The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 9, Ed. 1 Thursday, February 27, 1964 Page: 4 of 8
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Pag* 4 — The Mercedes Enterprise
Mercedes, Texas, Thursday, February 27, 1964
The Music Lovers Club will
present the Valley.Symphony
Orchestra, Glenn R. Wil-
liams, conductor, with Ann
Stone, outstanding Texas
pianist, in a concert, Fri-
day, February 29, 1964, in
the Harlingen Municipal
Auditorium at 8:15 p.m. Tic-
kets will be available at the
door and in advance at Cher-
ijons, 118 E, Van Buren,
Harlingen.
NEW—Cotton xeersucker lam-
inated to Curon foam gives
lightweight warmth for spring.
Plastic leather piping accents
yoke and pockets of this water-
repellent coat by American
Bazaar.
HOW THE HEART DOLLAR WAS SPENT IN TEXAS IN TS63
Research
37.69%
Public Education
16.10%
Community Service......
11.95%
Professional Education
11.15%
Fund Raising
9.49%
Organization and Development
7.52%
Administration
6.10%
100.00%
ON THE COVER—THE BIG STORY:
How The Heart Dollar
Was Spent In Texas In 1963!
One of the first and most logical ques-
tions that a person asks when he con-
tributes to any organization is “How is
my contribution going to be spent?” The
Texas Heart Association (THA) has al-
ways worked on the principle that it has
a duty and an obligation to provide the
answers to this question just as the pub-
lic has the right and the privilege to ask
it. In addition, the Texas Heart Associa-
tion believes most strongly that the funds
which the good people of Texas so gen-
erously contribute to it and its local
units are a public trust and that periodic,
frequent reports to the public are es-
sential and vital to our continued opera-
tion. To do otherwise would be unthink-
able. Nearly a million dollars was con-
tributed to the Heart Fund in Texas last
year which places the Association in the
category of “Big Business”. But the
Heart Fund is even more important than
“Big Business” because the funds which
it expends are monies contributed by the
public. Therefore, if the Association (or
any other voluntary agency) does not
make its expenditures known to all citi-
zens it would no longer be entitled to the
confidence and trust placed in it by the
generous people of the Lone Star State.
By the same token, the fact that more
money is contributed to the Heart As-
sociation each year is an unqualified
indication of the positive support of the
Heart Fund by Texans.
Fiscal Operation
In order to effectively understand the
expenditure of Heart Fund monies in
Texas last year, it is necessary to know
the following pertinent and important
factors:
1. The THA fiscal year of operation is
from July 1, through June 30.
2. Monies contributed in one fiscal year
cannot be spent until the next fiscal
year; thus the money contributed to
the Heart Fund by Texans between
July 1, 1961 and June 30, 1962 was
expended during the period July 1,
1962 to June 30, 1963.
3. The pie chart on page 2 depicts
HOW THE HEART DOLLAR WAS
SPENT IN TEXAS for the 12 months
period ended June 30, 1963.
4. Funds contributed to the Heart As-
sociation during the period ended
June 30, 1963 are being expended
during the current fiscal year which
started July 1, 1963 and will end
June 30, 1964.
5. Of the gross dollars raised at the local
community level, 25% is earmarked
for the American Heart Association
(AHA). At least one-half of the 25%
is committed to research by AHA.
Much of it returns to Texas in the
form of research grants within our
State. In addition, certified Councils
and Chapters of the Texas Heart As-
sociation (under the THA Reorgani-
zation Plan) are required to allocate
at least 12%% of their gross re-
ceipts to research and must strive to
place 50% of their income into re-
search.
6. The percentages reflected on page 2
represent the total amount of money
contributed to the Heart Fund in
Texas for the fiscal year ended June
30, 1963 including the 25% sent to
the American Heart Association, the
funds retained by local units and the
THA State Office operating budget.
Research — 37.69%
Our immediate task, the first responsi-
bility of Heart Associations in Texas, is
the support of research. The old adage
that no argument can compete with one
dramatic demonstration is evidenced by
the fact that 37.69% of the funds ex-
pended by Heart Associations in the
Lone Star State were directed into re-
search at the local, state and national
levels. The 37.69% amounted to $369,-
146.55 (includes just over $5,000.00 in
costs for administration of the Research
Program) which is above the national
average of Heart Associations through-
out the United States. The national of-
fice of the American Heart Association
spent 57.9% of its funds on research
during the last fiscal year. Of the $217,-
310.07 paid by the Texas Heart Associa-
tion to the American Heart Association
last year, AHA directed more than one-
half ($142,685.00) of it back to the
Lone Star State in the form of research
grants and fellowships.
Professional Education—11.15%
Important as research is, its value be-
comes worthless unless the knowledge
gained is taken from the research labora-
tory and put to work in the community.
Therefore, between the medical research
laboratory and the community is a gulf
which must be bridged. The Texas Heart
Association, its Chapters and Councils,
through their year-round programs, are
the bridge between medical research
studies and the community. From the
bridge are many avenues which the
Heart Association follows in taking the
latest information to physicians, nurses,
teachers, technicians, dieticians and all
others who come in daily contact with
or work with heart patients. Highlights
of some of the many THA professional
education activities during the 1962-63
fiscal year included:
RR Annual Statewide Scientific Sessions
attended by well over 300 physicians.
RR THA received Texas Medical Associ-
ation’s First Place Award for “Diag-
nostic Testing Unit on Heart Sounds”
exhibit at TMA Annual Sessions.
^R Distribution of MODERN CON-
CEPTS OF CARDIOVASCULAR
DISEASES (a monthly medical pub-
lication) to Doctors of Medicine,
medical students, interns, residents,
hospitals, libraries, etc.
^R Statewide Cardiovascular Rehabilita-
tion Conference planned primarily
for physicians was well attended—
Conference was first of its type ever
held in Texas.
RR Provided internationally known
speaker (Herman Hellerstein, M.D.,
Cleveland, Ohio) to Texas Medical
Association’s Annual Sessions.
COKER CAROLINA QUEEN
...HIGH YIELDING
...AND IT'S EARLY!
Here’s the cotton to plant in 1964! If you compare its perform-
ance, yield and profit per acre with other varieties, you will
plant it.
• Coker Carolina Queen produced the most lint per acre
and the highest money value per acre of all cottons tested
in the Official Southeastern Performance and Yield Trials
in 1962 and 1963!
• In every area where this new cotton was grown in 1963,
demand for it is heavy again this Spring.
• You can plant it with confidence too.
COKER'S PEDIGREED
CEEft f(\ hartsville,
«#EEK/ Wt SOUTH CAROLINA
MISSISSIPPI VALLEY OFFICES: TUNICA, MISSISSIPPI
BUY COKER
PEDIGREED
CAROLINA QUEEN
Certified, Direct
From Coker . . . the
only source of
Certified seed of
this outstanding
nev, cotton!
COURT CHUCKLES by s. m. regi
/VOUR W/FE SAYS THAT BEFORE ^
VOa WERE MARRIED, YOU SWORE
YOU'D NEVER LOOK AT ANOTHER
. is that Rightp
COWS!
COWS ! COWS !
Special Stocker Sale
1500 head or more of good
quality Stocker cattle, fresh from
the country, including Hereford
Angus and Brahman cross bred
cows and calf pairs, Springer Cows
and heifers, also Breeding Bulls.
Saturday, March 7
11 A.M.
BBENHAM LIVESTOCK
AUCTION, INC.
Additional consignments invlt.
sd.
Information—Phone:
Oscar Bode, Jr., Brenham, Texas
GB 6-3621 --GB 6-4639
Inside
SPORT
By Al Silverman, Editor, Sport Magazine
BABE RUTH R E M E M-
BERED. One of the most sen-
timental moments in sports for
a lot of us old-timers took
place fifteen years ago, in
June of 1948, when Babe Ruth
was honored at Yankee Sta-
dium on the occasion of the
25th anniversary of the Sta-
dium. The Babe stood at home
plate, his old No. 3 uniform
dangling loosely on what was
now a scarecrow body. Not
many at the Stadium heard the
weak whispers of the dying
Ruth, but it was enough to see
the Babe standing at home
plate, trying to acknowledge
the cheers of the crowd. There
were tears in Ruth's eyes at
that moment and there were
tears in the eyes of many
of the spectators who watched
the Babe and remembered his
lost glory.
And two months later he
was dead.
The occasion for these senti-
ments is the 15th anniversary
of Babe Ruth’s death, which is
marked in the September issue
of SPORT Magazine by a
special anniversary tribute to
Ruth. In one of those Ruth
stories is reprinted words
uttered by Ruth in 1947 when
he was given a Day at Yankee
Stadium and everyone knew he
had cancer and that his time
was short. Here is what he
said, an ungrammatical, but
eloquent love poem to baseball.
“You k n o w,” the Babe
croaked in a voice that sounded
like gravel, “this game of
baseball of ours comes up from
the youth, the only real game,
I think, in the world, baseball.
You’ve got to start from way
down when you’re six or seven
years of age. You’ve got to
grow up with it. If successful
and if you try hard enough,
you’re bound to come out on
top just like these boys who
come to the top now.”
THE PACKERS AND THE
INTELLECT. Football used to
be a contact sport, or a “colli-
sion” sport as a particularly
bloodthirsty college coach
chose to call it. Not any more.
Now it is a sport of the intel-
lect, a sport in which a profes-
sional coach and a professor
of history are heard speaking
the same language. For in-
stance, listen to what Green
Bay Packers’ coach Vince
Lombardi recently said about
his offensive line. “I think we
excel at area blocking because
we have a very intelligent line.
