Waxahachie Daily Light (Waxahachie, Tex.), Vol. 20, No. 62, Ed. 1 Saturday, June 15, 1912 Page: 3 of 11
eleven pages : ill. ; page 22 x 15 in. Scanned from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
EXPLANATION OF CONTEST METHODS TOD
BENEFIT OF COUNTS AND FRIENDS
THIS IS NOT A “MONEY GETTER" BUT A “SUB
SCRIPTION GETTER."
REMAINING 30 WORKING DATS WORTH 570 EACH
A Good Newspaper is the Best Know Advertising Medium lor
a Cicy or Territory—Is the Light and En-
terprise Worth the Money.
TWO WEEKS’ OFFER.
A Coupon gooid for 25000
votes appears in this issue and
will continue to appear dur-
ing the next two weeks
which will be good when ac-
companied by TEN NEW SUB-
SCRIPTIONS to Daily Light
or Weekly Enterprise or both.
These subscriptions may be of
any denomination from thre-’
months to throe years to .the
Daily Light and from one to
to four years te the Weekly
Enterprise. This offer is open
to both ladies and rjildten and
holds good until Saturday
(noon) June 22.
99
people out of
every hundred I
thinks that a
Popularity Con-|
test • is a “high
tension scheme”
for taking in a
great amount or money and nine-1
ty-nine people out oP every hun-
dred are correct in many instances.
Ninety-nine people out of every
hundred who conduct contests use
methods (no matter how honest
their intentions) that produces
these results.
Messrs howrey and Lueders who
have been employed by £he Enter- j
prise Publishing Co. to conduct j
their Great Popularity Contest are;
Texas men who have been raised
up in Texas newspaper offices and
who have made a special study of
the subscription department of a
newspaper nad have also made a
particular study of the Popularityi
# Contest as a means of increasing j
circulation. The gentlemen whoso
offices are at Fort Worth have
worked five years to perfect the
methods that are now being used
in the conducting of this Contest.
The honest mistakes that most pa-
pers make In conducting their own
contests is the lack of protection
that they give to contestants of
moderate means against a ' buy-
off" at the close of a Popularity.
Race. When a Popularity Contest)
Is a Popularity Contest there la
nothing more interesting or fascin-
ating to the participants and their
friends but when a contest devel
lops into a '•gamble ’ or a buy ou
it ceases to be a contest. Now
what we mean by a “gamble” or
a “buy off” is this: When the
votes cast in a contest are handled
in such a manner that the more
wealthy contestants and theii
friends may perceive by merely;
looking at the total vote standing
published just before the close of
a race exactly how many votes
each contestant has received there-
by giving the more fortunate ones
an opportunity to “gamble” by put-
ting money against each other in
the purchasing of subscriptions up-
on which rotes are given the
one who spends the most money
will win the premium through the
“buy-off method.
Messrs Lowrey and Lueders
studied a whole year how to over-
come these unfair conditions that
exist at the close of most. Contests.
The management of this paper
sincerely desires that every con-
testant and their friends and the
readers of the Daily Light ana
Weekly Enterprise understand the
fair methods by which this con-
test is being conducted.
Our Methods.
The secret of fairness by which
this contest is being conducted lies
in the manipulation of the votes
that are cast during the race. A
fri e voting coupon appeared in
each issue of the Light and Enter-
prise during the first two weeks
of the contest but this has been
discontinued and the only way to
secure votes is to pay for a "re-
newal ’ or for a "new" subscrip-
tion to the Daily Light or Weekly
Enterprise. We will not give votes
on a “new" subscription or a "re-
newal” to the Daily Light for over
three years in advance nor to the
Weekly Enterprise for more than;
‘uui .years m advance.
We take this precaution to pre-
vent the relatives or friends of a
contestant from taking a “long
term’’ or “lifetime” subscription in
order to get votes.
We require every contestant to
mail or bring subscriptions secur-
ed by them and upon which votes
are given to us every two days.
There are two reasons why we do
this. First: So that we can start
papers to the “new” subscribers
and credit.” renewals.” Second: So;
that we can handle the votes to I
be voted in the daily vote stand-
ing and those that are to be “re-
served” until the end of the race.
Where a paper allows a contestant
to ‘‘reserve” part of their votes at
home It Rives them a chance to
withdraw from the race just be-
fore the end pool their “reserve”
vote with another contestant in
the race “cinch” a premium and
divide it.
Protection Against “Buy-Off.”
The Contest Managers reserve
the right to handle the votes thatl
ure sent in every two days by the
contestants and therein lies the
•.ecret of protection to the contost-
ints.
The Contest Management will in-i
crease each contestant’s vote stand- j
ng that appears in the paper a
ittle every day running one first
hip day and then another hut glv-i
;ng no certain one a big lead overj
lie others. However a majority j
Df the votes sent in will be held in
‘reserve” until the end of the race
only a small portion appearing in
the published vote standing during
the enure wuwbi.
By “reserving" the major por-
tion of the votes 'he race finally
develops into a complete mystery
as to how any one really stands
and therefore bluffs off the idea of
anyone spending money for sub-
scription in order to get votes
if a person desired to spend money
to win a premium they would be
in the dark as to whether or pot
$r0 or $500 would “cinch the
coveted prize.
This is the tenth Texas paper for
which Messrs. Lowroy and Lueders
have conducted a contest by these
methods within the past twenty
months and records show that a
ridiculously small amount of money
was spent by contestants in order
to secure extra votes. This meth-
od of handling votes causes the
valuable preiums to be awarded
to the most energetic workers.
$100.00 Reward Offered.
If any lady or child in the Light
and Enterprise Great Popularity
: Contest can prove to the satisfac-
! tion of three reliable business met
of Waxahachie that partiality has
been shown to any certain contest-
ant or that any unfair methods
have been employed in conducting
the Great Campaign the manage*-
ment of the Enterprise Publishing
Company will place $100.00 in the
hands of the Local Pastor’s Asso-
ciation to be applied to any char-
itable enterprise they may desfg-
nate.
What Texag Papers Say.
t Following are a few extracts
from letters of recommendation giv-
ep by well known Texas newspa
; pers:
Geo. Tucker proprietor of the
Brenhatn Press says: “We found
Messrs. Lowrey and Lueders to be
clever gentlemen fair in their deal-
ings. prompt in their attention to
business diplomatic in their rela-
tions with the customers of the
paper and we commend them to
any paper that is inclined to put
on a contest as gentlemen who not
only understand the business but
who conduct it fair and square and
what is more important bo me is
that this fairness is seif-evident to
the contestants.”
W. C. Edwards editor of the
Denton Record and Chronicle says:
“We believe that their (Lowrey
and Lueders) method of conduct-
ing a contest is the simplest and
most thorough fair plan that we
have ever been interested in.”
Hunter Bros Publishers of the
Sherman Democrat say: “The
methods employed throughout the
six weeks proved very satisfactory
and clean. We will want them
again next year.”
J. T. Leonard president of the
Gainesville Register bays: “The
gentlemen are different in their
ways and methods of conducting
contests and they always make a
hit and leave a town with every
one their friends.”
Chas S. Hayden manager of the
Austin Tribune says: “The men
who conducted the contest aro em-
inently fitted for the work inci-
dent to such an enterprise as this
and the combination is a parti-
cularly happy one. We are now
considering making a contest con-
ducted by these gentlemen a year'
ly reaiuro.
M. B. Hanks secretary of the
Abilene Reporter says: "We high-
ly recommend them as to their
honesty fair methods and progres-
siveness.”
J. W. Stayton manager Corpus
Christ! Caller-Herald said: “The
Caller-Herald lias already engaged
the Southern Subscription Syndicate
to conduct its next contest some
18 months hence. This fact is our I
most significant endorsement.” I
Don’t Put Off.
Don’t wait until the Great Con-
test is over to compliment its
fairness but show your apprecia-
tion now by boosting the contest
that is boosting the paper that is
boosting Waxahachie and Ellis
county. A good newspaper is the
best known advertising medium for
a city or territory and we espec-
ially request every one living in
Waxahachie and Ellis county to
stop and consider whether or not
the Daily Eight and the Weekly
Enterprise are worth the subscrip-
tion price. By aiding us' in se-
curing a larger circulation you aid
us to furnish the public a better
paper.
Contest Wisdom.
Proscrastination is the thief of
votes.
* * *
A vote in the hand is worth two
next week.
* * *
“A will and a way. work wonders
in a day.”
* * *
A lady's smile can melt the
S heart of any man.
...
! Many turn back after looking up
j the ladder of success.
