The Hereford Brand (Hereford, Tex.), Vol. 38, No. 18, Ed. 1 Thursday, May 5, 1938 Page: 2 of 48
forty eight pages : ill. ; page 24 x 16 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
E. B. Black Has
Long Record Of
Progress In Area
SLACK OPERATES OLDEST
BU8XNE88 FIRM ON
MAIN STREET
"A record of program” same up
ttta story of K. B. Blade's 87 fun
at active service In this communi-
ty.
la a small frame building on
the exact location where the mod-
tern home of E. B. Black Oo., How
■tends, Mr. Black started his pres-
ent furniture store and funeral
parlor back In 1901. He came (here
ten Cleburne, Texas, and started
operating the business in March
but recalls that it was two months
before he built his first four-room
teams and moved his family to Here-
ford.
Back In the old days when trana*
portatkm means were poor, Mr.
Black formed the policy of carry-
ing an extremely large stock—and
that Is the essence of his policy
today. He is also a keen adherent
of advancing with the times, and
haa been a constant booster and
civic worker in his community.
la testimony of his aggressive
policy Is the two mkWIorn buildings
la which he todaor operates. Hous-
ing tbs furniture store la a two-
■tory structure with a 50-foot
front, which runs back 120 feet;
this store had been consistently
improved and remodeled from time
to time. In 1030, (he also construct-
ed a new, modern funeral parlor,
which is one of the finest In the
Panhandle.
The Black Funeral Home can
also boast of the fact that It was
the first In the Panhandle to oper-
ate a motor-driven hoarse. This
hearse was frequently borrowed by
Amarillo firms when they had
elaborate funerals.
Operating such a large business
wonfld consume most of the average
titen's time, but Mr. Black found
time to work toward the develop-
ment of the city, county and the
Panhandle.
In 1004, when the county was
a common school <li«trlet, he serv-
ed so chairman of the school board;
tin also circulated a petition fo<r
establishing the Hereford Inde-
pendent district, and the petition
which resulted In wiiKtructlon of
the Central School building in 1007.
Mr. Black alao sponsors] erection
of the high school here at a cost,
of *125,000. lie also served as
president of the Olutinber of Oom-
tnerrej* for several years.
In 1032 Mr, Black was honored
with election at the office of may-
or, friejals having j»laccd li i>t name
on tlie tickk< During the depres-
sion and trying period which fol-
lowed, he quid'd the **lty, and It
wa* during his term that bonds
were made and the eitjv refinanc'd
and put on a <iish basis. He sensed
as mayor until 1984.
Am an active member of the
MOtbodW* Ohurah, Mr, Black help-
ed to erect the first building of the
Church as w»ll as the one which
It occuptes today. He was the first
Bttwlay HoIk*»I superintendent in
the orpanlmitlon ami held the po-
ttkm for 2T> years; he lum also
ueen s trustee and steward In the
Church at various hlnwn.
In 1037, Mr. Black In orporabd
tin isiHimvis ami aMoelated with
Mm todsty ara W. J«>s*o Stanford
and Matt Gilliland, who with Mar-
lin Otlillniul ara itsvupied in aj>-
erutlng Us* Inislness. which Is out-
standing in the entira state.
Medlin-Whitlev
a!
WpII Mau; Piimric
I fl VII X 1W1I ■ Ulll|/U
1,600 Gallons
ILsvlnig developed, by actual
mnawtirament, a 1600 OPM well at
M* dlln k Whitley's farm, four
—lira southeast of Hereford, Pear-
Iras Pump Division has now in-
stalled a fifty hearse power pump,
which will be powered by electrici-
ty as soon as the currant Is avail*
•Hr, according to Albert Oarter,
Hereford Males Repre-oittative.
Tn disusslng the eapaHty and
dnvelopfnon-f of tie* well. Mr. OarteT
explained that 1600 gallons p*r
minute waa jsitnped from this well
during Its development from a lift
Of 06 feat. I Tiring a large, high
capacity owl assembly during tiro
dsvwtapmcf* stags of the well, it
was possible to obtain this quantity
at water. In ouojufr-tlon with the
Dairies* pump, which uism a Urge
glortaJM* 100 horsepower aviation
wgina for development purposes,
thus a—tiring ample engine power
am ana the largest wells In the
rwwotry.
It Is w—tad that wells up to
BOO gallons per minute bars been
dstMopad with this equipment by
Iteirtras, northwest of Pis In view on
the Rtranlagwwtrr Draw.
Medlla and Whitley report that
they expect to Irrigate ever four
trued rad seres from —la —9 wall,
Wat the —cat, a
is to Mtmmm
MAY P, 1988
Belle of Ten Counties
ml -M
m
m
j
r*
Bin. J. E. May of Oldham County want to Old Taacosa In 1870—
and was dubbed "The Belle of Ten Counties,” by stage coach driver.
He justified his statement by saying, "Wal, she's th* only gal In ten
eoontles.” A story of her early experiences will be found on Page 1#
Section 5. of this issue.
