The Rocksprings Record and Edwards County Leader (Rocksprings, Tex.), Vol. 10, No. 10, Ed. 1 Friday, February 17, 1928 Page: 4 of 8
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field is brought in in the neighborhood
of this town, both advantages and dis-
advantages would result to the comun-
ity. In a financial and industrial way,
the advantages would be so great that
if is usless to try to relate them. So-
cially the pendelum swings the other
way.
At present our citizenship is com-
posed of only law-abiding, honest
folks, who are making the town a
good place in which to live. With the
discovery of oil in this comunity, there
would be a great influx of population,
some of those coming being of an ex-
tremely undesirable nature. However,
in the course of time, these undesirables
could be weeded out and^the better
class control affairs, so that alto-
gether, we suppose there could be noth-
ing wrong in bringing oil fields into
the county.' The revenue would be
great, land values would increase, and
taxation would be prorated amoung
a larger population, so the burden
would not be too great on any indiv-
idual. In fact, a big oil field would
be the best means-of affording Rock-
springs a complete recovery from the
devastating effect of the tornado of
last spring. Let’s hope that it comes.
ENTERTAIN AT BRIDGE
SHOW PLANNED TO BOOST
DAIRY CATTLE
stock ijn the summer and fall,
on account of the extremely 'p
ters. During the winter cat*
be kept in barns and the buyei
ed through other methods of s
ing.
“Texas, which has thoeq^t 4
must begin to think in terms
production,” he declared. "O!
the dairy industry is grombg
but it is destibed to grow a gt
more. The large ranches 1
great Jpart been cut up and
farmers, and these fanners w
dairy cattle instead of beef bre
“Texas, once the greatest b
ducing state, will some day bee
greatest dairy state. The bre
beet cattle have shown the we
a great cattle state, and efdni
cattle thrive, so will the milk S
ter producers."—San Antonio i
Misses Katherine Hough and Julia
Weaver jointly entertained a few'
friends Thursday evening at bridge,
honoring Cecil Craven, who is leaving
for Junction early next w’eek. The pret-
ty party occurred at the home of Miss
Hough’s parents, and the reception
room was artistically and prettily ar-
ranged for the occasion.
The six tables of players enjoyed
the game of bridge until a late hour,
when an ice course was served.
Those present to enjoy the hospital-
ity of these young ladies were Mr. and
Mrs. Jasper Jenkins, Tommie Taylor,
Misses Ann Taylor, Johnnie Johnson,
Susie House, Kate Wellborn, Willie
B. Anderson, Bill Henry, Pancho Dra-
goo, Georgia Gildhart, Mary Jo Nor-
ris of Camp Wood, Messrs. Howard
Babb, Juhan Jenkins, Charles Clark,
Bill Foley, H. V. Stokes, Cecil Cra-
ven, honoree, Clyde Brink, Earl Lo-
max, Julian Rogers, Dor Brown, and
hostesses Miss Hough and Miss Wea-
ver.
The publishers of this paper, also
the entire mechanical and editoral
force of this paper are firm and unqual-
ified believers in the potency of adver-
tising. We take thi sattitude, not only
because we are aware that our very
exisence as a business institution de-
pends upon advertising, but because
all of us, personally speaking, have
been engaged in the printing and pub-
lishing business long enough to learn
that without advertising, no progres-
sive business can stand against keen
competition.
We have also learned that while
occasional and sporadic advertising
can be of some benefit, it takes'.per-
sistency and consistency in advertis-
ing to bring about best results. Just
as an example of what we mean by
persistent and consistent advertising,
we might mention a case which came
to the notice of the writer a few years
ago,' whch brought about amazing re-
sults. An auto mechanic, whom we
personally know lost his position at
a garage. His wages were not Very
great. When he was let out, he had no
money, and no financial support of
any kind. He rented the corner of a
building, opened up an auto repair and
greasing business, and devoted all his
energy and recources toward making
a* success. Not the least of his expense
se was charged against advertising, of
which he used a plentiful supply in
every issue of the weekly paper of
his tc^wn. In the course of four years
his business had grown until he was
enabled to own his own home, three
fine cars, and had erected and paid
for with cash, a modern fireproof
garage building which, when conplet-
ed, represented a cash investment of *
better than ten thousand dollars. And
all of this was accomplished in less
than five years from the time the start- :
ed out on his own. That man will tell j
you that newspaper advertising in big !
doses made his success a certainty.
That man had built 'up a successful
garage business in the face of edmpet* \
ition that was almost killing in flsj
tensity. Four other large garages df- j
vided the business of the town. Yet, at j
this time, the garage business of which i
mt have been speaking is getting more i
than its share of business, simply be-
cause ihe owner was an advertiser
Jhat did not cut his space pr Jail his
I advertisement when business fell off
$ anr time- He advertised right olr
. ’through. When business was dull, he
. advertised to bring business td hip
"garage. When if was good he told his
. patrons about it and asked for more.
Ml « ■ «[■•**. • * • a*.'*,'*.* J
The International Exposition and
Livestock Show here in the winter
months is what the cattle exhibitors
of the north and middle west hayfe
been hoping for for several years, -it
was declared Saturday by A. J. King
of Kansas City, who said he expected
to ship his herd of prize winning Hol-
steki-Friesian cattle here for the ex-
position.
The exhibitors ond breeders of fine
cattle have long desired to have shows
established where they can show their
cattle during the winter months, King
said. San Antonio with its balmy cli-
mate seems the logical place, he de-
clared. In the middle west, where
the majority of the fine cattle are bred,
breeders are confined to showing the
ES—EDITOR
Rocksprings, Texas
' c ■.r, •"» ;; -y*
LIBERAL LOANS ON LIVESTOCK
SHORT NOTICE
Mr. and Mrs. Joe Woods entertained
the Jolly Wives Club on Thursday
evening, and Mr. and Mrs Gus Fleisth-
er .entertained the Merry Hearts Club
pn the same evening, but a,report of
either is not available for this issue.
The greatest length of Texas, north
to south, is 740; from east to west is
825 miles. It is farther from Texar-
kana to El Paso than from Texarkana
to Chicago.
two curb men, in a town of less
two thousand people, with four
r garages doing large business %s
mines* men of Rocksprings can
veil, if they hare the vision that
man had, and a business that is
art enough and important ^enough
nerit advertising. We know that
fore now. That's how we know that
jroo ought to advertise it to the world.
, In .spite of the isetthat.local busi-
ness meit have a burded to carry that
other, towns is this section have not,
our advertising columusj are fi&ed
to -an extent that oher .neighbor-
ing papers,'can not show. Thi* is not
because of any merit of ours. We
know that we are issuing a good paper,
one of the besf in the state 'for the
size of town, but u^rertpBg comes
spontaneously from our patrons be-
cause they see the need of it We thank
them for their patronage, but we can
"show them, if they wish to talk to ns,
that they can use more mid ever more
advertising in their business. t They
can't have too much of it, for the more
Renewed activities the past few
weeks hi leasing lands • in Edwards
county for oil drilling purposes has
helped local land owners to a consid-
erable extent in a financial way, and
gives promise that in the near future
some drilling of wild cat wells will be
taking place. In the past few years
adic drilling over the county none of
there has been quite a lot of spof-
the wells comihg in as producers, but
several of them showing good traces
of oil. The mere fact that leasing con-
tinues in the face of these drilling fail-
ures is an indication that prospects
are still good to bring in producing
we Us, and judging from the fact that
leases in the past few weeks *have
and Prices Right
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Stokes, H. V. The Rocksprings Record and Edwards County Leader (Rocksprings, Tex.), Vol. 10, No. 10, Ed. 1 Friday, February 17, 1928, newspaper, February 17, 1928; Rocksprings, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1072760/m1/4/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .