The Sun-News (Levelland, Tex.), Vol. 11, No. 7, Ed. 1 Sunday, July 1, 1951 Page: 2 of 12
This newspaper is part of the collection entitled: Hockley County Area Newspaper Collection and was provided to The Portal to Texas History by the South Plains College.
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THE SUN-NEWS, Levelland, Text*
T viul lYoKwni
Sunday, July 1, t1951
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Let's Be Ready...
^ Within the next three to six months, the West Texas Chamber of
Commerce will launch a project to sponsor a special train bearing
area resource exhibits to help sell northern and eastern,businessmen
on locating industries in West Texas.
We presume that by “launching the project,” the WTCC will ex-
pect cities and towns included in its program to cooperate by furnish-
ing exhibits for the special train. In fact, the entire project probably
will depend Upon the over-all response to the WTCC’s appeal for such
exhibits.
Let s begin thinking now about what we have here in Levelland
ami Hockley county that would help "sell” our area to prospective
industrial locators. Then, when the WTCC culls on us foroqr exhibits
we’ilJje in a posiUou to take advantage of some mighty goorfodver-
tising—which never hurt any city.
Coming In And...
Levelling Off
By CHARLIE DIDWAY
* s ' fmm
Greater Dollar Day...
Beginning Monday, shoppers of the Levelland trade territory are
Invited to join local merchants in looking upon dollar day as "Greater
Dollar Day. ’ The importance of Levelland merchants working togeth-
er on a greater first-Monday shopping event was emphasized at a
recent meeting, and indications are that their efforts will bear fruit.
Time will tell.
The fact that a representative group of merchants has agreed to
emphasize greater merchandising values instead of the profit factor on
this particular day of the month is proof enough that they consider
the event as a trade stimulator. Shoppers are asked to cooperate . . .
to express their appreciation of their merchants’ efforts by buying
at home . . . not only on dollar day, but on every day.
Rodeo 'Ben Hur'?...
In Our opinion, the added feature of a chuck wagon race at the 1951
Levelland Rodeo practically assures the success of the annual western
event. Local rodeo officials inform us that chuck wagon races are
popular at some of the bigger rodeos farther west, but that this will
be a first time in West Texas.
We see no reason why the chuck wagon race shouldn’t be the same
o a West Texas rodeo as the chariot race was to the ancient Roman
circus. Of course, it may take us awhile to develop a chuck wagon
Ben Hur, but then Rome wasn’t built in a day.
THE SUN-NEWS
And Continuing
*rlc*: *1'00 * y“*r ln Hockley and Cochran Countlei. *2 00
torxest wbmhold
Owner and Publiiher
noviiJty^nd'Tf through* emr8** rJh^}i°n«».upon ,h® ch*™***r oi anyone
ivS^nuon ^ - -m.*ha"ud,dw,ir%^rya«^tt x ‘gz&s
County Agents
Attend Meeting
Artie B. Forehand, Hockley
county agricultural agent, and
Charlie Hickman, assistant coun-
ty agent, were to return this
weekend from College Station
where they attended the annua!
convention of the Texas County
Agricultural Agents association.-
The agent* were also at College
StatiotHFor the 4-H club contests
and staje roundup.
New Officers of the state agents
assocuflon named at the conven-1
tion are A. B. Jolly of Dallas, pre-
sident; A. B. Emmons, Hopkins
county, vice-president, and Dud-
ley Bredthauer, Refugio county
secretary.
New School Principal
Hired at Ropesville
ROPESVILLE, (Spl.) —Mr. and
Mrs. Willard Ethridge and chil-
dren, Jean and Dale, of Samnor-
wood, have moved to Ropesville
where he has accepted a place as
principal of the school.
Mr. Ethridge has been principal
at Samnorwood for four years.
TODAY: 4S THE first day of
July, a 31-iay month which be-
gins a new fiscal year for many
governmental groups, clubs, and
other organizations.
* * *
THE MONTH gets off to a
good start here with "Greater
Dollar Day" on Monday and
kaepa going with a bang right
on through Independance Day,
which is Thursday. Later on
in the month there'll be the an-
nual rodeo. Country Club golf
tournament, and other events.
* * *
THOSE OTHER EVENTS in-
clude the annual membejship
banquet of the Levelland Cham-
ber of Commerce July 27, at
which Secretary of State John
Ben Sheppard will be speaker.
Someone once told us that John
Ben and Gov. Allan Shivers are
staging a friendly race . . .to see
if John Ben makes more speeches
than the governor signs proclam-
ations.
* * * .
ALL JOKING aside. Secre-
tary of State Sheppard is a good
speaker and a much-sought-
after one. Our C. of C. offi-
cials are fortunate in finding
him with time enough for their
banquet.
* * *
GETTING BACK to the coming
rodeo, everyone we’ve talked to
is enthused about the chuck wa-
gon race on opening night. We
first heard of it from Bob Berry,
president of Levelland Rod?o As-
sociation, Inc., and then Dr. Bob
J. Roberson came around with a
summary of rules and regulations
and a list of sheriffs posses and
other riding groups invited to
take part in the race.
• • •
DOC. WHOSE brother. Dr.
W. A. Roberson, it also a den-
tist and an activa civic worker
in Brownfield, told us that Dee
Mclnturff and Howard Franch
have already volunteerad to
risk their necks in piloting the
Hockley County Sheriff Posse's
chuck wagon ovar the 400-yard
course. They'll be jolting along
behind four wild broncs. accord-
ing to tha Dr.
• • •
WE SEE THAT a new slogan
of “Building by Toil, Cattle, Cot-
COMPLETE YEAR’S 8ERVICE . . . With the exception of Louis Owena, who waa re-electad sec-
retary-treasurer, these Lions have ended terms in the offices they held during the past club year.
They are, front row, left to right: Fowler Faublon, first vice-president; Owens; Curtis Miles, tail-
twister; Fred A. Gillum, second vice-president; back row, Bill Boedeker, director; Dr. Bob J.
Robertson, director; Dr. C. G. Dunn, president; Wilson Colepand, director, and Dr. John D. Dupre,
director. (Sun-News Photo).
ton and Oil” has been adopted
for Lamesa and Dawson county
by the Lamesa Chamber of Com-
merce advertising committee.
We’re not accusing them of pla-
giarism, but their slogan reminds
us of the one on the big Levelland
highway signs a few miles opt
—"The Best in the West in Soil
and Oil.”
• * *
WE'VE SEEN LOTS of mis
takas craap into newspapar col-
umns, but on# in a Kails as
newspaper wins our nod for tha
best (or worst) yet. After he
had run a three-line notice in
his newspaper. L. W. Bruner of
Sun City. Kan., started work-
ing fast for a correction. He
got calls from dozens of buyers
wanting to quote a purchase
price for his "lot" of pig*. That
puzzled the farmer. He had
only two sows and 14 pigs to
sell. A glance at the adver-
tisement brought light. It read:
"Two thousand fourteen pigs
for sale."
• » •
IT’S STILL A long way off
but it’s something for County
Judge Lavem I. McCann and the
commissioners to look forward to:
the County Judges and Commis-
sioners Association of Texas will
hold its 1951 convention in Cor-
pus Christi Nov. 1-3.
• * •
SOMEONE WHO read in this
column of Enrico Caruso play-
ing baseball for Rome, Ga.,
sends in a clipping about a
Paul Revere being arrested in
Pekin. Hi., for speeding.
• • •
MULESHOE JAYCEES have
fixed it so the new city tennis
courts can help pay for themsel-
ves. The Jaycees, who promoted
the courts’ construction, are
sponsoring an area-wide square
dance the night of July 4—to be
held on the tennis courts.
* * *
ONLY A FEW minor repairs
will be necessary this summer
to put the schools ln shape for
the September opening, accord-
ing to Supt. O. W. Marcom. He
says it will be necessary to re-
place one boiler in the Junior
High school and put a new roof
on tha old Junior High build-
ing. -•
• * •
THE SUN-NEWS staff appre-
ciates the favorable comment it
has received on its pictorial cov-
erage of the tragic wreck here
June 22 which took the life of a
27-year-old Levelland man. Our
aerial picture of the wreck scene
probably is the first of its kind
ever to appear in a weekly or
semi-weekly newspaper. Oddly
enough, the pictures were made
by Jack Stamper of the advertis-
ing department, who beat the
news photographers to the scene.
Legion To Install
Officers Monday
All members of the William E.
Evans Post 417 of the American
Legion are urged to attend Mon-
day night’s regular meeting, at
which new officers will be in-
stalled. The meeting will be at
8 o'clock.
Included among the new offic-
ers to be installed is Bill Paulette,
post commander, who succeeds
James Leigon.
Branch Library at
Smyer Is Moved
A new location has been secur
ed' for the branch library at
Smyer and will be open the first
week in July according to Mrs.
Inej Ragsdale, librarian of the
Hockley County Memorial lib-
rary. *
The Smyer branch, which was
in the school during the 1950-51
term has been moved to a loca-
tion just beside the Plemons
Grocery store. Mrs. Lavell Han-
cock will be in charge of the li-
brary, which will have about 300
volumes.
The county librarian said the
new location will make it more
convenient for adults of the Smy-
er community to avail themselves
of the library advantages.
Final Enrollment
Figures Released
LUBBOCK, (Spl)—A total of
2,304 students have registered for
the first summer term at Texas
Technological college.
Figures released by the regi-
star showed the Division of Arts
and Sciences leading the under-
graduate group* with a registra-
tion of 595 students. Agriculture
totaled 174, Business Administra-
tion 336, Engineering 365, Home
Economics 124, and the Division
of Graduate Studies 710.
lands
Fa nee
ijc of Hank Harral
ino Cowhands will
aursday night at a July
i. dance at the Rodeo
here.
dance is being sponsored
Levelland Rodeo associa-
New Engineer For
ilind Plant
brace R. Newsom has recent-
teen named plant engineer at
Levelland gasoline plant by
Stanolind Oil and Gas Company.
Newsom received his.R. S. de-
gree in electrical engineering from
Texas A&M College in 1948. He
went to work for Stanolind in
March, 1949.