Bennett Operates
Machinery Firm
Chaa Bennett Is an old timer who
today operates an Implement busi-
ness in Hereford.
As agent for Arrery and Gleaner-
Baldwin farm machinery during
the past few years, Mr. Bennett has
distributed many machines over
this territory, and this year has one
of the largest stocks Which ho has
ever carried.
In addition to the new, Improved
combines for 1938, be also is show-
ing the Avery tractor, which he
predicts will prove a favorite with
farmers of this section since It
oan be used Dor two different pur-
poses, due to the variable wheel
tread.
Flowers Plans
Vegetable Stand
Grocery Store. He states that the
stand will be equipped with a me-
chanical refrigerator to better servo
customers and that the stand will
carry a complete line of fresh
vegetables and fruits at all times.
I. V. Flowere tills week announc-
ed the opening of his new, mod-
ern fruit and vegetable stand, Just
north of ihla cafe on South Main
St reet.
Mr. Flowers will operate the
fruit and vegetable stand in con-
mofion with the Flower* Cafe and
McLean Opened
Office In 1929
Coming to Hereford in 1010,
when antelope and game were still
plentiful in this section, John Mc-
Lean's first business in thl# city
was operation of a drug store
where the present Corner Drug
stands. He operated the store un-
til 1928, and In 1020 entered the
Insurance business which he
since continued.
With more than nine years' ex-
perience in insurance, he now
a thoroughly complete agency, of-
fering policies on fire Insurance,
automobile, casualty, hail and other
forms of insurance carried by the
up-to-date firm. Mr. McLean also
d<«ls in bonds
Weir Grocery
Is Modern Store
Although Weir’s Grocery haa
barn under its present management
for only three yean, the location
has served as a grocery store since
1006.
M r. Weir has been In this county
for the past 11 years, and before
purchasing his present grocery
business from Frank Richards, he
operand a variety store here. How-
ever, lie started In the grocery
busdnera back In 1010 in Parmer
County and Is an experienced gro-
cery merchant
In addition to a complete line of
groceries and fresh vegetables, the
■tore also operates a modern meat
merket—and specializes in having
what the customers want. Service
ami quality have been an Important
fuctor in the growth and develop-
ment of this modern store.
-0-
McConnell Has |
Electric Shop
With more than 18 years experi-
ence as an electrical contractor
and refrigeration repair work, Geo.
S. McConnell today operates one
of the Panhandle's most modem
electric shops.
Mr. McConnell is a graduate of
Sweeney Automotive and Electrical
School, Kansas City, and haa pio-
neered in mechanical refrigeration
in this section. ITe has wired a
majority of the houses and Irriga-
tion wells in this section during
the past eight years.
In his shop today, Mr. McCon-
nell features Leonard refrigerators
and Zenith Radios, along with Easy
washing machines and a complete
line of electrical appliances.
Jacobsen Came
Here In 1903
John N. Ja<xtbson is another
Hereford old timer, who has done
much to build this community. He
came here in 1903 from Lewisville,
Denton County and has since made
bis home in this community.
Mr. Jacobsen was bora at Baps-
tedt, Denmark, June 18, 1878, and
his life is parallel to that of many
Interesting stories of young men
naaut vniue to Aiuruvn 1U UH! OSIU/
days and made a place for them-
selves as good, reliable cltlsens of
the communities in which they
made their homes
Mira Vida Orr and Mr. Jacobson
were married at Hereford, and to-
day have four children: Louise,
John, Chris and Berry Orr Jacob-
ean, all of whom live here In
Hereford.
Ills first Job was on the rail-
road for John Henry Stinson, fol-
lowing which he bought Ide Py-
lund's blacksmith shop, which be
txmtlnues to operate today as one
of the outstanding machine shops
blacksmith and welding shops of
the Panhandle. The shop also ope-
clallzes In irrigation casing. He to-
callH that the Shop was built by
Holly Tucker, who traded It to Ide
Pylnnd for a section of land near
Summerfleld.
dress seven years ago and estab-
lished the Hereford Poultry mad
Egg Ouuipinjr, uwvrc enunillf the
implement business Mr. McCracken
came here from Nebraska eight
years ago, aud had for several
years been with the Caterpillar;
Tractor Company of Omaha.
The company features Mioneap-
odta-Mollne tractors and implements,
and during the time the company
haa operated have established a
large volume of business in this
section. They also sell tractor tires
in connection with their machinery
uhLim-ss, and operate a modern re-
(Milt- iAu«i
are already on display In i
"We will carry a com*
of Oliver combines, tractors, drills
plows and other farm equipment**
Mr. Miller said. «and we invite
the public to visit us Pioneer
and see this 1038 Oliver line
dbqjlay.”
DSX
» oj
Davis-McCracken
Handle M-M Line
The Davis McCracken Implement
Company In oja-rated here today by
W. L. I hi vis and J. O. McCrack-
en on West Second Street, The
bueiueMS was founded here early
in 1034, ami since that time has
grown by baps and bounds.
