The Mercedes Enterprise (Mercedes, Tex.), Vol. 53, No. 7, Ed. 1 Thursday, February 13, 1969 Page: 3 of 10
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.Mercedes, Texas, Thursday, February 13, 1969
Romero Now
Specialist 4
The Mercedes Enterprise — Page 3
Guadalupe (Pinky)Romero
Jr., son of Mr. and Mrs.
Lucia R. Romero Mercedes,
was promoted December 12
to Army Specialist Four
while serving a tour of duty
vin Vietnam with the 173rd
Air Borne division near
BonSong.
Romero, who entered the
Army December 12, 1967,
completed basic training in
Fort Polk, La., and grad-
uated from jump school in
Ft. Benning, Ga., before
leaving for Vietnam in July.
Romero, a graduate of
Mercedes high school, is the
* grandson of Mrs. Angelita
Rivera of Mercedes.
Honor Soldier
Army Private Salvador
Perez, 21, son of Mr. and
Mrs. Artemio B. Perez Sr.,
Elsa, was named soldier of
the month for the U. S.
Army 21st Base Post Office
on Okinawa January 6.
ENTERPRISE STAFF PHOTO
SINCE DECEMBER, 1937 — Hoyt Hager Jr.,
above, Mercedes, Valley news director for the
Corpus Christi Caller-Times, displays a long-ser-
vice award presented him by the newspaper. The
plaque is a reproduction of the Caller-Times front
page the day he joined the staff, Dec. 31, 1937.
79c
to
$8.50
The perfect way to say “! love you”—a beautiful Pangburn’s Valentine
Heart packed with Milk-and-Honey Chocolates. Your sweetheart will
appreciate your good taste in choosing Pangburn’s . . . America’s best
selling Valentine Hearts.
QUEEN CITY PHARMACY
302 SOUTH TEXAS
LOS-2414
Airman Aguilar
In Administration
Airman Jesus J. Aguilar,
son of Mr. and Mrs. Corne-
lio Aguilar of Rt. 2, Merce-
des, has completed basic
training at Lackland AFB,
Tex. He has been assigned
to Keesler AFB, for train-
ing in the administrative
field. Airman Aguilar is a
1968 graduate of Mercedes
high school.
Cafeteria Menu
February 17-21
MONDAY: Baked pepper
loaf; Mashed potatoes; Car-
rot and raisin salad; Hot
rolls; Milk; Iced cake.
TUESDAY: Breaded veal
cutlets; Macaroni and
cheese; Lettuce and tomato
salad; Whole wheat rolls;
Milk; Peanut butter cook-
ies.
WEDNESDAY: ‘‘Sloppy
Joe** sandwich; French fried
potatoes; Waldorf salad;
Fruit cobbler; Milk.
THURSDAY: Chili and
beans; Spanish rice; Carrot
and cabbage salad; Hot
cornbread sticks; Milk;
Sugar cookies.
FRIDAY: Beef pot pie;
Whole kernal corn; Chilled
fruit sections; Hot biscuits;
Milk; Iced cake.
Mercedes Is
a community building o library
by Bob Sanders
It’s time to get excited.
About a new library for Mercedes.
There will be one.
It will be a brick, glass and book-filled building fac-
ing Ohio Street north from the Ohio and Fifth Street corn-
er. The Mercedes Memorial Library board of directors
has bought the four lots there and a campaign committee
is now in a final, do-it-or-give-it-up drive to raise the
local construction money.
DEADLINE DATE is February 28. The Mercedes
Memorial Library Building fund now stands near $30,000.
Raise another $20,000 among Mercedes residents and the
Texas State Library will add a total matching amount—
another $50,000—to the fund. Then we will build a $100,
000 library.
We will be proud there is such a building in Merce-
des, we will offer the finest after-school educational ex-
tras for our school children, we will present the latest
and best books to the general public for education and en-
tertainment, we will give our younger set a place to spend
useful leisure hours, we will offer clubs and all organiza-
tions a place to meet, day-time or night-time . . .
WE WILL PROVE again that ‘things CAN be done in
Mercedes* . . .
And we will work extremely hard the rest of this
month.
Get excited.
Let’s build a library.
