The Hereford Brand (Hereford, Tex.), Vol. 38, No. 8, Ed. 1 Thursday, February 24, 1938 Page: 1 of 14
fourteen pages : ill. ; page 24 x 16 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
'i.,
4 /•
®*?q
The Hereford Brandi14
PAGES
KSKB
PubtuM Every Tbnniay
in mvia
r, AMWI
•f
r MmmwA»« ^ Ni
•i Jr n»wv^i*<
Our Slogan—“Mora Paoplo Mar* FmwuT
raiui 6 uhatb
OUND
TOWN
Alfbto And rant Been
in this section enjoyed the
laugh they have had In years
the publication of the Ami-
News slogan, terming Aina*
as “Hereto** Capital of the
It looks like the big I>1*K
tots even the robe now days—
It is bard to make words
when they are without fact.
Hereford Now Boasts One of Panhandle’s Most Modern Hotels
rorld.’
Speaking of cattle, fct filled a lot
If hearts with Joy Saturday wheu
the crowd outdid Itself In bidding
the young bull consigned to
Hereford auction by 0. G.
1 Jr., a high school boy. He
tllsed 9260 from the animal aft-
paying 975 for it and feeding
a few months.
Mrs. Ardh Oonklln Is a ba-
rer In publicity to • maintain
In this critical period shei
iievee people should write some
Ides for The Brand advocating
ice. The Brand maintains a
»lkc Opinion column—and will
»llah such articles, provided they
not more than 200 words In
th and do not subject toe pa-
to damage* from libel.
tits area will likely send three
f beef calves to the Amarillo
in March. The calves sre
by John Douglas Pitman,
lyron Campbell and Frank Rob-
kina. Charles and Orvlllo Galley
I are also expected to consign prise
[pigs to the stock show.
March 10 the Lions Club plan*
to attend the Pin inview Irriga-
tion Congress In a group; other
interested persons In this section
were invited to attend the Con
grew on this date,
.a ■' •. >
hHB*ua’
February Moisture
Boosts Crop Hopes
For This Territory
Texas Hotel One
Of Most Modern
In West Texas
HEREFORD REPORTS J
INCHES MOISTURE
THIS MONTH
NEW FURNISHINGS ADD
TO 00MF0RT OF NEW
HOTEL HERE
ag the
•iw'. -
l#rt Top: Comfort is foremost In Hereford** new Texas Hotel,
although itiodrmtotle furniture adds to the attractive appearance
of the lolihy as seen In Utls view. New furniture, linens, and covers
contribute to the hotel bedroomN, one of whlrii Is seen In the
photograph at lower left. Direct ly above may lie seen exterior
view of the building, which lias been remodeled througlmut, and
modernised In every respect.
Dr. R. R. Wills la gaining a
ddtjrwpotatlon tor bln ability to
NxmUnned on Back Page)
——■ ■ o- ■
eacher Meeting
Here On March 2
Wednesday evening, March 2,
Deaf Smith County unit of the
State Teachers’ Federated
itlon will sponsor a program
the auditorium of Central
A special Invitation was
I rural matchers to attend
■Mating, tad other Interested
on# were invited.
The program will include music
the children of the sixth grade,
Miss Thelma MdMlnn direct*
Dr. A. M. Meyer, professor
education, Weet Texas State
illege, will he the principal speak-
of the evening and his address
11 be followed by a business sos-
lion.
* ' o .....—
Kerr Implement
Moves To Larger
Quarters Monday
The Kerr Implement Company,
John Deere Sealers for this tree,
have moved to the Williams build-
ing, S2S Sampson Avenue, Just
nooth of the City Hall, where they
will operate the implement com-
pany In the future. The Kerr
Iware will continue in ite in-
fant north of the poet of•
e* Implement oompenyoperated
). F and Bill Kerr, has for
past U years, bad Bill Karr
auaager, having been in the lo-
adjoining the preeent hard*
(Continued on Back Page)
Emergency Crop
Loans Available
In This Section
MAXIMUM OF $400 11 RET
TO ANY INDIVIDUAL
THROUGH OFFICE
Applications tor emergency crop
loans and feed limn* for 1938 are
now being received at Hereford
Texas, by Carl Hill, Field Kupwr-
visor of the Kmcrgency Crop and
Feed ixian Section of the Furm
Credit Administration.
The loans will lie made, af in
the imst, only to farmers who can-
not obtain credit from any other
source. The money loaned wll| be
limited lo the farmer’s Immediate
Hereford Auction %»r-
- City Aldermen
Draw S Large Crowd Enter City Race
Sugar Beet Man
To Come Here In
! tie, when they held their auction
IVgxvt 14 p 1A7 Wpplrc °f Anxiety 4th llerofords, toatur*
17CAI 1 X. TV TV |,,«r i, Mitrliiff jiik'Mon of bulla.
Prospects tor a meeting in the
stoear future to dtpeuas commercial
prediction of sugar beets In the
ileruforil area on A toft scale were
today outlined by H. V. Henuen,
rtmmber of Ormpporce secretary.
>rodncrbm of
“The prodt
beets on a
«mi w-uul cl, n«d. *>r icruwlmf Mai. adhmiM
lenders,” Mr. Hennon said. “Foi-
ble 1038 crope or for the purpose
of feed for livestock, and the
amount which may lie loaned to
Insurance Credit
Highest Possible
has beau listed with a
cent credit on fire in-
wtth the maximum credit
for 4he state and the highest
possible, The notice cams
ask from Marvin Ball, state
Mgsamaa oonuatoelooer In
aad tha new rate will he*
lowing a meeting here, we willcoti-
=«•-*=i r: •zzrrz
termlning poMibllilios producers
will aleo secure some income from
the crop.”
Mr, Uennen’e etatvment followed
receipt of a letter from H. M.
Bulner, agricultural agent for the
Hants Fe Hallway.
“II. R. Knapp, agriculturist for
the American Crystal Hugar Com-
pany, Rocky Ford, Colo., reports
that their contract lias not been
agreed for the 1938 season, but
that they are expecting it In tho
near future,” Mr. Balner stafld.
"He indicates mat ne will meet
with the Hereford furmere as soon
as the contract la let and that be
will let ue know when the meeting
is practical.
“He asked about freight on ex-
perimental beets from Hereford to
Rooky Ford, and I told him we
(Continued ou Beak Page)
). F. Ward Farm
Sale To Be Held
NextThursday
Following the sale of bis place
to Homer Bromley, recently, J. F.
Ward today announced that he will
hold a public auction at the old
home place one sad one-half miles
south of Hereford, Thursday sft*
ernoon, Man*) S, at 1 o’clock.
In the sale Mr. Ward will offer
s large variety of llveatook, In-
cluding three maree, one borne,
three yearling colt*, three good
Jersey calvee, 99 shouts, three gfjte
and two sows. He aleo Ium t large
offering of farm machinery, list-
ing two binders, three listers, three
harrows, godovils, cultivators,
plows, two four-wheel trailer*, a
wagon, two mowers and a rake,
Of Interest to many persons will
be bis offering of poultry equip-
ment, safe
stoves, aad
data a
ceed $4DO,
Fanners who nan obtain the
funds they need from an Individual
productMi credit association, bank,
or otlier concern ere not eligible
tor crop and feed loans from the
Kmergormy Crop and Feed Loan
Meet Ion of the Farm Credit Ad-
ui 1 nImiration. The loans will not b«
made to standard rehabilitation
clients whose current needs ere
provided for by the Farm Rocurt-
ly Administration, formerly known
as the Resettlement Administra-
tion,
As In the past, farmers who ob-
tain emergency crop and feed loans
will give ae security g first lien
on the crop financed, or a first
lien on the livestock to be fed If
the money borrowed is to be need
to produce or purchase feed tor
livestock.
Where loans sre made to ten-
ants, the land lords, or others hav-
ing an Interest In the crope financ-
ed or the llvastovk to be fad, are
required to waive (heir claims in
favor of a lien to the Governor of
the Farm Credit Administration
until the loan is repaid.
Checks in payment of approved
loans will bn mailed from tha
Regional Emergency Crop and Feed
Loan Office at Dallas, Texas.
Hereford It readers last R^ur*; WJTHERRFOON
day took their first step toward a j AND GASS ANNOUNCE
| comeback, which Is expected to FOR RE-ELEOTION
agulu place tills section foremost
I In the world of fine Iloretord cat-, The jmrHont city administration
will be In the race tor re-election
In the election here, Wednesday,
April 6, it was formally announced
today.
Upon the Insistence of numer-
ous H t,I sens, the following have
authorised The Brand to announce
their candidacy: Charles J. Pad-
dock for Mayor and City Manag-
er: Noator (hum and Verna With-
erspoon for City Oumniesloners. To
date, no other candidates have an-
nounced their Intention of making
the race.
Through the present administra-
tion, debts of the City of Hereford
have been materially reduced and
the saving in Interest alone is
Ing a spring auction of bulls.
Klglkty-two head of registered
Hereford* were sold in the sale
here, Huturday, Including 76 bulls
and six females. The entire 82
Tabulated list Will
Found on Page •
head brought 99,027.50; the 76
load of bulls brought 99,460—av-
erasing 9124.40 a head, while six
head of cows brought, 9472.50—av-
eraging 978.75.
Of the offering hero Haturday, i
a large portion of the bulls went P0**?1 to J* ,ho •“Imlnlstration as
to New Mexico cattlemen, who plan * "’hlch fbey exp«*ot to con
(Continued on Hack Page)
-o-
HaU explained
that one# aauk year tka Texas
Fire Insura nee Commission pro-
mulgates and puMiabea a fire rec-
ord credit or penalty tor all eU-
«*H# Texes cities and towns. Thaos
fire records, effective tor one year,
•re baaed on too leas ratio pro-
ft nompsrtaia of too Hr#
Mrs. Whitehead
Opens Beauty
Shop This Week
.AM mm T **iir> —in n MfUli sir* m M Okie
mm mwt * v» mivkmwsiu m»*»
week announced the opening of
“Imogeiiu’s Bcimty Hhop,” in the
Whitehead Berber Hhop,
Mrs. Whitehead, who hoe six
years experience in beauty shop
work here, will personally manage
the shop, which openod tor busi-
ness Tuesday. The shop has a large
space In the north side of |h«
building and is separated from the
Isirbcr shop by a partition. The
lM«tiuty shop has been specially de-
signed, and Includes new, modern
equipment.
For Re-Election
tlmiu If they are re-elected to their
i res (Active offices. They also point
to the fact that the City of Here-
ford end Ite residents have not
I wen denied privileges and sdvan-
i luges within the means of the city,
A report of the condition of the
J City of Hereford will be mad»
within the next few weeks, poini-
I ing out In detail, expenditures sad
I reduction* in city debts.
Little Out For
Re-Election As
State Official
O. H. Lit,tie. nx'mts-r of the Leg-
islature of Texes from the 128rd
Representative District, compris-
ing the Counties of Armstrong,
Carson, Deaf Hmlth, Oldham, Pot-
ter and Randall, was In Hereford
today, and announced that he
would be « candidate for rejec-
tion st toe July Primaries. Mr,
IAUA0 la serving bis first term
Os Representative, and In making
Ms announcement for re-election
stated;
“I am deeply appreciative of the
co-operation and support, that I
hsvs received from the HMseneblp
Of the 123rd Representative Dis-
trict during my first tsrm In of-
fice. It has been my aim and pur-
pose to be of service to the boot
interests of our section of th#
Htate and the Htste •• a whole,
and to be in posit too to render
this service, it is nwestsry to keep
advised as to the needs, dsotrr*
and wishes of the people of this
District. I believe people generally
are soore Interested in legislative
me (tors than they ever bare bet
I have received many hundreds of
letters from lotereetcd cUIaot
giving their views on many 00
Following the opening
Texas Hotel loot week,
Gylua, owner, today said that the |
building will be open for Inspec-
tion Huturday afternoon and Bun-1
duy after noon, Feb. 26-27. During
the two ufternoons the public was 1
(‘H|MH‘lnUy lnvlti>d to Inspect the
new hotel.
Modern In every * respect, th«
Toxtu Hotel stands os on*< of the
most: complete and attractive hotels
In West Texas. The hotel hus l>uen
completely remodeled, repainted;
and redecorated from the base-
ment to llio second floor, and has
u 11 reeled much praise from thuae
who have seen It. Hotel guests
1mm niiicugo and other large cities
this week Joined others In terming
It one of the best hotels they have
ever seen for a town the sloe of
Hereford.
A Uracil ve lobby
I’pon entering the front dqor of
the Tessa Hotel on the ground
floor the visitor Is Immodlately Im-
pressed with the neat, attractive
appearance of the lobby. The walls
of the lobby have been done In
Ivory, while the celling Is fintohsd
In hrown presoboard. The lobby
furniture Is modernistic In design,
fea 1 tiring steel frames with uphol-
stery In blue. The clerk's desk is
located In the southeast portion of
the lobby, and Is ulso of new mod
ernlatlc design. Venetian blinds
complete the ptoture In the lobby,
rendering It most attractive.
The Ikotel rooms, most of which
are located on tile second floor, are
H'ofitlmied on Hack Rage)
Trinity Choral
Group To Sing
Here March 9
When the trinity University
Choir takes their spring tour over
Tessa next month, Hereford will
tie Included In Hie schedule, it was
today announced try Rev. J, C.
Thorns, pastor of the First I'rsOby-
terlas Church here.
The choir Is soliaduled to visit
IIuhiIa«4 Ufwli.««/U.. Ua«.k a mmA
• •»*»*^**«* TV •»»»*•■■ '<**■ 0 f ••••* *• Wf
will sing In the high school audi-
torium at 9:30 o'clock, Woinosday
morning. At noon they will meet
wlUi the Hereford Lions Club.
“Hereford Is fortunate In being
on the Itinerary of the choral
group,” llev. Thorns said. “This
choir Is composed of talented sing-
ers, who are stiuients ut Trinity
Ifniw>r«tty st Waxsbschie, To**■
Mbm FlixsIwM) Iridsnd, daughter
of Mr. and Mrs. K. IV. Ireland
of this city Is a member of tha
<4iolr. Kvary iierson in tSim com-
munity la cordially Invited to bear
Hi# choir In trie prssestAtloa st tris
high school. Tha night prior to
their appearance hare, the choir
will sing a complete program st
Hie fVntrsl Presbyterian Oburch la
Amarillo”
With a total of 1.09 tirrioa 0F
moisture already on record bar# tor
the month of February, 1988—aad
still fonr days to go with snadr
falling at trie present time—the
possibility of a new February mole-
lure r«H*ord was In the offing to9
this area. Up to Wednesday night
Hie U. H. Department of Agrteto-
ture gauge showed .98 of an indht
Wilson! f*n,,vv Wednesday night and ThunK
duy morning measured .71 at an
Ite h, bringing thu Fehruar/ total
to 1.69 inches. ' •
Checking over weatrier record#
for tho past 46 y««re — from 1MB
to 1936, Inclusive-—It woe discov-
ered that 0.74 of an inch of mois-
ture is the avuruge of the art#
during the perUid. The present to-
tal of 0.96 Indies places this arid
above the average by inches at tho
p re neat time.
If figures don't lie about weather
and crops, then the area ho# #
good chance to make sn excelleoh
wIicht. crop this year, for during
tho entire ficriod only 13 of the 4B
years have norn more than oa#
Inch of moisture In this area la
February; ami In the 46-year pe-
riod only three of the years havo
seen ii* miu'h as two Inches of
Fohniary moisture, 1938 being tho
first since 1911. Years which havo
received more trian one lnoh ef
moUtiire In February since 1MIL
are:
Year Inches
1H93 ....................MS
1894 .................... 1.10
180S....................lJi
1903 ....................SJC
1995 .................... 1J9
1911 ....................|J0
1912 ....................1J4
1915 .................... I JO
1921 .................... 1.10
1922 .................... L44
1923 .................... 1.71
1928 .................... 1.11
1931 .................... 1J0
Wince agriculture became Import.
a tit ill this ares, and wheat Mo-
ca me one of the chief crops, It li
iiH-dlces to point out that tho
heavy February moisture year#
have been good wheat years. How-
ever, In Moms cumcs more mobttarw
has Iwcn recorded lu years whldh
did not mukc bumper yields. Ac-
cord lug to uveragi* over trie 40-
ycar peiiial leas moisture falls hh
tide area In January and February
(ban any other two mouths In trio
y«-«tr — and moisture In either eg
the two months Is a good stork
toward a good crop In this sroa.
The ymr HKIl will be rcmcndier-
cd as the lust bumper wheat year
In this section and the total mote
ture that yesr was only 18.36 iaoh*
.•*• but I-83 iMhee In 9Vbrusrjrf
followed by 1.69 Imdies in March;
1.67 Inches lu April; 8.11 imtoso
lu May; 0 69 iuclws in June, end
(Continued on Heck Pago)
. . . . ...... 1 —
Weather (’hart
Tempers tor# extremes sad mflto
nre ttrr [Mist week, furnished hf
Defiertment of Agriculture’s war
1 her station In Hereford
Dsr Met. M«* MHat
Tlutr day ....... 21 19 0,0#
Friday ......... 95 11 OJ0
Hsturdsy ...... 37 8 0.09
Hunday ........ 88 23 OJ0
Monday ........ 30 16 BIS
Tuesday ....... 30 19 099
Wednesday------ 41 *46 M9
REA Contract Is
Let At $103,000
Wltk 90 miles of REA lines al-
ready complete oa the Deaf SosHh
propect, II. V. Usenea,
tor trie propeat, today
that a coot root tor tri
tlon of 96 additional mile# of Ba#
boo been tentatively lot to Modi-
to spbodalod to begin <
ms Ioder of tho project,”
neo sold, “oad tho woi
as
hr J.
ea • hid of
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Gillentine, Jimmie. The Hereford Brand (Hereford, Tex.), Vol. 38, No. 8, Ed. 1 Thursday, February 24, 1938, newspaper, February 24, 1938; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1017771/m1/1/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Deaf Smith County Library.