The New Ulm Enterprise (New Ulm, Tex.), Vol. 13, No. 21, Ed. 1 Thursday, March 8, 1923 Page: 1 of 8
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I
ULM ENTERPRISE
Mfe
NEW ULM, TEXAS, MARCH 8, 1923.
Volume 13, No. 21
$2.00 Per Year
de-
Get Results
High Life for saleat Frnka’s.
He Made A Mistake
ena-
AD-
w
And
work
defin-
Most
of it
sales-
are
for
minutes late
depot 20 min-
time and the
We got our
Honesty is the best policy, but
policy doesn’t always win.
Phonographs for sale at as-
tonishing low prices, consider-
ing quality. See them demon-
strated at the Enterprise office.
The Enterprise and the
veston Semi-Weekly News,
year, for $2.75.
subscription at once
Texas Town Laid Out By Stephen
Austin Was Built As Original
“Province” Capital.
Governor To Speak At
Columbus Centennia
let your stock become shop
worn, advertise it and sell out in
order to make room for fresh
stock.
No doubt some one will say:
“Wonder how much that guy
gets for his boost.” A few un-
kind words—that’s all.
Rubber heels now are on 60
t out of each 100 pairs of shoes
worn by men. Such is the esti-
[ mate going the rounds in the
r shoe industry. It is not sur-
, prising, if you have noticed how
L many men wear rubber heels.
‘ But maybe you remember back
only a few years when rubber
• heels were unusual.
i What brought them into popu-
larity?
ADVERTISING.
Three-fourths of the rubber
heels sold are for men’s shoes.
This is because most of the ad-
vertising has been directed at
men.
One of these days some wise
manufacturer of rubber heels
| 'will notice this. Then he’ll call
in thd advertising man and hrs
staff of writers and artists.
Campaigns will follow. And
soon women will be wearing just
as many rubber heels as men.
It’s all a matter of advertising
—the most powerful force in the
sale of goods.
Our present standard of living
is largely the creation of adver-
tising. For advertising creates
the demand, makes people want
the thing advertised. When the
lure becomes powerful enough,
they hustle about and get the
money to obtain what they want.
Advertising thus spurs sales.
It also stimulates production—
both of the things advertised
and the things that have to be
done on a bigger scale to obtain
money for purchasing advertised
wares.
There is a new thought for |
you—that advertising is a
ite agency of production,
of us have been thinking
merely as a medium of
manship.
Advertising is what is making
us buy.
Advertising is what is
bling us to buy.
It creates the demand,
the demand induces us to
harder to get the money to
spend. If all advertising were
abruptly discontinued, the Ame-
rican standards of living would
quickly drop to the levels ol
grandpa’s day.
READ THE ADS. They are
a part of the news, telling the
intimate story of the average
American’s inner desires. THE
REAL HISTORY OF CIVILI-
ZATION IS WRITTEN IN
VERTISEMENTS.
We made a mistake in last
week’s issue of the paper. A
good subscriber told us about it
The same day there was a letter
in our post office box that didn’t
belong to us. We called for 98
over the phone and got 198. We
asked for a spool of No. 50
thread and got No. 60. The train
was reported 30
We arrived at the
utes after train
train had gone.
milk bill and there was a mistake
of ten cents in our favor. We
felt sick and the doctor said we
were eating too much meat.
We hadn’t tasted meat for two
months. The garage man said
the jitney was missing because
it needed a new timer. We clean-
ed a spark plug and it’s run fine
ever since. Yes, we made a
mistake in the last issue of the
paper. - Morgan County Re-
publican, Brush, Colo.
Methodist Church
Installs Delco
Light Plant
New Ulm’s progressive citizen,
J. J. Frnka, believes in the ham-
mer, saw and paint brush. A
walk through his magnificent
store building will easily con-
vince the most skeptical person
that the introductory sentence
is by no means exaggerated.
It is hardly possible for the
writer to give a summary of all
the improvements Mr. Frnka in-
stalled in the immediate past,
but nevertheless, we shall under-
take to do so, and if we fall short
in our endeavor, we shall not ask
for an excuse but frankly state
that the report is but half com-
pleted.
The hall upstairs was remod
eled to a certain extend and it’s
seating capacity was doubled
which is a vast improvement in
itself. Hereafter it is hoped, all
will find a comfortable seat when
entertainments, or theatrical
plays are given. Fire escapes
have been added to the building
which shows that the proprietor
looks after the safety and physi-
cal welfare of others, as well as
for his own pecuniary interests,
which is but trifling in compari-
son to the great expenditure he
made in order to give the home
people city conveniences and
make this town an attractive
place to live in.
Step into the inside and see ,
the changes in the various apart-
ments. The cold drink stand
and drug store were changed
around. Visitors will now find ,
the soda fountain in the apart- ,
ment formerly occupied by the. i
drugstore. In connection with
his sanitary soda fountain Mr.
Frnka will conduct a modern
rapid fire restaurant and cafe
which he will open to the public
on March 11 (for particulars see
advertisement in this issue).
Customers desiring anything
in the drug line (except narcot-
ics) will find a fresh supply on
hand in the apartment formerly
occupied by the soda fountain.
Walking about in the interior
of the department store gives
you an idea of the vast floor
space and of the variety of mer-
chandise found carefully stock-
ed and displayed, all under one
roof. You will notice merchan-
dise that has been purchased by
the car load, by the cart load and
by the pound.
After walking all the apart-
ments you will have an idea of
the vast bargains this store of-
fers to the public in general.
Right here under one roof you
can buy what you wish and sell
what you raise on the farm.
Mr. Frnka believes in adver-
tising—every progressive busi-
ness man does—and hence, he
buys liberally of the space the
local newspaper has for sale,
and must sell, in order to keep
its head above water and to
boost the town and its people
whenever an opportunity offers
itself.
We have mentioned time and
again that the paint brush is an
essential factor in beautifying
one’s residence and that more
people get to see your residence
from the outside than from the
inside. In a store building it is
different. The people do not pay
much attention to the outside
appearance of a store, their pur-
pose is to g-et an inside view and
if they don’t find things to suit
their fancy they will move on
and carry their purse with them.
But this is not what we are1
driving at. Our aim is to ad-
vertise your goods but how can
we without your permission to ,
advertise your business. Don’t '
The Methodist church and
parsonage at Industry are now
equipped with electric light,
having purchased a modern
plant through the agency of
Zanek & Hajek, local agents.
This congregation is sparing
no funds in making their place
of worship one of the most at-
tractive and convenient in this
section of the state. The mem-
bership is large, progressive
and their combined wealth is
equivalent to that of any church
in a city.
The entire congregation, in-
dividually speaking, is of the
most progressive, peaceable and
God fearing kind. Their motto
is: “Love thy neighbors as thy
self.” Their sacrificing gifts
and contributions to their suf-
fering brethrens across the sea
deserves the admiration of all
classes of people.
Austin, Tex.—Governor Pat
M. Neff, Jacob F. Wolters of
Houston and Judge C. K. Quin
of Columbus will be the princi-
pal speakers at the celebration
to be staged at the town of Col-
umbus, August 24 in commem-
O'ation of the 100th anniversary
of the founding of this Texas
town which was laid out under
the direction of Stephen F. Aus-
tin and was originally built for
the capital of the “Province of
Texas,” then under the Mexican
rule.
Announcement of acceptance
by the Governor and Gen. Wol-
ters of invitations to attend the
celebration, was made Wednes-
day by O. A. Zumwalt of Col-
umbus delegated to extend the
invitation.
According to Mr. Zumwalt, a
banquet with covers for 650 peo-
ple will be held in the open in a
grove of trees on the banks of
the Colorado River as part of the
celebration. A historical pag-
eant will be staged, in which 200
performers will participate.
The celebration will take on the
nature of a- big home-coming for
Columbus people.
Mr. Zumwalt narrated an in-
cident relating to the founding
of Columbus that has come down
through the 100 years since the
town was laid out. According
to the story, W. B. Dewees,
from whom the Dewees League
of Land was named, wrote to a
friend in Kentucky under date
of August 29, 1823, to the effect
that he (Dewees) had recently
“spent several days in the com-
pany of Stephen F. Austin, who
with a surveyor was engaged in
the laying out of a town (Colum-
bus) to become the capital of the
Province of Texas.” This town
was eight miles from the old
Atasco-Sito crossing on the
Colorado River. Mr. Dewees
lived near Columbus.
Preparations for a celebration
of big proportions are under
way, Mr, Zumwalt said.—Wei-
mar Mercury.
the adv elsewhere in this issue
of the Enterprise.
Just before going to press R
word was received at this office
that Louis Sonnenberg, Sr , of
Industry died this (Thursday)
morning at his residence. Fu-
neral arrangements have been
made totfke place tomorrow
(Friday) afternbon at 3 o’clo -k.
More in derails will be brought
in next week’s issue of the En-
terprise.
Eagle Lake, hardly twenty-five
miles distant from this town, is
planning the building of a textile
plant to cost a round million dol-
lars. The preliminary work is
making excellent progress and
if no unpredicted obstacles ap-
pear In the eleventh hour, Eagle
Lake will find a permanent spot
on the map of our great Lone
Star State
It’s the same old story: Herm.
Schroeder, who carried a local
advertisement in our last week’s
issue, instructed us to discon-
tinue his adv., for the reason
that he had sold his cows within
forty-eight hours after the En-
terprise had been distributed
through the mails. People are
getting familiar with Mr.
