The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 13, Ed. 1 Thursday, March 26, 1964 Page: 1 of 8
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The Merce
1U 2 L S C L 1 i :<l A ri f
53b 3H0 ST
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XXX
nterpnse
Volume XLIX — No. 13
Second Class Postage Paid At Mercedes, Texas
Mercedes, Texas, 78570, March 26, 1964
■•rice lOc
—Enterprise Staff Photo
IT PAYS TO BE AN EXCEPTION, says Mrs. Frances
Mitchell, right. She was presented a surprise gift Thurs-
day noon at a stock show luncheon by Mrs. Happy Sanguinet,
owner of the H. D. Miller ranch, Mathis. Mrs. Mitchell
is one of the few women handling what normally is a
man’s job, being executive secretary of a big livestock
show, Mrs. Sanguinet asked Emcee Larry F ranks for “equal
time*’ on the program Thursday noon at the El Sombrero,
making appropriate remarks in behalf of the women con-
nected with the show. The package contained a $100 gift
certificate.
—Official Livestock Show Photo by Dick Harman
$5.25 PER POUND was received by David Gonzales,
Mercedes, for his grand champion market hog, or a total
of $1,066.14. Karl Hoblitzelle, Dallas, bought the animal
at auction, represented by Dr. R. H. Cintron, left. In
center is David and at right Miss Patsy Pate, 1965 Cover
Girl.
—Official Livestock Show Photo by Dick Harman
GRAND CHAMPION FRYERS were exhibited by Stephanie
Dollery of Mercedes, left. They were purchased by the
First National Bank of Mercedes and S. H. Collier, center.
At right is Miss Patsy Pate, 1965 Cover Girl.
City Center 01 U.S. Promotion
For Sweet, Mild Texas Onions
(See Photo, Page 8)
Mercedes is getting prob-
ably the most nationwide
publicity it has received
since the Confederate Air
Force features a few months
ago through a vast promotion
on sweet onions.
A kit containing a number
of brochures, banners and
other promotional material
is being sent to more than
20,000 retail grocers
throughout the U.S. under
sponsorship of the Agricul-
tural Growers Council, Inc.,
Mercedes. It represents
South Texas Onion Growers
and Shippers.
A feature of the material
is an offer to provide free
recipe booklets for using
“Sweet ’n Mild” (South Tex-
as) onions. The booklet it-
self gives the Mercedes ad-
Staff Selected
For School Papers
The staff leaders have
been chosen for two high
school student publications
for the next year, it was an-
nounced this week,
Joan Wilt, a current junior
who is club editor, will be
editor. James Farris will
be managing editor.
Nancy Hoffman was named
editor of the Bengal, the
annual. Janie Farris will
be assistant editor.
dress. Thebooklet is printed
in attractive four - color
process.
Other items in the packet
of material also are printed
in color.
While no official estimate
was available, it is estimated
the promotion cost several
thousand dollars for plann-
ing, printing and postage.
The entire packet went out
in a moisture - proof poly
bag. _
CIVIC CENTER SCHEDULE
Saturday, March 28 —
March of Dimes “Hoot-
enanny” 8 p.m. to 12 p.m.
Sunday March 29 — Teen
Age Dance 8 p.m, to 12 p.m.
Monday March 30 — Pri-
vate Party.
CANDIDATE ISSUE
The Enterprise next
week plans to publish
as a public service
photographs and bio-
graphies of candidates
for city commission,
mayor and for the
school board in our
April 2 issue. We urge
all candidates to pro-
vide us with photos
and personal data no
later than Friday,
March 27, for in-
clusion.
Two Stores
Plan Moves
To New Sites
Two more Mercedes busi-
ness firms have begun major
remodeling and enlargement
projects.
Hanshaw’s which recently
closed out J&J Discount
House at 232 S. Texas, is
remodelling his building
completely for opening of a
new Hanshaw store.
Plans call for a new lower
ceiling, a new floor, and en-
larging the store area by re-
ducing the stock room size.
A new department planned
is a modern fountain in the
rear of the store. After com-
pletion > estimated around
June 1, the Hanshaw store
now located in the 300 block
of South Texas will be moved
to the new building.
“This will be the most
modern store in the Hanshaw
chain,” said Jack Hanshaw.
Ferg Wood has begun con-
struction of a new building
behind his drivein onHwy. 83
near Texas. The building will
be of concrete block and steel
60 x 80 feet, and will house
one large grocery store
combining the present drive-
in and the food center on
South Texas. There will be
plenty of off - street parking
at the new location, which
will be kept open until 11
p.m. daily including Sundays
and holidays.
TWO 4-H LEADERS
FROM MERCEDES
TO ATTEND MEET
Two Mercedes persons
have been selected to rep-
resent Dist. 23 at the national
4-H leadership forum in
Washington, D. C., April 6-
11.
And by a coincidence, they
are two persons who were
graduated from the same
class at Mercedes High a
few years ago (they won't say
how many).
They are Mrs. Frances
Mitchell, who is executive
secretary of the Rio Grande
Valley Livestock Show, and
Carlton McQueen, science
teacher in Mercedes
schools.
Mrs. Mitchell was first
alternate among women’s
leaders of the district. Mrs.
Joyce Smith of Lyford could
not make the trip and Mrs.
Mitchell will go in her place.
The representatives will
leave the Valley April 2
for a one - day orientation
conference at College Sta-
tion.
In addition to being a
teacher, Mr. McQueen is
manager of the annual South
Texas Lamb Show at Donna.
First Christian
Minister Moves
Rev. Conrad Kitchell, pas-
tor of the First Christian
Church, has resigned to ac-
cept a call to another city.
Rev. Kitchell said he re-
signed here for health rea-
sons. He said his physician
advised him to relocate in
higher climate because of a
lung condition.
He has accepted a call to
the Walnut St. Christian
Church in Springfield, Mo.
Rev. Kitchell came to
Mercedes in July, 1961. His
resignation is effective April
1.
Local Youth Wins
Calf At Scramble
Tommy Terry, Mercedes
FFA member, was one of
the lucky youngsters in the
calf scramble Thursday
night at the Livestock Show.
He caught his calf and
will be given a calf to rais6^
for next year’s show. He was
sponsored by E. E. Mar-
chant of Mercedes. Other
local persons sponsoring
calves included Steve Galla-
way. Minimax and The First
National Bank of Mercedes.
i
—Enterprise Staff Photo
FIRST PRIZE in the RGV Livestock Show parade went to The float was complete with live pony, horseshoes, anvil,
“The Blacksmith Shop, by the Mercedes FFA chapter, forge, and tobacco - spittin’ attendants.
Housing Units
Kept Occupied
The rate of occupancy is
unusually high in the two
public housing projects here,
the annual report shows.
In the report, submitted to
the city by the executive
director, Mrs. Dewey Acker,
it is pointed out that 100
families now occupy the units
or some 548 persons. A
total of 39 families moved
out during the year but vac-
ancies lasted only a day
or two at most, giving time
to get an apartment ready
for a new tenant.
“Public Housing has been
accepted in Mercedes since
1949. It is now a ‘way of
life for low - income people
and has touched the live of
139 families in the last fis-
cal year,” the report says.
The units, now 12 years
old, are valued at $1,018,
174.
In the past year, collection
losses totalled only $141.09,
and amount to only $1,140 for
11 years.
During the past year, the
housing authority paid $2,
649.73 to the city for lieu
of taxes.
The projects received
nearly twice as many ap-
pications for apartments as
their were vacancies during
the past year.
Income limits to qualify
for residence in the projects
range from $2,500 for an
individual to $4,100 for a
family of 10 or more ini-
tially, or from $3,125 to $5,
125 for continued occupancy.
Above these limits, officials
feel persons can locate pri-
vate housing.
The projects have a com-
munity room, which is open
for parties, showers, par-
ent hood classes, citizenship
classes and the like.
The projects are ad-
ministered by a board com-
posed of D. R. Givens, chair-
man; W. V/. Holmes, vice-
chairman; Enrique J. Sali-
nas and Miss Amelia
Adame, commissioners.The
late Dr. A, D. Caldeira also
was a commissioner.
—Enterprise Staff Photo
PARADE second prize winner was this float titled “Happy Anniversary Inn,” com-
memorating the 25th anniversary of the stock show. It was entered by the John F. Kennedy
PTA, Mercedes. Scene at left is the float as it was seen approaching the downtown area
while small panel at right of white line shows rear of the float and its theme. Inside
the Inn were old-time pot-bellied stove and smiliar period furnishings.
COUNCIL ACCEPTS
CITY ATTORNEY'S
RESIGNATION
The Mercedes city com-
mission held a short but re-
cord - setting regular ses-
sion Monday night, high-
lighted by the surprise res-
ignation of City Atty. J. D.
Vollmer.
The meeting lasted only 30
minutes, probably a record
for brevity at a regular
meeting during the past two
years.
Mayor A. J. Hagan again
failed in his attempt to
shake - up the Urban Re-
newal Commission.
He announced he had ap-
pointed Ralph Verduzco to
replace Miss Elvira Hin-
ojosa, The four commis-
sioners, on a roll call vote,
refused to approve the ap-
pointment which is null and
void without the “Advice and
consent” of the commis-
sion. UR officials said Miss
Hinojosa has agreed to ser-
ve until a successor is duly
appointed and qualified. The
mayor mentioned that the
term of Father Edward Ken-
nedy also expire, but said
he had no recommendation
at the time pending word on
acceptance by an appointee.
(The mayor has attempted
for two years to replace
three other members of the
UR commission, but the city
council members earlier
made it plain they were sat-
isfied with the work of the
commission and saw norea-
(See COUNCIL Page 4)
WEATHER REPORT
Area Youth Take Top Places
In Annual Horse Show Here
Mid - Valley area entries
won several top spots in the
Youth Horse Show held at the
RGV Livestock Show last
week.
The list of winners fol-
lows:
Class I - AQHA Regis-
tered mares foaled in 1961
or after:
1st - Steve Harbour of
Weslaco with Royal Regret;
2nd - Sherry Triplett of Ed-
inburg with Tanc Miss El;
3rd - Debbie Keir of Me
Allen with Dynamo Pat; 4th-
Jeanne Eubanks of La Feria
with Jeep’s Kim; 5th - Tina
Martin of San Juan-Dynamo
Sugar Bug.
Class II - AQHA Regis-
tered Mares foaled in 1960
or before:
1st - Debbie Keir of Me
Allen - Best Bet; 2nd -
Christine Schuster of San
Juan - Prissy Play; 3rd -
Mike Wheeler of Donna -
Texas Blue Eyes.
Class III - Unregistered
Mares foaled in 1961 or af-
ter:
1st - Helen M. Jordan of
McAllen - Sugar Time; 2nd
Jimmy Harbison of Edcouch
Elsa with Lolita; 3rd - Ann
Bradshaw of Edinburg -
Mitze; 4th - Ronna Jane
Mitchell of La Feria - King’s
Holly; 5th - Gail McElwarth
of Harlingen—Muneca Tam-
borita.
Class IV - Unregistered
Mares foaled in 1960 or
before:
1st - Helen M. Jordan of
McAllen - Katy Tao; 2nd -
Tina Martin of San Juan -
MARCH
H.
L.
Chocolate; 3rd - Lee Ger-
18
75
61
nentz of Edinburg with
19
88
61
Canela; 4th - Katy Garrett
20
91
58
of Harlingen Salome; 5th -
21
74
47
Booger Bob Barter of Wes-
22
73
46
laco - Sue.
23
80
65
Class V - AQHA Regis-
24
88
69
tered Geldings - Any Age
1st - Linda Herzog of Ed-
couch - Amigo Mas; 2nd-
Sherry Triplett ofEdinburg-
Jeeps Play; 3rd - Tina Mar-
tin of San Juan - Dynamo
Sandy; 4th Booty Spurrier of
Harlingen - Lazy Chubby;
5th Debbie Keir of McAllen
with Dynamo Rondo.
