The Odem-Edroy Times (Odem, Tex.), Vol. 2, No. 34, Ed. 1 Wednesday, February 1, 1950 Page: 1 of 10
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JOIN
THE MARCH OF
DIMES
\ m
§Sme0 H
JOIN
THE MARCH OF
DIMES
Volume No. 2—Established June 25, 1948.
ODEM, TEXAS, WEDNESDAY, FEBRUARY 1. 1950
10 PAGES — Number 34.
Large Cash Awards To
Be Given In Campaign
By County Newspapers
Giving away a “pot of gold” 0-
containing almost $1,500 in
cash awards, The Taft Tribune
and The Odem-Edroy Times,
both owned and published by
The Richards Company in
Taft, this week launches a
“Good Will Circulation Cam-
paign.” The campaign is de-
signed in keeping with the
progress made by The Taft
Tribune in Taft and surround-
ing area, and with the prog-
ress and prosperity of Taft,
“The Blackland City,” and the
modern, growing city of Odem.
The big drive gets off to a
whirlwind start Friday and
will continue through March
18th, 1950.
The first prize of $600.00 will
go to the person turning in the
most subscriptions to The Taft
Tribune and The Odem-Edroy
Times during the contest.
Winner of second place will be
awarded $400.00 in cash; third,
$200.00; fourth, $100.00, and
fifth, $50.00. Every candidate
entering the contest will be a
winner, for a 20 per cent cash
commission will be paid those
not in the first five places. This
is an unusual contest since there
will be no losers among the
workers.
The campaign is being con-
ducted by the Nickeson Circula-
tion Company of Corpus Christi,
and Mrs. Grace Koppenhaver
will be the Campaign Manager.
Candidates Limited
As only a limited number of
candidates will be accepted,
those who wish to try for the
prizes must enroll before the
quota is filled.
The object of the campaign is
two-fold. Primarily, it is »in-
tended to increase the subscrip-
tion lists of The Taft Tribune
and The Odem Edroy Times
The publishers wish to extend
the coverage of the papers and
the enlarged circulations will in-
crease the usefulness and value
of these newspapers to adver-
tisers. Secondly, it affords read-
ers an unparrallelled . opportuni-
ty to profit in a big way through
their spare time activities in the
next few weeks.
To gain this end quickly and
advantageously, this valuable
and attractive list of prizes is
available for distribution among
participants. Ambition and en-
ergy are the only requisites for
success. The plan adopted is
straightforward and simple.
Everyone in the community
will benefit from the campaign.
Those who enter will be paid for
their efforts, and merchants will
also profit. The more readers
these newspapers have, the more
value there will be in retail ad-
vertising.
The prizes will be awarded
according to the vote standing
on March 18. The “Good Will”
candidate having the highest
number of votes will be awarded
the $600.00 prize. The remain-
ing four cash prizes will be
awarded the same way. Votes
will be tabulated as explained in
the double page spread carried
elsewhere in this issue of both
The Taft Tribune and The
Odem-Edroy Times.
Any man or woman can enter
the campaign and become a
member of the “Good Will”
organization. There is no en-
trance fee of any kind. Simply
fill out the entry blank which
will be found in the advertise-
ment.
Children’s S. S. Division
^ Has Bake Sale Saturday
A bake sale sponsored by the
Childrens Division of the Meth-
odist Sunday School was held
ddwntown Saturday with the
first year junior class in charge.
Miss Winifred Eloomquist is the
teacher of the class and Mrs.
Floyd Scull is superintendent of
the division.
Frances Nell Sipes, treasurer
of the fund, which will be used’
to buy some new furnishings for
the proposed new church, reports
that there is now $60.00 in the
fund.
^ SixYear-Old Polio Victim
Home From Hospital After
Operation On Foot
Catarina Mancias, daughter of
Mr. and Mrs. Diego Mancias,
v returned the first of the week
from the Crippled Childrens
Hospital in Corpus Christi where
she had undergone on operation
to correct a deformity of her
foot caused by Polio from which
she suffered five years ago. She
is six years old.
Heads Drive
Basil O’Connor, president of the
National Foundation for Infantile
Paralysis, heads his thirteenth
March of Dimes, January 16-31,
1950.
Food Handlers'
School To Begin
In Odem Feb. 6
At the regular weekly lunch-
eon of the local Kiwanis Club
Wednesday noon at the Method-
ist church the club members
were given preview of what
would be included in the ten
hour food Sanitation and Serv-
ice course offered by Del Mar
College of Corpus Christi by
Hartford Boggan, Health Educat-
or. Following the discourse the
Kiwanians made plans to spons-
or such a course in Odem to be
started February 6th and last
through the 10th. The class
will begin at 1:30 P.M. each
afternoon and last for two hours.
The fee will be only $1.00 per
person and a certificate will be
issued to every one completing
the course.
Mr. Boggan, who will be the
instructor for the -course point-
ed out that every one complet-
ing the course would be a better
purchaser of foods, a better
salesperson and a bettef guard-
ian of public health, a better
foodhandler in general.
These courses cf instruction are
sponsored by: Del Mar College,
The State Board for Vocational
Training, the State Department
of Health, the Odem Kiwanis
Club and has the sanction of
the San Patricio County Health
Unit.
Mr. Boggan stated that some
of the things to be brought out
in lesson one would be: the
food service field, its place in
industry, the cofnmunity and
the business life of the nation.
The opportunities offered when
sanitary methods are used. The
study of simple bacteriology and
its relation to food industry. The
study of food poisoning and its
cause.
In lesson two the students
would be taught what to look
for when purchasing food. The
(Continued On Last Page)
An Appeal Far
March Of Dimes
Lubbock, Texas,
Jan. 30, 1950.
Dear Odem Friends:
I know that the “March of
Dimes” is going onVdown there
about now, and I hope this year
it will be a greater success than
ever before.
I don’t believe that one can
realize what a terrible disease
polio is until through personal
contact one sees what it can
cause.
To the “March of Dimes” I
owe more than I can ever hope
to repay.
Medical knowledge, expert
care and treatment were at my
disposal, and ail because some-
body, somewhere, had given
what they could, to a ‘‘March of
Dimes” drive.
I was one of the fortunate
ones—others have not gotten off
so easily. There will be victims
again this year—children and
adults,. who will need expensive
medical care and knowledge as
I did. Help me to help them
NOW, by giving all you can to
the “March of Dimes.” It «s a
good cause, and I should hate to
see it fail in Odem because of
lack of support.
You may be helping someone
you love. Give to the March of
Dimes.
Best wishes to all.
JERRY.
Odem FHA
Girls Win
First Places
The F. H. A. girls of Odem
brought home several honors
from the food and clothing di-
visions of the San Patricio Live-
stock Show.
Grand prize winners in the
F. H .A. Foods Division and
Clothing Division were Patricia
Power and Baroara Jean Stin-
nett, respectively.
The prize winners in the foods
division were:
Cookies—First, Martha Mont-
gomery; third, Patricia Power.
Cakes—First, La verne Pavli-
cek.
Candies—First, Patricia Pow-
er; third, Martha Montgomery.
The prize winners in the cloth-
ing division were:
First, Barbara Jean Stinnett,
Jean Austin, Patricia Power,
Shirley Day.
Third, Emma Jean White,
Dorothy Teschendorf.
Odem Baptists
Attend District
Conference Session
A number of the members of
the First Baptist Church attend-
ed the Fifth District Conference
held in Corpus Christi Monday
and Tuesday of last week and
also the .tea given at the home
of Mr .and Mrs. H. E. Butt, Sr.,
on Sunday, honoring several mis-
sionaries.
Those from Odem attending
the tea on Sunday were: Rev.
and Mrs. O. R. Bowman, Mrs.
Mabel Parker, Mrs. Manila Mas-
sey, Mrs. E. H. Green, Mrs. Lew-
is Horn, Miss Allie Hancock, Mr.
and Mrs. Kelton Matlock, Mr.
and Mrs. Roy Whiteley, Mrs. M.
F. Forgy, Art Schemmer, Ernest
Forgy, Darrell Whiteley, Shir-
ley Rhodes, Margie Rentz, Lena
Fay May, Freddie Kay Smith,
and Lydia Ruth Higgenbotham.
Those attending the Monday
session of the conference were:
Mr. and Mrs. Roy Whiteley, Mrs.
Mabel Parker, Mrs. O. R. Bow-
man', Mrs. Kelton Matlock, Mr.
and Mrs. Bernard Clark, J. W.
Lane, Mr. and Mrs. W. B. Cleve-
land, Bobby Cleveland, Janet
Tewes, Phyllis Lane, Betty Fran-
ces Lane, Freddie Kay Smith,
Darrell Whiteley, Jerry Moses,
Lena Fay May and Lydia Ruth
Higgenbotham.
Those attending the Tuesday
session were: Mr. and Mrs. Ray
Childress, Rev. and Mrs. O. R.
Bowman, Mrs. Mabel Parker,
Mr. and Mrs. Roy Whiteley, Mrs.
E. H. Green, and O. W. Nolen.
David Dansby Promoted,
Leaves For Midland
David Dansby, who has been
employed in the Seaboard Oil
Company’s local office for quite
some time, has been transferred
to Midland, Texas, where he
will assume his duties as assist-
ant chief clerk for the same
company. He left Monday and
reported for duty Tuesday morn-
ing.
On Freedom’s Road
Taft FFA Boy’s Reserve
Champion Calf Sells
For $1.07 Lb. At Sale
March Of Dimes
Drive Extended
For One Week
Five-year-old Ollle Cleghorn, of San Angelo, Tex., peers out from be-
hind bars but to her they represent the road to freedom of action.
Ollie was stricken with polio during the 1949 epidemic. Thousands of
children like Ollie look to the National Foundation for Infantile Paral-
ysis for assistance. The March of Dimes (Jan. 16-31) is the sole source
of funds for the National Foundation, whose epidemic funds were ex-
hausted by last year’s toll of cases.
Odem Banker-Golfer Scores In 12,000
To One Shot For Second Time With Hole
In One On Robstown's New Course
If you happen to- be passing
by the First State Bank of Odem,
or have business in this institu-
tion, and hear someone yell,
“Fore,” don’t get excited and
run off. It will just be Banker
John Wise speaking out loud
while he sits and ponders his
next round of golf with the men
he played with a few days ago
when he made a hole in one.
On that particular day, he was
playing with Dr. A. H. Voss, G.
Odem Vegetable
Market Reported
'Unsatisfactory'
The local vegetable market has
taken a tailspin and conditions
from every angle are dismal and
unsatisfactory. The weather has
been unusually dry, no good,
general rain having fallen dur-
ing the winter. Market con-
ditions are bad.
Crops of all kinds suffered
from the lack of rain, and of all
commodities onions stand out
with the best prospects of any
crop. There is little or no de-
mand for radishes, spinach, tur-
nips, and similar vegetables.
No carlots of any commodity
are being moved from Odem.
The John B. Hardwicke Com-
pany have been moving limited
quantities of some commodities
by truck, but these do not go to
distant points.
Cabbage and onions form the
largest carlot shipping usually
made from this area, and with
the cabbage market all shot to
pieces and the crop in bad con-
dition, it may be that onions
can relieve the bad situation now
prevalent. Hundreds of cars of
onions are shipped annually
from this area and a good crop
and a good market this season
would mean hundreds of thous-
ands of dollars to growers and
shippers and gi\e employment to
an army of workers during the
shipping season.
B. Scull and Sam Lane. Of
course, these men knew that
Banker Wise had won the Seguin
Bankers Annual Golf - Tourna-
ment trophy in 1948, and since
he has more time to practice
than they, they naturally don’t
expect to best him often, unless
they can get him rattled by
plagueing him in some way, but
when he comes up with a hole
in one, a feat that all players
hope for and only a few accomp-
lish, it was just too much. They
knew that they would never
hear the last of it.
They were partly revenged,
though, when he just had to go
in and brag a little to Mrs. Voss
on the return, thinking that he
was the only one who had ever
made a hole in one on the Robs-
town Country Club course where
this happened, and Mrs. Voss,
who is a golfer, also, said very
quietly that she had witnessed
the feat once when a man from
Refugio accomplished it on the
same course not so long ago.
The Robstown Country Club
course is rather new, so that took
part of the wind out of John’s
sails.
He admits, though, that he has
nothing to brag about, because it
really was no credit to him as
the gi’een • was so smooth and
there was a flag in the hole so
he could see where he was hit-
ting the ball to.
Even though the New York
Athletic Sporting page states that
the average chance of a hole in
one is 12,000 to one, Mr. Wise has
accomplished this twice, some-
thing that happens to only a very
few golfers. The first time was
at McAllen on a 164-yard hole,
in the presence of the Methodist
Minister, a Rev. Connel. Mr. Wise
says a lot of players can make
a hole in one practicing but not
often in competative golf, both of
his were in competative games.
He also contends that no one
can play good golf until he gets
his hands dirty and wears an
old slouch hat pulled well down
on his head.
San Patricio County, as well
as a number of other counties
over the state, has not reached
its quota in the March of Dimes
i Campaign. In an effort to reach
the quota and successfully close
the 1950 campaign, the duration
of the local campaign will be
extended another week or ten
days so that the County will be
able to exceed its “goal” and
thus xhake the 1950 March of
Dimes an outstanding success.
All residents of the County are
urged to send in their contribu-
tions promptly.
A very generous offer has
been extended to the Texas
Chapters of the National Founda-
tion for Infantile Paralysis. Mr.
Elmer D. Hall of the Weather-
ford Oil Tool Company of
Weatherford, Texas, has offered
to use the four company planes,
whicn are kept at Weatherford,
whenever they might be needed
to transport a polio patient from
one part of Texas to another
location in Texas for medical
care and treatment. He also
expressed a willingness to fly
medical equipment if necessary.
His four planes are all of the
three-passenger type, pilot and
three passengers, and Mr. Hall
advised that they are equipped
for night flying, but he. would
prefer that daylight flights be
made leaving from Weatherford
early in th,e morning unless the
case was a special emergency.
In case of an epidemic, he said
they would make as many
flights, in a week as were .necess-
ary. 1 ;
-
Little Janel Peeks Home
From Hospital, Doing Well
Janel Peeks, two and a half
month old daughter of Mr. and
Mrs. A. C„- “Ted” Peeks, came
home Wednesday afternoon from
the Spohn Hospital in Corpus
Christi, where she had been for
the past sixtv-five days. She
was born in the Sinton Hospital
prematurely, and was kept in
the incubator there for a week
before being taken to the Spohn
Hospital. She weighed only
three pounds and two ounces
when born and now weighs sev-
en pounds and eight ounces, and
is doing just fine.
THE PEOPLE SPEAK — When Governor Allan Shivers invited the people of
Texas to express their views on his program to improve the State Hospitals
(termed by one survey group the worst in the nation), his mail picked up sharply.
In this picture he is shown reading some of the letters, seeking ideas for the
message he delivered to the Special Session of the Legislature this week. Vir-
tually all the letters urged immediate action to improve these rundown institutions,
the Governor reported. -----.w-——-------------
0 The Reserve Champiok Calf
of the San Patricio County
Boys’ Livestock Show, fed and
exhibited by Charles Schind-
ler, of the Taft FFA Chapter,
led the way |n the auction sale
Tuesday, afternoon, which was
held in Sinton, by selling for
$1.07 per pound, this beating
the champion calf who sold
for $1.06. The calf weighed
985 pounds and was bought by
a group of business men who
had banded themselves togeth-
er to see that the Taft Future
Farmers were insured a good
sale of their stock.
Boy Scouts Invited To
Observe “Church Day”
The Boy Scouts of Odem have
been extended an open invita-
tion to attend the Baptist Church
on February 12, their “Go To
Church Day.” The invitation
was sent to the Scoutmaster by
the pastor, Rev. O. R. Bowman.
Their very fine and generous
participation was the highlight
of the entire sale.
Some of the comments over-
heard were: “It was Taft’s day
at the show,” and this was a self-'
evident fact to all those who at-
tended. The Tait boys did a
commendable job in the projects
that the yexhibited and their
adult friends showed their inter-
est and approval by their par-
tic®pation both in attendance
and buying.
The Times has a complete list'
of the sales, but due to lack of
both space and time, we cannot
publish sam ein this issue, but
run the list of sales in our next
week’s paper.
STUDENTS ENROLLING
FOR SPRING TERM AT
UNIVERSITY OF CORPUS
CORPUS CHRISTI —In addi-
tion to the 417 students enrolled
at the University of Corpus
Christi during the 1949-50 fall
term iust closed, 39 new students
have enrolled thus far for the
spring semester, according to A.
H. Wilcox, registrar.
Fifty or more new students are
expected to enroll before the
close of the spring semester reg-
istration period February 10, Mr.
Wilcox said.
The Times* being short a Lino-
type operator and a printer, had.
quite a “tussle” this week, with
an unusual demand for alb sorts
of job printing. We expect to
have a full crew aga»n soon,
I'm Winning
Hi Becausey°u”
January 16-31
The Notional Foundation for tnfanti is Paralysis
fRANKUN 0 RCOSEVEir rounds
PUBLISHER'S STATEMENT
‘‘Why do newspapers put on subscription campaigns?” This is
the question some have asked and there are doubtless many others
who have wondered about this question but never have said any-
thing about it. It can best be answered by asking a series of other
questions, such as: Why do insurance companies offer prizes tb the
agents who write the most insurance in a period of time? Why do
utilities offer special premiums to the employees who sell the most
merchandise, or who sell the largest number of new users of their
.particular services? Why do large manufacturing and wholesale
concerns put traveling men on the road calling on retailers? All
such efforts are merely the modern forms of salesmanship which
has built up increased volume and brought many persons into the
possession of something they needed and have enjoyed but which
they might never have possessed if it hadn’t been sold to them
through the personal contact of some person engaged in a special
sales campaign.
Newspaper subscriptions have to be sold, just like a life in-
surance policy, electric refrigerators, gas ranges, or even a new
brand of coffee. The person who is not a subscriber to a news-
paper must have the advantages of having the newspaper, coming
into the home, pointed out in a convincing manner. There are con-
tinual changes in every community and in the trade territory the
paper serves. The newcomers may not become new subscribers,
unless the paper is sold to them. There are others, too, who permit
their paper to lapse and be discontinued fob failure to pay the re-
newal subscription price, not because the amount is so large, but
because it is so small, and they, therefore, neglect it, unless a rep-
resentative of the paper comes to their home.
Every progressive and aggressive newspaper realizes that it
must put back into its circulation work a great deal of the circu-
lation income in order to retain its list of subscribers, and provide
as nearly a perfect coverage in the immediate trade territory as it
can for the benefit of its advertisers. The subscription campaign
provides an opportunity for a group of local people to utilize some
of their spare time for a few weeks in subscription solicitation'
which they find both pleasant and profitable. It servies as a means
for the annual collection of renewals and provides an opportunity
for the paper to extend its circulation to include new homes, within
its trade territory.
In announcing this campaign, we are pleased to announce also
that we have secured the services of Nickeson Circulation Service
of Corpus Christi. This is an old reliable organization which has
been serving newspapers in the middle western states and South-
western statesNfor the past 27 years. The local manager is Mrs.
Grace Koppenhaver. We have the utmost confidence in the in-
tegrity and ability of the Nickeson organization and also Mrs.
Koppenhaver, and therefore have no hesitance in presenting her in
this work to the community. We trust that our many friends will
receive her in the same friendly spirit which has manifest your
attitude toward us in the past and that the same responsive spirit
of cooperation will prevail between all of us through this campaign.
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Richards, Henry C. The Odem-Edroy Times (Odem, Tex.), Vol. 2, No. 34, Ed. 1 Wednesday, February 1, 1950, newspaper, February 1, 1950; Odem, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1111073/m1/1/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Odem Public Library.