Panhandle Herald (Panhandle, Tex.), Vol. 78, No. 3, Ed. 1 Thursday, July 30, 1964 Page: 2 of 6
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Page 2
PANHANDLE HERALD
Panhandle, Carson County, Texas, July 30, 1964
$80 Million Spent On Newspaper
Ads By Four Firms In 1963
Samuel S. Talbert, Ph. D.
Chairman, Dept, of Jour-
nalism
University of Mississippi
The four leading manu-
facturers spent eighty
million dollars for news-
paper advertising during
1963.
The automotive indus-
try as a whole spent 200
million dollars for news-
paper space during the
year.
These figures do not
include the huge amount
invested in automotive
advertising by local dea-
lers, used car companies
and garages. An all in-
clusive figure would total
approximately a billion
dollars.
This may appear to be
a great deal of money
to pour into sales and
promotion. But the in-
vestment should be judged
in terms of results. The
advertising helped bring
about sales of goods and
services of more than 50
billion dollars. It brought
record profits to manu-
facturers and retailers.
It helped to keep mil-
lions of men employed.
The leading American
automobile manufactur-
ers learned long ago that
ther engineering of a good
car did not assure suc-
cess. Countless fine auto-
mobiles have been built
by firms which did not
meet the competition in
advertising effort.
General Motors, Ford,
and Chrysler have con-
tinued to thrive while re-
maining the three largest
newspaper advertisers in
the world. The giant na-
tional firms have never
lost sight of the fact that
p r o d u (H i o n is not com-
plete until'a sale has been
made.
Nephew Of Local
Men Dies In California
Jack Griffith and Tho-
mas Griffith left by plane
Saturday to attend funeral
services for a nephew,
Bus Hendrix of Middle-
ton, Calif. Mr. Hendrix
was killed in a car wreck
Saturday morning.
Entered a* second class
matter july 22. 1887. at
the post office in Pan-
handle, Texas, under the
act of March 8, 1870.
Don and Norene Peoples
Publishers
Don Peoples. Editor
Established July 22.1887
Subscription Rates
And their continued use
of the newspaper, es-
pecially in the introduc-
tion of new models, reaf-
firms their belief in the
Former Resident
Buried In Borger
BORGER----Funeral
services for Mrs. Les-
ter L. (Birdie Dickson)
Ferguson, 67, of Delta,
Colo., a former- Pan-
handle resident were
held here Monday.
Officiating at the ser-
vice was Maurice Gar-
ner, chaplain of the Gar-
retson Senior Citizens
Center in Panhandle.
Burial was in the Pan-
handle Cemetery.
Mrs. Ferguson died un-
expectedly Saturday of a
heart attack. She was
reared in Panhandle and
operated a hotel here for
a number of years before
moving to Colorado.
Survivors include two
cousins, Mrs. Maggie
Sterling and Mrs. Maudie
Armstrong both of Pan-
handle.
long standing axiom that
“all sales are local, and
the basic local medium
is the community news-
paper.”
Relative Of Mrs.
F. F. Ferrell Dies
VARNA, ILL.—Funer-
al services for E.O. Wes-
terlund, 67, brother-in-
law of Mrs. F.F. Ferrell
of Panhandle, Texas were
held here Wednesday af-
ternoon.
Mr. Westerlunddied
unexpectedly. He had been
a long-time resident of
the Varna community and
was a retired farmer.
Carton County
end ad-
Joining counties
One Year.........
.. $3.50
Six Month*.......
. $2.50
Three Months ...
. $1.50
Outside' Carson
County
and adjoining counties.
One Year.........
... $4.50
Six Months.......
... $3.25
Three Months ...
., $2.75
Missionary Fills
Pulpit At Conway
CONWAY—Dick Bem-
ley, a missionary to Cata-
gonia, S. A., was the
speaker at the Conway
Community Church Sun-
day morning in the ab-
sence of the pastor, the
Rev. Walter Graham.
Mr. and Mrs. Bemley
will be leaving for their
missionary assignment in
Catagonia soon.
At the evening servi-
ces Mr. and Mrs. R. W.
Calliham told of their re-
cent trip to New Mexi-
co where they attended
a Cowboy Camp.
Skelly Army Man
Completes School
SHREVEPORT, La.—
Master Sergeant Robert
M. Burris, son of Mrs.
Orita Hamilton of Skelly-
town, Tex., has graduated
from the Second Air
Force Senior Noncom-
missioned Officer Aca-
demy at Barksdale AFB,
La.
Sergeant Burris, who
received advanced lead-
ership and management
training, is a personal
flight equipment supervi-
sor with an Air Training
Command (ATC) unit at
Sheppard AFB. Tex. ath
trains airmen and offi-
cers in the diverse skills
required by the nation’s
Aerospace Force.
The sergeant attended
Sayre (Okla.) High School.
His wife, Virginia, is the
daughter of Mr. and Mrs.
W. B. Harris of Sea-
graves, Tex.
Conway Church
Youth At Camp
CONWAY----A youth
group from the Conway
Community Church left
Saturday morning for
Camp Id-Ra-Ha-Je at
Pine, Colo., for six days
of camping and Bible stu-
dy.
Three types of camp-
ing were offered, teepee,
cabin and pack-out and the
Conway youths chose all
three.
Attending from the
Conway church are Lyn
Knistofenson, MarkKnis-
tofenson, Gred Simpson,
L e s s i a Simpson, Antha
Ketchum, Carla Ketchum,
Becky Graham, Jigger
Graham, and Jack Haw-
kins, all of Conway;
Patty Bischeland Paul-
ly from Washburn; and
Debbie Evans, Becky Ev-
ans, Sharon Pickens and
Kenny Pickens of Pan-
handle.
Taking cars were Mr.
and Mrs. A1 Evans , Mr.
and Mrs. Joe Pickens and
the Rev. Walter Graham,
pastor of the Conway
church. The Rev. Mr.
Graham will stay at the
camp as director of the
pack out camp.
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GPCP Is Different Concept
In Solving Erosion Problem
White Deer Man
With Study
Group In Mexico
LUBBOCK—Jim Lopez
of White Deer is one of
47 “traveling students”
from Texas Tech who are
on their way to Mexico
City to spend six weeks
there studying the coun-
try for six hours college
credit.
The course they are
studying is Spanish Civi-
lization in Mexico. It is
an on- location outline
study of the various
phases of Mexican civi-
lization, history, arts,
language and literature.
The Great Plains Con-
servation Program re-
presents a different con-
cept in the struggle to
conquer the erosion pro-
blems and battle the vari-
able climatic conditions
in the Great Plains States,
according to Soil Conser-
vation Service officials.
Carson County is one
out of 390 counties in the
10 Great Plains Conser-
vation States eligible for
participation in this pro-
gram. The Great Plains
Conservation Program
furnishes cost-share as-
sistance to those pro-
ducers who desire a com-
plete Soil and Water Con-
servation plan that will
treat entire farm or ranch
for protection and im-
provement.
To participate in the
program a farmer or ran-
cher develops a workable
conservation plan of op-
erations with the help of
Soil Conservation Service
technicians. The Plan of
operations incorpor-
ates needed soil and water
conservation practices in
proper combinations,
needed cropping and
grazing systems and
needed land use changes
into a contract with the
Department of Agricul-
ture to carry out the plan
of operations. This con-
tract includes the a-
mount of cost sharing as-
sistance on eligible con-
servation practices.
Great Plains contracts
run a minimum of 3 years
or can run up to 10years.
The contracts are flexi-
ble so a conservation pro-
gram can be speeded up
or slowed down to suit
the individual operation.
Over 70 Carson County
farmers have entered into
Great Plains Conserva-
tion program contracts.
Many outstanding pract-
ices have been applied as
a result of these contracts
and many more practices
are now scheduled in con-
tracts to be applied in the
next few years.
During the past 1964
fiscal year over $39,-
000,00. assistance was
set up for cost-share to
local farmers and ran-
chers for practices to be
applied through the
GPCP.
Several Farmers and
Ranchers have completed
their GPCP contracts on
their farms and ranches
which have resulted in
considerable improve-
ment in the condition of
their farms and native
rangeland.
All over the county the
great Plains Conserva-
tion program is being put
to good use to carry out
complete Soil and Water
Conservation Programs.
Panhandle Youths Members
Of Amarillo Aquatic Club
Which Won Area Olympics
The host Amarillo Aqu-
actic Club, captured the
team championship title
in the two-day West Tex-
as Junior Olympics
Swimming Meet by out-
scoring Lubbock, which
was runner-up, 280-246.
The Meet woundup Sun-
day evening at Thomp-
son Park.
Panhandle members of
the team are Sharon O’-
Neal, Patrice O’Neal and
Mary O’Neal, daughters
of Mr. and Mrs. Harold
O’Neal and George Pren-
dergast, son of Mr. and
Mrs. J.L. Prendergast.
