The Mullin Enterprise. (Mullin, Tex.), Vol. [39], No. [36], Ed. 1 Thursday, December 8, 1938 Page: 2 of 4
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Oh, what
•tart ott lor a real old-tathloiied
Chrlitmaa. Thoee of you who
look back to a childhood at the
turn of the twentieth century
tight butte. Meat of our «l
mu carol* come over the n
Speed and prograet are
watchword* of 19U.
MopfRw M*rHu«av a wr«*i
a-OOLP COST a THOUSAND OOilA
—AH AlAAM ClOCX.f2f»/
comber 1
*Ma*
to celebi
formally
family, i
ent for
HSy*
Ur. Ke
la the
J£!
Pttpulur hciencv Monthly....
Poultry ’^rthmie ........■........m
Rtdbook
Momm Ul«wi
Sc-fletK-t* hula .
Screen f.uIJo
- - -.........- -_art
FBR^:
.
v -
fHP
m-
Small Part of Cant
Paid by Consumer for
The millions of dollar* hi ad-
SUBSCllimCHf PIUCB
am Tear_______|1M
■be Months ................ ,T»
Three Month*--------------.*#
food and other producl
been streamlined to an Insigni-
ficant fraction of a cent so that
the cost Is next to nothing to
the ultimata consumer.
Notice ol church entertain-
ments whe.e admission Is
aharged, cards of thanks, reso-
tatimji of respect and all mat-
at regular advertising rates.
NYA Boys
Build Park
AUSTIN, Texas. Dec 8—A
$200,000 NYA protect to complete
construction of a recreation and
park area, the new federal fish
hatchery and operatives’ head-
quarters at Buchanan and Inks
dams on the Colorado River In
Burnet county has been approv-
ed ,
More than $100,000 already has
beer, provided t begin, construc-
tion of a hatchery to produce a
million, fish a year for I.CRA
lakes .it Inks dam, io build the
recently complttd a dm in is* ra-
tion building and to establish a
National Youth Administration
Resident Protect, in which 144
young men are now living while
assisting in clearance and con-
struction on the site.
Boy.s on the NYA project will
workk half of each d.ty for wages
which will pay for their room,
board and medical attention and
leave them about $12 a month
for Incidental expenses The
Other half of their time, under
•specially-trained supervisors
provided by the Vocational Divi-
sion of the State Department of
Education, they will study the
fundamentals of vocational ag-
riculture. elementary mechanics.
Woodwork. carpentry, metal
work, and masonry.
People can dress to look young,
but they give away their age
When they feel a draft
Trade association and adver-
tising agencies recently hate
been making extensive surveys
on advertising costs as they re-
late to the consumer and their
studies reveal that a penny would
have to be shavel Into a hundred
thousand parts before a sales-
person would be able to drop the
part representing the advertis-
ing cost per unit of purchase Into
the haver** hand
In the case of a famous brand
of soap advertised in virtually
everv newspan-r and magazine
In the rountrv the consumer
pays only 35-1.000th part of the
pnnnv for advertising
I.arg? bakers of th; very best
adverM'ed bread are making
mass hiking p'-ssib’e through ad-
vertising. yet the cost of a loaf
of bread for advertising Is less
than the wrapper In which It Is
packaged.
One of the large companies
famous for its cookies, crackers
and bl'cnits, reports Its advertis-
ing cost to the consumer, to be
less than one-tenth of a'cent on
a ten-cent package,
Paul S Willis, president of the
Associated Grocery Manufactur-
ers of America, points out that
without advertising there would
be no mass production and with-
out mass production prices ne-
cessarily would be substantially
higher He cites the California
fruit growers associations as an
example of what can be accom-
plished as a benefit to the public
through advertising Says Mr
Willis:
"Without advertising the cost
of oranges would still be beyond
reach of most people to whom
oranges now are a nevery-day
staple. Yet the consumer today
pays only one-thirty-sixth of a
-
, in
!*/• Uc
«
T
f,T
I
m
‘ A*
CfWfcs
1 -j 7
, IS# $
mm
“Marital Guesswork” Gone,
Writes Dr. Albert Wiggam
L’ESS-W ORK has been eliminated from marriage, for marital
v ^ happiness tail now he charted scientifically, authorities maintain.
In a sensational article based on the first authorized account of
exhaustive laboratory experiments made by Stanford University. Dr.
Albert t. Wiggam discloses in the December issue of Cosmopolitan
not only that most of our accepted notions about m uriage are wrong,
but that a r* ;i 11y sound basin for* -------.----
manta! Miss may be fuMy defined
In the five years it has taken
Professor Tonnan of Stanford Cm
rerslty and his staff to make this
study.” says Dr Wttteam, "they
have learned more about the men
lai and emotional factors In mar
riaM* than the whole tiunian moe
bad learned In the previous fifty
thousand.”
A Scale of Marital
£a.« been devised by which
the decree of their present mar-
ried happiness or unhappiness with
surprising accuracy
How To Obtain Vour Score on the
Marital Itappim-HM S<al»*
led couple* can estimate and score ; that
It is a simple matter to nor*
your marital happiness on th*
^•ale T lie re arc ei^hl sepn-.tte
| items or urdups c>f (pj»*stions The
Happiness figure s»*t of»pt.sit« < icn answ. : is
mar (the nunih-r of points you earn on
answ.r
m m
ANSWER
S( :
Srrfe only on# number for rarh lt#Hi
A ' of thefll ..... . . . . .
‘•l ist ..f 'Iwni .............
•mr . f th»-m ....... ......
v f.« • f them .... ......
•< it if U»#«n .....
No •
Potn
h
...... ‘
•i Problem?.
• •■'*•* rn» . . ........
• I • erne...............
' * a■■n* .....................
"* nrni ...................
4'i.ftU t*rn« ............
0
1 3 ' When di t."g -pt' iT. n’ h a . «e 'h#y
•aottliy ’e-uU in
v>«*lf gnr« in . . . .
M • ■ give* in
<»•># *n«l t*k# ....
b
2
b
IS' Ilo you #v*f regret >•• r n..t i
nag# *
' "r'.'IP' t ly ..............
• •■vaei..rally ..................
Hurc-iy .......................
Never ........................ .
1 •
(SI If you had life tn live over d-
y<m think you » , ;d
M* iy name person? ..........
M irry d.fTrrpnt |*#rx«;n ? . ...
S' .f ma try at all ?
r
if < Have you #v«*r wntMUiy coi.lem
i'letPd aepermior or i?!’”orr "
^ ■ ? 'if #ith#r on# i............
N‘ 'f neither on*) .. . ......
i * i Ev#rything ronai<J#r#ff h**wt imu-
py het your mar: is** b*#n ?
K' »■ io-cjiini iSy h.tpj/y
lbfitl#rjly h- • r v tb*if) ns’«r..R#
• •me what happier Utau „ . wage
Abo t averag# ....................
Somewhat l**a happy than average
llerMpdly mi happy than iverngt
E.\tiem*!y unhappy
\.j
i j
6
rt
»/
(3) In rvar marriage now hapuy ot
vi* H p;>y ? (?.ct)r# only on* num-
li#r i
If note happy, nrora
If orhupry leaa than on# year, rmr#
If unhappy for peat on* y«*r or n.nr»
Ij
(a Obtain Scar* wit Item 2, Abo v: Annum at Agreement an 10 I)#m#*tic Pr*h .
TW» irt aix d«-(i
ax* a rirrlw i
ag’«*#'
Draw a rirrlw *potin<! *h# r nb r oppo-
ait# #n#h d#*r*e ol »i wnwr.t ihstt b*--t
r<pr—i nta your own f#e'In* about h< w
■nsdh jrotj afrw or ii<*jiKr** on th* fob
kmint tan m*tt#r« r.f your married lit*
1 r
# r h
r«n<
• •O 4
I rw»f,<
m« a - •
"alway* Mgr*
almoat alA’.-ijr* agrm.”
n—n ion ally dl*afro* "
ft #*•/##. I >| Otari
almoat alway* 1
s,spay* 4i*agrtM*
Sl'H IT RMS
a) Handling family finan
b) Mutsri of rgcrantio.i
ri Ks-lifiouv matters .........
di 0*mon*D at ions of affaetton
for th# rhiidra
2 14 i C
2 -1-4 r>
i tonally
I >| #Aa»f*-«
I way* Hi maim •
.1-2 ;
1-2-
1-2-S 4 ft-'
1-2-I-4 ■:>
IM-4-J-f
t'arin* for th# children.....I-M-4-4 i
gi Table mano#r§.......... I-I4-4-K
h| Matter* of conventionality 1-2-14-1$
h Philosophy of Ufa ........ 1-2-S-4 ft (
j) Way* of dealing with In law* l-t-S-4 r «
Now add th# auanbera yoo ha** atoV:
#1 Krf#nda
fl Car
NOTE: An approximation of
«rh*t your final score would be oo
the complete scale can be esti-
mated by dividing the number of
points you earn on tbe irst sight
Moms by 7 and adding tbe m-
PDlt to your acore on ihn Aral eight.
For example. If you made 4A points
m Ibe Aral eight Items, divide 41
ip 7, wbleh Steen yen A (neglect
M. Add tbena A pain In It
you/ f| score, wfich makes yrntt
toul soars IS
la tbe complete Happtnens Sc* -eg
of tbe 711 eonpiea tsntoA lu 'he
tip lushiadli Avr • 4#
AA; tie vflAFi At. t f>A
wipt youi
own mots moans—If tt It short
44, It to probe My a tnlrtp mice no
CM Mfii#: Apt Mpv 4P, It cna
inidly MrhiSpp
TMfRF ARb
APPROX WAATE LV
. ioo spkics
Of *nakf* in the
WORiO250
Of WHICH A*€
rvnoHOd*.-.