...
A vote in time saves nine—otbei
| contestants going after it.
* * *
Many ladies will long for a life
1 time to own a handsome touring
j car. but these same ladies woulc
Good For 25000 Votes
IN THE DAILY LIGHT AND WEEKLY ENTERPRISE
Great Popularity Voting Contest
When Accompanied by Ten New Subscriptions
To the Daily Light or Weekly Enterprise or Both.
This Coupon Will Only Be Accepted on These Conditions Between
Monday June 10 and Saturday (noon) June 221912
not work five weeks to satisfy thei
desire.
* * *
Timidity and false pride ar(
very often barriers to success
* * *
Fortune knocks at every one':
door—tho contest is knocking.
• * *
The Contest Fever is one of the
few diseases that is beneficial.
♦ * *
You can’t reserve your energj
and "reserve” votes in the Contest
* * *
It is folly to be wise but “con
test Wisdom" won’t hurt any on*.
* * *
Following is the list of contest
ants and their vtote standing as
counted at noon today:
* * *
Big plums sometime grow on
small trees so don’t pass up any
one in your campaign for votes.
* * *
Woman was made fronr the rib
of man” and men like to be ”rib-
bed” by woinctf. Get the money
ladles.
* * *
Read the Contest Nows every
lay; it. will do you good. We are
raplOring you to accept the oppor-
unity of a lifetime and we can
)nly join your friends in sympa-
thizing with you if you should fail
o make good due to your lack of
unibtion and energy.
CADIES CITY CIST
Mrs. G. W. Kelly . 17250
Miss Myrtle Maledon . 17250
Miss Agnes Bedford .17130
Miss Marie Duffy . 17080
Miss Elma Johnson .17010
Miss Nell Keeler . 16920
Mrs. Lynn Reagor . 16680
Mrs. G. R. Flynn .16580
Miss Irene Hutchison . . 16220
Miss Gladys Burke . 16210
Miss Annie Martin . 16050
Miss Edna Simons.14980
Miss Heater Ewing . 12800
Miss Lois McCartney . 12220
Miss Ethel Hamilton . 8000
Miss Ruth Edwards . 6680
Miss Modena Hawkins .. 51801
Miss Bessie Moores. 5140
Miss Melba Thompson . 5120
Miss Marie Smith. 5120
Miss Annie Peters . 5080
Miss Willie Cantrell . 6060
LADIES’ OUTSIDE LIST.
Rout© 1 Waxaliaclvie Texas.
Miss Mae Meador . 14.02C
ltoute 2 waiabaciue lex.
Mi so Vera Nelson . 17180
Route 8 Wauhndtle Tex.
Miss Ottle 15. Bevel* .... 17320
Route 5 Waxahachie Tex.
Mrs. Mary McCarter ... .17060
Miss Georgia Maxwell .... 14480
Route 6 Waxahachie Tex.
Miss Allie O. Poulter .... 16970
Red Oak Texas.
Miss Neva Medlen . 1658 C
JPftlmer. Tex.
Miss Jewel Arnold . 14480
Routs 3 rainier Texas.
Miss Elia Morgan . 16060
Sterrett Texas.
Miss Willie Edna Clark . . 17120
Route 1 Ferris Texas
Mrs. Chas. McKay . 17080
Miss Mabel Witherspoon.. 16880
Kardwell. Tex.
Miss Byrdte Robertton 17310
Route 1 Rarilwell Tex.
Miss Verna Hays . 16700
Miss Dollie Cummings ... 17060
Forreston Texas.
Miss Eva Dawson . 14320
Route 1 Forreston Texas.
Miss Annie Chiles . 11000 j
Ennis Texas
Miss Izora Alleyn McClain 10020
Route 8 Ennis Texas
Mrs. Dollie Seaboalt . 17130
Italy Texas
Miss Jessie Cummings .... 17250
MisB Mary M ilBon . 17ISO
Miss Lula Turner . 11800
Miss Hattie White . . . 10180
Route 3 Italy Tex.
Miss Everett Giles . 17800
Route 4 Italy Texas.
Mrs. Mollie Drake . 17240
Mertens Texas
Miss Verna Nichols . 15840
Mrs. Zeb Mays . 14880
Route 1 Crisp Texas
| Miss Johnie Ibompson • 1 ~100
Midlothian icxw i
Mrs. Lottie Odom . 16990 |
Miss Pauline Gibson . 16980
Miss Allie Morrow . 14820
Itoute 2 Midlothian Texas
Miss Fay Bigham . 16930
Route 4 Midlothian Texas.
Mrs. L. M. Woodall . 17170
Route 6 Midlothian Texas
Miss Ruby Stansberry .... 16620
JUVENILE list
Waxahathie Texas
Ewell Jordan . 17160
Perry McCanless . 17130
Arlen Stevens . 17040
Elmo Lobi . 16860
lteta Mae Seale . 16860
Evelyn Bratcher . 16850
Martin Youngblood . 16800
Ruth Wyatt . 16390
Jennie V. Parks . 16080
Myrtle Guthrie . 16010
Jessie Lumley . 12170
Martha Whitehurst . 14700
M
Beatrice Dobson . 7G2(
Shirley Gibson . 687(
D B. Kenner Jr. 642t
Elizabeth Dobson . 602*.
Minnie Lee Riddle . 578(
Elizabeth Hunter. 5J4(
Mary Elizabeth Sims . 506(J
Route 2 Waxahachie Tex.
Naomi Johnson . 17080
Route 4 Waxahachie Tex.
Ruth Marshall . 16150
Route I Midlothian Texas.
Raymond Fudge . 17.070
Ennis Texas
Rose Thomas . 10.080
Forreston Texas
Ned Huguelet . 17040
Route 2 Forreston Tex.
Mattie Eddlemon . 16590
Italy Texas
Park Stovall . 14820
Ferris Texas.
Lelschen Brewer . 16400
Walls That Don't Transmit Sounds.
Experiments have recently been car-
ried out in Germany with the object
of discovering methods and means for
rendering walls and ceilings capable
of effective resistance to sound trans-
mission. One of the more recently
devised methods involves the use un-
der the ceiling or parallel to the wall
as the case may be of a network of
wire stretched tightly by means of pul-
leys secured Into adjacent walls and
not touching at any point the surface
to he protected against sound.
Upon the wire network is plastered
a composition formed of strong glue
plaster of paris and granulated cork
so as to make a flat slab between
which and the wall or ceiling is a
cushion of confined air. The method
described is said to be good in two re-
spects: first the absence of contact
between the protective and protected
surfaces and secondly the colloid na-
ture of the composition recommended
for the piaster.
Keeping the Children Amused.
A delightful way to amuse children
and incidentally their parents is by
illustrating a fairy story the title or
which is guessed by those watching
tup peri.umiH.uce.
Select a well-known story and dl- 1
vide It Into short parts or acts. Then
I let the children act the various parts
In dumb show using gestures without
1 speech which are not hard to teach
verv small children.
The Idea la a good one tor bazaar \
or school entertainments where a pub- \
11c performance can be the climax of \
several rehearsal*. \
If possible dress the lltie actors In \
l costume and let the performance be '
given to the accompaniment of sug-
gestive music that will help them
make the right gestures at the proper
time. Without having to think of I
lines to recite children learn posi- /
tions and gestures very quickly. j
/ Used fraud to Gain for Charity.
/ A strange psychological phenome-
non Is disclosed In the case of Sister
Oandlde a PYeneh nun who whs r«-
'cently convicted of swindling Parisian
Jewelers in order to raise money for
charity. She systematically secured
Jewels of great value and then pawned
them using the money thus raised—
over $1000000 in all—to carry on va-
rious charitable enterprises. Sho ap-
parently did not realize the gravity
af her offense and sentence was sus-
pended by the court.
Picture by Telegraph.
A miracle of modern science was
performed the other day In Berlin by
Professor Glatzel who transmitted a
picture in fifteen minutes from Berlin
to Monte Carlo where it was received
at the long-distance photography sta-
tion by Professor Korn. The photo-
graph which was one of the Prince
of Monaco was so good that it was ex-
bibitetd at the Casino the same ev»
ning.
At the Waxahacbie Hurdwarc Co.
you will find the Double Quick Steel
Frame ice cream freezer. The best
made. Old phone 187.
’ 1 ■ ▼ ’ ▼ U -w ▼ u ▼
RAILROAD TIME -TABLE.
M. K. T.—North Round
; No. 6 Flyer leaves .t:16 a .1
|No. if Express leaves ... .8:66 p m
No. 2 Express leaves ....8:36 a m
j-N'o. 10 (Limited) leaves 6:36 p m
No. 8 leaves . 6:45 a m
South Round.
No. 3 Express leaves ....9:45 a m
j No. 1 Express leaves ..7:46 p m
[No. 5 (Flyer) leaves -.9:29 p m
1 No. 9 (Limit.d) leaves .10:26 a m
No. 7 leaves . 8:56pm
H. .V: T. C.—West Bound
No. 89 west bound arrives 11:19
a. m. Connects at Garrett
train from the north and
south from Corsicana.
[No. S7 west bound arrives 6:10
P m. Connects at Garrett
with train from the north.
1 No. 85 leaves . 6:30 a. m.
I No. S3 leaves . 6:45 p. ni.
l ast Bound.
I No. 82 loaves 11:25 a. 111. Connects
at. Ennis for Houston.
No. 86 leaves . 9:11 p. m
No. 88 leaves 9:00 a. m. Connects
With north and south bound
No. 8 4 East hound leaves 5:10 p. 01.
Connects with southbound to
Mexla and northbound to
Dallas.
Trinity .Si Bravos Valley Southbound
No. I leaves . 10:30 a. m.
No. 3 leaves . 12:15 a. m.
Northbound.
No. 2 leaves . 5:40 p. m.
No. 4 leaves . 6:22 a. in.
When you need a plumbor call
Runkley with F. S. Cronk Co. Both
phones 84. tf
k Reg. u.s. p»c oa.
■ first cleans motor
car brasses tben
‘1 polishes to diamond
J brilliance all so
ft easily so quickly.
[ We carry Arc*) Spotroff w
stock. We have tried It and
found It to he the quickest
cleanest easiest and snappiest
uietal polish on earth. It
comes in pints quarts half-
gallons and gallons. Stop by I
text ay and ask for a sample— j
free. I
’ _I
SIMS-TUOMSON MOTOR CAR CO.
waxaliachle Texas.
Owned and controlled by ho in#
people and dependent upon
home people tor suppor.
Our service Is good r.nd w#
are getting more long distance
c< m'*c lo#s all tiie time.
Are you patronising % home
Institution?
Ellis Co. Independent Telephone Co.
Kldridge McCanloM.
A N XOUXCEM ENTS.
COUNTY A\NOUNCEMENTS
—
AM announcements below art
made subject to the Democratic Prl-
■ ary to be held In July 1912.
' For Senator Tenth District—
JUDGE W . C. MORROW
For Representative Place No. 1.—
DR. TOM WHITE
i For Representative Place No. 2. —
ROBERT L. SULLIVAN.
C. F. LOVE
For County Attorney—
TOM P. WHIPPLE
CHAS. A. PIPPEN
i _
For Tax Collector—
GEO. F. SMITH
C. W. BAILEY
1 For Commissioner Precinct No. 4 —
MONROE J. DELK
LEE MOORE
ED LOWE.
or Constable Precinct No. 1.—
JIM HAMM.
| ENGRAVING
and highgrade Watch
Clock and Jewelry
Repairing done right.
All work
SM GUSTO
A Nice Selection of \
DIAMONDS \
on band. 'Will ap- \
predate a portion \
of your business. \
i FBffl t. mum
JEWELER
North Side of Square j
[// Ice Cream
7 There is nothing too good for
I Waxahachie people so we
I want to remind you that we
I make the best Ice Cream that
I money can buy.
Remember when you want
cream don’t fail to phone for
EL-CD ICE Mill
I’ure Wholesome and Clean.
If you are not a customer
of ours just one order will
make you one.
We are at your service.
ES-Co Creamery Go
REMOVAL SALE
On August 1st we will move to the East Side of the
Square in one of Dr. Thompsons buildings and m
order to reduce our stock and make the move as light
as possible we are going to place our entire lot of
Pattern and Trimmed Hats
ON SALE AT COST
There will also be a big reduction on every thing in
our store. Sale now on and will continue till August 1
J„M.REAGAN> IN R
MRS. BELL Manager _ WAX AH AC HIE
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
McKnight, G. W. Waxahachie Daily Light (Waxahachie, Tex.), Vol. 20, No. 62, Ed. 1 Saturday, June 15, 1912, newspaper, June 15, 1912; Waxahachie, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1077761/m1/3/: accessed July 13, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .