The Sunday Citizen (Houston, Tex.), Vol. 3, No. 21, Ed. 1 Sunday, October 16, 1949 Page: 4 of 12
twelve pages : ill. ; page 19 x 14 in.View a full description of this newspaper.
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4
THE CITIZEN, SUNDAY, OCTOBER 16, 1949
On the Air!
By ALLAN F. LIVERS
Noticed how the "uuuuuuugh!” reaction to spot announcements
has been growing weaker and weaker the past few years? Time
was when if you didn't grab your stomach and head quickly for the
nearest exit at the words “and now a brief announcement . . you
just simply weren't one of the boys. But lately more and more of us
are keeping our seats and going right on with our bridge, poker
or other parlor pastimes and ignoring those words which used to:
fill us with such revulsion. Of course the ad men and continuity!
writers are seizing upon this new era with glee and pointing it outi
to sponsors as indicative of the fact that the great American buying)
public to which they sacrifice so many lambs is "growing up” ... is|
listening to the commercials. *
•
We don’t agree. We think it’s because the great American
buying public, which includes you'and us. has developed a
tolerance to the stuff just as you do to alcohol, arsenic or any
other of a great number of poisons. Instead of listening to the
commercials we’re using that time to grab a couple snatches of
conversation or read another paragraph between the shows . . .
Here’s what we re driving at . . . The average spot is just a
waste of air time and the sponsor’s money. They are exceptions.
Spots which literally or figuratively shout at you and make
you listen. For the good of the entire industry that’s the type
of spot which should be encouraged. It’s going to take spon-
sors to keep radio and TV on the air . . . It's going to take more
listeners to keep the sponsors.
Television Playhouse To Present
'The Lonely'On KLEE-TV Tonight
Philco Television Playhouse in-an American Air Force lieutenant ductions, he went to Holly w
augurates its 1949 fall season on and an RAF corporai of the for three years of film-making,
WAAFs at the recent war’s end. anf* returned to Broadv
coast-to-coast kinescope net-
but
Both are still in
they bring much at
dramatics
Miss Hunter began
in her native Detroit,
stage and movie experience to the studied at the Pasadena P'3-'*
parts they will portray. house, made a hit in movies sue
Victim” and
tion of Paul Galileos poignantly Hunter
love story, “The Lonely.” 'their 20s
The premiere performance of
the playhouse series, to be tele-
cast by KLEE-TV from 7 to 8 ... , ..Thp Seventh
Prince quit Cornell in his third a* 1 he aevenm
year to appear with Mauric£ "Tender Comrade. an
Evans in “Hamlet” for two sea-!picked as the typical rTieI'1Ct*^
sons. His real break came, how-girl” by British mos ie mogius
ever, as the juvenile lead with thejstar in “Stairway to Heaven,
late George M. Cohan in the\was recently acclaimed for
It takes a little imagination on,
the part of the writers. Most of
them are underpaid and or just
shoved into the job because they!
happen to be able to type and use
correct grammer. A great many1
of them are entirely unsuited for
the job but put at it through no
fault of their own. In other
words, speaking to the ad men and
radio personnel, you've one ol
are concerned. The days of
selling a merchant a hatch of
spots "across the board” are
fleeting. Aside from the ethics
involved it's just good business
not to kill the goose that's laying
all those heeeeeeyoutiful gol-
den eggs!
Kim Hunter (left) and William Prince star Sunday
house 1949 season premiere production, "The Lonely."
from 7 to 8 p.m. by KLEE-TV.
in the Philco Television Play-
The program will be telecast
Caught a show Monday nightj
you’ll like if you've an apprecia-
tion of good writing and acting,
the nation's most powerful andjit’s the new formal of JOHN
influential mediums with which STEEL, and much better it is than
you’re working. It’s a big busi-!*be old deal. Its a Mutual show,
ness with capitol B's. Entertain-running wi,h°l" a sponsof, ju?
now but our guess is that it 11 pick
ment standards are rising so much one up mighty s00n if its stand.
that it s our opinion much of the ards continue on the present high
movies present trouble is due to level. Runs Mondays on KTHT
programming.
Don't let it get away from you
that along with it you owe an
obligation to your sponsors, the
men who’re footing the bill. It's
fallacious thinking to assume
they continue to buy your time
because they're getting the best
results possible. Along with
raising your standards of en-
tertainment, public service and
education raise your standards
of ethics where your sponsors
Two CBS Shows
Changing Time
and we think it well worth a lis-
ten.
There's good news tonight for
music lovers. Remember how
back in the old days KCOH
started out to be Houston's
"Good music” station? Some-
how the idea got lost in some
sort of shuffle (possibly com-
mercial) and the local indie
turned into just another radio
station. Starting today KCOH
is giving out with a completely
revamped program. It isn't go-
ing to play any Western or hill-
billy but anything else in the
good music field from pops up
through heavy classical is on
the menu.
Heard But Seldom Seen:
KTHT's Conaway Readies
'Newspaper Of The Air'
Bill Ring, "the friendliest
guy in Texas," is starred in
one of the most promising
radio shows to hit Houston
in a long time, scheduled to
premiere at 11:45 a.m. Mon-
day over KXYZ when
Taystee Bread presents "Bill
Ring Time." Mr. Ring was
brought to Houston by his
sponsor especially for this
Rav Conaway, KTHT’s news ed-
itor. has become one of the city’s
busiest newsmen during the pastj
week.
Ray, who joined the KTHT staff|
a scant 90 days ago, brought with1
him a good background of local|
news coverage from his work on!
another nework station here. This,
local popularity and his wide ac-;
quaintanceship with the local
scene will be particularly valuable
preparation of Conaway’s new
sh
ow which starts Monday.
Conaway has been signed by!.
two sponsors within the past ]
week. Black-Brollier, the South-
| west's largest manufacturers of
|concrete tile, began their spon-
sorship of his 7:30 a.m. newscast
last Monday, for Monday. Wednes-
days and Fridays. Monday at 12
noon, Ray will inaugurate a new
RAV CONAWAY
p.b., stars William Prince and
Kim Hunter. And it features
Walter Greaza ajid Regina Wal-
lace.
The Philco Television Play-
house was voted the outstanding
television dramatic series during
the 1948 season. This year, it is
seeking the same honor, planning
to base its dramatizations on best-
selling novels, to be chosen in co-
operation with the Book of the
Month Club.
“The Lonely” is a novel about
Indian Minister
To Be Aired
i The first major address in this
country by the visiting Prime
I Minister Jawaharlal Pandit Nehru,
of India, will be exclusively
'broadcast over the coast-to-coast
Mutual network Monday at 9:30
ja.m.
He will be introduced to the
MBS radio audience by General
Dwight D. Eisenhower, president
of Columbia University, New
York, from where the broadcast
will originate. The Prime Min-
ister, due to arrive Tuesday,
Oct. 11 for his first official visit
to the United States, will receive
an honorary doctor of laws degree
from the university just before
broadcast time. He will speak
from the rotunda of Columbia’s
Low Memorial Library where a
special academic convocation has
been called in his honor.
Columbia University officials
have been advised that Prime
Minister Nehru’s address on Oct.
17 will be his “first major political
pronouncement” during his Amer-
ican tour.
her
Theater Guild’s “Ah. Wilderness.”
work in the Pulitzer Prize play,
After leads in Broadway pro- (“A Street Car Named Desue.__^
j There's to be an afternoon mas-
Johnny Dollar.'' terworks series called “Move-
; program which will be ipm^am for LumUer!air” with » 24-hour-iB"*™® entering a!
broadcast over a tour-station Company, which will be entitled|a*d&y reporting shift, out to cover,burnjng building to save property.
the “Temple Story.” the incidents in which Houstonians Only the saving of lives justifies!
The noon newscast will be are interested. The program will taking a personal risk. Leave the
beamed particularly to the local be heard Monday through Friday.'job of fire fighting to firemen. *
angle with regular interviews and'
on-the-spot recordings of impor-
“Yours Truly
the adventure series of an ace in- ments With the Masters” which
aurance sleuth now heard on Sat-jsounc*s promising. Its program-
4 „ ... , , , . med to devote one afternoon to
urdays at 6 p.m., will be broadcast' , , .
symphonic music, one to art
on Thursdays at 9:30 p.m., begin-jsons;s one t0 instrumental solo,
ning this week. one to chamber music and one
• to ballet and orchestral suites. On
“Escape," the CBS program of Saturdays there'll be the complete; ,
, , . , , , . . ... your news! If you re the publicity
high adventure, broadcast on Sat-.opera. The KCOH lads claim its
urdays through the month of Oc- all due to a heavy demand and[chairman nt •vour Scout troop,
tober (8:30 p.m.) will be heard onitheir claims sound logical. Any-icivic club, garden club, church so-
Tuesdavs at 8 p.m., beginning No-:way we thought we'd pass iticiety, lodge, Tarent-Teacher As-
vember 1. along to you for your info. 'sociation
network each Monday
through Friday morning in
the iifteen-minute period be-
fore noon. Bill Ring has been
on ABC, NBC and Mutual
Networks and has been
hailed in the midwest as pos-
sessing best qualities of Ar-
thur Godfrey, Morton Down-
ey and Gene Austin.
ffce friendliest
qvy in Texas
Taystee
Bread
11:45 a.m.
Monday thru Friday
to
DIAL 1320
tant or unusual Houston incidents,
It will be a “newspaper of the
Yes, We Want It!