Schroeder’s bargains, and if he
offers anything for sale, the op-
portunity for a good investment,
is never overlooked,
Columbus is already making
preparation for a big festival
blowout which is scheduled to
take place on August 24. The
various committees have already
been named. On this day Col-
umbus will have a centennial
celebration—its one hundreth
anniversary. The event vmti5e---
the source of much pleasure to
hundreds of citizen, in various
sections of the state, who have a
strong desire to witness the pag-
eant and other features of the
day.
Car traffic on the main New
Ulm Industry road was sus-
pended about two weeks ago and
the road is still a mud hole for a
mile and a half on the side next
to Industry. Unless dry weather
prevails from this date, that
particular piece of road will re-
main impassable for some time.
All traffic between these two
points is canied on now cn a
detour via Star Hill and Rock-
house. Wonder what made this
road, so bad? Please, don’t all
answer at the same time.
According to belated informa-
tion reaching this office, the res-
idence of Oscar Peschel of Star
Hill was struck by lightning dur-
ing a recent tempest. The bolt
of lightning went down the stove
pipe, and after playing a few
pranks in the interior of the din-
ing room, spent its force in the
parlor where the floor caught
fire. Mr. and Mrs. Peschel
stood on a front porch and were
not injured to any extent. Mr.
Peschel has since placed light-
ning rods on his dwelling as a
matter of precaution.
Last week word was passed,
by mouth and otherwise, that
John Altmann of Nordheim had
surrendered to the proper au-
thorities for the alleged shooting
of another person with whom, it
is said, he had a quarrel over
a division fence. Mr. Altmann
was raised at Rockhouse where
he continued to live until ten
years ago when the Altmann
family moved to DeWitt County.
He is a brother-in-law of Robert
and Ernst Glaeser of the West
End section. We were told that
Mr. Altmann was released on a
light bail bond, which seems to
indicate that he probably ected
in self defense. Further than
this we know nothing.
Gal-
one
Send in your
Card Of Thanks
As a mild testimonial of our
sincere appreciation, we desire
to publicly thank the members
of the S. P..J. S.T. Lodge No.
44 of Industry, for their numer-
ous deeds of kindnesses, for
their indispensable assistance
rendered us and for the beauti-
ful wreath of flowers placed up-
on the grave of our beloved bus
band and father,
Herman Juergens,
who departed this life in a hos-
pital at Temple on Feb. 23. Next
we wish to thank the Sunday
I school society of the Methodist
I church, for the beautiful floral
decoration placed upon his grave
as a mark of respect for the
ceased.
Next our special thanks
due Rev. G-. W. F. Schreiber
bis kind -and consoling words
spoken at bis grave side and to
the Methodist church choir for
their exalting vocal music at the
grave.
Finally we wish to thank all
who attended the funeral and
for the floral offerings.
Mrs, Ella Juergens
and children.
*****#*#***■£#*
* a
* Local and Personal *
* Any news items given us for this
If column will be greatly appreciated. *
*****-3H»-*** **********
Jul. Blezinger of New Bremen
called at our office this morning
on matters of business.
W. E. Ordner of near Freis
burg was a business visitor in
our office Saturday.
Max Zeptner, the well driller
and contractor, of Industry was
attending to some important
business in town.
Hy. Gross, Jr, and A. C.
Peschel of New Ulm Prairie were
among those that called at our
office Monday morning.
Palmo Frnka left for Houston
Sunday morning where he took
the Civil Service Examinations
which were held there Monday
Misses Rubina Schuette and
Elda Aurich returned home
Monday night after spending
with relatives in Houston for a
few days.
Hy. Meyer of Route 2 came in
yesterday and transacted busi-
ness in town. He also called at
our office to have his subscrip
bion renewed.
Henry Warschak of near
Frelsburg while in town this
morning came over to our office
to have his name placed on our
subscription list.
Emil Richter lost one of his
valuable work horses Sunday
morning following an attack of
botts or similar ailments.
Columbus will have a legal
hanging in the near future. Ed.
Kirby, a negro, was sentenced
to hang for the murder of his
wife with an ax. Kirby pleaded
self defense but the jury pre-
sumely, gave him the penalty
they thought fitted his case.
T. A. Pophanken, the progres-
sive merchant, of Post Oak Point
paid this office a pleasant visit
the other day. Mr. Pophanken
handed us an advertisement of
announcing his Spring Gocds.
See the adv. elsewhere in this
issue.
Ewald Stein, the tick inspect- ;
or, of Frelsburg was a business
visitor in our sanctum the other
day. He is announcing the dip
ping dates of the various vats
that are in bis charge. Stock
owners of his precinct will find
Austin, Texas, March 6.—
Trial of Foster Bell and John
Miller on two charges of murder
and one of assault to murder, on
indictments growing out of a
street fight at Sealy, Austin
County, was postponed today to
April 2, by Judge James R.
Hamilton because of illness of
two of the defense witnesses.
A special term of the local
criminal district court has been
called for April.
The defense witnesses absent
are W. H. