophomore, student center
chairperson; James Williams, Houston freshman,
Bible study chairman; and Rick Radford, Houston
senior, intramurals chairman; Bryce Dizon,
Nederland freshman, freshman council president.
The BSU is planning a canoe trip for Saturday,
April 28. Anyone interested should contact the BSU
for more information.
Leggs contest
Kappa Kappa Psi fraternity will sponsor the
second annual Leggs contest April 16 through 18, ac-
cording to Leon Steward, spokesman.
“Voting will be done with pennies counting one
vote each,” Steward said.
The voting table will be open from 8 a.m. until 2
p.m., in the Setzer Student Center Arbor.
The winner will receive 10 cases of beer.
Phi Kappa Theta
Phi Kappa Theta named Suzanne Smith as their
sweetheart Saturday night at its ' annual
Sweetheart dance, according to Craig Lively,
spokesman for the group.
Smith, Nederland sophomore, also serves as
president of the Phi Kapp little sister organization.
Kappa Sigma
Lori Rull, Joliet, 111., sophomore, was named the
1979 Kappa Sigma Starduster Sweetheart of the'
Lambda Eta chapter. Saturday, during the 7th An-
nual “Black and White” formal dance. presen-
tations.
Also honored was Melissa Roberts, Beaumont
sophomore, selected by the Kappa Sig brothers as
the “Best Little Sister” for this year.
The Kappa Sigs will hold a "Hawaiian 60’s” mixer
with the Zeta Tau Alpha sorority Wednesday, April
18, at 8 p.m., in Plummer Hall, Wing B.
BLC elections
The Black Leaders Coalition will hold spring elec-
tions Monday, April 16, at 1:30 p.m. in 104 Setzer
Student Center, according to Johnny Owens,
spokesman.
Persons interested in serving as officers may pick
up applications in 116 Student Affairs.
Owens said, “Each candidate must have at least a
2.0 grade point average and be a member of the
BLD.”
Applications must be returned to 116 Student Af-
fairs Building no later than 2 p.m. today.
6Zeta Man’
Delta Sigma chapter of Zeta Tau Alpha sorority
have announced their “Zeta Man” for 1979, Mike
Hamilton, of Delta Tau Delta fraternity.
Hamilton was chosen at the Coronet Ball held
recently in Port Arthur, according to Julie Perkins,
spokeswoman.
The mother’s club gave a dinner Sunday for the
Zetas at Luby’s Cafeteria.
TACT elections
The Lamar chapter of the Texas Association of
College Teachers will elect officers today, at 2:30
p.m., in the Lamar Room of Gray Library, ac-
cording to JoAnn Stiles, instructor of history,
spokesperson.
A report will be given on the State House of
. Delegates spring meeting.
Lamar president Dr. C. Robert Kemble has been
invited to address the members on the status of
legislation affecting Lamar University, Stiles said.
All faculty members are invited to attend, ac-
cording to Stiles.
Cap and Gown
The deadline for submitting applications for Cap
and Gown, senior women’s honor society, is noon,
Thursday, according to Cindy Garrett, Cap and
Gown president.
Applications are available, and should be retur-
ned to 116 Wimberly Student Affairs Building.
To be eligible for membership, applicants must
have a cumulative GPA of 3.0 or better, and must be
full-time students not on scholastic probation.
Applicants must also have been full-time students
the semester preceeding application, and must
"1mve.inaintained a 2.0 GPA for that semester.
In addition, applicants must be graduating bet-
ween December 1979 and August 1980, Garrett said.
On LU campus
Crimes reported
By FRANK CONDE
of the UP staff
Four burglaries were
reported to University.
Police between March 28
and March 31.
A resident of Plummer
Hall reported to police that
$1,075 worth of stereo
equipment and a color
television set were stolen
March 31, according to
University Police records.
A Panasonic stereo
valued at approximately
$687 and a Toshiba color
television set valued at ap-
proximately $388 were
reported stolen from E103
Plummer Hall on March
31. The owner reported the
burglary after he returned
to his room at 8:35 p.m.
The student had left his
room locked at 5:30 p.m.,
according to the com-,
plainant’s statement as
given to police.
Police speculated that
entrance was gained when
the burglar kicked in the
screen vent of the door.
