The Rocksprings Record and Edwards County Leader (Rocksprings, Tex.), Vol. 10, No. 19, Ed. 1 Friday, April 20, 1928 Page: 4 of 8
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StS
STOKES-EDITOR
as second-class matter No-
1927, atthe post office at
_ >, Texas, under the Act Hof
March 3, 1879.'
Friday of Each \\ eek
we ask you to read it carefully, Mr.
Editor:
for the city of Rock-
the County . of Edwards
ition rates, in advance
months
-leaders
—
.10 cents per line
Rates on Application
CEMENT COLUMN
$15.00
' $10.00
_ $5.00
Strictly cash in advance,
inserted unless cash
same. Announcements
r in order in which fees are
rr-
ottice.
authorized to announce:
..$2.00
_$1.50
Judge:
Tax Collector:
ig. h
WINANS
Treasurer:
INIE CLARK.
- •#:
Precinct No. 1:
lND.
D. SWEETEN.
*
GOES AFTER
>APER MEN
ition is attracted to an
National Editorial As-
h Bulletin, of date of April
headingf^H- Z. Mitch-
isin^f^ Committee,
its to Eastern Agen-
is a fluent writer, and
compliment him on the
he handled a subj-
e which, we fear, would
to publish, for while
cases the'newspaper man
in fault, yet it stands to
dinary country pa-
all the business it
the same time is not
nade a party of any
that might show
of rates. In other
are that the majority
mewspaper men are
made a .party to any
body of men, advertis-
*s or what not in an effort
ir business, yet we do
a greater mejority of
enter into any combine
lead to the discrimina-
client against another.
_ into Mr. Mitchell’s
are herewith reproducing
his masterpiece he failed
with banks of beautiful
appeals to the members
‘ n. Read this excerpt
Editor, then look over
5 and give, answer to
as ~to why ‘you wrote
letter” to some advertis-
Bet ybtr a dollar to a
you had miles of ground
your r writing a
if your very existence
getting paid for the
had sold within a reason-
of time.
\ majority of the news-
in the country are in debt,
mortgage, and the
its become due every
and when advertis-
hold up remittances for
them, four or five months,
do not pay at all, then the
man is taken to take for
these agencies “dirty letters.”
there are few, if any
Over the country that
the newspaper man to run
along from two to four
Slid when a note falls due at
jt, it either has to be paid or
Best paid, and a new one made,
er, for the, newspaper man
head up and take care of
he must get paid pro-
hjs advertising space.
es check tear sheets,
fast as they come
make it a rule to pay
,*and we dare not
these agencies
letter” from the
We feel that the
is. composed
$
liters”
“My trip strengthened the opinion
that I have often expressed that I
can’t see for the life of me how’ the
country papers get as much national
advertising as they do. The agencies
are not at all favorable to us, the
“dirty letter writers” in our ranks
are doing everything they can to
throw a wrench in the machinery and
inability to understand the mechanics
of adverting makes many really sin-
cere publishers stumbling blocks in
the general plan. The only reason for
the business as I see it is that the
manufacturers themselves realize the
advantages of getting into smaller
fields where it is not so expensive to
introduce a new product as it is in the
large centers. For this feeling we
have our trade publications and the
American Press Association to thank.
Surely nothing that the individual
publisher has done has been of much
help.
“Personally, I feel that the present
situation is rather precarious. The
manufacturer has been analyzing his
wage dollar, cutting off a penny here
aqfd a penny there and demanding
that he receive full value; he has been
equally critical of his material dollar,
buying in large lots, trimming here
and trimming there, but so far he
has not made yiuch of an examina-
tion of his advertising dollar.”
We do not see why Mr. Mitchell
did not also thank N. W. Ayer & Son,
Campbell-Ewald, and a few other
first class agencies. ’Taint fair, Mr.
Mitchell! * -
Instead of the members of the
National Editoral Association sending
Mr. Mitchell over the country to
/.•ather matter that might be brought
about in a manner to “hammer” the
country newspaper man, we think it
would be advisable to also include in
his duties the auditing of the books
of the newspaper man, and then have
all accounts “clear” through the Nat-’
ional Editoral Association. We are
occasion to look over the books of a
newspaper in this section of Texas,
•and we find there * several agencies
accounts “red inked.” Upon making
inquiry, we wrere informed that
those particular agencies would not
pay their accounts, but would put them
off for one reason or other, some of
them being notated on the margin
of the ledger like this: “Want more
tear sheets, did not get filing copy,
position not as desired or requested,
etc., etc.” And one or two had the
notation, “Will not pay at all.” Yet
we dare say these agencies received
their money regularly from the man-
ufacturer or jobber, yet the newspaper
man was made the goat.