Class VI - Unregistered
Geldings - Any Age
1st - Kenny Reger of Mer-
cedes - Buckshot; 2nd -
Jeanette Schuster of San Juan
Durasno; 3rd - Stephanie
Dollery of Mercedes - Little
Duke; 4th - Mike Wheeler
of Donna - Chuck; 5th Sherry
Triplett of Edinburg-Rebel.
Class VII - Western Plea-
sure (constestants 12 and
under)
1st - Kenny Reger of Mer-
cedes - Dusty; 2nd Booty
Spurrier of Harlingen - Lazy
Chubby; 3rd - Stephanie Dol-
lery of Mercedes - Triple
Time Sis; 4th - Vicki Bell
of Weslaco with Danger Boy;
5th Fred Schuster of San
Juan - Curisoa.
Class VIII - Western Plea-
sure (contestants 13 and
over)
1st - Jim Bell of Weslaco
Gavalon; 2nd - Helen M. Jor-
dan of McAllen - Sugar Time;
3rd - Pip Setter of Weslaco-
Rex; 4th - Steve Harbour of
Weslaco with Son; 5th - Linda
Herzog of Edcouch - Amigo
Mas.
Class IX - Pole Bending
(Contestants 12 and under)
time event
1st - Stephanie Dollery
of Mercedes - Little Duke -
22.5 sec.; 2nd - Debbie Keir
of McAllen - Dynamo Kay -
23.6 sec.; 3rd - Fred Schus-
ter of San Juan - Curiosa-
24.2 sec.; 4th - Booger Bob
Barter ofWeslaco - Little
Jim - 24.7 sec.; 5th - Lee
Gernetz of Edinburg -
(See YOUTH, page 4)
Local Boy Wins Top Prize;
tock Show Comes To Close
A Mercedes FFA boy,
David Gonzales, had the
grand champion market hog
in theSilver Anniversary Rio
Grande Valley Livestock
Show at Mercedes which
ended Monday. A total of
$35,364.40 was put in the
pockets of young 4-H and
FFA steer exhibitors at the
steer auction.
The Grand Champion Steer
of the show brought young
Rav Caraveo of Rio Hondo a
check for $3,569.78 from the
V.F. Neuhaus interests of
Mission in cooperation with
the Valley - Wide Beef Syn-
dicate. The price of $4.00 per
pound was the same as that
received by the exhibitor of
the 1963 champion, Judy
Smith of Lyford.
“This means a college ed-
ucation for Ray,” said his
Vocational Agriculture in-
structor, Larry Williams.
“It’s already in a bank draw-
ing interest for the time when
he graduates and is ready for
the university.”
Debbie Keir of McAllen,
young 4-Her who exhibited
the Reserve Grand Champion
Steer, received $2.00 a pound
for a total of $1,827.66 for
her calf from the First Na-
tional Bank of McAllen, Mis-
sion and Edinburg and the
Security State Bank of Pharr.
These banks also paid ’63
2nd - place James Selman
$2.00 a pound for his Re-
serve Champion.
Brahman Crossbreed
Champion exhibitor Bobby
Bell of McAllen netted $1,
403.90 from the McAllen
State Bank of McAllen,, and
Buddy Sanchez, Starr-
Grande 4-H of Rio Grande
City took home $906.10 for
his Reserve Champion
Crossbreed Steer from the
Anderson Equipment Co.,
Pharr, and the Rio Grande
City Beef Syndicate.
David Gonzales, Mercedes
FFA, received $5.25 a pound
for his Grand Champion
Market Hog from Karl Hob-
litzelle of Dallas and Mer-
cedes, for a total of $1,
066.14. This topped by 150
a pound the price Gary
Parker of Rio Hondo rec-
eived for his 1963 Champion
Market Hog.
The First National Bank of
La Feria paid Sue Ann Steele,
Santa Rosa 4-H girl, $3.00
a pound for her Reserve
Champion Market Hog for
net proceeds of $586.71.