9fC3|C3ie4c4c3|C3iC9fe
FAVORITE BAPTIST PREACHER has a favorite story
involving a member of a church congregation offering a
prayer on behalf of his minister: “Lord, you keep him
humble and and we’ll keep him poor’*.
Timed perfectly, in a way, was the announcement that
Victoria and Billie Blue Cannon will be the Rio Grande
Valley Livestock Show Rodeo stars here this year. The
Car License Plates Now Available Here
A local field station for
distribution of 1969 automo-
bile license plates is open
now at the law office of John
F. Dominguez, 218 South
Texas, in Mercedes. In pre-
vious years, only ‘agents*
were authorized here, col-
lecting fees from local mo-
torists for getting their veh-
icles registered and forget-
ting their license plates for
them at a central registra-
tion office.
Chapters Schedule
Cancer Films
Because cancer remains
the second-leading cause of
death in Hidalgo County and
the United States, Gamma
Lambda, Lambda Psi and
Epsilon Psi chapters of Ep-
silon Sigma Alpha sorority
will sponsor the showing of
American Cancer Society
films February 18 at 8 p.m.
at Magic Valley Electric
Co-op meeting room. A
‘question and answer* ses-
sion will follow the showing
of the films.
The public is invited to
attend.
Field stations, such as the
one at the Dominguez office,
may sell only passenger
plates. Offices authorized
to sell all registration clas-
sifications are operated at
310 East Railroad in Wes-
laco, South 10th Street in
McAllen and at the Court-
house in Edinburg.
Other field stations for
passenger plates only are
located in Mission, McAl-
len, Pharr and Alamo.
Delta Area residents may
get their vehicles register-
ed for nominal fees over the
regular registration fees at
the Frank Smith Toyota
dealership in Elsa and at the
Uvaldo Lopez Justice of the
Peace office in Edcouch.
week before the announcement, Blue, sometimes known
as Mark Slade, began appearing as the nervous radio op-
erator in the old TV program series ‘The Wackiest Ship
in the Army’ on a local channel. During the same week
as the announcement, by Steve Galloway’s rodeo, conces-
sions and carnival committee, Blue was featured on the
cover of TV Guide magazine. And a week later TV Guide
reported that the program in which they both now star,
High Chaparral, probably will be cancelled next season.
AT ABOUT THE SAME TIME, a television columnist
told about Blue’s development of a ‘new image*. He is
taking singing lessons.
And then there is Victoria. She doesn’t seem to need
lessons in anything.
***#***%
On behalf of a lot of people around here, a few people
are worrying about a recommendation of the Governor’s
Committee on Public School Education that—among scores
of consolidations in Texas—the Mercedes School District
should lose the Palm Gardens District, between here and
Weslaco, to the Weslaco School District. Mercedes School
District leaders say many of the Palm Gardens residents
are historically related to the Mercedes school system
and that at least a part of the area should be consolidated
with the local district, if there is to be a consolidation.
They are right,
I also remind all concerned that the one individual
in the state of Texas who will be closest to actions taken
by the Texas Senate in such matters is a gentleman named
Ben Barnes, Lt. Gov. Barnes, who is presiding officer of
the Senate and who is the most ballot-popular office-
holder in Texas history. Ben says there will be no com-
pulsory consolidation of school districts. He says there
will be programs offered to make it financially attrac-
tive for voluntary consolidation. But, he repeats, no dis-
trict will be forced into anything it cannot afford and does
not want. So local people making local decisions will prevail,
FOR THAT CONSOLATION and for a lot of other
reasons, we all can appreciate the significance of the
scene below, the administering of'the oath of offices
short while ago by Texas Supreme Court Chief Jus-
tice Robert W. Calvert, left, to a local favorite, Lt. Gov.
Ben Barnes . . .
Mrs. Mitchell Is TAFE V-P
Mrs. Frances Mitchell,
executive secretary of the
Rio Grande Valley Live-
stock Show, has been elected
vice president of the Texas
Association of Fairs and
Expositions. She was elec-
ted at an Association meet-
ing last week in Dallas.
Other officers are Joe B.
Rucker Jr., manager of the
Texas State Fair at Dallas,
president, and Bob Murdoch,
manager of the East Texas
Fair at Tyler, secretary-
treasurer.
Value Showdown
Match these features against what competition gives you for the same kind of money,
and you’ll have a better idea why more people are buying Chevrolets again this year.
GM
MARK OF EXCLUF.NCE
Built-in “guard rails”
There’s a strong , steel beam
built into every door of every
1969 Caprice, Impala, Bel Air,
Biscayne, Kingswood Estate
Wagon, Kingswood, Townsman
and Brookwood.
We call it a side guard beam,
and it looks like one of those
guard rails you see along the
freeway.
That’s what it’s there for: To
guard you. To strengthen the
door and put a more solid wall
between you and the outside
world.
Not a glamorous feature.
But you’ll have to admit
worthwhile.
Computer-selected springs
Maybe you’ll order your new
Chevy equipped to the hilt.
Or maybe you’ll order it with
hardly anything on it.
Either way, you’re going to get
your full measure of our re-
nowned ride.
Because we go to the trouble
of programming each car’s equip-
ment load into an electronic
computer.
The computer then tells us
exactly which springs to use,
depending on the car’s weight
and the way it’s distributed.
Chevrolet, the only car in its
field with computer-selected
springs.
Fenders inside fenders
We could have skipped this.
(The other cars in our field do.)
But we’re as anxious as you
are to keep your beautiful new
Chevy looking beautiful and new.
So:
Up inside the regular fenders
we’ve placed a second set.
They do all the in-fighting.
Catch all the splashed-up rain,
slush and road salt. Stop the
kicked-up stones.
While your “outers” just sit
there looking pretty.
Astro Ventilation
The other two cars in our field
give you air intakes down by the
floor.
So do we.
We also give you two up on
the instrument panel.
And all four of them are adjust-
able so you can regulate the flow
of air just the way you like it.
Even with all the windows
closed, you’ll be comfortable in-
side. You get air without wind.
Without noise.
Astro Ventilation is stand-
ard, now, on all the big
Chevrolets.
The theft-thwarter
On the steering
column there’s a
lock.
Only Chevrolet
has it, in
Chevrolet’s field.
You turn the
key and it locks
three things:
Your ignition.
Your steering
wheel.
Your shift lever.
When you own a car this
tempting, you don’t dare take
chances.
Biggest standard V8
in our field
Ask any car enthusiast, he’ll
tell you:
Chevrolet builds great engines.
Especially V8s.
And this year there are six
great V8s available for the big
Chevrolet. Standard: Our235-hp
327-cubic-inch Turbo-Fire.
Another thing: We’ve lowered
the price of several of our bigger
V8s along with our automatic
transmissions and power disc
brakes. Which makes it possible
for you to buy a ’69 Chevrolet
for even less money than you
could last year.
Show up for our Showdown.
You can’t lose.
Putting you first, keeps us first.
Impala Sport Coupe
Chevrolet Value Showdown
FRIDAY
IS
VALENTINES
DAY
SIMILAR
SKETCH
. BILLFOLDS
. COIN PURSES
. MINI CLUTCH
Make Hers A
Billfold Valentine
050
Select her a billfold, coin
purse or mini-clutch from
our Valentine selection. As-
sorted sizes and colors. Of
all leather.
Mini Slips by Lorraine
$3
$4
PETTICOAT.
FULL SLIP,
Both of luxuriously soft nylon tricot
with lace accents. White, ice blue,
lemonade and shy blonde colors.
Full slip sizes 30-38, petticoat XS-
S-M.
i t
W/ ^ST- '■
[ * ,„•*
/
Costume Jewelry
Always A Welcome
AND
Shop our spring array of necklaces, chains,
pins, earrings and sets. Pick several for
her Valentine gift...She’ll love you for it.
Panty Hose
Make
Great Gifts
!
/jv
100r; NYLON CANTRECE
i
Beautiful first quality panty hose in colors
of fawntone, misty and haze. The stretch to
fit like a second skin. Sizes small, medium,
tall and extra tall.
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The Mercedes Enterprise (Mercedes, Tex.), Vol. 53, No. 7, Ed. 1 Thursday, February 13, 1969, newspaper, February 13, 1969; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1105915/m1/3/: accessed June 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.