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)TER-OFFICE LETTER FOR MR. I. ' H . KEMPNER DATE January 14, 1954 SUBJECT Desoto 6-52 5M 60099 WRITE ON BUT ONE SUBJECT TO BE USED BY ALL OFFICERS OR DEPARTMENT ON THIS SHEET HEADS FOR INTER-OFFICERCORRESPONDENCE Dear Mr. Kempner: This will acknowledge your letters of January 9 and 13th and confirm our telephone conversation today. As I told you, the Desoto, Chrysler, and Pontiac Dealers have definitely tightened up on the-1954 models. The offers listed in your letter of January 9 are no longer good. The Chrysler Dealer in Rosenberg is not interested in giving us a discount without a trade-in, so any trade with this dealer would be on the basis of list and whatever allowance might be offered for your Desoto. The Desoto Dealer offered us an 8 cylinder sedan with power steering and heater for $2900.00. This car lists for 3427.and this will be an outright sale with no trade-in. This dealer also has a 6 cylinder sedan with power steering and heater Which he offered at $2600.00. This car lists for $3127. The Pontiac Dealer at Stafford offered us a Star Chief with no power steering but fully equipped otherwise for $2672. The list price on this is $3360. He also offered us a regular sedan with no power drive but fully equipped otherwise for $2585. This car lists for $3,165. and, of course, either Pontiac would be an outright sale with no trade-in. If you want to bring your Desoto up and let Gus make the rounds again to see just what kind of trade he can make, just. let me know a day or two ahead of time and Gus Stabler will be on hand and handle for you. Gus feels that the top price for your Desoto on a trade-in now will be around $595.00. Yours very trul , Tho L. James.