[Publicity Articles for Brilliant Magazine] Page: 4 of 6
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The monthly magazine will have a circulation of 50,000 and will be sold at
newsstands in Dallas, Fort Worth, Houston, San Antonio and Austin. It will
also be available at upscale hotels, spas and restaurants and will be sent
to a select group of people "chosen by affluence in ZIP codes," the company
said.
Behind the periodical, which has 144 pages in its premiere issue, are
Phillip Hudson and Lance Avery Morgan. Hudson was most recently a
contributing editor to Tribeza, an Austin-based lifestyle magazine, and has
held senior-level positions at various ad and public relations agencies,
including Fogarty Klein Monroe and the former Churchill Group, both in
Houston.
Morgan was most recently a senior-level contributing editor to Austin
Monthly, Elegant Texan and Verve magazines. He also has worked as a
television writer and producer and at public relations agencies Hill &
Knowlton and the former Niehaus Ryan Wong.
"It's one of those interesting situations in Texas where even though the
industry has suffered and even though economic times have been difficult
... neither of us really was stopped by what we were reading in industry
information about a downturn in advertising spending," Hudson said. "We went
into this with a positive point of view."
BUSINESS URN
Houston Business Journal 12.29.03
Two new magazines are making their way to Houston in the New Year. Lincolnshire, Ill.-based ESPREE
magazine is a bi-monthly humor magazine targeted to executives. The total circulation will be 600,000.
Each issue features one-page stories from noted humor writers as well as cartoons.
Austin-based Brilliance Media, founded by Phillip Hudson and Lance Avery Morgan, is launching
Brilliant, a monthly lifestyle magazine devoted to the finer side of Texas lifestyles. The initial circulation
will be 50,000. The publication focuses on the major Texas cities, but will also include some statewide
coverage.
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[Publicity Articles for Brilliant Magazine], article, 2003-03/2004-01; (https://texashistory.unt.edu/ark:/67531/metadc1983265/m1/4/: accessed July 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting UNT Libraries Special Collections.