Of course The Citizen wants
McGuire, Wilde
To Be Guild
Stars Sunday
MGM
THEATRE OF THE AIR
9k *
P®
p
gsr
STARRING
THIS WEEK
k :/■
MARGARET
SULLA VAN
"SHOPWORN ANGEL'
PRESENTED BY
The SOUTH TEXAS NATIONAL BANK
4 to 5 p.m.
Today
to
DIAL 1320
ABC IN HOUSTON
Dorothy McGuire and Cornel'
Wilde will have the leads in “Co-|
any other organiza- quette,” the comedy-drama of the
j tion, please send us advance South by George Abbott and Ann
notices and reports on your meet- Preston Bridgers, on “Theatre!
lings to 5707 Kirby Drive. If your|Guild on the Air” Sunday. Oct. 16,
. ’ ... j (NBC, 8:30 p.m., EST).
organization has no publicity
, ... . . “Coquette.” one of the biggest
chairman, ask the president to ap- , , , .. . n0 n .
K hits of the 1927-28 Broadway sea-
point one. For deadline in forma- ,-on was described by Burns Man-
tion, call KEystone 1181. Thanks! Itle as “the most effective type of j
PATENTED ARTICLES icomedy-drama that turns sudden-!
|ly and quite unexpectedly intoj
It is commonly believed that
person may freely make any pat-
ented article, provided it is only
for their own use. This, however,
jis not correct, and unauthorized
I construction or use of a patented
article may constitute infringe-
ment even if it is not sold.
tragedy without unduly depress-
ing its audience.” When the play
opened in New York it won warm
praise not only for its co-authors
but also for its star, Helen Hayes.
Miss McGuire, who left Omaha,
Neb., for Broadway, began herl
professional acting career 11 years
ago and has ranged from ingenue
to character parts on the stage
and in films. Her pictures include
“Claudia,” “A Tree Grows in
Brooklyn,” “Till the End of Time”
and “Gentlemans Agreement.”
Wilde will be making his first!
appearance on “Theatre Guild on
the Air” in “Coquette.” A New
Yorker, he made a name for him-
self in the theatre before going to
Hollywood. He is remembered for
his screen portrayal of Chopin in
"A Song to Remember.”
Li'1 Buckaroos
Listen When
Rogers Reproves
j Cowboy Star Roy Rogers has set!
"Chance of a Lifetime"- up 3 board of five s»eclallJ' traiH
that's the name of a topnotch ed assistants ‘° help him answer
radio giveaway show, and it . hc pleas of parents ,or “in(luencel
also is the name of a big ,letters t0 thelr chlldren-
event, upcoming in the Coli- i These Parents make up a
seum Sunday night. From 8 ,part of the 50,000-letter-per-
until 10 p.m. there'll be a real imonth mail avalanche received by
stage show, with a nation- !the “wboy hero, who is starred
wide broadcast of the show on his own The Roy Rogers
from 8:30 to 9 p.m. over !Show” every Sunday over Mutual
KXYZ - American Broadcast- j<5 P-m- KTHT). The assistants
mg Co. Among the $30,000 Prepare the "influence letters" for
in prizes Don Reed King and Ro.v'« signature,
his cast will offer lucky Hous- ! A line to junior Irom Roy, say-
tonians will be—as usual—a in P»rt: "I hear you're going
real house-and-lot in this city, outside to play without your coat,”
The Pilot Clubs of the Hous- is usually sufficient to make the
ton area are sponsoring the lad don his mackinaw the next
one-night show, and the time he ventures outdoors—and
Coliseum ticket office opens to solve another problem for his
I at noon today. iparents.
ZENITH “ST. REGIS”—with the new
Glare-Ban “Blaek Tube”. An exquisite
console of genuine Honduras Mahogany
veneers.
Records * Ro<llOS
The Villas*
fiUo Kirby
-GIVES YOU ALL THESE FEATURES!-
* New Glore-Boti "Block” Tub* .. television's greal-
est picture improvement! Reduces glare . increase*
picture clarity up to 60% in lighted rooms. Gives you
pictures with depth and quality never seen before on
any television set.
it Giont-Pkturo Television with "Giant C” screen.
Gives you pictures amazingly larger aod more life-like
than on ordinary receivers. ,
it New Picture Control Switch allows your choice
of the circular or rectangular type of picture at the ftek
of a finger.
* One-Knok Automatic Tuning one twi« and
there * your station, picture, sound-all pre-adpitted.
Does automatically what on many other sets takes up to
5 or 6 manual tuning operations.
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Murphy, John H. & Daniels, A. Pat. The Sunday Citizen (Houston, Tex.), Vol. 3, No. 21, Ed. 1 Sunday, October 16, 1949, newspaper, October 16, 1949; Houston, Texas. (https://texashistory.unt.edu/ark:/67531/metapth566916/m1/4/?q=Lamar+University: accessed June 5, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Bellaire Friends Library & Historical Society.