Can anyone salvage a sweaty
old lid like this?
How about this one?
Well, sure, we can make a good
serviceable head out of these hats.
Joe Peters literally brims
with both pride and confidence.
His family's been making and remaking
hats here since 1911.
There's still our challenges.
This is absolutely the worst part of
everything.
Getting most of the sweat out is
no sweat.
It's an overnight soak in special
solution.
That's one of our secret sources.
Some dirt is more stubborn.
So we literally stand
a little bit of the heart away
and and some of the dirt away with
this hat here, however, is
really beyond help, not because
Peters couldn't renovate it, but
brand new that didn't cost 40 dollars.
And that's what it will cost to repair
it
if you've got a nice three hundred dollar
hat as well.
Forty dollars to renovate
it and have it all.
It's sort of like putting heels and soles
of a pair of boots.
Joe Jr., meanwhile, is putting
the finishing touches on his new
Dick Tracy design.
There might not be a big demand for
Yellowhead, but there is a big move
on the fedora hats.
And our Western happiness, of course, is
still very good.
We're very well known for our Western
hats.
Even presidents have worn them.
Not in yellow, though.
Jack Helsel, Texas News 5.