Zavala County Sentinel (Crystal City, Tex.), Vol. [25], No. 36, Ed. 1 Friday, January 22, 1937 Page: 4 of 8
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Matter at
al City, Texaa.
arch S. 1879.
ION PRICK
aoce-------*160
, L- -TO
'f’t '......60
per col. .80
BARTON
VV
Let’s Have Humor, Please
and Local AdleU
___Local
lor each Insertion
City, Texas. January 22, 1937
DO NOT ADVEPTISE
fellow who does not advertise
__.Harness usually think? it does
not pay to advertise, but any school
boy can tell them different.
Some fellows are too lazy and in-
different to their own interest to go
to the trouble and expense at adver-
tising their business At the same
time,1 they know that the Sheriff ad-
[vertupaa ever idle he makes
Then again there is the fellow|
I whose prices are so high that he
} can’t, afford to advertise them They
wouldn’t get any business if they
did. This class knows that it does not
pay to advertise because it would
knock them.
Even hick advertising is better
than no advertising at all. A bill
board declaring the virtues of Tin
Spoon Coffee, or the aroma of A la
fertilizer tobacco, shows some judg-
ment—even if no one traveling in a
car can read it. Getting your name
I once had some correspondence
with the alumnae secretary of a wo-
man’s college, an estimable lady
seeking to raise more money for her
institution, which it welj deserves.-
Our letters developed quite an in-
teresting exchange of ideas on edu-
cation, until I made the mistake of
sending this comment:
“I am a believer in women’s col-
leges, and 1 think they receive much
less than their rightful share of lega-
cies and gifts. But I sometimes think
they have pushed their scholastic
standards too high, and are applying
them too rigorously. Two of the most
successful and attractive middle aged
women of my acquaintance are col-
lege graduates. Yet, if the present
standards had been in force in their
day, both of them would have been
thrown out of college at the end of
their first semester. They were poor
students, but they are great women.”
I added rather facetiously: “After
all, a majority of college girls are
going to enter the profession of
matrimony. My idea of a college pro-
gram would be to teach them to look
after their health, cultivate their
sense of humor, and then add what-
ever amount of book learning they
could absorb without spoiling their
good looks.”
This stopped the correspondence
With the fearful strain that is upon
me night and day, if I did not laugh
I should die; and you need this medi-
cine as much as I.”
Business Has No Grumble
vi|h a
l the c
group of
discussions
In the presentation of ‘ Ramona,”
which comes to the Guild Theatre
Saturday mldnite, Sunday matinee
and night, and Monday, 20th Can-
tury-Pox has added another great
triumph to its already imposing ros-
ter of cinema successes. Flashing a':-
Ition on a farflung scale combined
—
with its production in the new per-
fected Technicolor, make "Ramona”.
on a program, hotel register, alma-. ----- -
nac, calendar or other device is all;The lady regarded me as lacking m
right even if only a few see it and it seriousness, and wrote to me no
costs more money than running it in more.
the newspaper. It shows that you Yet I have the temerity to publish
tiiink something of your business. j the comment, and to add this firm
The newspaper is the greatest of
^all, vehicles of advertising. There is
] argument about this, because
conviction: that the world does not,----— r - - -
need more knowledge as much as it | have, then I am not entitled t #
I was lunching w
high executives, and
turned to economic problems. Pres-
ently out came the usual lipe:
“Congress is a bunch of idiots.
How can we hope for any sensible
program when our laws are made
by a bunch of idiots. How can we
hope for any sensible program when
our laws are made by such men?”
I was annoyed. All my life I have
listened to that sort of talk. I have
known a good many Senators and
Congressmen. My judgment is that
they are fairly representative of the
nation, neither better nor worse then
the rest of us. They do not originate
very much in the matter of national
policy and legislation. They merely
record in laws the sentiment that
grows up around them. They re-
spond to public opinion.
And what does Big Business-do to
create and guide an intelligent pub-
lic opinion? Practically nothing.
Big bankers and corporation of-
ficials regard this a policy of “dig-
nified silence.” As a mater of fact, it
is laziness and cowardice.
My father was a distinguished
clergyman. lie never heseitated to
have views or to give them vigorous
expression. Sometimes parishioners
criticized him. He said to me once.
“If I do not know better than the
members of my congregation what
sort of preaching my people should
Ihe ! whole business world knows it.
N ext to the'local newspaper, the
screen of your local picture show is
your next best medium. Radio is a
fine] medium for advertising com-
modities in a nation-wide way, but
the newspaper is the most reliable
and dependable medium that has
been invented. They all read
^newspapers, besides newspaper
l-rtising cost less money and
Ihes more people.
|ie man who attempts to set up
carry on a successful public
Iness without letting' the world
-kitJw about it through the fnedium
of advertising, is like the young man
who winked at his best'girl tn the
dark: he knew that he “wunk” at
her, but she knew nothing about it.
Well, if you can’t advertise in the
ewspaper, use the hick method. Of
sse the hick method costs more
,„„,4y but it does a lntja good. Any
"buton” schoolboy will tell you that
it plys to advertise.—Uncle Bill, in
Steding City News.
1 -WGD-
needs more humor
Do you remember the famous ses-
sion of the Cabinet at which Abra-
ham Lincoln presented the Emanci-
pation Proclamation? He preceded it
their pastor.
Ours is a democracy. For a gener-
ation or more we have been luring
our best brains into business.
The time is coming when those
by reading or^ ol the humorous es- best brain, must render some more
says^of^ Artemus Ward. He laughed i positive servme in teoa
until the tears came and then, look- a sound public opinion.
ing around at his associates and find-1 enough just to sit back and grumb
them oil cnipmn he exclaimed: I about Congress.
(Copyright, K. F. S.)
ing them all solemn, he exclaimed:
“Gentlemen, why don’t you laugh?
one of the moat important pictures o{
the year, an exciting picturization of
Helen Hunt Jackson’s immortal love
story.
Loreta Young is featured as Ra-
mona, with Don Ameche as Alessan-
dro, and the splendid supporting
cast includes such players as Kent
Taylor, Pauline Frederick, Jane Dar-
well, Katherine De Mille and John
Carradine. In addition, hundreds of
persons were recruited from the
Mesa Grande district representing
settlers and local characters.
The Technicolor is tremendously
effective because it is absolutely, in-
disputably true to life. Since a large
part of the picture called for out-of-
door scenes, the main location for
the filming of "Ramona” was a 55,-
000-acre ranch in the Mesa Grande
area of the beautiful San Jacinto
Moiqitains jn California, * 140 - miles
southeast of Los Angeles, where the
natural beauty of the region made a
perfect setting
The site is an almost endless suc-
cession of green expanses rolling to-
ward the dusty purple of the far off
mountains,w ith every shade and
tint cleanly defined in the clear dry
air of this happily selected district.
The settings are on actual scenes of
the spots where the real Ramona and
Alessandro lived and loved many
years ago in Old California.
“Ramona” is a picture that fairly
teems with high romance—fiestas,
fandangos, songs, roses, secret trysts,
sission bells, stolen kisses, tears,
love and laughter. It is one of the
greatest love stories ever unfolded
on the screen. All the rainbow beau-
ty of adventure-crowded California
of the early days has been recap-
tured and again as of old, Ramona
goes to meet love in, the purple dusk.
Loretta Young is superb in the
title role, playing the part with deep
feeling and understanding. Her high-
ly artistic performance should furth
er career
Misa Young will undoubtedly win
host of new admirers.
Don Ameche is the perfect Ales-
sandro. He has turned in gp excel-
lent performance in a ihost exacting
part, that of Ramona's great love.
This young radio favorite is bound
to win a coveted place for himself in
Greater Farmall
in the 3-Plow FAI
'HE McCormick-Deering
Farmall 30 Tractor, the 3-
_ plow model of the original
successful Farmall, offers the
farmer with a larger acreage
50 per cent additional capacity
for faster handling of important
drawbar work. It pulls a 3-
bottom plow 8 inches deep.
operates 4-row planters and
cultivat
and 2-roJ
The ti
of Fai
fiti
wheel bri
essential.
cultivator
the Farr
gang]
See us for information
on th« Farmall 30 and
the other two models —
the Frisall 12 and the
2-pl ' Warmall.
v
i
WORLD FAMED CLUB AT
COTULLA HIGH JAN. 26th, 29th
■X
HEALTH MEETING AT
UVALDE FEBRUARY 2-3
UTALDE, January 18. — Physi-
■i tv; from the twenty-three coun-
•le. composing the Fifth Councillor
st ict of Texas State Medical Asso-
lat'm are being invited here Tues-
day and Wednesday, February 2 and
3 to attend the second series of post-
graduate lectures in obstetrics and
pediatrics The first series for the
Dis tict was at Seguin, January 4
and|5, when Dr. W. D. Brown of
eaumont, lecturing in pediatrics,
ad Dr. Calvin R. Hannah of Dallas,
firing in obstetrics, began the
[graduate series cm the funda-
jitals of care of prospective moth-
lancf the newborn. The same phy-
ms will continue the lectures
in advanced phases of the sub-
and the series will be complet-
Uater with two days of lectures at
h-ville. A public health meeting
1 the general public will be held
Isday evening at the high school
[itorium, and all scientific meet-
will be in the Municipal Audi-
REQUEST FOR BIDS:
P R. A. Eada, Uvalde, local com-
Leman for the* State Medical As-
lation ulldor sponsorship of which
1 work is being carried on, is
Ikmg with Dr. C. E. Scull, San
b)io, Councillor for the Disrtcit.
e series of lectures have been
(pleted in five of the fifteen dis-
1 ; of the State Medical Associa-
and the work will be carried
’ all ^ the districts between now
I next summer. An outstanding
[ure of the courses for physicians
be general assembly at which the
irs and other outstand-
i in the field of public
wmsr.
of Health
tabu that is
where the
..and It will
,au-
of
kthe
The Cotulla Matadors will play
Olson’s Terrible Swedes, known the
world over as the Wold’s Champion
Amateur Traveling Basketball Club,
in Cotulla on Tuesday, January 26,
and will come back on Friday, Janu-
ary 29th. After playing their first
game there on Tuesday they will go
to Kingsville where they will play
the A. & I. College and after their
game with the Matadors on Friday
they will leave for Austin and will
play the University of Texas.
The Matadors are one of the few
teams that are able to be engaged in
two games as they are in great de-
mand all over the United States.
They have played and won from
Universities and Colleges, profes-
sional and amateur teams all over
the United States and Canada. Last
year the Swedes played a two-game
series with the Matadors and all who
saw them perform last year know
that they put on a real show. This
year they are bringing three new
players with them and the fans will
get their money’s worth by just
watching them perform.
The line-up for the Swedes this
year is as follows: George Campbell,
6 feet, 8 inches; Carl Pettigrew, 6
feet, 4 inches; Hubert Neely, 6 feet,
2 inches; Sew Leeka, 6 feet, 2 inches,
Red Kebza, 6 feet 4 inches; Jerry
Martin 6 feet, 3 inches; and Loren
Alexander the smallest of the group,
who is 6 feet, 1 in,ch.
Last year the Swedes played 142
games, winning 1 23 and losing only
19. They only play in about six
towns in their tour of Texas and
basketball fans in and around this
section are fortunate in getting a
chance to see these super players
perform twice in the same week.
The Cotulla Matadors, best team
this side of San Antonio, have won
seven straight games to date, beat-
ing Mexico City Y.M.C., Laredo,
San Antonio and other surrounding
towns A good game is to be expect-
ed when these two teams clash. A
good crowd at both games will be
an assurance of bringing them back
again next year, so everyone that
can possibly attend the games be
sure and be there,
RUSSELL READER, Cotulla.
-WGD-
r //
Zavala Lumber Coi
V
5
%
*
I
%
y
£
u
*
£
Fashion Harshly Criticized
''Fashion Is the abortive Issne of vain
jtatlon and exclusive egotism: It
anghty. trifling, affected, servile,
ittc, mean and ambitious, precise
Notice is hereby given that the un-
dersigned Board of Directors of the
Zavala-Dimmit Counties Water Im-
provement District No. 1, will re-
ceive sealed bids, or offers for the
following described tracts of lands
situated within said District, to-wit:
First Tract:
Farms numbers 48 and 49 in sec-
tion number 147 of the Cross S
Ranch in Zavala County. This is
known as the G. H. Barker farm.
Second Tract:
Farms numbers 22, 23, 24, 25, 25A
26A, 28 and 29 in section number 134
of the Cross S Ranch in Zavala
County This is known as the Mattie
W. Gray Farm.
Third Tract:
Farms numbers 34, 35, 36, 37, 38
39, 40, 41 and 42 in section number
99 of the Cross S Ranch in Zavala
County. This is known as the L. A.
Wright, or R. M Winn farm.
Fourth Tract:
Farms number 1, 2, 9, 10, 11, 17
in section number 97 of the Cross
S ranch in Zavala County. This is
known as the Tony and J. W. Mar-
tin Farm.
Bids or offers for each of the
above tracts should be filled with
or mailed to J. P. Walker, Secretary
of Zavala-Dimmit Counties Water
Improvement District No. 1, at Crys-
tal City. Each envelope containing
a bid for either or all of the above
tracts should be marked on
the outside "Bid for lands adver-
tised for sale.” Do not open untill
Tuesday February 2nd. 1937.
Each Bid must be accompanied
with a certified check for the
amount of the bid, or in lieu thereof,
the bidder may be present and dem-
onstrate his ability to pay cash for
any award that may 4>e made to him ^
or her. *
All bids rejected will have the
accompanying check returned to the
writer, and the Board expressly re-
serves the right to reject any and all
bids.
Such Bids will be publicly opened
by said Board at the office of G. C.
Jackson, over the Zavalla County
Bank, in Crystal City, Texas at ten
o’clock A. M. on Tuesday, February
2nd, 1937.
Done by order of tht Board.
J. P. WALKER, Secretary Board
of Directors, Zavala-Dimmit Coun-
ties Water Improvement District
No. 1. M-toc
-WGD-
IS
Penney’s White Val
Late arrivals in seasonable merchandise that screams SAVE,
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¥
X
instlral. all In a breath—tied
—Adding Machine paper, cash reg
later paper, sales books, typewriter
ir»|, HU 111 •« wiriuii-- - -
Anri hound to conform to ribbons, carbon, etc.
41
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Hardy, J. H. Zavala County Sentinel (Crystal City, Tex.), Vol. [25], No. 36, Ed. 1 Friday, January 22, 1937, newspaper, January 22, 1937; Crystal City, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1097019/m1/4/?q=%22~1%22~1&rotate=90: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .