The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 32, Ed. 1 Thursday, August 6, 1964 Page: 4 of 8
This newspaper is part of the collection entitled: Mercedes Area Newspapers and was provided to The Portal to Texas History by the Dr. Hector P. Garcia Memorial Library.
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#
Page 4 — The Mercedes Enterprise
Mercedes, Texas. Thursday, Aug. 6*1964
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DAIRY COWS graze contentedly outside the entrance to an un-
derground livestock shelter near Elkhorn, Neb., which was built
by J. Gordon Roberts, president of Roberts Dairy of Omaha, to
protect 200 Guernsey cows and three bulls from a nuclear attack.
His dairy farm is only about 25 miles from Strategic Air Com-
mand headquarters near Omaha. In peacetime, the $35,000 shelter
is used as a “loafing shed" for the cows to get out of the sun.
Roberts, who has also built shelters for his family and employees!
says he built the livestock shelter because “the American dairy
cow is one of the best in the world. It took 300 years to produce
this type of animal. It makes sense to preserve it if we can.”
SCOUT, Gary Stotler, top row, see arrow, has Just returned from a 21 day journey
with 84 Valley boys scouts and their leaders. The group attended the sixth National Jamboree at Valley
borge State Park in Pennsylvania with 53,000 scouts and leaders in attendance. The Rio Grande Council
1 roop toured Washington, D. C., where they visited the capitol, White House, Mount Vernon and other
points of interest. While in Washington the Valley delegation placed a wreath on the grave of John F.
Kennedy. The honor guard at the grave escorted the scouts up the VIP ramp. The Valley boys also
J°ur®£ Ne* York cltY. the World's Fair, and the Liberty Bell in Philadelphia. While at the jamboree
President Lyndon Johnson spoke to the entire group.
How To Decorate
A Home On Wheels
One out of every ten new dwellings purchased this
year will be a home on wheels. Already the choice of
some four million Americans, the mobile home offers
a great many advantages . . . but it does present
certain decorating problems. To create an individual
and pleasing decor and to give a spacious feeling to
the compact rooms' use fabric and color wisely. Select
one basic color and use it with a generous hand
throughout your rooms. To avoid monotony, vary
accent colors and fabric textures. For curtains, slip-
covers, and spreads, choose color-coordinated cotton
fabrics that are durable and easy to maintain. Simple,
tailored lines look best in compact rooms and interest
can be added with decorative flat cotton braid trim.
Think About It!
“No business man in any community should allow a news-
paper published in his community to go without his name and
business being mentioned somewhere in its columns. This
does not mean he should have a whole, half or even a quarter
page ad in each issue, but your business — and name should
be mentioned, if you do not use more than a two-line space.
“A stranger picking up a newspaper should he able to
tell what business is represented in a community by looking
at the paper. This is the best possible community advertising.
The man who does not advertise his business does an injus-
tice to himself and the community. The man who insists on
sharing the business that comes to the community, but re-
fuses to advertise, is not a valuable addition to any com-
munity. The life of a community depends on the live, wide-
awake and liberal advertising business man.”
- - - AMERICAN BANKERS MAGAZINE
Newspaper Advertising Goes Where It Is Invited.
It sells because it is read at your customer’s convenience
No Other Medium Can Say That!
MISS DEB
. . . answers questions
about Junior Miss
etiquette, grooming
and iinterests.
f)
Q. I finally have permission
to buy my own clothes. It's
great, but I have one prob-
lem. I trust my taste, but I'm
a little worried about budg-
eting my clothes allowance.
Mom will allow me two lump
sums, one for fall and winter,
and one for spring and sum-
mer. Can you tell me how to
make sure I don't spend too
much at first and then run
out 'of money?
A. Better to worry a little
now than later, when you
need a new dress and there’s
nothing left in the treasury.
Consider this four-point plan:
First, make a list of every
thing you must have for the
season. Use that as your basic
buying plan. The unexpected
does comes up, so leave a safe
amount for as-yet-unlisted
items. Start slowly, buying
only things you need right
away. Second, do your very
best to avoid buying on im-
pulse. Stop and think not just
once, but twice. Will the dress
really have an active part in
your life? Is it really your
style? Third, don’t stray too
far from prices you are ac-
customed to spending for
clothes. If you're tempted by
an extra-expensive dress, con-
sider whether you want it
enough to cross another item
off the list. Fourth, don’t hesi-
tate to call in Mom as a
clothes consultant. She'll be
flattered that you respect her
judgment, and you'll, feel
more confident about your de-
cision if it has her approval
. . . especially if it involves a
hearty chunk of your budget.
