The Mercedes Enterprise (Mercedes, Tex.), Vol. 54, No. 25, Ed. 1 Thursday, June 19, 1969 Page: 4 of 10
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Page 4 — The Mercedes Enterprise
Mercedes, Texas, Thursday, June 19, 1969
What Is It?
...and Where?
---->
WITH THE RIGHT AN-
SWERS you’ll win a $ 3-Bill
(for one-year subscription
to the Mercedes Enterprise.)
The winner is the first to
identify this picture by tele-
phone, letter or personal
visit to the Enterprise of-
fice after 10 a.m. Thurs-
day.
ENTERPRISE STAFF PHOTOS
Last Time
MERCEDES HOTEL roof angle, east side
. . . that was the picture last time, and the
winner was Melquiades Medrano. Others
who tried to be first were Mrs. Betty Leo-
nard, Diane Requeno, Jesus Trevino, Oscar
Perez, Dora Longoria, Juanita Quintanilla,
Luz Hernandez, Kenneth Eilers, Mrs. Eula
McClendon, Kim Loomans, Esmeralda Pe-
rez, Nora Stewart, Mrs. Lucille Kidd, Ste-
ven Canty, Juanita Contreras, Mrs. Mary
Dominguez, Lee Pumarejo, Gilbert Galvan,
Luisa T revino, Mrs. H. D. Stuart.
FOR LEGION AND AUXILIARY
Decorated War Veteran Speaks Here
Capt. Edward G. Moore
Jr., holder of five medals
for valor and three times
wounded in action against
the Viet Cong, will tell of
his experiences as a combat
infantryman with the 1st
Battalion, 18th Infantry of
the 1st Infantry Division, at
8 p.m., Monday, June 23, at
the Mercedes Civic Center.
(See picture and more
details on Page 1.)
From December 1967 to
December 1968 he helped
contest the aggression of
the Viet Cong in War Zone
C—an area extending from
the coast of the South China
Sea to the Cambodian bord-
er, south of the central high-
lands and north of the Me-
kong Delta.
The Virginia native now
headquartered at Fort Sam
Houston, Texas, is now a
member of the National
Speakers Program, an ex-
tension of the Army Speak-
ers Program which has pro-
vided Army speakers on re-
quest for public platforms
for several years. The pro-
gram provides audiences
with the opportunity to hear
the firsthand experiences
and observations of recent
Vietnam returnees.
Captain Moore earned his
first Silver Star, the na-
tion’s third highest com-
bat decoration, February 8,
1968, at Thu Due, just out-
side Saigon. During a re-
connaissance in force, a
group of Viet Cong was for-
ced into a large modern
textile factory surrounded
by concrete walls. The
Viet Cong fired from the
cover of the walls until the
1st Division men knocked
the walls down with tanks.
The trapped Viet Cong ceas-
ed firing and Lieutenant
Moore with two members
of his rifle platoon went to
search for survivors who
could be taken prisoner.
The surviving Viet Cong
started a hand grenade bat-
tle, and one American sol-
dier was wounded. The sec-
ond man went to his com-
panion’s aid while Lieuten-
ant Moore killed four of the
enemy, took three prison-
ers and captured all wea-
pons.
On May 4, 1968, he earn-
ed a second Silver Star. D
Company of his battalion had
made heavy contact with the
enemy in a rice paddy,
where the Viet Cong were
sheltered in ditches. The
first enemy volley killed or
wounded all the D Company
platoon leaders, and Lietu-
tenant Moore’s reconnais-
sance platoon was sent in to
help establish a landing zone
to extract the wounded by
helicopter. With his men
in armored personnel car-
riers he secured the land-
ing zone and had medical
aid men care for the wound-
ed. The injured and dead
from D Company lay trap-
ped between Lieutenant
Moore’s 10 men and the
enemy, and their rescuers
had to go into the ditches
to retrieve all but one man
who lay in an open field.
Under cover of protective
fire, the smallest member
of the group went after that
last man. Later Lieuten-
ant Moore and his platoon
regrouped with D Company.
By actual body count they
had killed 295 Viet Cong at
a cost of only one man to
his platoon and an overall
casualty list from the com-
pany of four killed and 17
wounded.
Captain Moore entered the
Army as an enlisted man in
March 1966, completed ba-
sic combat training at Fort
Jackson, S. C«, and took two
courses in advanced indivi-
dual training (AIT), one at
Fort Devens, Mass., and an-
other at Fort Jackson. He
attended Officers* Candidate
School at Fort Benning, Ga.,
graduating as a second lieu-
tenant of infantry in Febru-
ary 1967 and was designated
a Distinguished Military
Graduate because of his out-
standing academic and mil-
itary activities.
His first assignment as
an officer was at the Army
Engineer School, Fort Bel-
voir, Va., where he was
successively a company
commander of an engineer
training company, and the
brigade intelligence officer
and later the brigade oper-
ations officer for a 14,000-
man brigade. He volunteer-
ed for Vietnam and was sent
there in December 1967 af-
ter he attended the U. S.
Army Jungle Warfare School
in Panama. When he com-
pletes his tour with the Na-
tional Speakers* Program,
Captain Moore will be as-
signed to the U. S. Army
Training Center (Infantry),
Fort Ord, Cal.
His other awards and de-
corations include two awards
of the Bronze Star Medal
with “V” for valor, the Air
Medal, Army Commenda-
tion Medal, three awards of
the Purple Heart, National
Defense Service Medal,
Vietnam Service Medal with
three battle stars, Vietnam
Campaign Medal, Combat
Infantryman Badge and the
Vietnam Cross of Gallantry.
Captain Moore graduated
in 1963 from Martinsville
(Va.) high school
Tjr
BjfcT. I) "II fi"'n )TE>
11 ii n p im ii ipi
mEnsuiEnR
Mercedes Store Only
Have you tried our
first-class accommodations ?
With all the new looks to look for, a gentleman can
really spend an afternoon at our store. And, we see
to it he spends it pleasantly. In an atmosphere that
is relaxing. Unhurried. Surrounded by sales people
who are helpful and courteous, but never pushy. So
come on in. Even if you don’t have the whole after-
noon, we think you’ll like the accommodations.
SPORT COATS
Sizes 35-50
Big
Clearance
Reductions
Up To 70%
Now Only
$31.90
$34.90
$39.95
$44.90
$52.90
JUNE AND
JULY SALE
MEN'S SLACKS
Reg.
$12.95
$14.95
$15.95 .
$16.95 ..
$18.95 .
$19.95
$22.50 &
$25.00 .
NOW
ONLY
$ 9.90
$11.90
$12.50
$12.90
$14.90
$15.90
$18.90
SOCKS
REG. $1.00
NOW
69c
SHOES
FAMOUS BRANDS
Reg. $27.95 .... $19.80
Reg. $19.95 .... $16.80
Reg. 18.00 .... $ 9.80
All Kuppenhiemer
SUITS
Discontinued
Wool and Dacrons
20* so*
OFF
Regular Complete Stock
Of Famous Brand Suits
Reg. $ 59.95 . . . .
.... %
47.90
Reg. $ 65.00 . . . .
.....$
52.90
Reg. $ 69.95 . . . .
.... %
56.90
Reg. $ 75.00 ....
.... %
59.95
Reg. $ 79.95 ....
.... %
63.90
Reg. $ 85.00 ....
.... $
67.90
Reg. $ 89.95 ....
.... $
71.90
Reg. $ 95.00 ____
.... $
75.90
Reg. $110.00 . . . .
.... $
88.90
Reg. $125.00 . . . .
.... $
99.90
Reg. $150.00 . . . .
____$119.90
One Big
Group
SUITS
Values To $100
7‘N
SWIMWEAR
COMPLETE STOCK
OF OUR
BIG SELECTION OF
BERMUDAS
AND
SWIMWEAR
1/3 Off
One Group SHIRTS
SPORT & DRESS
Short and Long Sleeve
Reduced To Clear £0
Values To $8 Only
COMPLETE STOCK
SHORT SLEEVE
COTTON & DACRON
SPORT
SHIRTS
REG.
$5.00 fir $ 6.00
$7.00 fir $ 8.00......
$9.00 & $10.00......
80
Complete Stock
SY|^^yy Dress and Western
HATS 1/2 Price
*
%
A-
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The Mercedes Enterprise (Mercedes, Tex.), Vol. 54, No. 25, Ed. 1 Thursday, June 19, 1969, newspaper, June 19, 1969; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1105426/m1/4/: accessed June 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.