The Cuero Daily Record (Cuero, Tex.), Vol. 40, No. 98, Ed. 1 Sunday, April 26, 1914 Page: 4 of 8
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urday. It was located by a ton of
Wn. Buebrlg in the Buehrlg pasture.
That wise buyer took the quantity
they could get of articles of known
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Ready-to-Wear
For Ladies Misses and Children
Attractive New Models in Skirts
Waists, Dresses and Kimonos, on
display this week at appealingly
low prices.
Ladies Wool and Tub Skirts from
$1 to $10
Ladies Novelty Waists, see them
from 50c to $4
Ladies Every Day and Sunday
Presses from $1 to $12
Ladies Kimonos, Newest Styles
from 50c to $5
Misses and Childrens Dresses from
25c to $5
Ladies and Misses High Grade Footwear
There’* no reason for you to ‘’hate to
buy shoes” just walk in here and say
“fit me in a pair of Duttenhoefers,
Walk-Overs or Godman Shoes”.
You'll be surprised* what a pleasant
duty buying shoes really is. We show
the new styles at $2, $2.50, $3, $3.50
Millinery
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Every time you visit this Depart-
ment you see something new in
k Heardwear, for Ladies, Misses and
* Children. The Latest and Most
Stylish Hats, for Spring and Sum-
mer wear are shown at this Live
’ r .
Store at Popular Prices. Every
week we show the Chic Styles
from the most Fashionable Centers
. *
in America. You’ll always find
our prices under all. See Our
Hats from $2 to $10
J. A. Graves & Sons
You’ll see here Fashion’s Newest
Whim in all Departments of this
Big Live Store, at invitingly low
prices. Dependable Merchandise
for Men, Women and Children
is the kind you’ll find here, at
prices you’l) be - willing to pay.
Dress Goods, The Kind that Please
Soft clinging lustrous Fabrics in many beautiful
Floral and Oriental Designs on display this week
at Popular Price*. Our stock represents- the
very latest conceptions of textile artists in colo*’
combinations. Every conceivable weave suit-
able for the prevailing styles, can be bought at
Graves with appropriate trimmings to match.
Noveily Voiles, 27 in. wide, regular 25c value at 15c yu,
Printed Crepes, 27 Inches wide, others asl 25c, we sell at 15c yd.,
27 in, Terry Cloth, colors Copen, Sky, White, Pink, Grey at 25c yd.
36 in. Hatine, aft street colors, 50c value at 25c yd.
40 is. Ratine, colors Goptn, Sky, Tan, White, Pink only, at 35c yd.
36 ii. Printed Crepe da Chine, city prices 75c, our price 50c yd.
36 in, Boucie Skirting, swell for skirts, at 35c y4.
You’ll sfe hire everything in White 6oods from 10c the yard up.
, MATTINGS, RUGS, CARPETS, LINOLEUMS
When you need anything in these lines don’t
fail to see the beautiful Patterns shown here.
Jap and China Mattings, 35c kind at 25c yd.
Rugs, all sizes, extra values from $1 to $20
Carpets, all new designs at 5oc, 60c, 75c, 90c yd
Linoleums, 2 yards wide, Lovely patterns $1 yd.
J. A. Graves & Sons
r .
When you consider that every style
of Kabo--The “Live Model Corset”
is fitted to a living model, you will li \^Tl®
appreciate just how much your
ft
needs have been analyzed in the
making of these famous Corsets.
The “Live Model” feature means
that every corset is made to fit
and be comfortable; its lines are
f
human lines and not arbitrary
lines-, The difference is important
to you; you’ll realize it when you
wear a Kabo. We are showing the
latest styles at $1, $1.50, $2, $3, $5
KABO
w7!m Lire Modal"
CORSET
Mens and Young Mens Bench Made Shoes
Edwin Clapps, Walk-Over and W.
L. Douglas Shoes are worn by men
of the world who know the most
about good shoes the men who
want real money’s w orth in wear and
satisfaction. Clapp’s $6 and $6.50,
Walk-over $4 to $5, Douglas $3 to $5
RffiTAiHr socufl Package Outfits
Made up 3-Piece corset cover stamped
on Royal Society Chalk Finish Nain-
sook for Eyelet and French Embroid-
ery, with Royal Society Floss suf-
ficient to complete the Embroidery.
An Alphabet of Initials with instruc-
tions for marking is also included.
This Garment is made in sizes 36,
38, 40 and 42. All for 50c.. Come in
and let us show you our Great
Variety of Fancy Articles, such as
Boudoir Sets, Collar and Cuff Sets,
Waists, Caps, etc.
LOCAL AND PERSONAL.
Late Mexican News by Telegraph.
Misses Freeman of the Burns hos-
pital and Davis ^f the Salome hos-
pital are attending the Nurse's Con-
vention in Dallas? They are ex-
pected home tomorrow.
Rooms for rent with or without
board at the Farris House. Phone
433. Mrs. F. A. Mater, Prop.
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€. T. Schwab and wife were among
the Cuero visitors wb > took in the
Fiesta San Jacinto and Battle of
Flowers in San Antonio Friday.
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Mrs. T. M. Hays has opened a shop
in Cuero Dry Goods Co.’s store. She
is an experienced dress maker. Sat
isft&tion guaranteed. Prices reason-
able*! j
Mrs. Wilkens of Westhoff is spend-
ing a few days in the eity, a guest of
her mother, Mrs. S. A. McMurray.
When a man is through with his
day’s work and is sitting down rest-
ing in his home, he cannot read the
advertisements on f e fence and the
hand bills and circulars that were
left on the door step during the day,
and have blown away or been, det Mrs. Louis Budde, Jr., has return-
sroyed. He call3 for the paper and ( home from a visit to the family of
there finds the merchant’s announce- |W. P. Bourke-at Yoakhm. .
ment, and with nothing to bother j .
his mind he reads 'it carefully and; Misses Mamerow have returned
calls his. wife's'attention to it and,t^e*r ^ome V oakum after a pleasaat
they decide to examine what is ad-i'’?* t0 D. P- Palmer,
vertised. Exchange. . S. -E. Weddon came over yester-
day from Houston and expects to re-
! main for about ten days in Cuero
.and upon his ranch.
Much interst has been taken in the
telegraph bulletins received here
every hour or so throughoht the day
yesterday, and large crowds gather-
ed around t£e boards where the bul-
letins were posted.
The first bulletin reported that
Huerta was slaughtering refugees
in the City of Mexico, and intimated
that a hurried march to that city by
United States troops might be un-
deraken. for the safety of Americans
there.
The second report indicated that
Huerta had notified Vera Cruz he
held all American refugees as war
hostages. Ther telegram made denial
of a report that Secretary Bryan
was contemplating a resignation of
his office.
The third report was the most
startling of any and stated that Vil-
la had arrested Carranza and had
him imprisoned at Chihuahua.
The fourth telegram stated that
Constitutionalists had made another
vigorous attack at Tampico, due to
the report that federals in power
were torturing Americans.
L. 8. Fraser and wife enjoyed the
Fiesta San Jacinto and Batle of
Flowers in San Antonio Friday.
C. B. Moore was a visitor to San : ' Mrs. John Welch left yesterday for
Antonio Friday, combining business1 UUnya^?s’ s‘‘* y,es as a de,e'
and ^iesta ( gate to 1 le Federation ot Woman’s
j Claba. Before returning home, Mrs.
George Eckert has come in from ^'clch will pay an extended visit to
tis road work, to spend Sunday at
le.
. L B ta*. .
Ira Huckeby and wife of Hillsboro
JL C., have arrived In Cuero to make
their home. Mr. Huckeby is a ma-
chinist and will have work at the
Cuero cotton mills. His wife is
daughter of Mrs. Ernest Blackwell.
San Antonio and Seguin.
F. ‘W. Bates and Mrs. Jennie Lu-
ther returned home yesterday after-
noon after spending the week with
relatives at Bay City.
Harry Bates of Bay City Passed
a through Cuero yesterday enroute to
Yorktoyn last night to spend Sun-
day with relatives there. *
Ben Alexander has returned home
from a visit of several days at Vic-
V)ria-
Judge John M. Green is at home
for the, week end, having completed
the term of hie court at Port Lava-
Fouad His Kale.
Steve Drapalla of Lindenau, who
advertised a lost mule in Thursday’s
Record, recovered Jthe animal Sat-
urday. T* —»*
Trade’at Home.
Why is it people can not learn tire
simple lesson that they can not get
“something for nothing?’’ To get
good values one must pay good mon-
ey. The offer to sell goods at less
than their value ought to create a
suspicion immediately that some-
thing is wrong.
The Mirror is impelled to make
this utterance because it is reliably
informed that recently a big depart-
ment store in a nearby large city
used a full page in the Sunday edi-
tion of a leading daily paper to ad-
vertise toilet articles at cut prices.
At least three-fourths of the space
was used to exploit a number of toi-
let articles under a name and trade-
mark practically unknown. Their
merits (?) were beautifully word-
painted in fulsome discretions and
finally the price was cut deep, for
the advertisement, named a price
and then cut it half in two as a spec
ial offer. Fossibly the numrous ar-
ticles under the name can still be
bought in any quantity from a single
box at bottle. to varload lots
at the cut price, or less,, named in
the . big adveertisement.
However, the department store
knew full well that the.bargain (?)
offered in an unknown, untried, un-
advertised trademarked article
would not land buyers without a real
tempting lure, so they devoted
about one-fourth of th© space simply
to the name and a cut price on a
number of trade-marked articles,,
sucll as three large cakes of Ivory
soap for 19 cents, a box of Dr. Ly-
on’s tooth powdeer 13 cents, three
cakes of palmolive soap for 25 cents
and a few other well-known high
quality articles whose price is uni-
form and the value recognized.
The cut on the trademarked-ad-
vertised articles was not deep, but
it was sufficient to attract buyers
for the entire stock of these articles
and more, if the department store
had really wanted to sell them at
the reduced prices. It is needless to
say that when a customer asked for
a quatftity and planked down the
cash, he or she was told that only
one box of Lyon’s tooth powder for
13 cents, three cakes of Palmolive
soap at 25 cents or the other known
articles In proportion would be sold
to each customer—but the Aids to
Beauty prices (?) which had been
cut deep, could be had in any quan-
tity.
wise buyer took the quantity
value—the suckers bought A’ds to
Beauty, and paid possibly much
more than the articles were really
worth, and certainly * all they were
worth, at least the price they paid
will be sold for as long as the first
supply of printed labels last. When
they are gone, the same ’ articles un-
der other names, at the same cut
prices and of the same unknown val-
ue, will appear in company wjth the
articles of establisheed value under
the same selling scheme to make big
profits at “half the regular price.”
Don’t be a “sucker” and swallow
such bait as above mentioned. Re-
member your Hillsboro merchant and
read his advertisements with the
full knowledge and belief that he
simply can not afford to use such ad-
vertising methodis as above mention
ed. He lives here, pays his pro rata
part to keep up your schools, youf
churches and your town, and does
his share of the public work to make
the town grow and he is entitled to
your trade and he always gives you
full value for every dollar you spend
with him. If he should not, you
step into his store and “roast” him
good and plenty and get your money
back, or such a settlement as is sat-
isfactory. Can you do that with the
mail order houses? Xot much
Trade at heme with merchants you
know and you will be prosperous.-^-
The Evening Mirror. Hillsboro, Tex
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COMBINATION
The
SAN ANTONIO
And The
CUERO lii WEEKLY
OFFER
LIGHT
RECORD
Wannameker of Philadel-
phia; Macty of New York;
Rothchild of Chicago;
Kiam of Houston; and
thousands of other suc-
cessful merchants, have
been in the business for
years and are well known
from coast to coast, yet
they spend thousands of
dollars every year in ad-
vertising their wares thru
the columns of the news-
papers, and they surely
would not spend this vast
sum of money year after
year if they were not get-
ting value received for
* every dollar so spent.
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Give us a chan
flee stationery. I
the beat class of
are rush orders with us.
If Cuero had about fifty
houses there would he a
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Special arrangements have been made with The
San Antonio Light (daily and Sunday) whereby
that paper can be offered in combination with The
Weekly'Record.
Both Papers for
Price of One
SAk.’ANTONlO LIGHT and WEEKLY RECORD
$5„a year; six monthsj$2.50
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By taking advantage of this offer NOW you wilk receive
BOTH papers for the price of one, as the regular price of
The^Ligbt is-the above price.
Remittance must be made A once to us (oot The Light),
asjthe offer is for a abort time only.
This offer is only lor subscribers receiving the paper
through the mail. Old subscribers of The Lgbt may take
advantage of this effer.
N. B.—With a yearly-subscrifmon to both papers The San
Antonio Light offers FREE a fou^pbeet r ail map
atlas acd reference chart, size 22x28, value $1.
4 ■ 'I
Consisting of map of Texa\ United States, the
World and 1914 calendar. Yon are onl| asked to
include 20c to cover postage.
> Order Through
THE RECORD. Cuero. Tex
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The Cuero Daily Record (Cuero, Tex.), Vol. 40, No. 98, Ed. 1 Sunday, April 26, 1914, newspaper, April 26, 1914; Cuero, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1130268/m1/4/: accessed July 10, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Cuero Public Library.