Q. A boy I dated once took
my phone number and said
he’d call. It’s been nearly a
week and I'm beginning to
think he doesn't know how to
dial. Maybe he lost the num-
ber. Is it all right if I call
and check?
A Sorry, but you'd only put
him on the spot, and that
■wouldn’t win any points with
him. If you should "happen''
t.i see him at school or the
soda shop give him a cheer
ful Hi. but don't quiz him.
Could he he has a money
problem now. or his time is
taken up by a job, homework,
or another girl. Remember,
any of these stumbling blocks
can be temporary. The phone
might ring at any moment.
Meanwhile, don't sit around
waiting.
Q. I can’t remember names
until I've heard them a jillion
times. Is there any smooth
way out when you meet some-
one you should know and just
can’t think whether his name
is Sam, Melvin or Clyde? Or
should I just hide in the closet
until Whoever-He-Is goes
away?
A. The closet's no place to
spend an evening. Try to
make up with warmth what
your greeting lacks in mem-
ory. Say something like, "Hi,
I haven't seen you in ages,"
or, "Hello, it’s really nice to
see you again." Then listen
and hope someone else calls
Whoever-He-Is by name, or
that your memory returns.
Your own failing should make
you especially understanding
of others, by the way. When
you see someone is having
trouble remembering your
name, come to his aid and re-
introduce yourself right away.
(lor more answers to your
questions on elating, etiquette
and beauty, write for the free
booklet, "Are You In I he
Know'" Send your name and
address to: ,11»’.».» Deb, Box
'5 5/-R, Kimberly-Clark C or/ior-
ation, Seenab, 11 is.)
RADIO AND
TELEVISION
epairg
Guaranteed Work
Color Experts
Flowers & Music
WO 8-3654
(If busy dial WO 8-3510)
525 S. Texas Blvd.
Weslaco
The Mercedes Enterprise
7* School
*pa<}6ioHd
Shop Early For Best
Selections
Use our Lay-a-way
^serIice^
7^AStIHED KATPS: Three cents per word first insertion, minimum charge
75Q: Two cents per word succeeding Insertions, 500 minimum charge.
FOR RENT
FOR RENT: 4 bedroom, 2
bath house. Big yard, close
to high school. 1134 S. Ohio.
W08-5159.
32-2tp
FOR RENT -- Nicely fur-
nished apartments. Special
rates to permanent tenants.
Coleman Courts Phone -
LOS—1322 14—tfc
FOR RENT: One bedroom.
Furnished house mile 2 1/2
East of Mercedes L05-2887.
16 -tfc
FOR RENT -Nicelyfurnish-
ed, air conditioned apart-
ments available. Swimming
pool. Saladino, L05-1739.
50-tfn
ATHLETE S FOOT GERM
HOW TO KILL IT.
IN 3 DAYS if not pleased with strong
T-4-L liquid, your 48c back at any drug
store. Watch infected skin slough off.
Watch healthy skin replace it. No more
itch and burning! Use antiseptic, sooth-
T-4-L FOOT POWDER too — fine
for sweaty feet, foot odor; stays active
in the skin for hours. NOW at
AT ALL DRUG STORES
Diamonds of industrial
quality were discovered rec-
ently near Jerseyville in Ill-
inois.
Deep & Shallow Well*
Trade-In On Pumps
WALK
DRILLING CO.
La feria
SW7-5000
SEWING MACHINE
SERVICE REPAIR
By School Trained
Technician
All prices reduced.
Free pick up and
delivery.
Free inspection and
estimates.
All work guaranteed
or you pay nothing.
Phone LO5-1570
THURSDAYS AND
FRIDAYS ONLY!
Hidalgo County
NOTARY SEALS
In Srock
For Immediate
Delivery
MERCEDES
ENTERPRISE
234 8. Texas
Would your
letterhead
impress you?
15
Sea us for a
now dosign
that will impress
you and your
customers.
Of course wo’H
print it on
MERCEDES
ENTEPPRISE
FOR SALE
FOR SALE: One 6,300 BTU
Air Conditioner. Cools 460
square feet. One year old.
Call E. M. Borden, Jr. LOS-
1671.
32-2tc
FOR SALE: Three-bedroom
brick veneer home at 309
south Crockett Street in
Elsa. Has 100-foot frontage
and faces quiet street. Has
mahogany-pannelled living-
dining room, hard-wood oak
floors, two bathrooms, en-
closed porch and garage.
Price $12,000.00. See or
call S.E, Barron—AM-2-
1523.
FOR SALE: Townslte lot 13,
block 19 La Villa, Texas.
Write Rt. 1, Box 125 Mer-
cedes, Texas.
28—tf
WANTED
LAWNS MOWED to please
the customer. Also do trim-
ming. Have own tools.
Dependable. Call Kendall
Harvey, L05-1387.
tfn
WANTED: We can cut and
bale your hay. Also condi-
tion hay. Write or call even-
ings. AM2-1607 or Noel
Janvier, Box 306, Elsa.
25-tfc
WANTED: Homes for kit-
tens. All colors. Male or
female. L05-1639.
31-tfc
FOR SALE; Jack Kraemer
autographed Wilson tennis
racket. Very good condition.
Danny Erwin L05-1639.
26-tfn
REAL ESTATE
Sales and Rentals
City and Farm Property
H. C. Settles
Logan 5-1175
FOR SALE — Fine lots In
Queen City annex. $20 down,
$10 per month. Charles Sal-
adino. Phone L05-1739.
5-tfn
LAWN MOWER for sale.
Used 22-in self-propelled
mower. 31/2 h.p. engine.
Just a year old. Half price
L05-2425-L05-1387.
tfp
FOR SALE: G. E. washing
machine, slightly used. One
year old. Call L05-2751.
30-tfc
FOR SALE: Storage shelving
in 6 foot lengths. Suitable
for display. Priced for stor-
age use. Call L05-2751.
30 tfc
FOR SALE: Brand new
Danish modern den and living
room furniture with extra
chairs - plus 3 new occas-
sional tables with formica
tops. Also wall picture. Call
Dr. John Lawler, W08-4563
or W08-4737.
31-tfc
Monday night
“Chip© NIGHT”I
AT YOUR
DRIVE-IN THEATRE I
29( chip©Bag ) Whole I
(,rl,;*,r> > = Family I
M Paid ticket ) FREE!#
Weddings In Odor
Portraits, Weddings, Groups
Color Black £ White
V«#sed until August. 10tn
STERLING PRINCE
PHOTOGRAPHY
Call SW7-623] La Feria
WES-MER
DRIVE IN THEATRE
Sun, Mon, & Tues
“THE PATSY”
Jerry Lewis
Keenan Wynn-Ina Balin
COLOR
Wed, Thur, Fri, & Sat
“THE UNSINKABLE
MOLLY BROWN”
Debbie Reynolds
Harve Presnell
COLOR
RITZ THEATRE
WESLACO
now showing through
Saturday:
“The Patsy”
With Jerry Lewis
Sun-Wed
‘Hey There It’s Yogi
Bear”
and
“Robinson Crusoe
on Mars”
with Victor Lundin
For Yoor Prescription--
Only the BEST is Good Enough.
That's the principle our Pharmacists
are9caareefully, regularly checked to
keen drug stocks always fresh . • •
because only the best will *«ol Brmg
your Doctor's prescription Jo o«
Pharmacist with complete confidence.
rely on our dependable
PRESCRIPTION SERVICE
MERCEDES
DRUG CO.
rou#( aiwats micoME it ton*
AGENCY DRUG STORE
TWO REGISTERED PHARMACISTS TO SERVE YOU
THE MERCEDES ENTERPRISE
Telephone — LO 5-2425
Second Class Postage Paid At Mercedes, Texas
J. Edwin Harvey — Editor and Publisher
Telephone — LO 5-2425
TEX/CSMPRESS ASSOCIATION
! ANIIICAR IlIMKI ltmUBTI1IMS<*
Alum* » (IMAM . HI—’ ■ —* IIKHH . M, I
Any erroneous reflection upon the character or standing of
any person or firm or any misstatement of facts will be gladly
corrected when brought to the attention of the publisher.
Published each Thursday at Mercedes, Hidalgo County,
Queen City of the Middle Rio Grande Valley and gateway to
the New International Bridge. Office of Publication: 230 S.
Texas,
Subscription Rates: $3.00 per year in the Valley $440 Outside.
.r. casmsrecMWftsra** mmsw.sk>: z+w&SS&e-vis
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Harvey, J. Edwin. The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 32, Ed. 1 Thursday, August 6, 1964, newspaper, August 6, 1964; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1091798/m1/4/?q=%22%22~1: accessed June 24, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.