The Mercedes Enterprise (Mercedes, Tex.), Vol. 50, No. 8, Ed. 1 Thursday, February 25, 1965 Page: 4 of 12
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Page 4 — The Mercedes Enterprise
Mercedes, Texas, Thursday, February 25, 1965
Golden Age Group
Selects Officers
The Golden Age Club of
Mercedes elected Mrs. R.
I. Brown, president at the
Queen City Retreat in a
meeting Thursday, February
18.
Mrs. Martha Pemelton,
president since organization
in 1962, was in charge of
the program. Accompanying
group-singing at the piano
was Mrs. Daisy Isler, a visi-
tor from La Feria. Mrs.
Elzia Roberts. Mrs. Pemel-
ton and Mrs. Isler sang some
special numbers.
A get-well card was sign-
ed by the members and sent
to Mrs. Nora Scales.
Mrs. Dewey Acker con-
ducted the election of offi-
cers. Elected for one-year
terms were Mrs. Brown,
president; Mrs. Lucy Can-
non, vice president; and Mrs.
J. B, Alliss, secretary-trea-
surer.
The club gave a love of-
fering to community ser-
vices program of Queen City
Retreat.
Members and guests in
attendance were Mrs. Pem-
elton, Mrs. Maud Bazar,
Mrs. Sledge, Mrs. Bertie
Tolson, Mrs. Martha Law,
Mrs. Elizia Roberts, Mrs.
Dora Peters of Harlingen,
Mrs. Dewey Acker, Mrs,
Stella Herndon, Mrs. Daisy
Isler, Miss Janie Bazar and
Miss Margaret Von Lanken.
Workshop Is Set For Secretaries
An invitation is extended
to all secretaries and of-
fice workers in this area to
participate in a workshop
sponsored by Sundial Chap-
ter, National Secretaries
Association, according to
Mrs. C. L. Wilson, Mer-
cedes member. The work-
shop is being held next Sat-
urday, February 27t from 9
to 4 in Richard’sGoldRoom,
Harlingen.
Theme of the workshop is
“Pursuit of Excellence” and
ESTHER GARZA, above, was
installed Tuesday as a mem-
ber of the Kirby junior high
National Junior Honor So-
ciety in Houston. She is a
granddaughter of Mr. and
Mrs. Jesus Rodriguez of
Mercedes.
Mrs. Mildred Carden, mem-
ber of Sundail Chapter, NSA,
is chairman.
Business students of
Valley high schools, as well
as Soutnmost and Pan
American Colleges may re-
gister at half-rate. The
regular registration fee of
$5 includes the buffet lun-
cheon and style show
arranged for the day. Mail
registration to Mrs. Vina
Higdon, 119 Texas Reserve
Building, Harlingen.
Alethean Club
Program Given
By Mrs. Park
The Alethean Study Club
met Monday night in the
home of Mrs. J, L. Long.
The president, Mrs. Woody
Tullis, presided and led the
group in the Club Collect.
After the business session,
Mrs. Lloyd Heggen, pro-
gram chairman, introduced
Mrs, El Park who presented
the program on*‘Beauty in
Mirrors — Past and Pre-
sent”.
The hostess used the
George Washington motif in
her decorations throughout
the house and in her refresh-
ments. Those enjoying her
hospitality were Mrs. J. V.
Adams, Mrs, Victor Brown,
Mrs. J, O, Clark, Mrs. W.
R. Dressier, Mrs. F. R.
George, Mrs. H. L. Ger-
man, Mrs. Heggen, Mrs.
Park, and Mrs. Tullis.
The next meeting will be
on March 8 in the home
of Mrs. Park.
Two Basic Decisions
For Cotton Producers
Cotton producers in the
Rio Grande Valley have two
basic decisions to make re-
lative to the 1965 cotton crop.
The first decision is whe-
ther to plant within the effec-
tive allotment, or within the
domestic allotment, which
will generally be about 65
percent of the effective allot-
ment. Planting within the ef-
fective allotment qualifies
the producer for a price sup-
port loan based on a rate of
290 per pound for middling-
one inch cotton at average
location. Planting within the
domestic allotment and not
exceeding the feed grain base
qualifies the producer for the
290 per pound price support
plus a payment of 4.350 per
pound on the base yield from
the domestic allotment acre-
age.
Whether to try a skip-row
planting system or stick with
the standard system of solid-
planted cotton is the second
basic decision. The primary
reason for skip-row planting
is to obtain higher yields
per alloted acre of cotton.
These higher yields will in-
crease the production his-
tory for a farm and could
be of considerable value if
cotton programs change
from acreage control to
poundage control.
Yields reported in other
states for a two in, one out,
2x1, skip-row system have
been approximately 35 per-
cent greater than solid cotton
yields. Yield increases from
a 2 x 2 skip-row system
have been approximately 50
percent greater than solid
cotton yields. These in-
creases are on the allotted
or planted acres, not on
the acres of land actually
used.
Observations in the Rio
Grande Valley have indi-
cated somewhat smaller
yield increases; 25 percent
for the 2x1 skip-row sys-
tem, and 35 percent for the
2x2 skip-row system.
A first-glance solution to
the choice among allotments
and planting systems is to
plant the domestic allotment
in some skip-row pattern. By
skip-row planting the dom-
estic allotment, the 4.350
per pound support payment
is obtained as well as high-
er yields, and with the 2 x 1
skip-row system, no addi-
tional land is required for
cotton. Whether or not this
is the “best” decision de-
pends on the costs and re-
turns expected in a particu-
lar situation.
A. J. Faulk
Rites Tuesday
A. J, Faulk, 72, of San
Perlita died February 21
when he* was pinned beneath
a tractor on a farm two
miles north of San Perlita.
He was the step-father of
Mrs. Marie White of Ed-
couch.
Services were held Feb-
ruary 23 at 2 p.m. at the
First Baptist^Church in San
Perlita with the Rev. Gus
Prince officiating, assisted
by the Rev. Harvey Willcox
of Edcouch.
Burial followed in a Ray-
mondville cemetery. Dudd-
leson Funeral Home was in
charge of arrangements.
Guild Will Honor
Top Church Senior
CLASSIFIED ADVERTISING
Call LO 5-2425
Edith Lieck
Party Celebrates
6th Birthday
Edith Lieck was honored
on her sixth birthday Sat-
urday by her parents, Mr.
and Mrs. Robert Lieck.
Little Red Riding Hood
was the theme used through-
out the decorations. The
table was covered with a
white cloth trimmed with
little red riding hoods, and
a red riding hood doll was
used as the centerpiece.
Refreshments of fruit
punch, ice cream, candy,
and birthday cake were ser-
ved. The cake was in white
with a red heart in the center
and “Happy Birthday Edith”
written on the cake. Six red
roses held the candles and
a Red Riding Hood doll was
perched on top of the heart.
Diana Lazo and NedSwar-
ner were winners in the
games played. Coloring
books and bubbles were given
each child as a favor.
Those present were the
honoree's grandmother,
Mrs, George Erchinger, and
son, George, Scott Drawe,
Ned Swarner, Daniel Cars-
well, Chap Ross, Gene
Hempy, Jane Hempy, Cindy
Hild, Mish Swearengin,
Diana Lazo, Leticia Flores,
and the honoree's sister and
brother, Liz and Clay.
The District Meeting of the
Wesleyan Service Guild will
be held in the First Metho-
dist Church on Sunday,
March 7 at 1:30 p.m., ac-
cording to Mrs. Charles
Armstrong, president of the
local guild.
At the regular meeting on
Thursday evening at the Me-
School Enters
In Contests
Keith Loomans, principal
of the Lutheran School, re-
ported on student partici-
pation in a volleyball tour-
nament and in the science
fair, and spoke on ‘Helping
a Child Meet Life's Prob-
lems', at a Thursday meet-
ing of the Lutheran Parent-
Teacher League at the
school.
Dave Metzger, president
of the league, presided and
the Rev. John Herzog, pas-
tor of Immanuel Lutheran
Church, opened the meet-
ing with a Biblical reading
and prayer. The upper grade
rooms had the best atten-
dance of parents when room
count was taken.
Mr. Loom an, in report-
ing on the school's parti-
cipation in the science fair,
pointed out that the school
will hold its fair in conjunc-
tion with the science fair of
public schools.
The month's hostesses,
Mrs. Bill Lang, Mrs. Leslie
Barnes, Mrs. Kirk Schwarz
and Mrs. R. E. Liecke, ser-
ved refreshments.
Attended Canada
Dry Conference
Samuel H. Alexander,
owner-manager of the Magic
Valley Bottling Co. of Mer-
cedes, has returned from a
week-long 1965 Canada Dry
marketing strategy con-
ference at the Hilton Inn in
New Orleans.
Report Foresees
'Optimistic' Future
Central Power and Light
Company's 1964 Annual Re-
port, which has just been
mailed to stockholders and
employees, paints an opti-
mistic picture of South Tex-
as growth prospects during
the coming years.
The utility company re-
port cites accelerated in-
dustrial expansion and the
growing tourist bsuiness as
two of the area's major
growth factors.
“Prospects for further
development of the Com-
pany's (South Texas) ser-
vice area appear excellent,
with a steady population in-
crease expected,” the re-
port states. The report notes
that new and expanded indus-
trial plants created more
than 1,575 new jobs in South
Texas last year as 42 new
plants began operations and
51 others completed expan-
sion programs.
The CPL Annual Report
also dramatically illustrates
South Texas industrial and
tourist advantages with at-
tractive drawings and pic-
tures. The full-color cover
of the report is a painting
of a CPL crew at work on
Padre Island, with a caption
describing the Padre Island
National Seashore. The
center spread of the Re-
port features two pages of
pictures to illustrate South
Texas as a “land ofdiversi-
The Annual Report also
shows that the power com-
pany sold more electricity
than ever before in 1964
and spent almost $20,000,
000 for the construction of
new service facilities.
College
Chorister
Richard Herzog, son of the
Rev. J. L. Herzog of Mer-
cedes, is a member of the
Chapel Choir of Concordia
College in Austin. The choir
is under the direction of Har-
old Rutz, M. Mus.
The choir will leave on its
spring tour the end of Feb-
ruary and will make appear-
ances at Spring, Port Arthur,
Baytown, Houston, Bishop
and Temple.
Music featured by the
choir will include portions
of “Jesu, Priceless Trea-
sure”, motet by J. S. Bach;
music from the Lent and
Easter seasons; music of
many ages, from the Renais-
sance to the present; and
anthems based on familiar
hymn melodies or texts.
E33HH1.... DRUGS!
»l liWil' KIUOMI f
AGEiCY llR'JG STORE
The very prescription that proved
so successful may be dangerous for
you now. Old prescription bottles
and medicines are always a poten-
tial menace. Deterioration due to
age, heat or humidity may lead to
inadequate treatment or none at all
. . . and insufficient amounts may
hinder further treatment. DISCARD
USELESS LEFTOVERS. When neces-
sary, see your doctor, and if he pre-
scribes.. RELY ON OUR PHARMACIST
MERCEDES
thodist Church parlor plans
were made for a buffet lun-
cheon to be served at the dis-
trict meeting.
Members voted to award
the traditional honor pin to
an outstanding Methodist
high school senior. The
award will be made at the
annual dinner honoring grad-
uates.
“The Life Within or the
Disciplined Life” was pre-
sented by Mrs. Bill Kram-
er. The question “What is
Discipline?* was defined in
emphasizing inner and outer
areas of concern. An open
forum-was held on six areas:
“the personal devotional
life, the family, the church,
the job, the community, and
the larger society”.
Mrs. Dewey Acker was
hostess and served refresh-
ments to the members
present.
School Menu
MONDAY: Hot enchila-
das; Spanish rice; Spicy pin-
to beans; Cole slaw; Salty
crackers; Milk; Applesauce
cake.
TUESDAY: Golden brown
fried chicken; Candied yams;
Green lima beans; Carrot
& raisin salad; Hot corn-
bread; Milk; Sugar cookies.
WEDNESDAY: Baked tur-
key & dressing; Tasty green
beans; Fruit jello; Hot din-
ner rolls; Milk; Cup cakes.
THURSDAY: Roast beef &
gravy; Mashed potatoes;
Giant June peas; Carrot &
cabbage salad; Whole wheat
rolls; Milk; Fruit cobbler.
FRIDAY: Fish fillets
Colorful Spanish rice
Creamed Mixed vegetables.
Lettuce & tomato salad; Hot
cornbread; Milk; Oatmeal
cookies.
FOR RENT
FOR RENT: One bedroom
furnished house. 2 1/2 Mi. E.
Mercedes. L05-2287.
tfc-8
FOR RENT nice clean 2-
bedroom house on Third
Street, just four blocks from
down town, suitable for small
family. Inquire at 212 S.
Washington Phone L05-
2307.
6-3tc
FOR RENT: Saladino Apts,
nicely furnished. Air con-
ditioned. Special rates to
permanent tenants. Phone
L05-1963.
tfc-6
“Rent Electric Shampoo-
er for $1.00 with purchase
of Lustre Foam Rug Sham-
poo. Guaranteed Best Buy”.
Borderland Hdwe, and
Supply Co.
tfc-6
FOR RENT: 3 bedroom house
at 1225 S. Texas. Contact
W. H. Tomme, H04-1586,
Donna, or Joe Preston, P.O.
Box 277, CR2-6226, Kenne-
dale, Texas.
49-tfc
Stop in at Hanshaw’s
SNACKBAR
After School
Specials Every Day
Frosted Cokes-Malts
Sundaes-Milk Shakes
Fresh Bakery I Ferns Daily
HANSHAW’S
SNACK BAR
FOR SALE
FOR SALE: Alamo Paragon
Amplifier. Two channels, 4
inputs, builtin vibrato, 24
watts with 15” jensen speak-
er. Cost $225 new, now $70.
Steve Hager L05-1886.
_ltc-8
FOR SALE: Modern three
bedroom house to be moved.
Jess Barter L05-1973.
2tp-8
FOR SALE: Large 2 story
home on four lots. Living
room, family room, den,
kitchen, breakfast room and
dining room on first floor.
Upstairs, three very large
rooms, easily used as four.
Call L05-1678 after 6 p.m.
___44-tfc
PIANO FOR SALE: Parlour
grande ideal for advanced
student or serious beginner.
°hone L05-1387 after 4 p.m.
FOR SALE: 1958 Pontiac
Hardtop. 4 door sedan, new
tires, & good running order.
Original paint and no rust.
Call for demonstration.
W08-3443. Mrs. Edna Fern.
Wells of Weslaco,
FOR SALE: 4 room and bath
modern and new home at
1318 S. Washington. Contact
Mr. L. V. Shaver at 1009
S. Closner or call DU3-
1631, Edinburg.
7-tfc
REAL ESTATE
Sales and Rentals
City and Farm Property
IT. C. Settles
LOgan 5-1175
Stransky Florists
Phone LO 5-1990
MERCEDES, TEXAS
SEE US FCR:
‘Weddings
* Parties
‘Corsages
‘Funeral Arrangements
Free Delivery Day or Night
Deep & Shallow Wells
Trade-In On Pumps
WALK
DRILLING CO.
La Feria
SW7-5000
WANTED
WANTED: Boy with mower to
cut grass. Call L05-1875 be-
fore noon or after 6 p.m.
_1m_S
The City of Mercedes will
receive applications for City
Inspector through March 1,
1965.
__tfc-6
WANTED: We can cut and
bale your hay. Also condi-
tion hay. Write or call even-
ings. AM2-1607 orNoelJan-
vier, Box 306, Elsa.
SEALED BID OFFER: HWY-
13,049, 11:00 A.M. March
3, 1965 Sealed bids will be
received in the office of the
State Board of Control, Sam
Houston State Office Build-
ing, 201 East 13th Street,
Austin, Texas Until 11:00
A.M. of the above listed date
covering the sale of 1 impro-
vements belonging to the
Texas Highway Department
located at Edcouch, Texas
and may be inspected by con-
tacting:
Mr. C. W. Tipton, Texas
Highway Department, Ed-
couch, Texas.
__ 7-2tc
WANT 20 YEARS to pay?
We Have 50,000 fine, heavy
nursery trees, all varieties
of citrus. Over 40 years in
Nursery business. Have fruit
for sale. Ellison Nursery,
Mercedes, L05-1954.
9tc-7
Interest on 1964 taxes is
presently 1.5%—in March it
will be 3.0%. Pay your taxes
now and save 1.5%.
Adan Cantu
Tax Assessor Collector
ltc-8
Register for 3 Cakes
to be given away every
Saturday
LA NACIONAL
BAKERY
We specialize in cakes
for every occassion
Biscuits every morning
and afternoon
HOT DOUGHNUTS
NUT-RAISIN BREAD
221 H'dalgo L05-9085
CON-DO-MIN-IUM!
The new inexpensive way
to own your modern apart-
ment. Costs less than a
trailer and O, what com-
fort! You get security,
maintenance, landscaped
patios, panelray gas heat,
laundromat, garages, air
conditioning, etc. 3-4-5
room apts. from $4500.00,
20% down-balance 20 yrs,
at 6%, (less than rent!)
THE BAGDAD
The Valley's Finest
Apartments
515 S. Ohio
Mercedes L05-1697
WHERE
YOU SPEND
YOUR MONEY
con moke a big difference... in YOUR favor!
DRUG CO.
TWO REGISTERED PHARMACISTS TO SERVE YOU
Always plenty of free
parking space available,
convenient to stores.
#
Just park and do all your
shopping in ONE stop.
Everything is nearby!
o
Modern distribution meth-
ods bring oil newest mer-
chandise here promptly!
o
Always a wide selection
of merchandise in the
price ranger that suit you!
o
Lower overhead casts
than in larger cities help
keep prices DOWN!
•
Name your favorite
brands. You’ll find them
in your hometown stores!
o
You know your hometown
stores...know they stand
bock of all merchandise.
o
You'll like the personal
interest local salespeople
taka in serving you woM.
WHERE you spend your money is almost as important to you as
what you buy with it. Money spent out of town is gone forever as far
as you are concerned. All of it helps to build up somebody else's
community. On the other hand, much of the money you spend
at home stays at home, helping to build up YOUR community. It's
plain to be seen that you are acting in your own best interests when you
SHOP AT HOME
You haven't seen the last of the dollars that you spend at home. Many of
them go (via taxes and contributions) to support the very facilities
and services that make this a better place for you and your family
to live.
Published By
THE MERCEDES ENTERPRISE
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Puckett, Lee Ross, Jr. The Mercedes Enterprise (Mercedes, Tex.), Vol. 50, No. 8, Ed. 1 Thursday, February 25, 1965, newspaper, February 25, 1965; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1098986/m1/4/?rotate=270: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.