Jimmy Hopper’s 1963 Re-
serve Champion topped this
slightly with $3.25 a pound.
Total proceeds from the
Market Hog Auction were
$15,665.77.
In the Fryer Division,
Stephanie Dollery, Mercedes
4-H, received her second
Grand Champion Fryer
check from the First
National Bank of Mercedes,
which paid her $23.00 a pound
for a total of $257.57. In
1962,- they paid her $22.50
a pound, for a total of $247.
50, and last year’s exhibi-
tor, Donald Merecka, Wes-
laco FFA, received $22.50
a pound, also.
Nancy Nye’s Reserve
Champion Pen of Fryers
brought her $21.00 a pound,
a total of $204.70, from the
Flournoy Drilling Company
of Alice. Thiscompred with
$12.50 per pound for the 2nd-
place fryers shown by Raul
Elizondo at last year’s show.
Proceeds of the Fryer Au-
ction were $5,711.26, bring-
ing total from the three au-
ctions to$56,579.59, accord-
ing to W. A. Heller, the
show’s secretary - treas-
urer, and coordinator of au-
ction activities.
“Average price per pound
for the steers was 520, the
hogs 360 and fryers $1.74,”
he said. “This represents
lots of support from indivi-
duals and groups — and lots
of work and cooperatin by
the community beef clubs
and syndicates which raise
money all year to support
the auctions.”
He said that, without this
support, youngsters would
often receive actual market
prices for their animals,
which in some cases is less
than their investment in the
project.
On the entertainment side
of the show, Steve Gallaway,
long - time vice - presi-
dent and entertainment
chairman, termed the Silver
Anniversary show a suc-
cessful one, though at-
tendance did not meet last
year’s record crowds, es-
timated at-140,000.
“Some phases, such as the
rodeo, showed less at-
tendance, but other activities
were up from last year and
we feel we had an average
year,” he said.
Stock Show President L.
W. “Mike” Clifford com-
mented that the show had
run more smoothly this year
than last year, his firstyear
at the helm, and thanked the
hundreds of volunteer work-
ers who had worked so hard
to make it a success.
Larry Franks, superin-
tendent of the Breeding Cat-
tle Division, said the breed-
er - exhibitors were pleased
with the show and that each
year finds more and more
top show strings at the Val-
ley show.”
Commercial Exhibits
chairman Glen Jones and
Bobby Eilers reported good
attendance and interest at
the commercial exhibit hall,
and E. V. Lyons, head of the
farm machinery division,
said this was the best farm
equipment show in several
years, with some $650,000
worth of the latest farm
equipment on exhibit.
DONATIONS
INVITED FOR
NEW CENTER
Donations are invited for
the Community Center of
Queen City Retreat, the new
Public Housing “high rise”
apartments nearing com-
pletion at Sixth and Texas.
Mrs. John Herndon, Sr.,
who has been named resi-
dent manager, said items
needed include a television
set, small piano, movie pro-
jector, tables, lamps, mag-
azine racks, magazine sub-
scriptions and draperies.
Study Clubs, sororities,
church organizations and
social welfare agencies have
pledged their support to pro-
vide recreating, hobbies
and other items for the pro-
jet.
The 30 units in the four-
story building are designed
exclusively for the elderly.
There will be an elevator
and other built - in con-
veniences.
While there already are
applications from more than
enought persons to fill the
units, Mrs. Herndon said
others may apply and be
placed on a waiting list in
event some locate elsewhere
or vacancies occur. Ap-
plicants must be over 62
years of age,-
—Enterprise Staff Photo
BOYS STATE DELEGATES have been selected from
Mercedes High School to attend the annual session in
Austin this summer. They include, left to right, Jamie
Caballero, J. R. Hinojosa, Chip Sparrow and Cecil Mar-
chant. Mike Morava, also a delegate, was not available
for the photograph.
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Harvey, J. Edwin. The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 13, Ed. 1 Thursday, March 26, 1964, newspaper, March 26, 1964; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1091801/m1/1/: accessed July 2, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.