' GREATER DOLLAR DAY "
SPECIALS
at COPELAND Hardware
NATIONALLY ADVERTISED
CARD TABLES
$C95
Assortment of Colors
Beautifully designed
6.95 Value—$-Day Special
FOLDING CHAIRS
$j95 |
A
To match card tables, Choice
of Colors. Nationally advertis-
ed. Reg. 8.95—EACH .........
Linoleum RUGS
$g95
Nationally Advertised. 9x12
size. Reg. 10.95
$-DAY SPECIAL...............
, 'i i < t j
COPELAND HARDWARE
SOUTH SIDE OF SQUARE IN LEVELLAND
Officers Unable To
Overtake Speeder
A 1950 Oldsmobile, spotted as
it drove through Levelland at a
high rate of speed shortly after 3
o’clock Saturday morning, out-
distanced city police in a chase in
which a few shots were fired by
the pursuing officers.
Night Policemen Sage and Car-
leton were, able to secure the au-
tomobile’s license number as they
chased the car north of towe on I
the Littlefield highway'. Officers I
in other towns were alerted and
the license number is being check-
ed, according to Police Chief Ray
Hardin.
GREATER 1-DAY VALUES AT
The VOGUE
^ .J
All Seersucker and Linen
SUITS
GREATLY
REDUCED
Tommies Seersucker
PAJAMAS
6.45 Value—$-Doy Special
$3.95
One Group
BLOUSES
4.95 and 7.95 Volues
S-DAY SPECIAL
$3.49
GROUP
BLOUSES
2.95 and 3.95 Values
$-DAY SPECIAL
$1.00
I
LEGAL NO. 15
LEGAL NOTICE
• Interested banks are hereby no-
tified that the Levelland Inde-
pendent School District will re-
ceive bids until 8 P. M., July 5,
from banks desiring to serve as
a depository for the funds of the
Levelland Independent School
District for the biennium begin-
ning Sept.t 1, 1951 through Au-
gust 31, 1953.
Bids may be addressed to Percy
CeJe, president of school board,
Levelland, Texas. Representatives
of interested banks may appear
In person If they so desire.
5-3tc.
Junior—Rayon
SLIPS
All sizes—5.95 Values
One Group Rayon
Tailored & Lace
PANTIES
98c Volue
2 for $1.00
One Group Rayon
SLIPS
By Miss Swank
2.95 Values
$1.99
2.98 Cotton Slips $1.99
One Group Rayon
GOWNS
All Size.—3.95 Volue
$1.99
5.95 Volues for $2.99
Only one state, Pnnsylvania
bear the name of its founder.
LOANS
K FOR REPAIRS
FOR HOME DECORATION
Wa Specialize In
TIXTONI and PREPARATION
WORK
—FREE ESTIMATES—
BROOKS ft MYERS
DECORATORS and PAINTERS
ISIS W. Bth Street
—Or Call—
MR. MARTIN at
CICERO SMITH LUMBER CO.
'GROUP PLAY TOGS REDUCED
'GROUP COTTON SKIRTS REDUCED
SLACKS—All rayon slacks, sizes 10 to 20
assorted colors; $7.95 value* ....................... $3.95
’ANKLETS—Ladies' and girls', all nylon,
89c Value ................. ..................... ... 2 pair $1.00
'ANKLETS—Ladies' and girls', cotton, 39c Value, 5 Pr. $1
SLIPS—Ladies cotton half slips, lace trim,
$2.95 Values .................. ................. ............ $1.79
'GIRDLES—Mis* Todsy, $5.95 and $8.95 values . .. $3.00
'BLOUSES—One aroup plaid Ship n Shore
Blouses; $3.49 Values ................. $2.19
BRA'S—One group nylon bre's; $2.00 value* ......$1.00
'BLOUSES—One group Ladies' Plaid long sleeve
blouses, ideal for rodeo; $3.95 value* .......... $2.49
'SILK SCARFS—Ladies' beautiful silk scarfs,
larga assortment; $1.95 values ............... ......;$1.I9
SHORTS—One group ladles' shorts by Hobbies;
$3.95 values ...... $2.29
’SHORTS—One ether group shorts, $2.95 to $3.95 ►
values. SPECIAL AT ...................................... $1.00
A Beautiful
TAPPAN
RANGE
AND
18-Pc. KNIFE SET
BOTH FOR ONLY
\ • --------;
I've seen them all...
9'U take THPPHII
X\\\ I l///yC
THE RANGE WITH THE
— BEAUTIFUL
= WSW
INTERIOR
^///n\ \\\N
You’ll never imagine you could
get a famous Tappan range with
all Hie conveniences this one hat
—and get It at such a low price.
Besides the big easy - ta - clean
chrome oven ... it has a roomy
divided top and so many “over-
and-above” features!
$25 °n
:SaV* Co**1'0*0''
saw*-
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The Sun-News (Levelland, Tex.), Vol. 11, No. 7, Ed. 1 Sunday, July 1, 1951, newspaper, July 1, 1951; Levelland, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1117670/m1/2/?q=%22~1%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting South Plains College.