El Campo Leader-News (El Campo, Tex.), Vol. 98, No. 79, Ed. 1 Saturday, December 25, 1982 Page: 23 of 29
This newspaper is part of the collection entitled: Wharton County Newspaper Collection and was provided to The Portal to Texas History by the Wharton County Library.
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The following text was automatically extracted from the image on this page using optical character recognition software:
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El Campo Leader-News, El Campo, TX, Sat., Dec. 25,1982
MONDAf
12/27/82
tiomawd ~
• ns wofM
MncWon
Cup
fomens Oown-
M> Coverage of the
Womens Oownhill from
Piancavalto. lUJy
• © Movie Cool'd
IhboT Jack and the
BearwtaNi Jack encoun-
ters tha Hungry Giant and
odier character* in this
film
thaw own hands against
thair chauvinistic boss
Jana Fonda, Lily Tomhn.
Dotty Part on 1M1 Ratad
PQ
• MOVIE: Joe Pa-
looks’ Ttsa Mm « basad
on tha comic strip charac-
ter Jimmy Our ant 0.
Stuart Erwin 1934
• ESPN's
• ESPN SportsCanter
0 MOVIE: 'Ms Frame'
Tha reunion of an RAF
Squadron in London
starts an Amahcan on a
murdar case Mark Slav-
ana. Jaan Kant. John Ban-
tuST'iT
Travel
790 0 Sic
•lory of Hi
(HBOl MOVIE: Mna to
Five' Thraa frustratad
ladies taka mattars nto
0 MOVIE: Fluffy A
bwchamist conducting
studiaa on a Hon must
laava ho college whan
tha Hon escape* Tony
Randall. Stsrtoy Jonas.
Edward Andrews 1985
030 0 Ski School
0 Sport Pishing
MO 0 ® FM Donahua
Donahua's guaats dis-
cuss tha Playboy Raad-
ar s Sax Survey
0 eSPft SportsCanter
0 © Hour Mapairtna
Gary CoiHns and Pal
Cable TV Taking Census
Through Sweepstakes
By Jack Carry
MTV offered a Leanet
flight to s Who concert The
Movie Channel whisked a
lucky him addict to New York
tor a weekend a la "Arthur"
that would have left the
diminutive multimillionaire
weakened USA Cable
Networks "Night Flight” is
hosting a sort of interstate
raffle, with a »11.000 car as
m,
T V ' i
hi
Ida aad Recce Ferrara,
wham af TMCi "Arthur
Cilravagaasa” weekend
Wort To
SobocHbo?
t* * easy end meneensw*
Vow go* 104 hum ol Ww
tiadsr Wnw (wtorh m
(IuSm S3 'Hum of Iho TV
•*<*«* tOO«) lor only US
4 you lure in WKof'O'’
County Nilk o wk«i"p
Hon you ww monoy oM
•ho 'Xwtiond 0r<o ond
1 toy "Warmed of o« H»ii«es
ot thoy tioppor ft tl Com
00 ond »ho Serrewndmg
oroo ond you don • ho»o
•o tpond oddttNtwl monoy
on ono**»o« tolou'fon
•wdo
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> ti rt*
though gtvetl
lor hrahe atmoophar* of
rahto kuaiuaai tha*
raa aspect as Eva** serf
ovau mow* splash mars
tnagK * the hirer*
Mitchell talk with Lord
Laurence Olivier, actor
Bruce Boxleitner and dis-
cuss how to overcome
deprossnn
(HBOl MOVIE: 'OSvur' A
young orphan, taken in by
a wealthy benefactor «
kidnapped by hd old
gang Ron Moody. Okvar
Read. Harry Sacomba
1966 Rated G
9:30 0 Where The Jobe Are
10:00 0 How To Bo Effocthra
10(36 0 Bridge I
11:00 0 NBA
Portland at San Dingo
0 MOVIE: Tha Truth
About Woruun* Baffled
husband finally learns the
truth about woman Laur-
ence Harvey. Julia Hams.
Eva Gabor 1958
0 MOVIE: King of tha
Turf A horseman « be
fhandad t/ a small boy
who turns out to be hw
own ton Adolphe Men-
jou, Roger Darnel. Do
twee Coeteito 1939
UJOlHOOl MOVIE: Modem
Prohlama' A young man
becomes telekinetic after
accidentally betng
splashed with nuclear
waste Chevy Chase
1961 Ratad PG
(HBOl MOVIE: 'Stoned' A
teenager resorts to drugs
to make friends. Scott
Baio
4:46 0 Shi School
ScOO 0 USA Cartoon
Eapraaa
0 Carol Bumott
0 Tie Tac Dough
9:19 0NCAA Instruct tonal
5:30 0 Pony's Paopie In
Sports __
M Sob Nowhsrt Show
0 MOVIE: 'Mg Frame'
Tha reunion of an RAF
Squadron m London
starts an Amsrican on a
murdar cans Mark Stsv-
ons. Juan Kant, John Ben-
tley 1962
(HBOl bitsmabonal FF
Ikattna from
rsr
guru Skattnj
Peking
040 0(1)0(0 News
0 ESPN’s Horse
(facing WWy.
S 0 One Day at a
Tim®
0 TowT Mag. tor
Woman
■ Corner Pyle
0 (D InaMa Washing-
ton Mark Shields hosts
this behind-the-scenes
the prize
As patrons of just about any
cable service know, contests
are becoming as much a
staple of operations as reruns
and rock video dips They are
everywhere, turning the
industry into something of s
cross between s small-screen
church bazaar and a cereal
box-top sweepstakes Gener
ally packaged as splashy
examples of no-strings
largesse, the promotional con-
tests actually serve quite spe-
cific marketing purposes
According to a spokesman
for I'SA. their Friday. Dec 31
Trans Am sweepstakes is part
of an audience measurement
strategy developed to comple
ment more traditional meth-
ods. such as Nieisen-style
ratings The postcard
responses — which serve as
entry forms — to the on-air
contest promotions will be
examined as a means of gaug-
ing viewership "It will help
us get a better handle on our
audience, he said
At Nickelodeon, an exten-
sive senes of contests hsve
been run over the last year
and a half for different
reasons Says company vice
president for marketing Gary
Evans, promotion is the cen
tral aim of all their kid-ori-
ented contests Our first con-
test was a write-in Kids were
asked to tell us what they
wanted to see on television
how TV could be better
According to Evans the
contest t purpose was com
mumcation of the message
We listened and cared '
Given the competitive pro
liferatton of cable-delivered
services contests probably
represent lust another way
for networks to stand out in
the crowd As Evans says
Anything we do to generate
awareness of the product is
good Typtrally the Nickelo-
deon prize list includes plenty
of goodies upon which the cor
porate logo has beau embla
toned
Evans also riskily points
out that contest fever is not
unique 10 ruble Magazines
movies and radio promoters
have lung used them at
market Mg advert tamg ploys
uugh given the go
Karen Valentine stars as a aarse-therapist who discov-
ers s dug with special abilities la deal with emutieually
disturbed children ia "Skeeser.” ta air Monday. Dec 17
on NBC
(SAAIsoms robT'M the r^M to make lout mMHli rfcsa*m 1
look at tha nation s capt-
tor faring to nd a town of
conupeon a young law
yar loams to out-shoot hw
snsmws John Payne
Gas Russell. Storing
Hayden 1949
1230 0 Kaap N Running
1)99 0 Ohd ALCOHOL
IhuoI HBO Thanhs: Tha
Raknuahar A handsome
ttrangor fuffiNs a lonely
womans ysumrng tor
tow
1:99 0 NCAA
Atone Bw
srr
srs tv~. <*-
gw
maw u >amiss *> a
xkng ttom
nut Chnst
as past fR) (90 mn 1
TOM mss Bend
ABC News
(HBOl MOVIE: 'Stir
Crazy1 Two inept people
are framed for robbing a
bank. Guns Wilder. Ri-
chard Pryor, George
Stanford Brown. 1960
Ratad R
7:30 0 NFL FNms Legends
of the Fall.’
0 CO Iron Horan
0 0 Tie Tae Dough
0 © Private Beniamin
A local Indton tribe w up-
set when Coi.
propose* a new gymna-
sium on the she of s burial
ground
0 GD MOVIE: 'Sheezar*
A nurse at a homa tor the
emotionally dtoturbed
usaa her new dog to help
the children fight their
problems Karen Valen-
tina. Martclara Costello
Tom Atkina. 1962.
Paoperdto*
_ dD Greet Perform-
ances 'Tinker. Tahor. Sol
dtor. Spy.' George
Smiley, accepting a job as
a mole,' accepts a mis-
sion to find another
mole’ (R) (2 hrs.)
(Closed Captioned)
0 0 MOVIE: ’Leve e
King.