WOACN Of fWFNCH
c/Nnat^>t>.ai aCDira 'WAifiCv
eOUAIDBlAl AFRICA 'KAUTIfy’
“ * ‘ ' IM6
rHeAA«ivfi #v WRFini
TtlElR UR4 TC SUCH SHOTfl*.!
sues criAT iney cRtrrRuoc
from 6 ro io meats rots
THtl#
• tAce* /
Big Springs Girl
Is Life Saver
BIO SPRING8.—F Irst aid
knowledge gained from the safe-
ty manual of the Continental Oil
Company today brought Mary
Elizabeth Davis, 13-year-old
schoolgirl, the Life Saving Certi-
ficate of the American Red Cross
the President’s Medal of the Na-
tional Safety Council and com-
cent on each orange for advertis-
ing.”
Roy 8. Durstlne, vice president
of one of the largest advertlsntg
agencies, says:
“There has been so much talk
about our ’mllllon-dollar expen-
ditures’ In advertising that pop-
ple forget how many mllllonsTif
people must be reached. Actual-
ly, the advertising, instead of
costing the consumer anything Is
really an instrument by which
more and better products have
been placed within reach of the
average person at a lower cost."
Among other examples, Mr
Durstlne points to a leading
shirt manufacturer selling a wide
ly advertised brand of men’s
shirts, who allocates 64-100th of
a cent on each shirt for adver-
tising.
mcndatlon with a $150 wrist
watch from the Board of Direc-
tors of Continental in honor of
her heroism in saving her 11-
year-old brother from death by
asphyxiation last May.
The awards were made In cere-
monies at the Presbyterian
Church here, with Mary’s school
mates, members of her family
and city officials present.
Mary saved her brother, Vy-
rion, after he wa$ overcome by
gas which had settled In a ra-
vine where he was hunting rab-
bits with a younger brother, ag-
ed 8 years, and a dog. The dog
died Instantly but the younger
brother scrambled clear and fled
to the house to call Mary and
the neighbors. Mary pulled Vy-
rlon clear and administered ar-
tificial respiration for thirty-
five minutes while adults looked
on helpless
Because the girl’s knowledge
of what to do was gained entire-
ly from the safety manual of the
corporation and Instruc-
tions from her father, Roy J
Davis, a Conoco employe, the
Continental Oil Company Board
of Directors adopted an official
resolution commending her valor
and preparedness and selected
the watch which was presented
to her today.
pectatlon with which you looked
forward to the Tula tide. The
eagerness with which you hung
your stocking bjr the fireplace on
Christmas Bve. The unalloyed
Joy with which yon found that
Santa Claus had not forgotten
you on Christmas morning. In
those days an orange In the toe
was a real treat. Families were
bigger and more clannish forty
years ago. Aunts, uncles, cou-
sins and grandchildren all gath-
ered for Christmas dinner at
“grandma's house.” From miles
around they drove In buggies, In
coaches and In sleighs behind
prancing horses over the fields of
glistening snow. The table
groaned with turkey, mince pies,
plum puddings and all the deli-
cacies of the season. The house
rang until late at night with
chatter of grownups and the
merry cries of children. The
evening was not complete until
the voices of young and old alike
had joined in the well-known
and well-loved Christmas carols
That Is the picture of Christ-
mas In 1900. Christmas, 1938,
will be the same In all the real
essentials. In America, at least,
It Is still a season of "peace‘on
earth to men of good will.” To
most Americans, at least, Christ-
mas Is still “a family affair" and
Christmas cheer is measured by
the number of loved ones we
have near us on that day.
When these loved ones gather
this year, however, their mode of
transportation will be greatly
changed from that used In the
Bid* Are Called
For Paving to Star
As forecast In The Bail# two
weeks ago, announcement has
been made that bid? will be call*
ed on Dec. 21, for paving II. &
Highway 84 between Ooldthwalte
and the Hamilton county line at
Star. The 14.7 miles will receive
flexible base and double asphalt
surface treatment.
Eld for paving U. S. Highway
190 between Lampasas and Lo-
rn eta will be received at the same
time. These Jobs are Included
In 38 construction project* that
will cost $3,800,000.
-o--
Rat Campaign
To Start Dec. 17.
We are pleased to announce
that J. E. Boog-Scott, JTr„ Bureau
of Biological 8urvey, San Ange-
lo, will'assist the County Agent
in a “Rat Campaign,” December
17 It will be remembered that
a very successful campaign was
carried out last year under di-
rection of Mr. Boog-Scott, and
the rat population of the county
was greatly reduced.
The County Agent will give
further Information concerning
this campaign through the local
papers and through the schools.
iMm
ceaer*
of HOW.
■y
Com
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Patterson, Mrs. R. H. The Mullin Enterprise. (Mullin, Tex.), Vol. [39], No. [36], Ed. 1 Thursday, December 8, 1938, newspaper, December 8, 1938; Mullin, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1060706/m1/2/: accessed July 7, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Jennie Trent Dew Library.