The Yellow Jacket (Brownwood, Tex.), Vol. 99, No. 9, Ed. 1 Thursday, January 29, 2009 Page: 4 of 12
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January 29, 2009
Super Bowl ads reach all-time high despite economic woes
Kelsey Halsell
" YJ Columnist
The starting price for a tele-
vision advertisement during
the 2009 Super Bowl will cost
$3 million, and that's just for
a 30-second time slot.
The price is up by 10 per-
cent from last year despitethe nation's current economic
woes. However, advertisers
are still forking out the cash in
hopes ofmaking a commercial
that is more entertaining to
viewers than the actual foot-
ball game Sunday between
the Pittsburgh Steelers and
Arizona Cardinals.
Major contributors to
the advertising scene will
be PepsiCo, Coca-Cola,
CareerBuilder, Monster, and
Cars.com. Some companieshave even bought exclu-
sive rights to their product
category so there won't be
any competition. Anheuser-
Busch secured a deal in 1989
that gave it exclusive rights
to advertising their beverage
category through 2012.
GM, the automaker in the
middle of federal govern-
ment financial bailout, will
be sitting out of the Super
Bowl ads this year because
of a cost-cutting restructuringplan. FedEx is also forgo-
ing the game-day advertis-
ing, even though its "Carrier
Pigeons" commercial in 2008
was rated among the top 10
Super Bowl ads.
Last year, E-Trade's "Baby"
commercial received first
place among TiVo ratings.
Pepsi's commercial with
Justin Timberlake followed in
second place, while Dorito's
"Mouse Trap" received third
place. The 2009 Super Bowlads seem to be even more
promising because compa-
nies are willing to throw out
millions for a few seconds of
air-time.
However, as the trends have
shown, commercials either
get more clever or trashier
throughout the years. Super
Bowl viewers with the luxury
of TiVo or satellite should be
prepared to use the "record"
or "fast-forward" button for
such instancesby STEVE ELLINGSEN
YJ GUESTWRITER
From Jan. 22-24, a group
of 15 Howard Payne students,
hosted by Alpha Psi Omega,
made the journey to Houston
for the TETA TheaterFest
convention.
One of the highlights was
to hear a live interview with
Tony award-winning actor
and director Jason Alexander.
He reminisced about his time
working with theater leg-
ends Stephen Sondheim and
Jerome Robbins, commented
on his recent performance as
Max in the LA production
of The Producers, and even
spoke about his most famous
role: that of George Castanza
on Seinfeld.
Freshman Rivers Shotwell
said it was an incredible
"inspiration to hear someone
who has walked the line tell
us that we have a shot."
After the interview,
Alexander took a number
of questions from the audi-
ence, including one voiced
by HPU sophomore David
Stewart. Stewart remembered
Alexander being "everything
I'd hoped to see in a profes-
sionial ador,"adding'ft was'courtesy photo
HPU student Steve Ellingsen with Jason
Alexander.joy to be able to speak with
him."
Attendees were then invited
onto the stage for autographs
and pictures. Freshman Josh
Helms commented that it was
a great "opportunity to see
him (Alexander) as a real per-
son instead of just a face on
television," continuing that
he was "incredibly sincere in
wanting success for us."
Students at TheaterFest also
had the opportunity to attend
a wide range of workshops,
covering everything from
designing' armrr 'io speakingShakespeare properly.
Unfortunately, the HPU
group arrived later than
planned on Thursday, and
weren't able to combat the
massive line formed to see
legendary performer Angela
Lansbury. They did, how-
ever, get the chance to watch
musical performances by
Dale Kristien, who portrayed
Christine in the original run
of Phantom of the Opera, as
well as Katie Clark, the Tony
award-winning actress cur-
rently playing Glinda in the
national tour of Wicked.by EMILY HILL
YJ STAFFWRITER
A group of Howard Payne
students and two facul-
ty members left town last
Friday for Houston to attend
the annual Texas Educational
Theatre Association (TETA)
TheatreFest with the help of a
donation fund.
Since funding from the uni-
versity is limited, an extra
fund was set up for the
Theatre department with the
help of a generous man. The
unnamed gentleman is a sup-
porter of the theatrical arts
at HPU who feels the call of
God to do what he can for the
department. Thankful for the
fund, which is usually saved
for technical issues, HPU
Theatre Director Dr. Nancy
Jo Humfeld used the fund
to help send 15 students to
TheatreFest this year.
The TETA-sponsored con-
vention provided an oppor-
tunity for students seeking
a professional career in the
acting industry to be exposed
to workshops, booths, and
real-life actors. Guest speak-
ers were invited to the
convention to share theirexperiences in the profession-
al industry. This year, four-
time Tony Award-winning
Angela Lansbury and the
Screen Actors Guild's "Best
Actor in a Comedy Series"
Jason Alexander were invited
to share their life experiences
in the acting world.
Senior Daniel Gonzalez
shared his view of Jason
Alexander: "Jason Alexander
has an amazing professional
past. He got into the profes-
sional world early and fast.
He just gave me hope."
Technical contests such as
DesignFest were held at the
convention to show the tal-
ents of costume and makeup
designs for shows. During
Designfest, theatrical design-
ers set up exhibits for attend-
ees to see their works for
plays and film.
Dale Kristien and David
Michaels performed for audi-
ences throughout the week-
end. Katie Clarke, "Glinda"
from the Broadway play
Wicked, performed the song
"Popular" from the hit musi-
cal. Students were able to
experience numerous perfor-
mances from professional art,
ists and actors.HPU theatre students meet
Seinfeld's Jason AlexanderDonation fund sends
students to annual
theatre conventionPage 4
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Howard Payne University. The Yellow Jacket (Brownwood, Tex.), Vol. 99, No. 9, Ed. 1 Thursday, January 29, 2009, newspaper, January 29, 2009; Brownwood, Texas. (https://texashistory.unt.edu/ark:/67531/metapth744387/m1/4/?q=Lamar+University: accessed June 9, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Howard Payne University Library.