Denton Record-Chronicle (Denton, Tex.), Vol. 113, No. 61, Ed. 1 Sunday, October 2, 2016 Page: 4 of 36
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REGIONAL
4A
Sunday, October 2, 2016
Denton Record-Chronicle
star makes pitch from afar
Shark Tank’
k
here’s
John?
Daymond
W
ABOUT THIS
COLUMN
The dapper star of
ABC’s Shark Tank was hosting
business seminars across Dal-
las-Fort Worth last week, but he
doesn’t turn up.
“I am so excited to have you
join us,” he wrote in a “Dear Da-
vid” email after the Watchdog
team signed up for the free
event. “Come on out,” he writes.
“Meet my team.”
At the Grapevine event, a life-
size poster of the “People’s Shark”
guards the front door. But inside,
this team has no namesake man-
ager to lead them.
Many who arrive are disap-
pointed. “Oh, no. He’s not going
to be here,” a woman at the
check-in desk tells the man in
front of us.
They come to see one of their
TV favorites, a self-made mil-
lionaire with the great backstory
and sharp eye for entrepreneur-
ial talent. They didn’t come to
see Vince, the substitute in the
purple tie who name-drops
Daymond a little too often.
Vince quickly tries to build his
street cred by showing a pic of
Daymond and him together.
The hundred or so people in
the rented conference room are
told by another substitute shark
that Vince is “one degree of sep-
aration between you and Day-
mond John.”
Vince and his purple tie in-
troduce Daymond — on video.
Daymond confers his blessing
upon “my trusted team mem-
bers.” He’s not live. Then Purple
Tie takes over. But Daymond
never goes away. His life-size
posters stand at center stage,
next to the U.S. and Texas flags.
Daymond John, we’re told
later, is traveling and unavail-
able. The Watchdog spoke to his
Century City publicist, Zach Ro-
senfield.
“At no point does it say he is
going to be there,” he said. “It’s
pretty clear what he says: ‘It’s my
team.’
’"A*
The Watchdog Desk works for
you to shine light on question-
able practices in business and
government. We welcome your
story ideas and tips.
Contact The Watchdog
Email: watchdog@dallas-
news.com
Call: 214-977-2952
Write: Dave Lieber, P.0. Box
655237, Dallas, TX 75265
E
k v
Daymond John
has been host-
ing business
seminars across
Dallas-Fort
Worth, but the
dapper star of
ABC’s “Shark
Tank” doesn’t
turn up at the
events.
*
*i r
Dave Lieber
THE WATCHDOG
he’s going to be there. But we’re
also sensitive to that fact, and
we’re taking steps internally to
build digital curricula that will
allow Daymond to be more in-
teractive with students on a
global level.”
and deserves to be remembered
as an icon in American fashion
history. He started as a teen in
his home, same as Bill Gates and
Steve Jobs, with only his friends
and a tiny bit of money. He built
a billion-dollar business.
Most likely, this great man
will never meet the 20 or so peo-
ple we watch pay $2,000 each to
attend the three-day seminar
here. Five other free meetings to
gain more attendees were
scheduled for Grapevine, Dallas
and Richardson.
At the end of his two-hour
pitch, Purple Tie is running out
of words.
He tells the dwindling audi-
ence, “It doesn’t matter to me”
whether anyone buys the $2K
package he’s been hawking for
two hours. He explains why.
“Daymond and I will keep
making money regardless.”
Dallas Morning News staff
writer Marina Trahan Marti-
nez contributed to this report.
Check out The Watchdog on
NBC5 at 11:20 a.m. Mondays,
talking about matters impor-
tant to you.
Dave Lieber/DMN
El Moussa of HGTV’s Flip or
Flop, The Watchdog gets the
deal. If you’re a reality TV star
and you aren’t selling your “ex-
pertise” in rented ballrooms for
thousands of dollars, you’re
missing out on income. (ABC
has nothing to do with the sales
program.)
Used to be a fan bought a TV
star’s $20 book. Now a fan can
spend $2,000 or, as is the case
with the Flip or Flop stars, up to
$40,000 on packages that the
fan didn’t know existed two
hours before. Aren’t credit cards
wonderful?
Old-time TV stars didn’t do
this. Larry Hagman didn’t offer
hotel seminars called “Making
Your Dreams Really Come True:
Get a Genie.” When Adam West
starred as Batman, he didn’t sell
“How to Build the Ultimate
Man Cave.”
So Daymond is not here, but
he may as well be.
Purple Tie is still talking
about him:
“Daymond says, Work with
my team.’”
“I want to be on the right
team, and that’s what Daymond
is offering.”
“When you’re sitting with
Daymond’s team...”
Who could join you at the
three-day seminar? Purple Tie
teases: “Some people might be
worth millions and millions at
your table.”
So how much is this?
Purple Tie is going to tell you.
But first you get to play like
you’re on Shark Tank. In a mas-
terstroke, the leaders of Day-
mond John’s Success Formula
— the program’s proper name —
know that if you force people to
buy quickly, you’re more likely to
close.
have to prove you “executed”
their plan.
Daymond’s publicist says lat-
er: ‘We feel strongly that it’s
worth the information. Day-
mond has built a tremendous
brand not only for himself but in
business through Shark Tank.
The Success Formula is an op-
portunity for him to take that
brand ... and apply it nationally
so people have the opportunity
to learn from his playbook.”
The Watchdog notes that this
is not always the best way to earn
a business education. Spur-of-
the-moment payments for thou-
sands of dollars — without tak-
ing a step back and doing proper
research — is risky.
How-to-do-it information is
available for free in library books
and dry government websites.
But there’s no sizzle of celebrity
in that.
Daymond John is an Amer-
ican business legend. His FUBU
fashion line was revolutionary
Your own ‘Shark Tank’
Over the next two hours,
Purple Tie mentions Daymond
so many times, we lose count.
Relentless, he sounds like a
cookware salesman at the State
Fair.
So make it a game.
“Daymond’s going to make
you an offer right now,” Purple
Tie says. But you only have a few
minutes, and he’s going to set a
timer. It’s like TV. “If you waffle,
he’ll pull the offer,” he warns.
Exciting. Easy to forget that
Daymond is not in the room.
How much again?
Wait a moment. As Purple
Tie knows, if I tell you too soon,
you’ll leave me.
Daymond is present through
his life-size posters. A sign re-
minds, “From ABC’s Hit TV
Show Shark Tank.”
Who in this room wouldn’t
mind being on Daymond’s
team?” Purple Tie asks.
Every hand shoots up.
He has a contract with Day-
mond to help pick, he says. Only
a “select few” will be chosen to
move ahead. “We’re filtering.
Looking for serious entrepre-
neurs.”
$6,997, but for you,
today only...
The first price he tosses out is
$6,997. But he likes us enough
that he discounts the final price
to $1,997. There’s also a money-
back guarantee — but first you
Doesn’t it sound like an epi-
sode of Shark Tank?
About 20 minutes in, we hear
the first sales pitch from him:
Daymond is “offering the oppor-
tunity to skip TV and work with
my team. Spend three days being
mentored and taking [your] life’s
work and cut off the fat I’ll give
you the execution plan, the
branding, everything you need.”
The price? That comes a little
later. First, he’s gonna soften us
up with stories of how others got
rich and how, he, Purple Tie, had
a hard, rough life. But not any-
more. He’s a millionaire.
}
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“We certainly are sympathet-
ic to those who are going under
the guise that he’s going to be
there. We don’t feel we’re mis-
leading anybody into thinking
t-
Risky proposition
After visiting a similar sales
seminar last month hosted by
no-shows Tarek and Christina
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Parks, Scott K. Denton Record-Chronicle (Denton, Tex.), Vol. 113, No. 61, Ed. 1 Sunday, October 2, 2016, newspaper, October 2, 2016; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1127540/m1/4/: accessed July 3, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .