The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 48, Ed. 1 Thursday, November 26, 1964 Page: 4 of 8
This newspaper is part of the collection entitled: Mercedes Area Newspapers and was provided to The Portal to Texas History by the Dr. Hector P. Garcia Memorial Library.
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I
»» 4 ~ '^SSS^SSTtV^. *owmb., «■ 1864
Speaker Gives High Praise
To Local Americanism Interest
Cueit apeak©? at an as-
sembly program Tuesday
morning at Mercedes High
School was Lewis Imerich,
departmental commander of
the American Legion, The
assembly was the third in
a series of programs stres-
sing Americanism and pa-
triotism at the Mercedes
school,
Imerich was introduced
by Irvin Shepard, comman-
der of the American Legion
15th District, Lt, Col, Shep-
ard is from Brownsville.
In his speech, the state
commander stressed res-
ponsibilities of an Ameri-
can, pointing out that the stu-
dents will carry on the work
and fight that the American
Legion and other organiza-
tions have been striving to-
ward for the past 43 years-
fighting communism, not
with guns, but with education.
He had high praise for
Mercedes, its school offi-
cials and its students, point-
ing out that he was glad to
JOHNSTON CLINIC
Dr. Caballero’s Office
Mr, and Mrs, Tadee Rod-
riguez of Harlingen are par-
ents of a daughter, Patricia
Dolores, born Nov. 17,
Mr, and Ms, Antonio Lon-
goria of Raymondville are
parents of a son Juan An-
thony, born Nov. 17.
Mr, and Mrs, Roberto Lo-
zano of Mercedes are par-
ents of a daughter, Marlen,
born Nov, 18,
Mr, and Mrs, Antonio Rod-
riguez of Santa Rosa are par-
ents of a son, Roman Pon-
eiano born Nov, 18,
Mr, and Mrs, Julian Gon-
zales of Mercedes are par-
ents of a daughter, Maria
Isabel, born Nov. 19.
Mr. and Mrs. Mario Cas-
tillo of Mercedes are par-
ents of a son, Mari© Jr,,
born Nov, 19,
Mr, and Mrs, Senon Tre-
vino of Mercedes are par-
ents of a daughter, Irene,
born Nov, 20.
Mr, and Mrs, Jose Rod-
riguez are parents of a son,
Enrique, born Nov, 21,
Mr, and Mrs, Refugio Lo-
zano of Mercedes are par-
ents of a daughter, Maria
Leticia born Nov. 22,
Nieves Salinas of Edcoueh
was admitted as a medical
patient Nov, 23,
Maria del Carmen Lon-
goria of Raymondville was
admitted as a medical patient
Nov, 22,
Miss Emma Contreras of
La Feria was admitted as
a medical patient Nov, 16.
Master Benito Landeros
of Progreso was admitted as
a medical patient Nov, 22,
see high interest in Ameri-
canism.
Local American Legion
members present at the as-
sembly Included Woody Tul-
lis, W, W, Holmes, Noa Sisk
and Marvin Roberts, com-
mander of the local post.
Monday night, a barbecue
was held honoring the visit-
ing dignitary at the Mer-
cedes Civic Center. In his
talk to the Valley and Mer-
cedes Legionnaires, Erne-
rich elaborated on his morn-
ing topic,
Lt, Col Shepard, who in-
troduced Mr. Emerich
praised Sue Ann Alien and
Miss Livia Garcia, physi-
cal education teacher, for
their keen interest in fur-
thering Americanism to the
students.
A large delegation of le-
gion members from through-
out the valley attended the
barbecue.
Chickens were prepared
by Jerry Vandersnick and
Tony Kreuger, Don Salmon
headed the committee plan-
ning the event.
Emerich also visited with
Miss Allen and Miss Garcia
while in Mercedes, He again
pointed out how impressed
he was with the stressing
of patriotism and American-
ism in Mercedes.
Frank Hadden’s
Brother Dies
Word was received by
Frank Hadden this week of
the death of his brother, W,
A. Hadden, in Odessa,
Funeral services were set
for Wednesday in Fort Stock-
ton,
Mr. Hadden practiced law
in Weslaco for many years
and was a judge in Pecos
County.
—Enterprise Staff Photo
VISITING OFFICIALS, local school administrators and American Legion members
are shown above during an assembly Monday morning at Mercedes High School.
Front row: left to right are Irwin Shepard, 15th District American Legion Commander;
Lewis Emerich, departmental commander; John A. Bowe, Mercedes mayor and Ameri-
can Legion member; N. K. Fitzgerald, School superintendent; Legionnaires Woody
Tullis, W. W. Holmes, Noa Sisk, Marvin Roberts, commander of J. A. Garcia Post
#172, and Harvey Broyles, high school principal.
My Neighbors
Vegetable Show
Judges Announced
The annual A11 Valley Win-
ter Vegetable Show will be
held Dec. 3 and 4 at the
Armory in Pharr,
A wide variety of vege-
tables are expected to be
exhibited by local 4-H and
FFA members.
F. T. “Pinky” Boecker,
show president, announced
eight judges for this year’s
show. They are as follows:
Drs, John Larsen and Hom-
er Blackhurst, Texas A&M
University; Dr, Joe .Corns,
Pan American College; Mor-
ris Bailey and Tom Long-
brake, Texas Agricultural
Extension Service, Weslaco;
and M, A, Torline and R.V.
Sties of Texas Inspection
Service.
All vegetable entries must
be in the Armory building
before judging begins at 8:00
p.m. on Thursday, December
3, Judges will meet at 6:00
p.m. at the Texas Hotel for
a brief meeting on rules and
regulations.
Ribbons will be awarded
the top three entries in each
vegetable class. Then the
Grand Champion and Re-
serve Champion will be se-
lected from the blue ribbon
entries from each class.
Displays will be open to
the public on Friday, Dec,
CLASSIFIED ADS
PAY
Farm Census
Being Taken
The 1964 Census of Agri-
culture, now being conduct-
ed by the Bureau of the
Census, U.S. Department of
Commerce, in Hidalgo Coun-
ty, will bring up to date the
farm and ranch statistics
last collected in 1959,
Here are a few of the many
facts recorded in the 1959
agriculture census for this
County:
There were 3,575 farms
and ranches in 1959, com-
pared with 4,072 in 1954.
The average size of farm
and ranch was 226.7 acres
in 1959, compared with 250.
2 acres in 1954.
The value of products sold
by the County’s farmers and
ranchers in 1959 was $58,
595,306. The value of all
crops s61d was $50,566,610.
The value of all livestock
and livestock products sold
was $8,028,696.
The 1964 national Census
of Agriculture is the 18th
in a series which began in
1840, Because of the rapid
changes American agricul-
ture has been undergoing in
recent years. Census Bureau
officials regard the current
census as one of the most
significant ever taken. They
ask every farmer and ranch-
er to cooperate in compil-
ing an accurate record of
LION’-KIWANIS MEET
Mercedes Kiwanians and
Lions Club members Will
hold a joint meet Wednesday
noon, Nov. 25, at The El
Sombrero, Kiwanians meet
with another service club
when their regular Thurs-
day luncheon falls on a holi-
day.
REPORT NEWS
TO L05-2425
these changes by filling out
the census form he receives
in the mail and holding the
completed questionnaire un-
til a census taker calls for
it.
Two Local Boys
Join II. S. Army
Two Mercedes residents
have enlisted in the U. S.
Army through the Harlingen
recruiting station, according
to Staff Sgt. Roberto Mata,
sergeant in charge.
A local high school grad-
uate, Polo Flores, son of
Mr. and Mrs. Polo Flores
Sr, 1023 S. Georgia Street,
enlisted through the U. S.
Army graduate program.
Young Flores applied for
and was accepted due to his
pre-qualification during his
senior year at high school.
His specialist school is the
U.S. Army Pay Specialist
located at the Adjutant Gene-
ral School in Indianapolis,
Indiana. There he will un-
dergo studies in pay sys-
tems finance and accounting
procedure, auditing and dis-
position of pay records. Also
he will be trained to handle
fundamentals of allowance,
allotments, collections, ad-
justments of pay, in the U.S.
Army. Sergeant Mata the
local recruiter states that
courses like this have a
definite relation with civi-
lian jobs such in this case
as bookkeeper, auditor, pay
roll clerk, plus he will be
an IBM opeator.
Some of the prerequisites
that go along with the finance
courses as this, is that a
young man be of high in-
tegrity, with no record of a
conviction involving crime,
moral turpitude and no rec-
ord of intormation which
might adversely reflect
against the character, hon-
esty, or loyalty.
James E. Bates, son of
Mr. and Mrs. Charles C.
Bates, Route 2, Mercedes
CLASSIFIED RATES: Three cents per word first insertion, minimum charge
75(5; Two cents per word succeeding insertions, 50C minimum'charge.
FOR RENT
FOR RENT -Nicelyfurnish-
ed, air conditioned apart-
ments available. Swimming
pool. Saladino, L05-1739.
50-tfn
FOR RENT: Alford Ice Com-
pany Building. Main Cross
Valley Highway. Low Rent.
Write: E. W. Fudickar; 308
E. Cypress St., Bastrop, La.
_________47-tfc
Weddings In Color
Portraits. Weddings, Groups
Color Black & White
Wedding Stationery
STERLING PRINCE
PHOTOGRAPHY
Call SW7-6231 La Feria
“Not ’til I git 95^ for thtsi
tomato plants you don’t
ltav§..
MEXICAN SUPPER
Every Thuriday from 6:00 to 8:00 P.M.
ADULTS PLATE ...... ......$1.00
CHILDREN'S PLATE .................... 50c
SHORT ORDERS .......................... 50c
PARISH HALL
OUR LADY OF MERCY CHURCH
Third and Indiana Stroeti
Deep fr Shallow Wolla
Trade*In On Pumpt
WALK
DRILLING CO.
La Feria
SW7-5000
DIXON'S CONCRETE PRODUCTS CO,
Septic Tanks — Drain Tile — Foundation Blocks
Stock Troughs — Precast Stops — Water Tanks
PHONE AM2-1181
ELSA, TEXA!
THE EPISCOPAL CHURCH
1449 So, Texas LO 5-2707
Church School................ 10:00 A»M.
Family Worship ........! 1:00 A.M.
For those interested in learning
more about the Episcopal Church,
the annual INQUIRERS' CLASS begina
Nov. 2 at 7:30 p,m. The class
will meet every Monday evening.
Class meets at the church
W. A. LANG, JR., Vicar
647 S. Kansas LO 5-2217
CLIP THIS COUPON
ALL VALLEY STUDIO
1/4 Mi. W. Hwy. 83, La Feria, SW7-4725
SPECIAL CHRISTMAS OFFER
expires Dec. 8
11x14 SILVERTONE PORTRAIT $2
8x10 SILVERTONE PORTRAIT $1
Only 1 offer to a family unless ad-
ditional portraits are ordered.
Many of the unsightly
blemishes that cause so much
misery could be avoided by
proper care . . . it’s not wise
to "ignore" acne. Untreated, it may develop into a
chronic condition. Check your Doctor for advice on diet,
skin care, and possible medication—-then do just as our
Pharmacist does with every Prescription placed in his
hands: follow Doctor's orders to the letter!
DEPENDABLE PRESCRIPTION SERVICE
l£Ja&j'uze*c
MERCEDES
DRUG CO.
TWO REGISTERED PHARMACISTS TO SERVE YOU
FOR SALE
FOR SALE: Used TV's. Re-
conditioned. Jenksof Wes-
laco. 525 Texas.
45-tfc.
FOR SALE; Large 2 story
home on four lots. Living
room, family room, den, kit-
chen, breakfast room, and
dining room on first floor.
Upstairs, three very large
bedrooms, easily used as
four. Call Lo5-1678, after
6 p.m.
44-tfc
WANTED
WANTED TO TRADE; We
need used TV’s. Will trade
for your old TV. Jenks of
Weslaco, 525 Texas.
45-tfc
WANTED; We can cut and
bale your hay. Also condi--
tion hay. Write or call even-
ings. AM2-1607 or Noel
Janvier, Box 306, Elsa.
25-tfc
applied and was accepted by
the U. S. Army Security
Agency.
Mata said that an appli-
cant such as James must
possess a high mental and
moral character; be excel-
lent in character and dis-
cretion, and of unquestion-
able loyalty to the United
States; possess personal
habits and traits unquestion-
able from the security stand-
point, plus undergo a back-
ground investigation and be
interviewed and accepted by
the Security Agent.
In a capsule comment, the
U.S. Army Security Agency
has a mission to provide
electronic communication
security in support of field
armies and the National De-
fense of the United Stats.
FOR SALE: Ateco Auto-Stat
copying machine. Almost
new, all supplies. $115.00
Upright practice piano. Good
condition. $100. CallSWift7-
2304, La Feria.
44-tfc
FOR SALE: Three-bedroom,
two bath country home with
-barn, pasture, open land,
irrigation wells, natural gas.
2 miles E.ast, Mercedes,
L05-1639..
2 6-tfc
FOR SALE -- Fine lots in
Queen City annex. $20 down,
$10 per month. Charles Sal-
adino, Rhone L05-1739.
5-tfn
LENTZ BEGINS
A F COURSE
Fleet Stewart Lentz stu-
dent at Baylor University is
beginning his first year in
the Air Force Reserve Offi-
cers Training Corps. He is
the son of Mr. and Mrs. Fleet
Lentz of Mercedes.
