The Levelland Daily Sun News (Levelland, Tex.), Vol. 17, No. 167, Ed. 1 Thursday, April 24, 1958 Page: 1 of 8
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"WITHOUT 01 WITH; OFFENSE TO FUEF i OS FOES WE SKETCH YOUR WORLD EXACTLY AS IT GOES” — Syren
VOLUME XVII, NUMBER 167
PRICE: DAILY 5c SUNDAY 10c
LEVEI LND, TEXAS
& SUN
By ORUN BREWER
Frieda and Samuel Hyatt, the
Bowie and Ruidoso wanderers who
often stop over here with the R. O.
Simpsons, have done it again.
This time it’s in the drycleaning
and laundry industries "Guide,”
surd the story is about Fifth Street
Cleaners and brothers H. D. and
Doug Hill.
The Hyatts have probably writ-
ten more stories about Levelland
businessmen for publication , in
regional and national magazines
than anybody alive. Actually no-
body else could be quite as per-
sistent as they are.
The likely topic of their latest
••Customers WiU Beat Path to Door
If you Advertise.”
oOo
We’ll reprint a few quotes
to give you an Idea of the ar-
ticle's theme:
"Doug HU1, who with his bro-
ther, H. D., own* and manages
the firm, states, ‘Yen have to
get the trade to come to you
.when you wre located in a re-
sidential district as we are.
There are no offices, business-
es, or other concentrated traf-
fic areas near us.
“ ‘Advertising is our chief
medium for creating customer
traffic.*
"The Hills plow two per cent
of their gross volume back in-
to advertising. Consistent ad-
vertising in the Daily Sun
News in sizes ranges from one-
eighth of a page to three •
fourths of a page. Spot an-
nouncements on radio station
KL.VT are dependable sources
of volume. A particular group
of listeners are catered to at
various times of the day. The
announcements range from
• :30 a.m. to »:S0 p.m.” The
wills also use other forms of
advertising, but naturally,
we’re convinced those mention-
ed above are best.
oOo
All of this brings us to the com-
ment of Rufus F. Higgs, publish-
er of the Stephenville paper in
bis front page column recently.
' Says Higgs:
Advertising.pays. . . The value of
consistent advertising has been ac-
cepted in business circles for a long
time, but now more so than ever.
The successful merchants in all
the towrft in this county, of any
other part of the state for that
matter, are the ones who keep
up a continual use of newspaper
space.
They use other mediums, and
with good results, yet the newspa-
pers are the ones that must carry
this program most of the time.
Leading department stores, food
stores and many other lines of
business in the big cities spend
literally tons of thousands of dol-
lars in getting their messages be-
fore the reading public. It is some-
thing that the buying public has
. come to expect.
We don’t say that all successful
stores must use this program. We
do say and with emphasis that the
leading stores follow this practice
religiously. And why you may
ask. The answer is all too well
known — it pays handsome divi-
<fonds. Stephenville can trace much
of if« reputation as a trading cen-
ter to the fact that its merchants
believe in advertising, most of them
that is.
oOo
It strikes this scribe as com-
pletely logical that one of the
remedies hit on by a national
sales specialist recently to
combat the recession psycho-
logy which is sweeping the
country was a multi • million
dollar advertising campaign.
The truth of the matter is
that advertising — the creation
of desires that people might
otherwise not have had — has
made' our nation the Industrial
and economic giant that it is.
Of coarse, we know that oth-
er factors have contributed to
the development of this com-
munity, but our calculated
guess is that if you removed
all the beneficial effects which
advertising of all types have
w contributed to Levelland over
the years and you’d be lucky
to have another Opdyke on your
bands here.
oOo
Even the people who don’t be-
lieve in advertising believe in tak-
ing every penny in trade they can
get from the spillover traffic of the
people who do.
Some folks would never have a
(A DAY IN THE SUN—Page 7)
At The Theatres
TODAY!
The WALLACE
"RAINTREE COUNTY"
with Elizabeth Taylor
SPADE Drive-In
"THE TEAHOUSE at the
AUOUST MOON"
with Marlon Brando
JUST ONE SECTION—Rodney Depauw, ten-year-old
street salesman for the Levelland Daily Sun News and
son of Mr. and Mrs. G. T. Depauw, scratches his head in
amazement at a stack of more than 10,000 papers—
which constitutes only one section of the big May 18
Levelland Daily Sun News colleges and city progress edi-
tion. Two sections, one of which is not shown.here, have
already been published. More will follow in rapid se-
quence each week prior to the publication date of the
edition, expected to be the biggest in the history of the
city. Publisher Forrest Weimhold figures that the edition
will take 15 tons of paper, which will run paper costs
only on the edition close to $2,700. (Staff Photo)
NEWS IN BRIEF:
Search for Missile
Nose is Abandoned
The Air Force abandoned search
today for a top - secret missle nose
cone hurled skyward in an effort
to solve the problem of re-entry
from space.
The heavily classified cone was
designed to protect th# warheads
of ballistic missiles from the fric-
tion heat of the earth’s atmos-
phere as they plunge from space
toward their targets.
A second purpose of the- shot
was to determine whether the Thor
Missile and the Vanguard rocket
can be combined for a journey to
the moon. Last night’s vehicle was
composed of the Thor and the sec-
ond stage of the Vanguard.
Texas government Is up against
a fiscal crisis of major propor-
tions unless the Legislature finds
new revenue sources, says the Tax
Study Commision.
It predicted yesterday at least
a 90 million dollar deficit by 19n61
based on spending programs al-
ready established and on tax laws
now in effect.
moving abroad come out of sur-
pluses the Agriculture Department
has acquired under price support
programs.
It has been offering these prod-
ucts to exporters at bid prices that
enabled them to sell at lower
world prices.
Some Residents
Said Confused
On College Vote
Some residents are apparently
still confused about the issues in
Saturday’s district - wide junior
college election, a spokesman for
the junior college committee said
Thursday.
The question which is bothering
some residents it was said, is ap-
parently how a "tax election" can
be heid without increasing taxes.
, Saturday’s election, with polling
places opened in each of the nine
schools within the college district,
is a tpx and bond assumption elec-
tion completing the obligations of
the Whiteface district in assuming
college district membership.
The first election was for the
people of the Whiteface District
only, and they voted to join the
college district. This annexation
was completed and affirmed by the
joing action of both the Hockley
and Cochran commissioners, the
committee said. '
Now under a special law, Sat-
urday’s election is being held to
spread the bond and tax obligation
of the college over the college dis-
trict, including the Whiteface dis-
trict. Since it affects the entire
district, the entire district votes, it
was explained.
If the election carries, the effect
will be to lower the tax rate over
the entire district from 44 cents,
because the full 44 cents will not
be necessary with the increased
valuation of the district resulting
from the already completed White-
face annexation.
The exact amount of reduction
will be determined by the adjust-
ment of an equalization board be-
tween the values in the Whiteface
district and the remainder of the
college district.
A top turnout for the election is
being asked by the college com-
mittee.
“An affirmative vote will be to
the benefit of the college and the
residents of the college district/’
die committee said.
ASSOCIATED PRESS (AP)
THURSDAY, APRIL24,1958
ix-year-old Boy Admits
Fatal Stomping of Baby
Parents Asapi
Police Officers
In Solving Case
COMPANY ANNOUNCES CONTRACT IMPROVEMENTS
Phone Worker Strike
i Looms for Levelland
-Possibility of a strike by tele-
hone workers in Levelland and a
ve-state area served by the
I
r
general Telephone Company of the
Southwest loomed Thursday.
• Although the company in San
Angelo announced offers to make
Several improvements in provisions
<>f its present contract with the
bargaining union, the Communica-
tions Workers of America, union
work unit steward Joe Richerson
of Levelland Thursday announced
that strike balloting among union
members employed by the com-
pany had been concluded and the
vote was "10 to 1 in favor of a
strike being called by the Union
Negotiating Committee."
Richerson said outcome of the
vote has been forwarded to the
union’s international office for ap-
proval, with the approval expect-
ed momentarily. Under union re-
gulations, President Joseph A.
Belrne of Washington, D. C„ will
set the actual date and time of
e strike if it occurs.
Richerson says that after many
weeks of negotiations, the dispute
centers around the company’s
“failure to offer wage increases
which would be comparable to
wages paid by the industry irt
surrounding towns, plus vacation
improvements long overdue, and
fringe items and serous retrogres-
sive proposals introduced by the
company.”
Time of Richerson’s receipt of in-
formation from the union leaves a
chance that the union’s position
may be altered by the new con-
tract improvements offered by
General in bargaining sessions
Wednesday, however.
District Manager Paul Farrar
telephoned a company statement to
(PHONE STRIKE—Page 7)
12STORAGETANKS DESTROYED
Firemen Battling
Raging Gas Fires
t
With a spurt In youth violence
expected this spring and summer,
a special task force of 100 police-
men has been assigned to crack
down on juvenile hoodlums.
Police Commissioner Stephen P.
Kennedy, predicted “Vnore frequent
greater and bloodier youth gang
wars” this spring and summer.
The government has taken steps
to get out of the export business
for cotton and livestock feed grains.
Under present operations, about
the only cotton and feed grains
The United States, Britain and
France called on Russia today to
begin group diplomatic talks im-
mediately on an agenda for a sum-
mit conference and on plans for a
foreign ministers meeting.
President Eisenhower today sent
Congress a proposal for merger
July 1 of the Office of Defense
Mobilization and the Federal Civil
Defense Administration.
Secretary of Agriculture Benson
declared today there is no reces-
sion in farming.
Income in agriculture has risen
steadily in the last three years, he
told a news conference.
Benson said farm income is cur-
rently 10 per cent ahead of last
year’s rate and up 15 per cent
from two years ago.
Sen. Lyndon B. Johnson (D-Tex)
said today the Democratic leader-
ship will try to pass a bill regu-
lating union pension and welfare
funds without what he called anti-
labor legislation attached to it.
The Democratic leader told re-
porters the pending measure is
“an administration proposal” and
should get together with the ad-
ministration on where the GOP
stands on it.
Auction Tonight >
For,Ruth League;
More Boys.Needed
A dire need for some seven
or eight more 13-year-old boys
to play in Babe Ruth League
competition this summer has
prompted officials of the lea-
gue to extend the dealine for
registration until 7:30 p.m.
Thursday, Player Agent BUI
Clark has announced.
This Is the tirqe that the
player auction for the league
will be staged at Levelland
High School, Clark says.
Boys who want to register
should contact Clark as early
as possible during the day, or
if necessary, they may show-
up at the meeting to register
just prior to the auction.
Clark says he now has a total
of 74 new boys registered for
league competition.
&iton Burglary
Is Solved With
Arrest of Boys
The March 20 burglary of the
Anton Post Office has been solved
with the arrest of two 19-year-old
youths, Loyd Bolin of Anton says.
Held under $2,000 bond on a sim-
ple charge of burglary are Oscar
Rendon and Manuel Solis.
Arrests were made by Bolin and
Texas Ranger Razz Renfro on the
basis of what Bolin simply refers
to as a "tip.”
Bolin said he was uncertain
whether there will be an federal
implications in the case by reason
of the fact that scene of the bur-
glary was the Anton Post Office.
Actually, nothing was taken in
the March 20 job. A Post Office
door was broken and the knob
knocked on the safe, but the bur-
glars failed to gain entry to the
safe.
NEWPORT NEWS, Va. m—Ex-
plosions and roaring flames today
destroyed 32 oil and gasoline stor-
age tanks in the Esso Standard
Oil Co. 22-tank plant here.
No estimate of the loss at the
25-million-gallon capacity plant
was available. Three firemen suf-
fered minor injuries.
Acting Fire Chief J. M. Wilson
told a reporter he thought there
was a 50-50 chance of confining
the fire to the present area and
saving the remaining tanks of the
Hampton Roads facility. He said
this would be dependent upon no
change in the prevailing- light
wind.
Several of the tanks untouched
thus far contain high octane gaso-
line and diesel oil. One contains
a small amount of alcohol.
Wilson said there was not so
much danger now of flames reach-
ing the remaining tanks. The dan-
ger element, he added, is in ex-
plosions.
Heavy smoke visible for more
than 25 miles boiled up 200 to 300
feet with roaring flames at the
base, and hung in the air over
much of the peninsula area.
Twelve hours after the initial
explosion in the plant’s pump-
house touched off the fire, fire-
men let the flames consume the
burning tanks. They were ready
to go into action should the fire
spread.
Cause of the blast has not been
determined.
Johnny King, boiler room fore-
man, told newsmen he saw an
COUNTY JOINS DANIEL'S STAT E-WIDE EFFORT
Safety Council is Organized
To Battle Traffic Slaughter
A total of 45 government, com-
munity and civic leaders Wednes-
day organized the nucleus of a
Hockley County Traffic Safety
Council as a part of a state-wide
war on highway slaughter.
County Judge Paul A. Williams
was elected chairman and a spe-
cial seven - member group rep-
resenting each of the county’s sev-
en communities to assist in the
If You Are 'In Dumps/ It May Be Your Dumpy Figure
Tall Girls are Better justed
MONTEREY, Calif. <F> —Tall
zirls are better adjusted than
short ones.
Why? -Probably because they
have been looked up to most of
their lives.
A student and a psychology pro-
fessor of Pomona College, Clare-
mont, Calif., reported these find-
ings yesterday to the Western
Psychology Assn.
The Investigators queried 50
Pomona College coeds at random
to learn at what height a girl con-
siders herself tall.
Eighty per cent of those who
were 5 feet 7 or above regarded
themselves as tall. Sixty-six per
cent of 5-foot-6’ers considered
themselves average.
So 5 feet 7 was used as the
marker for a tall girl.
Fifty coeds—half that tall or
taller, the rest s h o r t e r—were
given two standard psychological
tests. Results:
Those coeds who consider them-
selves tall are also more ascend-
ant—that is, they stand up better
for their rights and tend to be
leaders.
They’re also better adjusted,
more optimistic, more cheerful,
more even in mood, more social-
ly oreinted, more tolerant of
othen and more homogeneous—
that is, more alike in their re-
sponses.
The study was made by Carole
McCoy, North Hollywood, Calif.,
a Pomona senior who stands 5
feet 10 in her bare feet, and Dr.
Graham B. Bell, 6-foot-4 psychol-
ogy professor.
Miss McCoy and Dr. Bell theor-
ized that in social situations, tall
girls have responsibility thrust up-
on them, they accept it and as a
result learn to react as more ma-
ture, socially oriented persons.
The investigators suggested that
educators take a hint from this
and thrust responsibility on short-
er students to facilitate their so-
cial growth.
county - wide program of the coun-
cil was named.
County Attorney Warren G. Ta-
bor was named vice chairman and
Levelland Police Chief Bill Sage
was chosen secretary.
Representatives of the various
communities named to assist in the
program were Supt. Billy Key of
Sundown, Supt. Byron Terrill of
Smyer, Supt. O. V. Fuller of
Ropesville, Supt. J. W. Norman of
Pettit, Supt. W. M. Roberts of Whit-
harral, Supt. Marion J. McDaniel
of Pep and Constable Loyd Bolin
of Anton.
The meeting was called at the
request of Gov. Price Daniel, who
Wednesday in a radio address call-
ed on the people of Texas to work
with him in what he expects to be
the greatest traffic safety cam-
paign in history.
He called for a major crack-
down on speeding and drunken
driving — the two greatest traffic
killers.
In a report on the meeting pre-
pared for Gov. Daniel, new offi-
cers of the council said that the
consensus of the meeting was that
violation of traffic laws and drink-
ing are the major cause of traf-
fic deaths in Hockley County.’
The group recommended amend-
ment of the penal code and the
code of criminal procedure, or the
state constitution if necessary, to
allow the trial court to affix pun-
ishment in criminal cases, limit-
ing the duties of the juries to fact
finding only.
It also recommended use of un-
marked patrol cars.
Those present at the meeting,
(SAFETY MEET—Page 7)
electrical arc from idle transform-
er atop the boiler moments before
the blast.
The explosion came as the tank-
er Esso Newark was unloading
36,000 barrels of gasoline and 18,-
000 barrels erf diesel oil. The tank-
er was removed to safety as were
fishing and pleasure craft moored,
in the nearby small boat harbor.
There appeared to be no imme-
diate danger to the coal loading
piers of the Chesapeake A Ohio
f
KINGSVILLE (FI—A 6-year-old
neighbor boy has admitted be
stomped and killed a baby girl
near her Kingsville home, Police
Chief B. D. Condron said today.
He said the parents of the boy
had helped obtain an admission
that he took 5-week-old Sandra
Ann Carrick from her crib in
panic day before yesterday.
Condron said that as police re-
construct the slaying, the boy was
frightened by the infant’s cries
after he hurt her in innocent in-
vestigation prompted by sex curi-
osity.
He took her from the bouse and
killed her to halt her cries, the
police chief said.
Under Texas law, the boy can-
not be prosecuted because he is
under age, Condron said, and he
has been released to his parents.
Police are marking the case
closed.
The injured baby was found in
a clump of shrubbery several
blocks from her home and died
at a hospital a short time later.
Condron said the boy was un-
aware the infant died, and will
not be told at least until his par-
ents have consulted a psychiatrist.
“He asked how the baby waa
while we were talking last night,”
the police chief said.
"I told him, “Oh. it’s all right’ ’’
He said the boy told him he
stepped on" the babj£
■j
pier, ui lAwaycmm* m vm.o ^ stating he Stomped her.
merchandise piers still further
away.
Firemen said one of the great-
est dangers to the waterfront area
had been in the possible flooding
of the 6-to-8 foot high dikes around
each tank. This could have poured
burning oil and gasoline into the
harbor waters.
Esso officials said the local
plant was the only one of its kind
in the United States. It was
equipped to fuel ships at the near-
by C&O coal piers as they took
on their cargoes, an operation
that saved several hours of time in
port for the vessels.
CROSSROADS
REPORT
Dear Editor:
I note that this new country
of Ghana hadn't hardly got its
flag up and its tax assessment
forms printed when the U. 8.
started planning to send a de-
legation of experts to show
them how to run their gover-
nment.
This will also likely include
the latest dope on how to make
application for U. S. foreign
aid money.
his brother, 7, and the two said
they saw a man carrying the child
near where the body Was discov-
ered. ' C
Condron said the 6-year-old fi-
nally told him last night that he
killed the baby.
Condron said his department
and the boy’s family are con-
vinced that the child killed the
little girl.
"The police are satisfied and
the case is closed,” he said.
Condron said the boy recited to
him last night how he killed the
infant, and Condron said he was
convinced the recital was true.
The boy’s father took the boy
home after Condron talked with
the boy alone last night. This
morning the father returned to the
police station. He told Condron
that he and the boy’s mother are
convinced the child told the truth.
Although police strongly sus-
pected the boy from the start,
Condron said that "without co-
operation from the parents we
could not have solved this case.
He described the family as mkh
die class, neither rich nor ex-
tremely poor.
The baby disappeared from her
crib during the 15 minutes her
mother stepped out of the house
to bring in some laundry.
About three minutes before she
returned, the mother told officers,
she heard Sandra Ann cry. She
re-entered the house and discov-
(PARENTS ASSIST—Page 7)
My bitter neighbor says he
guesses what is wrong with
our government is that all of
our real expert government -
runners are working in foreign
fields.
D. E. SCOTT
Fire Paratroopers Killed, 137 Injured
For Mass Jump Despite Casualties
FT. CAMPBELL, Ky. WL-Mili-
tary authorities announced plans
today for another mass air drop
Saturday three times as big as
the one yesterday in which five
paratroopers jumped to their
deaths and 137 were hospitalized.
Saturday’s drop will involve
more than 4,000 men from the
famed 101st Airborne Division,
comrades of the men who jumped
to their deaths across wind-swept
drop zones yesterday.
Maj. L. A. Breault, public in-
formation officer, said the remain-
der of exercise Eagle Wing will
continue «| scheduled. The exer-
cise, a two-week maneuver, is de-
signed to prepare the men for in-
stant battle.
Maj. Breault said Saturday’s
jump will be spread over eight
drop zones on this 88,000-acre res-
ervation astride the Kentucky-
Tennessee line. The jump starts
at 6 a. m. Men of the 502nd Battle
Group, involved in yesterday’s
drop, will not participate.
The 101st, a streamlined Pen-
omic division, was the nation’s
first unit of that size to be
equipped for atomic warfare. It is
composed of five battle groups—
origin of its designation.
42-inch Snowfall
HifsCommunify
RED LODGE, Mont, flfi- This
mountain community struggled
from beneath a record 42-inch
snowfall today and roads; choked
from travel for 16 hours, were
slowly dug open.
Eight persons reported strand-
ed in rural areas were out of dan-
ger.
Snow drifted 12 feet deep in
places. Although light snow con-
tinued to fall throughout the south-
ern Montana mountains, forecast-
ers said the worst was past
In north-central Wyoming, six
persons were reported stranded by
10-foot snow drifts on U. S. 14
where it crosses the Big Horn
Mountains 20 miles northwest of
Sheridan.
One of the six, an unidentified
woman, was reported to be ill and
in need at akl.
The storm was described by a
veteran U. S. Weather Bureau ob-
server, I. A. Draper, as "the
worst I ever saw. in 56 years of
recording.” V
He said the mow contained
nearly seven inofecs of moisture.
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Brewer, Orlin. The Levelland Daily Sun News (Levelland, Tex.), Vol. 17, No. 167, Ed. 1 Thursday, April 24, 1958, newspaper, April 24, 1958; Levelland, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1139088/m1/1/: accessed June 28, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting South Plains College.