1979
Fury* A young
southern woman brutal-
ized In a Union prison is
determined to rebuild her
Me after the Civil War
ONaM. Parry
Raymond Burr
1976
0 © M*A*S*H Major
HouNhan breaks up the
nursto' return oetebra-
0 TOO Ctub
0 © NFL Footbafc
Buffalo at MMnd
MO 0 © Neudtoft A guest
announces she is running
away from her husband
who a a senator
9c00 0 0
rvw^*B
0 ECAC
pouMihiidir. Will®
Forest vs. tL John’s/
and BYU vs. SL
iSttifi!Cagney A Lacey
Chris and Mary Bad) irv
waagato the pight of aid-
arty apartment dwuhars
(60 min.)
(HUOl MOVIE: 'Montane
are’ A housewife headed
tor a nervous breakdown
sample* life's otousures
at a udd ntahtcL-ti Susan
e - - - - -*---J «----«-
Antp®cri. fcn®na JO®®pn
“ 1R.
A
1A Co.
10(36
0 dD MM Lais MfM
Thu Hw tab show fee
turns newawurthi guests
trom around *» worlds of
poMtoa.
buatoaae and sports wah
telephone cue* Irom
vtowurs arotm 6w ootz*
to toam me new<
heahirudean
0 MMdRpr MM
BMM MOVI
John
Mtoofcud
>y«j8SjgB» ot
LeueTbeer Thu story
O'Hara. 1970
1190 O SB Rockford Files
00 0© Hews
0 Bums A AAan
11:30 0 OD Lata Night with
David Letterman
0dD Sign Off
O 0 A9ln the Famify
0 © MOVIE: ’Col-
umbo’ _^ _
l Jack Benny Show
0 Jack Benny I
0 0 Lutoana M
0 I Married Joa
0© MOVIE:'R
12KX) I__
Mia
l Marvtod Jo®n
I© MOVIE:'Rankan-
stski Created Woman'
Dr. Frankenstein, experi-
menting with the bodies of
a young woman and a
young man. gets the
sexes mixed up Peter
Cushing. Susan Denberg.
Thortoy Walters 1967
12:16 (HBOl MOVIE: 'Nine to
Five’ Three frustrated
ladtoe take matters into
their own hands against
their chauvinistic doss
Jane Fonda. Uiy Tomlin,
Do ly Parfon. 1961. Rated
PG.
12:30 0 (2) NBC News
12:46
Ice Skating: Ennia
Cup from the Nether-
lands
0 My Uttto Margie
0 MOVIE: Xtood
Tlmea' The husband of a
singing duo wants to
make a movie, but his wife
won't go for the Idea
Sonny and Char. 1967.
1.-00 0 0 Independent
0 Sports Probe
0 0 Jbu Sakkar
0 © CBS News
aTItdwiof F®th®r
VJO 0 CD News Update
0 ESPN SporteCenter
00 MOVIE: 'Men Of
Tha Dragon' A young
American man. after his
arrival in Hong Kong, dis-
covers that his younger
sister has been kid
napped for white slavery
Jared Martin. Katie Say
lor. Robert Ito, Joseph
Wiseman. 1974
Pittsburgh at Syracuse
0 Life of ROey
|(£00«gnort
0 TOO Club
Ir
Ft-
from
I© Hews
(HUOl
KSn.
MO 0 ESPN’s
Radna WWy.
0©MOVIE: The Mwi
Who Wouldn't DM' De
teettve Mbs Sheyne
mores with a dead kstor
who fust won't stay dead
Uoyd Nolan. Marjorie
Weaver. Henry Wlooxon
1942
2:46 0 MOVIE: Worth
Country' Two man kvng
off tw fiwid In 9w remote
Alaskan wSdemse*. face
danger and adventure
with ante help from mod
em technology i960
POO IB NCAA mmketbak:
•TisrtovBriE
Prtvsto LBe of Henry
VST Through hb lusty
purauri of hR many wives
King Henry toads England
through a Aery and color
tut reign Chartoe Laugh
ton. Merle Oberon Fisa
Lancheetor 1633
3(30 P _ NAM Caksgs
sEr—-
a nervous break do
0‘S
IMUA6
1. Ertond 4
HaraamazT A
MOVNL The
fhdrt mss te Bsotlpto hu
tofhar's rapwluasn ei Buz
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Rums j2T
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of
Omar
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Barbee, Chris. El Campo Leader-News (El Campo, Tex.), Vol. 98, No. 79, Ed. 1 Saturday, December 25, 1982, newspaper, December 25, 1982; El Campo, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1006622/m1/23/?q=%22%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Wharton County Library.