Now in our own case, we will say'
that there is an agency in Chicago
advertising nationally known brands
of goods, whose account for services
rendered in advertising in November
and December last year, remains un-
paid, and WE have NOT written tha*
agency and “dirty letters," but we
SHOULD.
A letter reached us only the other
day from a large advertiser, asking
rates, stating that they were taking
their business “away from advertis-
ing agencies on account of the fact
that they were having trouble with
the newspapres on account of non-
payment of bills.”
We are sure the majority of our
newspaper brothers agree with us
that the only way to handle foreign
advertising successfully is through
the agencies, and it is indeed a pleas-
. ure to do business with a real busi-
ness-like advertising agency; one that
will buy space, check its tear sheets
and file copies, then in thirty or six-
ty days, mail the newspaper a check
covering advertisements run as per
contract. We are after good business,
and this sort of busines is really good,
but the sort that "hangs fire for months
and peters out entirely demands more,
possibly, than mere “dirty letter writ-
ing.” What do you think about it
Mr. Editor?
Phillips Death Drops
The Best Screw Worm Killer
Phillips No-Fly
The Oldest and Best on the Market for Keeping Away Flies and Heal-
the Wounds. Use Freely on Fresh Shearing Cuts.
For Sale In Rocksprings by
Hough Drug Store
Edwards County Livestock Loan Co.
Rocksprings, Texas
LIBERAL LOANS ON LIVESTOCK MADE ON
SHORT NOTICE
Ed Custer, Pres.
W. B. Singleton Sec.
day*,
Owens & Smart Theater
PROGRAM
Monday—Breakfast at Sunrise
CONSTANCE TALMAGE
Tuesday—Irresistable Lover '
NORMAN KERRY, LOIS MORAN
Wednesday and Thursday—The Heart of Mary lands
DOLORES COSTELLO
Friday and Saturday—Evening Clothes
ADOLPHE MENJOU, VIRGINIA HALLI, NOAH BERRY
0. K. that Counts
SPECIALS
Sfc.r Touring, new top, new paint, good tires
Ford Touring, starter, battery, tires . .
In Good Mechanical Condition
$1D0.00
$100.00
¥1
Studebaker Phaeton Big 6-7 Passenger Car . $350.00
Upholstering in this car of Genuine Leather; a Bargain
Ford 1926 Coupe, Bargain at
Ford 1927 Coupe, Bargain at
$200.00
$325.00
Ford Roadster........•. . $ 75.00
Chevrolet Touring
$200.00
Divide Chevrolet Co
C. A. TYLER, Manager
GENUINE CHEVROLET PARTS
TOOLS AND SERVICE
ROCKSPRINGS
Phone 199
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iii
** **
A HOUSE OF CLEAN ENTERTAINMENT
. V:
NOTICE
Since the death of Nat B. (Kiowa) Jones. I am taking care of
the business of the
UNCLE SAM
MEDICATED SALT CO.
in this county.
I sold over 20 car loads of Uncle Sam Salt and doctored 216,000
sheep in Sutton county last year without a dissatisfied customer.
I will devote a large part of my time to the business here.
IRA C. GREEN
A Texas.
I
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.
J&L,
m
A. E Buswe
Saturday, April 21
■SPECIALS
We handle only nationally adver-
tised brands of Food Products.
Sugar, 14-lbs.? for................$L00
Spuds, 25-lbs., for. ...............1.00
Brer Rabbit Syrup, per gallon......... .93
Crystal White Soap, 25 bars......... 1 1.00
Post Toasties, large package...........10
Matches, large box, 6 for..............25
We will have a complete line of Fruits and Vege-
tables. Remember our line of Del Monte canned
foods cannot be beat. - 4 tJg Q
A. E Buswell
We Deliver the Goods
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Stokes, H. V. The Rocksprings Record and Edwards County Leader (Rocksprings, Tex.), Vol. 10, No. 19, Ed. 1 Friday, April 20, 1928, newspaper, April 20, 1928; Rocksprings, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1073093/m1/4/: accessed July 2, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .