The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 13, Ed. 1 Thursday, March 26, 1964 Page: 3 of 8
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The Mercedes Enterprise — Page 3
Mercedes, Texas, Thursday, March 26, 1964
MODELS AT STYLE SHOW here recently sponsored by
Knapp Memorial Methodist Hospital Auxiliary included
Mrs. Buddy Ross, Mrs. Lonnie Smith and Mrs. Jack
Schwarz.
GUILD MEETS
IN RAULIE HOME
The- Scared Heart Guild
held its monthly meeting
Tuesday at the home of Mrs.
Gene Raulie. Mrs. Raulie
vice president, presided at
the business meeting in the
absence of the president,
Mrs. Krueger.
Mrs. Raulie presented the
program on the story of the
Miraculous Medal. It was
decided to study the Con-
stitution of the Liturgy as
part of next years program.
Belles of Ireland were
noted at points of interest
among other items pertain-
ing to the St. Patrick’s
theme. Refreshments were
also pertaining to the St.
Patrick’s theme.
The next meeting will be
in April at the home of Mrs.
Krueger.
oCoohing. $ack
Dll is Weel
25 YEARS AGO
Mr. and Mrs. T. J. Rippert
returned Wednesday after
spending the past week in
Houston and Livingston.
* * * *
Officers elected at the last
meeting of th Los Ebanos
Study Club held at the home
of Mrs. O. M. Joyce, were
Mrs. F, A. Hanshaw, presi-
dent; Mrs. W. B. Lauder,
vice president; Mrs. H. D.
Stuart, corresponding sec-
retary and treasurer; Mrs.
Frank Markham, recording
secretary and Mrs. Shelley
H. Collier, pariimentarian.
Mrs. F. R. George was
hostess for the Crystal
Bridge Club at her home.
Mrs. A. E. Branch, was high
scorer.
* * * *
Mrs. L. A, Clark enter-
tained the members of the
Saturday Bridge Club at her
home in the Hollywood Addi-
tion last Friday afternoon.
* * * *
C. F. VanBerg was among
thse on the honor roll at the
University of Texas.
* * * *
Work was started last
Wednesday to build a grand-
stand to rebuild the
bleachers in Lions Park,
home baseball field of the
Mercedes Lions.
* * * *
Plans for the completion
of a local livestock and poul-
try improvement and better-
ment program will be pre-
sented to producers of the
Mercedes community on
Friday, March 24 in the City
Hall.
R. O. “Bob” Swain, a for-
mer Mercedes resident, has
a very interesting article,
titled “You Can*t Stop Em’*,
appearing in the March issue
of the “Texas Parade,” pub
lished by the Texas Good
Road Association.
* * * *
The Methodist Auxiliary
will have a book re-view tea
on Friday, at the home of
Mrs. T. J. Rippert.
* * * *
Plans were made at the
regular monthly meeting of
the G - Women’s Society,
held at the home of Mrs.
Noa Sisk, for a guest day
tea.
* * * *
15 YEARS AGO
The Betty K Orchestra is
to be the top feature of the
big evening of squae danc-
ing, at the tenth annual Lower
Rio Grande Valley Livestock
Show. The dancing will be
held on the new foot dance
slab which is now under con-
struction at the site.
* * * *
Mrs. A. J. Brower was
SCHOOL MENU
The Mercedes cafeteria
menu for March 30 - April
3 is as follows:
MONDAY - Hot dogs on a
bun, crisp potato chips, tasty
navy beans, carrot & cab-
bage slaw, milk, fruit cob-
bler.
TUESDAY - Baked meat
loaf, French fried potatoes,
giant June peas, crisp car-
rot sticks, hot cornbread,
milk, peanut butter cookies.
WEDNESDAY - Texas
style fried chicken, buttered
potatoes, green beans, let-
tuce salad, hot rolls, milk,
layer cake.
THURSDAY - Enchiladas
w/chili gravy, spicy pinto
beans, colorful Spanish rice,
chilled cabbage slaw, salty
crackers, milk, oatmeal
cookies.