Mr. Ibtvls came Ihere from Ohil-
Alderson Store
Has Large Stock
Opening in Hereford In Septem-
ber, 1936, the Alderson Variety
Store is today one of the moat com-
plete to be found In this section
of the Panhandle.
Tom Alderson. assisted by Mrs.
Alderson and tlbeir daughter, Mar-
jory, operate the store, and at all
times carries a large stock of
wearing apparel, toiletries, drug
sundries, household items, and
other sections.
Mr. Alderson, an experienced
dry goods merchant, came to Here-
ford from Sudan and ibas built the
store Into one of the most progres-
sive in the community.
J. 0. Miller
Has Oliver Line
The Miller Implement Company,
opened here recently by J. O. Mil-
ler, Is one of Hereford’s newest
firms, and is located at 801 East
Third Street Featured lines by
the new firm will we Oliver farm
machinery and implements, Which
WEST TEXAS FEED
FOUNDED IN 1928
The West Texas Feed and Seed
waa opened in Hereford in lUSSIi
by Homer Wilson, who operated
file 1 —- >■ - 4 M 4AAS —
—- — 11 ■ *■ mm uuxaa VTIMMI AW
ney Hicks purchased th firm.
Jack Wright has been associated
with the firm since It waa founded
and lias been here since 1018. Mr.
Illcks was bora In this county and
has spent most of his life hero.
Both Mr. Wright and Mr. Hlflks
aro Interested in chickens andign
addition to their feed store, also
handle a complete line of
feeds.
POPULAR STORE HERE
FOR PAST 17 YEARS
After 17 yeans of service In this
community, the Popular Store,
operated 7 Mr. and Mrs. Gaston
Baer, Is today one of the out-
standing stores of Its type In teds
community.
The store carries a large stock
of merchandise at all times, fea-
turing College Campos, Bloomfield
and Mmo. Renould dresses, Van-
otte and Larkwood hosiery, and n
complete line of lingerie and mil-
linery.. It hoses It success upon
quality materials at reasonaMa
prices.
bases its success upon quality ate*
terlals at reasonable prices.
At the present time, tbs state
is showing new spring and summer
merchandise in all departments,
and the managers are looking fore
ward to Pioneer Day when th«V
will greet old timers whom they
have been privileged to servo dur-
ing their 17 years in Hereford.
Forceful Inference
Inference (or deduction) from
what haa been to what may be
has force.
Petroleum Products
In Keeping With Progress
The Indiana, just as did the Pioneers, knew that this
was a country with a great future—but neither of them
possibly realized the extent to which the Plaini would
develop. It waa their Faith, however, that spured them On
to face hardships and trials in a new land. Today, we
feel that it is our duty to keep that FAITH with our cus-
tomers, and with that in mind* we take pleasure in of-
fering to the people of this county Magnolia Oaaoline,
Oils and Greases. Keep step with Magnolia, and you
keep in step with Progress in the Petroleum field.
Welcome Pioneers, to Hereford!
i W. J. (BILL) SMITH
MACN0UA AGENT
Hereford Texas
FORTUNE SHOES
New Clothes For Old
FOR MEN
ALL STYLES
Pair.........
FL0RSHEIM SHOES
ALL STYLES
$9.50
WILSON BROS.
HABERDASHERY
-UNDERWEAR
“T—SHIRTS
-SOCKS
-TIES
COWBOY BOOTS
Justin
OR
Olsen
You may say you can’t afford new clothes for
Spring . . . but you can afford to have them clean-
ed and pressed by our DRI-SHEEN PROCESS
method. Send your old outfit to us and let ua
return it to you looking like new. Not only will
it look like new but our process will make it feel
und wear like new. Check through your entire
wardrobe, then call ua.
PROCESS !
Pool
WORK CLOTHES
FOR EXTRA VALUE
and LONG WEAR I
NEW
SPRING HATS
IN EITHER
FELTS or STRAWS
While We Are Not Pioneers In Years ...
We Are Pioneers in Service
Age la important only as it gauges the usefulness of an institution or an A
industry and as it measures the service by which that business haa continued w\
to survive. But age does not indicate the principles upon which a
business was founded, and by which it developed. Without such basic
principles of service, fair dealing and constructive vision, the faith of the
rounder is but an idle dream and the institution soon perishes. For that
reason we are proud of the service we have been able to render and believe
we are fulfilling a definite need in the community.
WELCOME PIONEERS!
or DZAT SMITH, CASTB0, OLDHAM and FABMZB 00UHTHS
To Hereford, May 11th
Fox Cleaners & Hatters
H-m THE MAN’S SHOP dm
Aflt-OOMPITIOHID
—1
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Gillentine, Jimmie. The Hereford Brand (Hereford, Tex.), Vol. 38, No. 18, Ed. 1 Thursday, May 5, 1938, newspaper, May 5, 1938; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1018935/m1/2/: accessed July 4, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Deaf Smith County Library.