The stereo system in-
cluded a turntable, an am-
plifier and tuner, a stereo-
cassette deck and a stereo
cartridge.
Police said that the
property has not been
recovered, and there have
been no arrests in con-
nection with the case.
Two roommates in 232
Shivers Hall reported to
police that $65 was taken
from their room between
8:30 a.m. and 12:15 p.m.
March 30. The room had
been locked, police records
said. When the students
returned to their room, ac-
cording to police, the room
“had been torn up badly.”
Police have not
recovered the money, and
no suspects have been
arrested.
The theft of an AM-FM
radio and a CB radio from
a 1969 Volkswagen parked
in Lot 3 was reported to
police after the owner
returned to her car at 3:30
p.m. April 2.
The property reported
i missing is worth $70, ac-
cording to police records.
There are no suspects in
the case, and the property -
has not been recovered.
A calculator, estimated
value $65, was reported
stolen from the second
floor of Gray Library at
8:29 p.m., March 28. The
student complainant had
been on the north side of
the building looking at
books; when he returned
the calculator was missing,
according to his statement
as given to police.
Police have not arrested
anyone in connection with
the case, and the property
has not been recovered.
f Letters to the editors
1 Intolerable* air 1
brings complaint
Workshop focuses on
film power to persuade
Editor:
The air on this campus
was intolerable again Mon-
day, so once again I made a
call to the Air Control
Baord. The man who took
my complaint once again
seemed surprised that
someone from the Lamar
campus was calling.
Two weeks ago I called
him because of another bad
spell of air. He was also
surprised then, when I told
him I was a Lamar student.
“We usually only get calls
from the little old ladies in
South Park,” he said (he
seemed to be implying that
a fussy little nature is
required to make such a
complaint).
To put it frankly, I was
ashamed of the students
and faculty of Lamar. We
who are educated enough
to know that a certain basic
such as clean air is of up-
most importance to our
health! And especially
those of you in the health
science and biology depart-
ments who study the ill ef-
fects of this acidic air! And
you football and track team
people who train outdoors
so extensively and do
so much deep-breathing—
where are your calls?
I realize Lamar students
are generally too docile to
raise any kind of hell, too
limp to do any real
thrusting, so the least you
can do is complain by use
of the wire. Keep this num-
ber handy - 8384)397. Don’t
be scared to call. Don’t be
discouraged by a busy
signal. No need even to
spend 20 cents on the
call—every office I’ve
asked on campus has let
me use its phone.
Calling might seem a
trite thing to do, indeed it
may even be a Mickey
Mouse task, for who knows
what kind of real action the
board takes because of the
complaints? But it still
should be done, simply
because the opportunity, to
call is all we are offered..
Jamie Paul Kessler
By ANN BOND
of the UP staff
The power of persuasion
in film and the potential ef-
fectiveness it has in
manipulating the viewer
were the focal points of Dr.
Vicki O’Donnell's com-
munication workshop,
Friday, in Landes Audi-
torium.
Dr. O’Donnell, a speech
and communication
professor at North Texas
State University in Denton,
stressed that “we should be
media critics and be
responsible for our reac-
tions.” Feedback from
viewers in the form of
reviews, ratings or turnout
can influence the sources of
the communications.
“Whether we are talking
about film or television, we
are talking about com-
munication,” O’Donnell ex-
plained, adding that “a
communication relationsh-
ip between the senders of
the message and the
receivers of the message”
is what sets up the per-
suasive potential of films.
Dr. O’Donnell illustrated
methods used by film
makers to visually
manipulate viewers with a
slide show presentation.
She explained that, in
viewing films or watching
television, very often the
adage that ‘‘seeing is
believing” becomes
“believing is seeing.”
One technique used in
persuasion is based on the
psychological theory of
cognitive dissidence
whereby conflicting at-
U of Man
seeking
teachers
The University Man is
accepting applications
through Monday from
anyone interested in
teaching a course, ac-
cording to Annie
Stegeman, University of
Man co-ordinator.
Any course may be sub-
mitted for consideration in
the program, Stegeman
said. Acceptance of classes
will be based on the in-
structor’s experience,
room availability, supply
requirements, university
liability and the nature of
the course itself, she said.
