The University Press (Beaumont, Tex.), Vol. 25, No. 14, Ed. 1 Friday, February 28, 1975 Page: 1 of 12
twelve pages : ill. ; page 16 x 12 in.View a full description of this newspaper.
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The following text was automatically extracted from the image on this page using optical character recognition software:
‘Why choose Lamar?’ is subject of local study
by Michael Rainbolt
A research image study designed to
delve into the “institutional im-
pression” area students have of the
university is being headed by Dr. C. D.
McCullough, associate professor of
business administration.
Stimulus for the program was
provided by Dr. David Gettes, vice
president for academic affairs, who
said he was very much concerned with
the marketing of Lamar to the public.
Dr. Geddes said his primary con-
cern was not the advertisement of the
university as in a public relations com-
paign, but rather why a particular high
school senior chose to enroll and what
were his expectations.
In preparation of the survey, Dr.
McCullough had in essence to deter-
mine Lamar’s “customers.” Using this
as a guideline, questionnaires were
compiled and earmarked for
distribution to a total of 1,500 Golden
Triangle students.
A radial area of approximately 75-
100 miles excluding Louisiana forms
the ground region for the sampling with
special emphasis given Beaumont, Port
Arthur and Orange.
The query includes such items as
socioeconomic variables and a rating
schedule which ranks Lamar in
relationship to other schools such as the
University of Texas at Austin and
Texas A. andM.
Upon compilation of data, the image
or lack of it, will have been determined
and what particular colleges support
this public conception. For example—
Lamar is definitely a chemical
engineering school.”
Differences in the image prior to
becoming an active student and
beforehand, will be brought to light
through some 300 freshmen in the com-
puter science and bio-chemistry depar-
tments who will be surveyed.
The research is being conducted in
the marketing area of the department
of Buisiness Administration. Students
assisting the program are James
Black, graduate, MBA; Neill Carlson,
graduate, MBA.
Also, David Stuart, senior,
marketing; Danny Pierce, senior,
marketing and Rick Baldwin,
graduate, who is in charge of data
analysis.
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Vol. 25 No'Lamar University February 28,1975 Beaumont, Texas
Deborah Simpson
Deb Simpson
is Miss Lamar
Deborah Lynn Simpson, junior
health and physical education major
from Beaumont, won the 1975 Miss
Lamar Scholarship Pageant, sponsored
by the Setzer Student Center, Wed-
nesday night in Lamar Theatre.
Runners-up include: first, Debra
Ann Cordingly, senior secondary
education major, Galveston; second,
Norma Lois Roddy, junior audiology
major, Beaumont; third, Jo Ethel
Rogers, junior, speech major,
Beaumont; and fourth Mary DeNaer
Semiene, sophomore, theatre major,
Beaumont.
Miss Cordingly. was chosen Miss
Congeniality by the other contestants.
Judy Mallett, Beaumont, Miss
Texas 1973, was Mistress of
Ceremonies. Her rendition of “Orange
Blossom Special” was a featured part
of the program.
Miss America 1975, Shirley Cothran,
of Denton, Texas, was special guest.
A special appreciation award was
presented to Mrs. Alice Wray, pageant
director, by the contestants.
Black Awareness Week
begins Monday in SSC
Black Awareness Week, sponsored by the Social Committee of the Setzer Student
Center Council, is scheduled for March 2-8, according to Vicky Scypion, co-
chairperson of the Social Committee.
The theme of the week, Black Awareness Helping America Understand, has been
incorporated into the activities planned.
The schedule of events is as follows:
Monday—10:30 a. m.—Rev. Goudeau, former minister 6th Street Baptist Church,
Port Arthur—Arbor area Setzer Center.
11:00 a.m.—Choir—to be announced.
11:30 a. m.—Reception—Arbor area Setzer Center—free refreshments.
Tuesday 10:30 a. m.—Dr. Richard Price, associate professor of mathem atics—lec-
ture—Room 116 Setzer Center.
10:30 a. m.—Amos evans, local president of National Association for Ad-
vancement of Colored People (NAACP), lecture—Room 116 Setzer Center.
11:45 a. m.—Lincoln High Dramatics Group, Henry Mayes, director—Ballroom
Setzer Center.