Lentz was graduated from
Mercedes High School and
entered Baylor in Septem-
ber, 1964._
CORN EARWORM APETI-
ZER FOUND—USDA scien-
tists have caused corn ear-
worms to eat plain paper
as eagerly as plump corn
kernals by soaking the pap-
er in a substance extracted
from corn silks and fresh
kernels. Although not yet
identified chemically, the
extracted substance ap-
parently stimulates the
worms to start eating. It is
believed the discovery has
possibilities for controlling
the corn earworm by using
the extract to lure them
poisoned bait.
FOR SALE: Caloric gas
range-very good condition-
$30.00 20 ft. Upright Fri-
gidaire Freezer-like new -
$60.00 6 ft. Hot Point Re-
frigerator-Very good shape-
20.00 Full size bed with
mattress and box springs.
All in good condition.
Mrs. R. W. Adams, LOS-
1924.
47-ltc
WANTED: A good reliable
person to supply customers
with Rawleigh Products in
E. Hidalgo Co. or Mercedes.
Write Rawleigh TX K 2524
127, Memphis, Tenn.
51-ltp
HOUSE FO.R SALE; Take
over payments and move in.
See Mr. Guadalupe Trevino
at Capisallo Park Subdivi-
sion.
FOR SALE; 3 BR-1 Bath
home on 5 acres 2 1/2 Miles
East and 1/4 Mi. South, Mer-
cedes. Necessary to sell-to
settle estate. Call L05-2155.
48-tfc,
FOR SALE; To settle estate
of M. T. Goodman, HO Mag-
nolia St., La Feria. 8 apart-
ment frame building. See Mr.
Wiley at Apartment or write
J. D. Goodman, Sr., admini-
strator Rt. 2, Box 144-Z,
Edinburg, Tex., or phone
ST7-1675.
48-4tp
RIO THEATRE
MERCEDES
Box Off let Optna 1:00 P.M.
on. Stag© in Ptrton 2 Comboi,
"TIEN TOPS"
of Harllng@n &
"THE FALCONS COMBO"
of Brownavlllo,
25c Gen. A dm. 25c
WES-Mat
DRIVE Ih THEATRE
P?l, & Sat.
“HONEYMOON HOTEL”
Robert Goulit - Nancy
Kwan COLOR
Sun,, Mon., & !u©,
“PAJAMA PARTY”
Tommy Kirk - Annette
Eunice 11©
COLOR
and
“APACHE RIFLES”
Audie Murphy - COLOR
Wed. k Thur,
“OF HUMAN BONDAGE”
Kim Novak
Laurence Harvey
THIS AD & $1.50 ADMITS
CARLOAD_
lr
Once you've typed on an electric portable,
yotf'11 never type on a manual again
r.XT.T.T.T.xa’ST.T.xnRxxT.rnx^^nnrxxxajl
H
PROPERTY FOR SALE
1 am offering all my real estate holdings in Mercedes
for sale at attractive prices due to ill health.
INCOME PROPERTY:
2 2 bedroom homes located in Queen City Annex.
3 Apartment duplexes, all rented.
1 Quadplex, all rented.
1 Large Warehouse, 220' by 50', track heighth,
.. paved street
K 1 Highway Office Building, rented
ALSO
12 Lots in Queen City Annex
1 75' lot in city adjoining Saladino Lumber Co.
on Illinois Avenue
1 40' frontage lot on Illinois adjoining
Gould Seed Co.
1 Large home, approximately 3000' sq. ft.
CHARLES SALADINO
THE MERCEDES ENTERPRISE
Telephone — LO 5-2425_
Second Class Postage Paid At Mercedes, Texas
J. Edwin Harvey — Editor and Publisher
Telephone — LO 5-2425
iei
& Safe
M
i
\ Mi*
You can type as fast as you want on a Smith-Corona Electric
Portable — without jumbled letters, jumpy lines or uneven
spacing, Electricity does all the work. There’s no pounding the
keys. And every letter Is typed with the same blackness ... not
too light or too dark. Electricity gives you an expert’s touch. You
can underline a whole row of words just by holding down the
key. Electricity repeats the underline automatically. Same goe§
for dashes, dots, spaces and the letter ”X'.’ The electric portable
makes ten clear carbons. Try typing on an electric portable at
one of the Smith-Corona dealers on the opposite page. More
people buy Smith-Corone then any other portable.
smith CORONA MARCHANT INC.
410 P«rk Avenue, N«w York, N, Y.
/964 -
TEXA
RESS ASSOCIATION
AMERICAN NEWSPAPER REPRESENTATIVES i*
AMMU« . mm VMI
The Merced^^Enterprise
Any erroneous reflection upon the character or standing of
any person or firm or any misstatement of facts will be gladly
corrected when brought to the attention of the publisher.
Published each Thursday at Mercedes, Hidalgo County,
Queen City of the Middle Rio Grande Valley and gateway to
the New International Bridge. Office’of Publication: '230 S.
Texas. ___
Subscription Rates: $3.00 per ysAr in the Valley. $4.00 Oatslde.
New postal regulations do not permit
mailing of certain small size enve-
lopes.
For your social stationery - - shower
invitations, weddings, etc. — buy from
us.
WE DO NOT STOCK ANY INVI-
TATIONS OR ENVELOPES
WHICH DO NOT MEET POSTAL
REQUIREMENTS
All processes available
Regular Lettering
Photo Lettering
Regular prititing
Raised Letter or Engraving
YOU DO NOT NEED TO GO OUT OF
TOWN TO BUY THESE ITEMS.
We're as close as your telephone.
Conveniently located downtown for
checking samples and proofs.
WE DO NOT CUT QUALITY TO
MEET A PRICE
But our prices are competitive
when quality is considered.
THE MERCEDES ENTERPRISE
Palacios Tortilla Shop, 321
N. Texas Ave., sells tor-
tillas, masa, ojas everyday.
Hot tamales, menudo on Sat-
urdays and Sundays. We take
special order for tamales
for supper and parties.
48-2tp
<AV6M
REAL ESTATE
Sales and Rentals
City and Farm Property
H. C„ Settles
Logan 5-1175
PIANO FOR SALE: parlour
grande ideal for advanced
student or serious beginner.
Phone L05-1387 after 4 p.m.
FAT
OVERWEIGHT
Available to yoo without a doctor’* pro-
scription, the GALAX ON plan. You must
lose ugly fat or your money back, ftte of
the basic problems of losing weight is
your inobil'ty to stick to a planned diet.
The GALAXON plon contoins a tablet
and is easily swallowed. When you take
GALAXON, you simply don't hove the
urge for extra portions because GALAXON
depresses your appetite and decreases
your desire for food thus making it easiet
and more comfortable for you to diet.
Your weight must come down because as
your own doctor will tell you, when yoo
sot less, yoo weigh less. Get rid of ex-
cess fat and live longer. Of course
GALAXOJ can't do all the work for you
alone. But if you reolly wont to cut
down on your eating, and lose weight,
GALAXON can be o powerful helper.
The GALAXON plan costs $3.00 and is
sold on this guorontes: if not satisfied
for any reason just return the package
to your druggist and get you full money
back. Noquestions asked. The GALAXON
plon is sold with this guarantee by:
QUEEN CTTT PHARMACY
302 S. TEXAS
MAIL ORDERS FOXED
CARD OF THANKS
IN ME MORIUM
We wish to express our
heartfelt thanks to our many
relatives, friends, doctors
and nurses in Mercedes, San
Antonio, Houston, Cali-
fornia, Weslaco, Edcouch,
Harlingen, Brownsville, Mc-
Allen and Chicago, for their
many acts of kindness and
thoughfulness during the ill-
ness of and following the
death of my beloved son,
Julian Villarreal. We wish
especially to thank Father
Gerald J. Fogarty, OMI,
Father Edward Kennedy,
OMI, Father Michael
Moore, OMI, the Sisters of
Charity, the order of Our
Holy Name Society, all
members of the National
Guard for their beautiful
services in memory of my
beloved son, Julian. We also
wish to express our thanks
to Moreles Funeral Home
in Houston an Garcia-Tre-
vino Funeral Home in Mer-
cedes.
In Memory of my beloved
son, Julian Villarreal, a high
mass will be observed at
Our Lady of Mercy Catholic
Church in Mercedes on De-
cember 1, 1964 at 7:00 a.m.
Mrs. Dolores N. Villa-
rreal and family.
Hidalgo County
NOTARY SEALS
In Stock
For Immediate
Delivery
MERCEDES
ENTERPRISE
230 & Texes
A'
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Harvey, J. Edwin. The Mercedes Enterprise (Mercedes, Tex.), Vol. 49, No. 48, Ed. 1 Thursday, November 26, 1964, newspaper, November 26, 1964; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1091836/m1/4/?rotate=90: accessed June 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.