The Hereford Brand (Hereford, Tex.), Vol. 38, No. 44, Ed. 1 Thursday, November 3, 1938 Page: 1 of 12
This newspaper is part of the collection entitled: The Brand (Hereford, TX) and was provided to The Portal to Texas History by the Deaf Smith County Library.
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The Hereford Brand |u
Our Slogan—"More People—More Farmt'
7X2 HEREFORD BRAND, 22REF0RD, TEXAS, THURSDAY, NOVEMBER 3, 1838
FSXG5 i«
ROUND
TOWN
Sight* and PaoM
ff
1 |o. J. Been© believes that he ful-
S.BiWkI one of the strangeat assign
g njjjriviiiK ever given a “sod»-ak©et"
1 Jjere, last Wednesday. A man In
ms Olt# wired 15 cento to
(©record, Texas, demanding t.hat
\ double-dip ice cmun soda be de-
fend to his girl friend as she
Ml through on the west bound
The wire cost him $1.28, plus
10 cents for the soda, making
fcl.43 total. Tea, the young lady
It chocolate.
Legion Hans
McDonald T alks On
Domestic Allotment Armistice Day
Celebration
ito you heard of the widely-
fuelaed play, “Brother Rat?” It
Icerna life at Virginia Military
tltute, and was written by F.
jFinklhoff and John Monks, VMI
Jdents, who were close frlmul« of
B) Gilliland, county attonuty-
Bct, and Jack Miller, former rest-
Knt who now lives at Borger. Jim
Id Jack were room mates at V7MI,
jhd counted bhe two authors among
feir best friends.
Notice to Monte Baker, who just
red to Arkansas—“The fish are
lug you—but not as often as
missed them.” Signed Glenn
Ir and BUI Smith.
ils seems to be a season of
turnips. T>. W. Crawford,
iday morning brought In a
lip which weighted five and one-
pounds—and which measured
Inches in circumference.
B. M. Wiltshire is one of
tew men here who heard the
io broadcast, "War of the
»rld»," last Sunday night, Doc
ly« be cannot understand why
[lie became excited, because at
irtfuiar Intervals the announcer
stated it to be purely fiction.
|No matter how many shows you
_K there is always one that will
intake you ctp, according to Blanche
fttar Theatre cashier, who
no littie upset upon viewing
eket Busters" last Tuesday.
Boyhood Pals
Meet Here 37
Years Later
Two boyhoods friends met tor
the first time In 87 years here
Wednesday afternoon, when
Commissioner of Agriculture J.
E. McDonald shook hands with
W. L. Johnson of Hereford.
Both of the men were reared
in Limestone County, Texas, and
lived In the same community.
The beginning of their friend*
ship dates back more than 50
years. Since Mr. Johnson came
west 87 ymrs ago they had not
met — a fact that made their
meeting all the warmer.
Castro Votes
Bonds On New
Court House
SECOND ELECTION SEES
BONDS SUCCESSFUL
BY 99 BALLOTS
FARMERS SELECT GROUP
AND PLAN MEETING
POR NOV. 12
A group of farmers after hear-
ing Commissioner of Agriculture
J. E. McDonald at a gathering In
the court bouse here Wednesday
afternoon, offered approval of JiIh
plan and moved to support the
plan. A steering commltitce was
elected to assist other farm ami
local organisations In pushng the
plan and presenting It to Con-
gressman Marvin Jones.
The committee Included J. T>.
Love, chairman; J. E. Hill, Jeff
Gilbreath, A. O. Thompson, W, E-
Cpton. And another mass meeting
will be held Kuturday, Nov. 12.
Mr. McDonald came here as the
guest of local farmers, and outlined
his program. He was introduced by
Harold Close, vice president of the
Hereford Chamtier of Commerce.
His talk, In brief, follows:
“During the i>aet flv® years the
Congress of the United States has
placed on our statutes laws in-
tended to stabilise American agri-
culture by providing parity prices
for agricultural crops in order tlait
the farmer's dollar may have the
same purclwiHiing power as the in-
dustrial dollar. This would make
possible the greatest, exchange of
the products of the farm and fac-
tory. For the administration of
the Hi* agricultural laws huge sums
of money have been appropriated,
still agriculture of the nation is
BUSINESS FIRMS ASKED
TO CLOSE IN HONOR
OP WAR DEAD
Sponsor! d by the Hereford post
of Hie American Legion, an Ar-
mistice Day program Is planned
here for Friday, Nov. 11, according
to announcements balmy. In addi-
tion to asking local business firms
to do*© for the day, the post will
sponsor a aeries of programs, in-
cluding a special service at 11
o'clock.
Their plans are reviewed In the
following statement;
“The business district la 'request-
ed to remain dosed all day as a
token of respect, for our comrades
who paid the supreme sacrifice to
make it is>Ks1ble for us and our
posterity to live under our Ameri-
can constitution, which we are
dedicated to uphold and defend
against all foreign Invasion.
"Th© program at dawn will l>e In
mom (At of our comradeship during
the war, which <*nded 20 years ago.
To the general public li should be
a reminder of what could happen
here if we should ever fall to up-
hold and defend the principles set
forth In the American constitution
and the Monroe Doctrine.
"The Armistice Day church ser-
vice will be held at the Christian
Church nt 11 o’clock. Rev. II. M.
Two of Area's Best Herds
East-Cocanougher Sale Here
■ Y/t, ' ■, •
■
brmdf
led their
Hereford's modem sales pavilion, built at a coat of
$18,000, will house breeders from over the entire hatlon
Monday, Nov. 7 at the Ooranougher-Eaat Auction of
Anxiety 4th Hereford^
Marvin Jones Sees
Proposed Lake Site
Among thou© who are blunting
»r and turkey In the N«-w Mexl-
mountalns tfhls week, are A. It
iteman, counter agent, 0. A. Skel-
(Continued on Pap 12)
fgislation On
Shallow Water
To Be Discussed
Aa over-growing movement to-
ward water conservation legislation
io oxpocted to reach a climax next
Monday, Nov. 7, at 8 o’clock, when
maidenta of fibs shallow-water belt
'prther at the city auditorium in
Plalnvlcw, according to Pete H.
ftatith, Chamber of Commerce aec-
ary at Plainview.
Among those io inniu toe ptC-
meetlng will be F. W. Pul-
im, nwimiBii of • Cvaaultter v~
igialatlon, appointed at a confer-
oa the subject when Gov.
V. Allred called a meeting
_rammer.
pOoipt. Winfield HoUbrook, member
the committee studying ground
ir, has loaned the call for th#
i in view meeting at request of
ilMam.
‘Not only those who have irrlga-
wella are vitally Interested,"
•aid, '1>at those who do not
jive them and mmy some day
rant them art likewise Interested.''
i public was Invited to attend
meeting.
Gant ro County In a upeolal bond
clectiou lust Saturday voted by a
majority of 1)0 votes to construct a
now $125,000 court houst*. The elec-
tion was culled a second time,
the bonds having failed to carry in
September. In the second election
an even 500 votes were cast for the
new court house building, while
401 opposing vote* were cast.
The court house 1* to be con-
structed under the Wl’A program
with the government making a
grant of 45 per cent or $50,250 of
the total cost, leaving $08,750 to
la* paid by the county.
The return* follow as cast in the
17 boxe* in Oastro County:
For Against
not stabilised and the American j R*.dford wlu pnw.h th<1 Hormnn
farmer is not pros]k»rous and hatqiy : and ,,u <|ff other ministers have
and does not enjoy parity prU?t*s. | |H>en invited to assist In the oer-
hi fact ©otton and wiwai. tin* two which is held annually In
groutest agricultural products of j <*(nn memo ration of the day and
our nation, are today sidling al )irMlr t)mt tlio Armistice was slgn-
about one-half of the price that the i 0(j aiuj j„ ttWuiksglvlng to God for
Bureau of Agricultural Economies i gt]|(|>ing our destinies. The church
fixes as parky. The*** prices as an- wvhv program follows:
non need being around lttc a pound , OMirrh Service Program
for cotton and $1.20 a bushel for; ..iI|M(ruin(.nijli pn.lud4.t *.j,vted{
wheat, while the farmer who lH'cau t*, worship, instrnmentnl; dox-
selllng his cotton and wheat on the ology; Invocation; hymn, “Ameri-
BE Dlmmitt____
17
10
8W Dlmmitt ...
83
5
NW Dlmmitt ..
172
11
NE DknmiU ....
27
5
8. Nazareth.....
.. 4
44
Hart _____________
. •
110
Clou ____________
1$
17
Jumbo ____________
. •
25
SummerfMd____
26
0
Siinitysid© _________
. 5
44
Big Hquare ____
15
14
N. Nazareth____
23
35
Amoy __________
. 5
39
Easter ______________
11
10
Frio ...........
. 2
*7
Bethel _ .......
80
3
Flagg ----------
SS
13
Total _________
50ft
401
1 lir |'mri iimriit I**VA STmui
approved prior to the election In
September, and la still in force,
announcement* stated.
