We purchased our four challengers right
off the supermarket shelves, like you
would do all wear two liter bottles
except for old Coke, which was available
only in three liter form.
At the store we visited, we set up
our test in a back room at Smokey's ribs
in Fort Worth.
The back room kept things private.
Lunchtime patrons could not see which
cola was going into which glass.
Since Coca-Cola is the one making the big
move, we picked taste testers who said
they regularly buy Coca-Cola when they
buy a cola.
People like Marge Fryeburg.
I like the taste of it.
It's mild and
sweet and they have a Coke.
It's a little bit Pepsi Cola.
Oh, for heaven's sake.
I guess my taster isn't what it used to
be.
Obviously these coke drinkers have been
buying the old style.
The new formulation just hit the shelves
today. Most our testers had some
trouble picking their favorite, but not
Jerry King, a loyal Coca-Cola man.
You picked the old Coke.
That's the best tasting.
What do you think of number two?
That's the new Coke, number two.
It's a bit sweeter, you're going to have
to live with that from now on.
Sorry about that.
Here, then, are the results from our 10
person consumer jury understand
that 10 people are not a statistically
accurate sample.
This is just for fun.
And the results show new Coca-Cola could
have its work cut out for it, for
Pepsi, for went for Coca-Cola products
to reach for the old and new and
to regular Coke drinkers.
Chose RC Cola.
Before you decide, have someone do a
blind taste test for you without the
influence of the label.
It's advertising and the mental image.
You too may be surprised at what you pick.