FRIDAY - Golden fried
fish or sizzling hamburger
steak, green lima beans,
fruit gelatin, hot cornbread,
milk, brownies.
STYLE SHOW
SPONSORED BY
KNAPP HOSPITAL
“Fashion Bouquets*’ was
the title for the fourth an-
nual style show held at the
Mercedes Civic Center on
March 14. The show is spon-
sored by the Knapp Memorial
Methodist Hospital Aux-
iliary. A colorful array of
spring and summer fashions
were shown and effectively
described by Mrs. N. P.
Barton, Jr., fashion com-
mentator. John Phillips was
master of ceremonies.
The show’s success this
year was due to the con-
centrated efforts of Mrs.
Orval Stites, general chair-
man, and her various com-
mittees.
Area merchants partici-
pating included: Rippert’s,
Valley Boot Company and
Valley Fashions of Mer-
cedes. Voight’s of Elsa and
Huffman Needlecraft Shop of
Progreso.
Auxiliary model was Mrs.
Walter Bazar and 'candy
•striper model was Miss
Sandy Lucas. Others model-
ing from this area included
Mesdames Walter Bazar,
Lonnie Smith, Buddy Ross,
Jack, Schwarz, C. C. Stokes
and E. C. Thomas.
Young ladies and children
taking part included Misses
Diane Rios, and Mildred
Rios. Smaller children were
Patty Ruth Ross, John Sch-
warz, Sara Virginia Lauder-
dale, and Megan Maria
Puckett.
One of the door prizes was
won by Mrs. Mary Lawhan.
Dr. and Mrs. R. H. Johns-
ton have returned from Dal-
las where they attended the
meeting of Southern Medical
Association. Accompanying
them on the trip to Dallas
was Mrs. W. E. Johnston,
who had been visiting here
for two months. Mrs. W.E.
Johnston is now on her way
to Clarksville, Ark.
hostess for the meeting of the
Friday Bridge Club at her
home. Scoring high in the
games was Mrs. J. D. Voll-
mer, with Mrs. W. L. Hilton
receiving the traveling
prize.
* * * *
Tenderfoot investiture
ceremonies were held for
members of the Girl Scout
Troop No. 5 at the home of
Mrs. Abe Baum Friday. Fol-
lowing the ceremonies, the
girls, accompaned by Mrs.
Baum, Mrs. Clyde Hollonand
Mrs. F. R. George, went on
a hike and had lunch at the
baseball diamond on Tenth
Street.
* * * *
Tommy Joe Lambertson,
graduate of the Mercedes
High School and now a full
time Navy career man, has
completed his first trip a-
round the world with Uncle
Sam.
* * * *
Mrs. Floyd Langford was
hostess for a luncheon on
Thursday, honoring her
mother, Mrs. M. M. White-
hurst, of Dawson.
# * * *
Cover girl contestants
costumes must be on the
order of cowgirl or farmer-
ette styles with the main re-
quirement being of origin-
ality. Winner of the contest
will receive a enlarged color
photo of herself and $35.
*****
A group of Girkljjfetats, ac-
companied by thdir leader,
Mrs. Herbert Goza, were
guests of the Rotary Club at
their luncheon meeting.
* * * *
Nancy Little was honored
on her seventh birthday by
her mother. Guest included
Barbara Eaton, Jane Hohn-
son, Josephine Cintron,
Linda Leonard, Marian Har-
rell, Patsy Ray, Judy
Knight and Dale Gillette.
* * * *
Two local girls will rep-
resent the FHA in Corpus
Christ! at the Area Council
meeting. They are Doris
Jean Schwarz, treasurer el-
ect, and Pat Brown, re-
porter.
* * * *
Sewing and chatting filled
the afternoon session of the
Friendship Club which met
in the home of Mrs. E. E.
Chamness. Present were
Mesdames Vera Crockett,
A. D. Adams, Roy Powell,
M. A. Borchelt and G. C.
Borchelt.
ENGAGED — Mr. and Mrs.
Teddy Ostrowski, of Santa
Rosa, announce the engage-
ment and approaching mar-
riage of their daughter, Suz-
anne, to Richard Easley
Blake, son of Mr. and Mrs.