In the 11-12 girl’s age
group, Mary O’Neal plac-
ed third in the 100-me-
ter free style race and
was a member of the team
INSIDE SANCTA MARI A CHAPEL—The new chapel
at the Sancta Maria Convent will bedecidated in a
ceremony at 10 a.m. Monday. The chapel will seat
96 persons and above the pulpit will hang a four
foot replica of the crucifix which has been imported
from italy._________- - (Herald Photo)
Mr. and Mrs. Kenneth
Hardman of Roswell, Ga.
spent the past week visi-
ting in the home of Mr.
and Mrs. Chester Wetsel
and Pete. Mrs. Hardeman
is Mrs. Wetsel’s sister.
ADDITION
(Cont. from page 1)
D e F a 1 c o officiating.
Among the three, who will
take final vows is Sister
Mary Francis of Balti-
more, Md., the first as-
pirant to enter the con-
gregation before its es-
tablishment in Texas.
At present the convent
is home for 32 profes-
se Sisters, six novices,
and five candidates. The
Sisters teach in schools
in Borger, Dumas and
Dalhart, They also do
confraternity work in the
parishes of Panhandle and
White Deer.
During the summer,
they conduct vacation
schools in Panhandle,
White Deer, Borger, Lit-
tlefield, Borger, Strat-
ford, Brownfield, Lock-
ney, Floydada, Sham-
rock and Wellington. The
schools are one to two
weeks in length and in-
volve two to four Sis-
ters in each school.
KEIFER
(Cont, from page 1)
injury which permanent-
ly confined him to a
wheelchair in 1961.
Butler’s wife, Peggy,
and two daughters now
live in Panhandle. Mrs.
Butler is Carson County
Treasurer.
Annual Erick, Okla.,
Picnic to be Held
in Amarillo
The Erick, Okla., Re-
union Picnic will be held
Sunday August 9 in
Thompson Park, area 13
in Amarillo from 12 noon
until 5;00 p.m.
“A basket dinner will
be spread together and
every one is welcome to
come and h a v e a good
time,” picnic officials
said.
BOY SCOUTS
(Cont. from page 1)
included the Empire State'
Building, Radio City Mu-
sic Hall, the Statue of Li-
berty and the World’s
Fair. The group spent one
day on a tour of historic
sites in Philadelphia.
Mason Lemmons of
Booker, a former resi-
dent and the son of Mrs.
Hubert Lemmons, was
one of the leaders which
was in charge of the Adobe
Walls Council. In Bristol,
Tenn., he was met by
his mother and sister,
Miss Mary Lemmons,
who had driven from West
Virginia to spend the
evening with him.
of the 200-meter free-
style relay, which placed
first.
In the same age group
for boys, George placed
second in the 100-meter
freestyle race and was
a member of the 200-
meter freestyle relay-
team, which placed first.
Patrice O’Neal was a
member of the 200-meter
freestyle relay team for
13-14 year old girls which
placed third.
In the 15-17 year but-
terfly race, Sharon O’-
Neal was third.
Amarillo team is a
member to the AAU and
the Panhandle swimmers
have been members of the
Amarillo since 1961.
Gerald Heare returned
Sunday from Fort Hood,
Texas, where-he had been
o n summer maneuvers
with the 36th Division of
the National Guard.
Heare, who had been
in training for two weeks,
is attached to an Ama-
rillo unit.
WHITE DEER
(Cont. from page 1)
ter just as soon as it is
approved Nichols told the
commissioners.
The road tax was low-
ered from 26 to 24 cents
for 1964 and a discount
rate of three cents for
the payment in October
was agreed upon by the
court. A two cent dis-
count and a one cent dis-
count will be given for No-
vember and December
consecutively.
Lawnmower
Repair
Bill’s Farm
And
Welding Service
Mrs. Elmer Moss and
son, Winston of Carlsbad,
N.M. have been visiting
in the home of her mo-
ther, Mrs. S.G. Bobbitt,
and in the home of her
sister and brother-in-
law, Mr. and Mrs. John H.
Nunn, Larry and Joe.
New Hours
SUNDAY ONLY
Effective August 2
Open 8 A.M. to 2 P.M.
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New Merchandise Arriving Daily
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Peoples, Don. Panhandle Herald (Panhandle, Tex.), Vol. 78, No. 3, Ed. 1 Thursday, July 30, 1964, newspaper, July 30, 1964; Panhandle, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1158889/m1/2/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Carson County Library.