‘1
ions Carnival
Clears $196.76
In Three Nights
log a net profit of 196.761.
Medktof, chairman of the
Carnival, this week said that
carnival gro**ed $800.27, and
; expense* for tbs carnival ran
$110.51. The carnival operated
night*, Oct. 27-28-20.
Forty per cent of tba net pro-
<1*41 will be given to tbs band
rani purchase of new uniform*,
md the remainder of the money
be used to benefit charitable
as from time to time.
in behalf of Me dab,
■predation
Lucille Hoffman
In Accident Here
In r<<portlng a collision at the
Intersection of Main Mtreet and
Third Street her© last week The
Brand stated that one of the car*
was driven by Edna Hoffman, and
tjie other by Billy Jtackson.
A letter from Ml** Lucille Hoff-
man qf Borger tihl* week atate*
that It was Lucille Hoffman and
not Edna Hoffman, who drove the
car. Tbe two girls are sisters, both
being daughters of Mr. and Mrs.
J. L. Hoffman, and Mis* Lucille
Hoffman was her* visiting her
parents at the time the accident
occurred .Neither of tbs oocnpianta
were seriously Injured.
market Is being paid around Ho a
pound for cotton and 52c a bushel
for wheat.
“One of tbe first statements
(Continued on Page 12)
o .....
Discussion Group
To Meet Fridays
Meeting for the first time this
year, members of tbe Discussion
Group gathered In tbe County Li-
brary Friday evening, Oct 28, and
made plans for the coming year.
The discussion last week center-
ed upon *ufbj(‘cts to be Included in
the program from time to time.
The next meeting Is scheduled for
Friday evening, Nov. 4, beginning
at 7:80 o'clock, and the meeting
will be held in the library. Dr.
«. W. Heard will have charge of
th© meeting.
Feed Losses
Run High As
Ducks Arrive
When duek season opens Nov.
IS, Ik will be none too soon to
suit farmers of this county,
who report that ducks are liter-
ally cleaning their field* and
feed stack*.
Herman Gray sees little re-
lief from the presence of hunt-
era, however, declaring that
moot of the heavy feed lorn by
farmer* In his area ran be at-
tributed .to .sandhill cranes,
which seem to have taken the
reuntry—and upon which there
oa"; scripture lesson; hymn, “O,
Worship the King”; prayer; poem,
"In Flanders Field"; sermon; bene-
diction; taps.
“A tianquctt will be served at the
Methodist Church at 7:80 o'clock
Friday evening, Nov. 11, and all
ex-service men and their wive* who
(Gontlnaod on Papa 12)
-.....
Growing Crowds
Praise Singer
At Revival Meet
With crowd* increasing dally,
the revival meeting now in progress
at the Flrdt Baptist Church In at-
tracting wide Interest, according
to Her. W. E. Barnes, pnigor, who
! pointed to Edwin McNeely, singer,
las one of the outstanding singer*
| of the aouthwoig.
I Mr. MeNeely lias lieen teaching
1 In till© Baptist Seminary for the
past 20 year*, and some of the
solo* which h© has sung during the
i meeting here hnv«* attracted much
j Interest. In addition to his Hass of
more than 45 students at the semi-
nary, Mr. MeNeely also direct* the
| choir of th© Toltiernmcl© Baptist
Church in Fort Worth, and dlredt*
a police chorus. For four years he
was featured on the radio regular-
ly with original poems,
j “W© are Indeed fortunate to
have gained the service* of such
a fine man gnd such an outstand-
j Ing singer," Ilcv. Barnes said.
I “You owe k to your self to attend
, the meeting before it clows, Sun-
dntr, Nov. tl, to hear him slug."
Rev. Barnes Is also presenting a
series of Interesting and forceful
messages to tbe congregation and
five addition* to the church were
made loot Monday. The meeting op-
pened Oct. 28, and will continue
through next Sunday.
HEREFORD DELEGATION
ATTENDS MEETING
IN AMARILLO
Prospects for u lake in Mike Here-
ford aria are now brighter than nt
any time in riie past, according to
a delegation which Wednesday at-
tended a t*hiimls‘r of Commerce
luncheon and Water Conservation
meeting in Amarillo. Ttmei- who at-
tended were .liidgi* linrl W. Wilson,
J. E. Hill, II. V. tic tune n, Duve
Alexander and Judge-elect A. J.
Schroder,
lost Baturday Mr. IIIIl, Judge
Wilson and Mr. Unmet) attend-
ed a meeting In Canyon and
with a large group also visit-
ed the Buffalo Dam near Um-
Iwirger, Following Inspection of
Buffalo I him the group of
Hereford men accompanied
Congressman Jones to Clovis,
where lie appeared aa a politi-
cal speaker, and en route the
group stopped and Inspected the
proposed site for a dam at Here*
ford.
“Marvin Jones approved the
location, and said that should
further appropriation be made
It will be considered," the
Hereford men said. "He point-
ed out, however, that addition-
al funds will have to be appro-
priated."
At the meeting in Amarillo on
Wednesday, the delegation of asso-
ciation members, county judges and
visitors moved to again send Carl
Hinton to Washington In an effort
to secure more money for dam*.
The association Indicated that an
(OoatlatMNl oa Pago 12)
Red Cross Will
Seek To Boost
Texas Roll Call
AGENCY MOVES TO AID
OF EMERGEN0IE8 IN
LONE STAR STATE
Herman Charles
Moves Upstairs
Removal of tbe Hereford Insur-
ance Agency from the ground floor
of the Htar Theatre building to
Hoorn 2, upatnir* in the Buckner-
Lambert building was today an-
nounced by llermun < ft arias, own-
er.
“More space was essential to our
busInoN*," Mr. Charles pointed out,
stating tiliat the agency will con-
tinue to handle all type* <*f Insur-
ance and will feature I < si ns on new
and used automobiles."
Friona To Play Here Friday
The Whttrthcw eleven will moot
Friona on the field her# Friday
afternoon at 8 ;80 o'clock, to play
their final conference game la
Hereford this season.
<loach Tommy McCollum reported
that tbe Hereford boys art la Hair
physical condition for tbe game,
their
scat of the
to book a poet mason gam* la
Hereford for Nov. 18, to tako the
place of tbe White Deep game,
wbkb was called off in view of
tbe fact that several Hereford
rflayera were Injured following the
Happy game.
Hereford baa loot two
to Dtanaltf, sad will bo p*
for g victory over Viima «h
la equally anxious for a victory
and will put everything they have
Into the game for a win over Herr-1
ford.
Following tbe Friona game, j
Hereford wilt go to Happy to Uom ,
the con ter©nc# season, and unlee* |
a poet-conference game la boohed, j
crowd fc» samectsd to torn oat for
Cattle Buyers
Active Here in
Past Few Days
Although range cattle are era fee
at the present time, large numbers
are being brought Into the Here-
ford area to winter on wheat.
Noah Wwton returned Monday
from t'Mpftan, N, M., where he
bought 1.200 mixed calve* and
yearling*. He la putting 000 on tbe
T. K. Mdgler pirn*© and 300 on bU
place aoutiioaat of town.
O. G. Hill has recently punrtuieed
700 whlteface calves and yearling
which ha plana to winter here.
(Ml Ouaeuian bought H00 steers
which be glao plana to winter In
thfa area
A nnraha
“A inrger Bed CroH* memliersblp
more In proportion to tbe popula-
tion of Texas is necessary for ex-
pansion of services ivUliln the
state riils coming year," John Ol-
son, chairman of the D««f Built li
Oounty chapter, said today. lie
pointed out tiuit Re<l (‘ross mem-
lK»rsli1p In Texas now reqireseuts
2.9 percent of the population while
nationally the enrollment, hna risen
to 4.38 |s*r cent.
Mr. Olson expressed confidence
that an inrr<>a*© of more than 50,-
tKk) memtiers will result when the
239 Texa* chapters offer nwldents
In every community an opportunity
to join the Red Cross this coming
Roll Chll, from Armistice Day to
Thanksgiving. laist (year, 172,087
Texans answered tih© Roll Call of
their lrs*Hi chapter*, an Increase of
36,000 over the preceding y»*ar.
“laical chapters an* dependent
upon their memls*rstilp enrolled
each year for volunteer* a* well a*
for fund* to carry oa disaster re-
(Continued on Pags 12)
—' a
New Ford Will
Be Shown Here
17—• j___hm___
rnuaj mumiug
Filled with enriiiislasm for the
1939 model Fords, Dudley Green
returned hem* frotn OkLahoma Ci»jy
Tueoday, where he Iiuqsy*t4*d the
new models. He a he* wild thatt be
would have on© of the 1939 car*
<m display at the cotn|tauy here,
Friday, Nov. 4.
Mr. Green was acromaMnled by
J. L. iRvlght of Friona.
In addition to the regular Ford
line of pu*t years, the “Mercury M,"
an entlr< ly now oar, 1* ts-Iug added
t} the Ford line. The Mercury fit*
in tietween tin* Ford and tbe Lin-
coln Zephyr. It 1ms a wheelbase
of 110 imb-co, a V H engine more
powerful than anp hitherto market-
ed by the Ford comfiany; hydraulic
brake* and numerous other m«-
chanlcai feat tires, Mr. Green said..
He Invited th© piddle to visit the
•howixsans here Friday and se© th©
new Ford for 1930, on display.
LARGE ATTKMDANOB »
EXPECTED AT RALS
NOVEMBER 7
Billed a* the only Hvveford sum
tion in this area In recant weeks
and featuring two unusually Am
herds, the Ed East and B. I*
Cocanougher auction oontlnued to
attnu*t growing Intereot over
entire nation as Hereford
from far and wide signified
Intention of attending tba aaJ#.
The auction will ho held Monday.
Nov. 7, and 1* scheduled to start
promptly at 12:80 o’clock.
Good Sola Staff
Conducted by Col. Earl Qartln aa
auctioneer, amloted by O. R. Peter-
son of Tbe Cattleman, and Frank
Farley of the Hereford Journal, tba
sale Is manned l«y one of the moot
competent sale* staffs operating »»
tbe southwest and la expected to
move rapidly once the sale of IT
bulla and 50 females begins. These
three men will also have added as-
sistance At the ring.
The Hereford sales pavilion, eon*
structed at a coot of $18,000 to
breeder* in this community, will
house the auction, insuring com-
fort to buyers, despite any kind of
weather riiut may be offered. In
view of prospective cold weather
the two breeders have already con-
sidered lnatlng the building If
necessary mxt Monday.
The herds of Mr. Cocanougbor
I and Mr. East, familiar to onttUK
| men of this neotlon, are considered
two of the best now in op ration,
and their sale Is Attracting general
Interest over the nation because of
j the fine pedigree* included in tba
eomlng sale.
Mr. East consign* two bulla and
29 females in the sale. He rtartHl
I his herd In 1918, and *aya, “I
started my herd with on'tv one idea
I —the Idea of straight line-bred
I Anvlefv 4Gi Hereford breeding."
| The blood of Hoperlor Anxiety, I)la»
i mond uud Prince Domino Mlacbiaf
will lie found generally throughout
the pedigrees of his cattle.
Mr. Cocanougher conalgna 15
hulls and 21 female* to tbe stay
tton. The young hulls were aired
by such bulls as Good Mixer, Blau-
(Continued on Pag* 121
■■ ........ » • ' ' —
Weekly Auction
To Be Resumed
Here OnTuesday
Pointing out that no weolAF
auction was held In the pavNloa
her© this week In view of tbe
CiMAriouglier-Kast Hereford Auctloa
scheduled for Monday, Nov. 7, Ray
Bnrt»er, auctioneer, today aa4d that
the we kly sale will be resumed
Tuesday, Nov. 8, and that an ex-
ceptionally large offering la ex-
ported liecaus© no sal© t waa bald
this we k.
At the present tltn© there la a
big demand for livestock, he said.
I and It Is bringing good prices.
During reci'tit months tbe Suction
tuts been attracting buyers from
(Oklahoma, New Mexico and points
lu West Texas, felt a sbortag* of
mixed cattle, hogs, and milk ©own
| bus l*>en evident.
Weather Chart
Traaparatuiu oi
rtramaa gad aadhb
nr# for pant wash, fnmlahad If
Department of *
tber station la 1
tsasar'9 ***
Day
Max. MR Moist
Thursday -------
. 77 — 0.00
Friday ........
74 — 0.00
Ha nmla y -------
, 70 — 0.0$
Hunday ...........
72 — 02#
Monday .......
80 — 0.0#
Tuesday .......
80 — 0.00
Wednesday ______
. 74 - 0.22
General Election, Scheduled Nov. 8,
Creates Little Interest In This Area
With the General Election sched-
uled Tuesday, Nov. 8. only a tew
day* away vary little Interest was
advocated and one of the lights#!
rotes In the history of th» county
waa predicted.
The “blanket-else” ballot carries
places for six parties, the Draw-
rail aalMMkalgg^^dalF ora
and Wrlta-la.
Only one amendment
gardlng tbe “Dart Clai
oath of ottko. la asm «
lot — and little more
being shows la the
than In the ©lection la
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Gillentine, Jimmie. The Hereford Brand (Hereford, Tex.), Vol. 38, No. 44, Ed. 1 Thursday, November 3, 1938, newspaper, November 3, 1938; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1018560/m1/1/?rotate=270: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Deaf Smith County Library.