Leonard L. Blake, of Grande
Praire, Texas. Miss Os-
trowski and the prospective
bridegroom are students at
McMurry College, Abilene.
The wedding will be
solemized Saturday, June 27,
in the Santa Rosa Methodist
Church.
CHAN SONNE TTES MEET
The Chansonnettes Junior
Music Club met March 7, in
the home of Don Warner.
Members present responded
to the roll call by giving the
name of a band instrument.
The program on band ins-
truments was presented by
Jean Ann Atteberry. It in-
cluded a discussion on the
French horn and the saxo-
phone. The French horn is
the hardest to play because
most of the notes must be
made by adjusting the lips.
The saxophone is the
easiest instrument to play.
Its main purpose is to give
support to the band.
Refreshments were ser-
ved to the members present.
Mrs. Lewis Thomas, ac-
companied by her daughers,
Mrs. Charles Dykes of Ark-
adelphia, Ark. and Mrs. Rob-
ert Allen and son of Fort
Hood, Texas, returned to
their homes after visiting
their son and brother, J. A.
McAfferty.
Mr. and Mrs.W. Ken Kink-
lage of Topeka, Kansas have
been winter residents of the
Bagdad Apts, for the past
three months. Before coming
to the Valley, they spent the
fall in New England and
Florida. Enroute home they
plan to stop over on Padre
Island and expect to be in
Houston over the Easter
holidays.
Mrs. Bill Hamilton of
Tulsa, Okla., has been a re-
cent house guest in the home
of Mrs. A. A. Jones. While
here for a weeks vitis, Mrs.
Hamilton was treated to trips
to Mexico and Padre Island.
Visiting herefrom Colum-
bus, is Mrs. R. W. Gillette.
She is the guest of Mrs. C.O.
Dale, her mother.
MATERNITY wear was
modelled at the style show
by Mrs. Darrell Swearingen
of Weslaco and Mercedes.
BEALLS PROMOTES
SIX MANAGERS
TO VICE-PRESIDENT
“The growth of our Com-
pany is limited only by the
amount of experience, ef-
fective management men that
we can produce,** R. G,
Beall, President of Beall’s
Department Stores, stated
in Jacksonville, Texas this
week when he announced the
promotion of six executives.
Mr. Beall said that the new
executive appointments are
designed to gear the com-
pany’s operation for greater
future expansion. The chain
is at present operating 45
stores, all in the state of
Texas, with two additional
stores to open this spring
in Sherman and Eagle Pass.
“We find numerous oppor-
tunities every month for ex-
pansion, but we do not want
to grow faster that our ca-
pacity to provide good man-
agement and supervision,”
explained Mr. Beall.
The six new Vice - Pres-
idents named by the company
include:
T. D. Stevens, Mer-
chandise Manager of the
Men’ Wear Division;
Ray Beall, Merchandise
Manager of the Ladies Lin-
gerie and Shoe Division;
B. M. McCollum, Mer-
chandise of the Ladies Reay-
to - Wear Division;
F. T. Goodson, Mer-
chandise of the Piece
Goods and Home Furnish-
ings Division;
Royce Beall, Merchandise
Manager of the Infants, Boys,
and Girls Division;
J. H. Magouyrk, Store Su-
pervisor of the retail stores.
Other officers of the com-
pany are Robbie Beall,
Chairman - of - the Board,
and E. W. Shank, Vice -
President Secretary/T reas-
urer.
Bealls tremendous growth
in the last ten years has
made the company one of the
leading regional chains in
the nation. Not only is the
chain adding new stores each
year but both new stores
are remodeled or re-
located stores are con-
siderably larger than the
average store was ten years
ago. Most new stores are in
the 15,000 to 25,000 square
feet class with 35,000 square
feet stores projected for the
near future.
“The Company potential
is unlimited,” said Mr.
Beall. “It would not be un-
reasonable to expect our vol-
ume to more than double in
the next two years if econ-
omic conditions remain fav-
orable and we can continue to
build our staff of top quality
management man.”
Johnny Paul, 10 - year -
old son of Rev. and Mrs.