By intelligence, I mean the
lineman’s ability to improvise
and adjust instantaneously.”
It doesn’t take long for
Lombardi’s players to pick up
the jargon. Packer rookie Dave
Robinson wasn’t in camp more
than three days when he was
making this observation about
football: “The day is over
when you can overpower a
man. Everyone is in good phy-
sical condition and is strong.
You’ve got to deceive them a
little. Make your man think.
That’s the idea today.” What
would Big Daddy Lipscomb, if
he were around today, say to
all this?
SHORT TAKES. Casey
Stengel recently came up with
words of wisdom, on whisky.
“When you’re sick,” Casey
said, “whisky will make you
well. But when you’re well, it
will make you sick.”
. . . Tony Galento, the well-
known beer-drinking pugilist
of the Joe Louis era, recently
attracted attention when he
appeared on a television docu-
mentary honoring Louis. He
provided the comic relief for
the two-hour show. “I was a
clean fighter,” Galento stated
positively. “I took two baths
a day.” Then Galento told of
his painstaking preparations
for his Louis fight. “I treated
Louis with the utmost re-
spect,” Tony said. “It was the
only fight I stopped drinking
beer two days before the
fight.”
. . . Bill Mazeroski, comment-
ing on Dick Stuart’s criticism
of Ralph Houk for not nam-
ing Stuart to the All-Star
squad: “That’s the one thing
you have to say about Stu.
He’s got the same glove in
the American League and he’s
still popping off.”
POLITICAL
ANNOUNCEMENTS
TERMS: Cash in advance with copy.
State -------------------- $50.00
Congressional____________ 30.00
District ___________________ 25.00
County _______________ 20.00
Precinct _________________ 15.00
No announcement inserted unless
cash accompanies order.
Withdrawal notices published at
the rate of 15 cents per line.
Fee entitles candidate to one an-
nouncement, 250 words or less, to be
furnished by the candidate. If pic-
ture is used with announcement,
candidate must furnish halftone or
mat no larger than one columxL aijide.
Subject To Action Of
Democratic Primary,
May 2, 1964:
Constable, Prec. 1
JOSE CANTU
U. S. Representative
15th District
KIKA DE LA GARZA
CLASSIFIED RATES: Three cents per word first insertion, minimum charge
750: Two cents per word succeeding insertions, 500 minimum charge.
FOR RENT
FOR RENT -Nicelyfurnish-
ed, air conditioned apart-
ments available. Swimming
pool. Saladino, L05-1739.
50-tfn,
FOR RENT — Two bedroom
cottage. Newly painted and
repaired. 1118 S. Missouri
St. Call L05-1957. 4-tfc.
REAL ESTATE
Sales and Rentals
City and Farm Property
H. C. Settles
Logan 5-1175
Eggs are expected to be
plentiful on the market dur-
ing the first half of 1964,
says the U.S. Department of
Agriculture. Prices at retail
should continue low.
Deep & Shallow Wells
Trade-In On Pumps
WALK
DRILLING CO.
La Feria
SW7-5000
\
WORIfiS LARGEST
CAR INSURER!
largest in Texas Too/
State Farm now Insures more
Texans' cars than any other com-
pany (over 300,000 of them!!!).
It's easy to reason why. Texas
policyholders have historically
saved with State Farm (more than
$40,000,000 over the past 29 years
on expiring 6 month policies).
And, eligible policyholders are
Currently enjoying a 25% dividend.
Special discount savings like the
2 Car (or more) and Wqrklng
Farmer discounts, plus Home-
town Service coast-to-coast make
State Farm's “good deal" on car
Insurance even better. Why not
check with your State Farm agent
fpr details!
H. LOUIE HANSEN
Violet Treasure,
Associate
W08-3443 or
LO 5-1964
|526 S. Missouri,
Weslaco
STATE FARM MUTUAL
Automobile Insurance Company
Mem* Office: Bloomington, III,
I
BAZAR'S
PHILLIPS 66
CALL FOR fr DELIVER
TIRE REPAIR
ROAD SERVICE
TIRES ON EASY TERMS
BRAKE SERVICE
IATTERY SERVICE
MUFFLERS & TAILPIPES
SPARK PLUG C EANING
CAR POLISHING
WHEEL BALANCING
WASH & LUBRICATION
WE NEVER CLOSE
PHONE L05-II21
THE MERCEDES ENTERPRISE
Telephone — LO 5-2425
Second Class Postage Paid At Mercedes, Texas
J. Edwin Harvey — Editor and Publisher
Telephone — LO 5-2425
IL~ /904
TEX/^H|S>RESS ASSOCIATION
H
AMERICAN NEIVSMKt REPRESENTATIVES »■.
ATLANTA • CHICAGO e MTROIT e UM fltlttin •
Any erroneous reflection upon the character or standing of
any person or firm or any misstatement of facts will be gladly
corrected when brought to the attention of the publisher.
Published each Thursday at Mercedes, Hidalgo County,
Queen City of the Middle Rio Grande Valley and gateway to
the New International Bridge. Office of Publication: 230 S.
Texas.
Subscription Rates: $3.00 per year in the Valley. $4.00 Outside.
FOR SALE
FOR SALE;
CAPISALLO PARK
SUB-DIVISION
ONE MILE East of Down-
town Mercedes, Mile (1)
North 1 3/4 Mi. Lots 60 x 120
$100.00 $1.00 down, $5.00
per monthoAcreage For Sale
1 to 20 acres. Open Sat. &
Sun. 10 A.M. to 5 P.M.
L. J. McDaniel
Box 1033
Port Isabel, Texas
5-tfc
FOR SALE — Fine lots in
Queen City annex. $20 down,
$ 10 per month. Charles Sal-
adino. Phone L05-1739.
5-tfn
FOR SALE OR TRADE: Two
La Feria homes or good rent
houses. For good land.
FOR SALE: Large two bed
room home and four acres
only $6,000. Terms. A beau-
tiful home with 30 acres fine
land $20,000. For good deals
see us, if you want to sell
list it with us.
W. E. Holley Real Estate
Agency.
J.O. Durham associated
109 West Oleander, SWT-
6471 7-3tfc
FOR SALE — Apt. Range,
$25; Refrigerators, $28-
$45; Beds & Springs, $12-
$25; Baby beds & Chairs,
$2—$ 15; End tables, $2-$15;
Table & Floor Lamps $2-
$10; Chests, $10-$ 15; Elec.
Lawn mower, $20. Clark’s,
848 W. Hiway, LO5-2701.
FOR SALE — Three antique
48 inch ceiling fans. One 64
inch exhaust fan. One seven
ton chilled water cooling
system — complete. One
1957 Bel Air Chevrolet. Call
W08-4533, Weslaco.
9-ltc.
PHOTO-STATS
24 - lion: SERVIt E
ANY KIND — ANY SIZE
\\ in), I >i.„ hj!.u> Papers Iwgul
Documo.'u Anything ‘Printed -
Written or Drawn. ,
Your '"’ompletc Satisfaction
Guaranteed
THE MERCED ES
ENTERPRISE
Some tourists look at the
scenery, others see it.
WANTED
FOR RENT — Two bedroom
furnished house. $35 per
month. Contact G. A. Ferrier
at L05-1600. 9-tfc.
does Getting
Up Nights
MAKE YOU FEEL OLD
After 35, common Kidney or Bladde
ritations often occur i
Iney or Bladder Ir-
• and may make you
tense and nervous from too frequent
passages both day and night. Second-
arily, you may lose sleep and suffer from
Headaches, Backache and feel old, tired,
depressed. In such Irritation, CYSTEX
usually brings fast, relaxing comfort by
curbing Irritating germs in strong, acid
urine and by analgesic pain relief. Get
CYSTEX at druggists. Feel better fast.
Weddings In Color
12 Colorful Ccmdids $36
Portraits, Weddings, Groups
Color Black & White
STERLING PRINCE
PHOTOGRAPHY
Call SW7-6231 La Feria
Hidalgo County
NOTARY SEALS
In Stack
For Immedhtt
Del trery
MERCEDES
ENTERPRISE
230 S- Tmu
BRIGHT IDEA — Attractive
pictures for a den or bedroom
can be created inexpensively
with cotton fabric. Here, gay
checked gingham is glued or
stapled to hardboard to pro-
vide an unusual “frame” for a
floral picture cut from a
magazine.
:e OF A
“TftOuicle ?
ilk t:
MERCEDES
DRUG CO.
When you think today’s “miracle drugs"
are expensive, measure the results they
give. Measure your savings in hospital
bills avoided, costly operations pre-
vented, in time off your job. Measure the
health restored, the lives saved.
Yes, the miracle drug prescription your
doctor orders today costs you more —
but it isn’t an expense, it’s an economy.
TODAY'S PRESCRIPTION
IS HISTORY'S BIGGEST BARGAIN
rOU'fll »IW»TS WELCOME »T YOUR
** AGENCY DRUG STORE
TWO REGISTERED PHARMACISTS TO SERVE YOU
This famous fashion house
says in its label...
Mighty Sound Advice!
We feature the famous
SAN/TONE
Drycleaning Process
QUEEN CITY
LAUNDRY
Phone L05-18&2
a national service
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Harvey, J. Edwin. The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 9, Ed. 1 Thursday, February 27, 1964, newspaper, February 27, 1964; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1091835/m1/4/: accessed June 20, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.