TDNA Monthly Office Manager's Report: June/July 2005 Page: 3 of 3
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" Linage and Circulation Reports ... member interest and participation remain strong
... circulation report was a new service just a couple of years ago, and this year it was
improved by further breaking out one item of data ... there are 20 papers participating
in the circulation report, and 26 papers in the linage report
" Ad Revenue Survey ... does not seem to be as popular as the Ad Rate Survey that it
replaced ... the old survey used to have a couple dozen participants every year -
along with lots of detailed notes and some crapping about the diversity of the data
being reported ... but now that we've supposedly fixed that problem, very few papers
are submitting their data ... I assume because circulation managers want to see what
rates everybody else is charging, but don't want to tell everybody else what they
themselves are actually making ... we will continue to conduct this survey annually,
and feedback is welcome as always
" Intern program ... is now in progress (as it is most of the year) ... sending out
certificates to this summer's interns stamped with Larry Walker's signature and
TDNA's logo on a gold seal
" Campus visits ... has not had much university participation in the last few years
(some universities already have contacts at their local papers that they prefer to use as
classroom speakers) ... this program, too, can be better publicized on our website and
should benefit from a strengthened relationship between TDNA and Texas journalism
departments
" Sales of directories, Law & the Press In Texas and Reporter's Handbook on
Media Law ... are not as strong as they were 5 or 10 years ago ... directory
information is increasingly accessed from our website, and law booklet editions are a
couple of years old and papers seem to buy them from TPA (so we have been selling
them to TPA)
Likewise, the demand for auto window PRESS decals is not as great as in the
past but we make the available every year
" Award programs ... nothing has changed, although I hope it will within the next
year ... plan to redesign each award poster somewhat to make the instructions more
helpful, encompass web editions where applicable, and to add a photo of H.M.
Fentress to the intern award poster ... also, I made the board aware of offer by
associate member American Profile to sponsor an award (would provide plaque and
gift and would participate in presentation at Annual Meeting)3
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Thompson, Darla. TDNA Monthly Office Manager's Report: June/July 2005, report, July 29, 2005; (https://texashistory.unt.edu/ark:/67531/metadc1339172/m1/3/?rotate=90: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting UNT Libraries Special Collections.