David Paul, was injured Fri-
day morning when he fell
from a tree. He was reported
playing in a tree in their
yard when he fell about 12
feet, stricking his face,
shoulder and chest against
the concrete sidewalk be-
low. He was taken to Law-
ler Clinic for treatment and
observation. He suffered
painful bruises but no broken
bones were indicated.
Mr. and Mrs. E. E. Mar-
chant were in Las Vegas,
Nav. from Feb. 28 through
March 5 attending a conven-
tion of the National
Associated General Con-
tractors. On the return trip
Mrs. Marchant stopped over
for a two weeks visit with
her parents, Mr. and Mrs.
E. E. Steiner and family in
Albuquerque, N.M.
Home for the weekend was
Dewey Temple Acker, son of
Mr. and Mrs. Dewey Acker.
Dewey attends A&I College at
Kingsville. Accompanying
him for the holiday was a
fellow student, Bob Marvin
of San Antonio.
ft
&
w
Colors Make
News In
Beall’s
Ice Your Easter
Ensemble With
Special Purchase
Ladies' Panties
62% Dacron Polyester
38% Hairgran Rayon
Wash N Wear
SPRING
Dress
Slacks
7.99
Sizes 28 to 42
Styled Right
. . • button down
collar
Oxford Cloth
Dress Shirts
Sizes 6-18
2.99
. . . cool short sleeve all
cotton weave for every
dress occasion. Always
launders like new.
WHIPPED
CREAM
Boy's
Sport Coat
White linen type weave.
100% rayon, 1st quality
seconds. Sizes 6 to 20.
Regular 7.95 Value If
perfect.
only 3.99
100% Dacron
Polyester
Fiber by Dupont
Striking stripes, others
not shown are flowered
prints, pastel prints.
Charge It
Regular 12.95 Value
Easter
Reflections
by Cinderella^
The style as shown plus
others in our Whipped
Cream Collection.
. . the fabulous fabric . . . dacron poly-
ester whipped cream, so soft and wear-
able with care held to a minimum.
Rinse it, let dry—touch up with iron if
needed- Packs wrinkle resistant for
travel- Come see our Whipped Cream
selection for Easter and Spring.
REGULARS — HALF SIZES
Yes, Cinderella re-
flects the beauty,
poise and charm of
a girl on Easter andi
Cindelrella... coversv^'*
the fashion mirror.
SIZES
3 to 6X
5.95
AND
7.95
7 TO 14
See Our Other
Styles Also.
Girls' Easter Shoes
• Red Jubilee Patent
• Black Patent
• White Patent
. . . Our Easter mirror reflects
new vivid colors for Spring and
Easter. And styling is trim and
neat . • . narrow heel fits Snug-
qly, and C widths afford com-
High Shades and white;
Sizes 5 to 10.
5Pairs $1.00
100% rayon, 1st quality
trim and tailored
'Satinette' Nylon
Tricot Slips
by [pRRA!N€-
Half Slip
300“400
Full Slip
... so right for the season's young silhouette
. • . so very flattering. Luxourious val lace
adorns the bodice and encircles the hem.
Satinette finish has the look of woven lace.
An Ivory or white, sizes 32-42 and S-M-L.
BESTFORM
figure flattering
To Shape Curves You
Never Knew You Had
COSMOPOLITAN
by BESTFORM
Still
Only
... it rounds, it lifts, it separates to
give you the figure you want- It's
carefully stitched of all cotton broad-
cloth with adjustable shoulder straps
plus an elastic back for extra com-
fort- 30-38 A, 32-40B, 31-42C.
Shop Beall's And
SAVE!
NEW MERCHANDISE ARRIVING DAILY IN
ALL DEPARTMENTS. LRiNG YOUR
CHARGE CARD AND JUST SAY CHARGE
IT. MERCHANDISE FOR ALL. VALUES
FOR ALL TOO NUMEROUS TO MENTION.
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Harvey, J. Edwin. The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 13, Ed. 1 Thursday, March 26, 1964, newspaper, March 26, 1964; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1091801/m1/3/: accessed June 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.