Wednesday—8 a. m. to 3 p. m.—Flea Market, Ballroom Setzer Center.
10 a. m.—Reception—free refreshments—Room 116 Setzer Center.
10:30 a. m.—Brother August, Black Muslim leader, Muslim Temple,
Beaumont—lecture—Room 116 Setzer Center.
7:30—Black Voices, Inc., New York Musical Theatrical group, presenting
“Journey Into Blackness—Ballroom Setzer Center. Students free. High school studen-
ts $1. Adults $2.
Thursday—11 a. m. to 1 p. m. —Gumbo sale—$.50 bowl—Arbor Area Stezer Center.
Friday—11 a. m.—All Male Style Show—clothes from Chess King Parkdale
Mall—Stairs Setzer Center.
11:30 a. m.—Reception—Arbor Area Setzer Center. Contestants for Miss Black
Awareness Contest will be announced. Free refreshments.
9 p. m. to 12 midnight—Dance—Ballroom Setzer Center. Music by “Life.” Miss
Black Awareness Contest winner announced. Students free. Non-students $2.
Are exhibit daily during the week in Meditation Room of the Setzer Center.
Mrs. Shepherd named
as first woman regent
Gov. Dolph Briscoe named
Mrs. W. Smythe Shepherd of
Beaumont to the Lamar
University board of regents
Wednesday.
After confirmation by the
state Senate, Mrs. Shepherd
will become the first woman
ever to serve on the univer-
sity’s governing board.
Mrs. Shepherd will serve
the remaining seven months
on the unexpired term of Sam
Monroe of Port Arthur.
Monroe resigned from the
board because he is president
of Port Arthur College, which
may gain funding for a
merger with Lamar.
Mrs. Shepherd graduated
from Lamar Junior College
and later did post-graduate
work here. She also graduated
from Duke University.
Her husband, president of
Shepherd Laundries, also at-
tended Lamar, as did all three
of her children.
She is president of the
Junior League, president of
the Beaumont Children’s
Home and chairman of the
board of the Beaumont Day
Care Center.
Emergency
funds given
Approximately
$215,000 in emergency
appropriations to
Lamar was approved
unanimously in the state
senate Tuesday.
State Sen. D. Roy
Harrington of Port Ar-
thur sponsored the bill,
which would ap-
propriate funds to cover
increased utility costs.
The senator also won
unanimous senate ap-
proval for a bill he spon-
sored granting about
$153,000 in emergency
funds to the state Depar-
tment of Labor and
Standards.
Jazz bands will
open tonight
Lamar University Jazz bands will
open their fifth annual Cardinal Jazz
Festival with a concert open to the
public at 7:30 p. m. today in the Lamar
Theatre.
The concert will feature Jazz Band
“A” directed by Jimmy Simmons and
Jazz Band “B” directed by Raul Or-
nelas. Guest artist will be Darrell Holt,
vocalist and pianist from Stephen F.
Austin University.
Beginning at 8 a. m. Saturday the
jazz festival of competition between
junior and senior high schools and
junior college bands from Texas and
Louisiana will officially get underway.
Judges for the festival, directed by
Simmons, are Darrell Holt; Paul
Prado, director of bands at Nichols
State University; and Houston jazz
pianist Bobby Holland.
Included on the agenda for Friday
night’s performance by Jazz Band “A”
are the selections “A Tribute to the
Duke,” arranged by Sammy Nestico;
“Laughter in the Rain,” arranged by
Ken Wadenpfuhl; “When You Smile,”
arranged by Darrell Holt; and “The
Godfather,” by Don Sebesky.
Jazz Band "B’s” performance in-
cludes “Look for the Silver Lining,”
arranged by Sammy Nestico; “You are
the Sunshine of My Life,” by Stevie
Wonder, and “Thansk for Saving My
Life,” by Kenny Gamble.
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Cucancic, Gail. The University Press (Beaumont, Tex.), Vol. 25, No. 14, Ed. 1 Friday, February 28, 1975, newspaper, February 28, 1975; Beaumont, Texas. (https://texashistory.unt.edu/ark:/67531/metapth500200/m1/1/?q=Lamar+University: accessed June 4, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lamar University.