Final acceptance of
classes is the responsibility
of the University of Man
Screening Committee.
Instructors are paid 70
percent of the course in-
come, Stegeman said,
unless the course. income
exceeds $12 per in-
structional hour, the
maximum rate.
University of Man
classes offered in the past
have included Karate,
jogging, female
awareness, belly dancing,
photography, values
clarification and mixology.
Applications are
available in 203 Setzer
Student Center Activities
Area. Applicants will be
notified whether their cour-
se has been accepted
during the week of April 23,
Stegeman said.
titudes create an emotional'
imbalance in the viewer’s
mind. This in turn creates a
desire for comfort by
resolving the conflict, Dr.
O’Donnell explained.
An example of this is the
always popular chase
scene, she said. The viewer
becomes involved in the ac-
tion and is able to relate to
the conflict, just as the film
maker planned.
Framing is a basic
technique which can be
used very effectively to
make the viewer see what
the film maker wants him
to see. Dr. O’Donnell ex-
plained that the viewer
does not see reality in films
because he is seeing
through the eyes of the
camera.
The camera's version of
reality is distorted to meet
the film maker's purpose.
Framing methods include
the use of lighting, the
camera angle, the camera
lens and the depth of field.
These mechanical devices
influence the perception of
a single frame or an entire
scene, Dr. O’Donnell said.
Dr. O’Donnell used a
slide of a frame from an
Alfred Hitchcock movie in
which he skillfully used
lighting to signify good and
evil in the characters in or-
der to exhibit the per-
suasive quality of framing
with regard to the viewer’s
perception.
Symbols are another
method used by film
makers to influence
viewers, Dr. O’Donnell
noted. For instance,
seasonal qualities frequen-
tly foreshadow the outcome
of a scene, the fate of a
character or the general
tone of the film. Autumn of-
ten relates to aging; winter
to death; and spring to
rebirth and hope, she said.
Fences are often used to
denote alienation. To
illustrate this, Dr. O’Don-
nell showed a slide of a
close-up of Jack
Nicholson’s expression
behind the mental in-
stitution’s fence in the film
“One Flew Over the
Cuckoo’s Nest.”
Dr. O’Donnell also
stressed that the iden-
tification of the viewer with
a film is affected not only
by physical and material
properties, but also by his
individual attitudes and
behavior. Film makers
realize that they can in-
fluence viewers only to the
extent they can create
illusions with which the
audience can identify.
Violence in the media
and viewers’ reactions to it
are being studied at Stan-
ford University and
Michigan State University,
according to Dr. O’Donnell.
She said that the findings of
these studies demonstrate
that if viewers can identify
with the aggressive
characters, they are more
likely to act aggressively
themselves after viewing
the material.
Dr. O’Donnell said that
she felt movies and films
were more persuasive than
television although the
average viewer sees more
television.
Movies are viewed in
chronological order of
sequence while television is
broken up by commercials
and the distractions of the
environment in which it is
watched. These in-
terruptions serve to break
the viewer’s concentration
and thereby reduce the per-
suasive quality of
television.
Another point she made
to support her claim of the
persuasive power of
movies was that films are
shown on the screen as
“flicers of light” which can
produce a near hypnotic
state in the mind of the
viewer. This condition
makes one more suscep-
tible to persuasion while
viewing movies than while
viewing television, the pic-
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ture of which is formed by
rows of dots.
Dr. O’Donnell ended her
presentation with the con-
clusion that “mass com-
munication has the poten-
tial to influence us in many
ways” because in many
cases our society tends to
lend “more credence to
images than to reality.”
Therefore, she summed
up, we should realize that
films are a powerful form
of persuasion, and that we
as viewers should know
when a film maker is
trying to manipulate our
thoughts.
PRIVATE
VOICE INSTRUCTION
Holly Robinson
898-2096 after 6 p.m.
and on Saturdays
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Discount with Lamar student and faculty ID.
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Shockley, Tara. Lamar University Press (Beaumont, Tex.), Vol. 29, No. 47, Ed. 1 Wednesday, April 11, 1979, newspaper, April 11, 1979; Beaumont, Texas. (https://texashistory.unt.edu/ark:/67531/metapth499730/m1/2/?q=Lamar+University: accessed June 4, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lamar University.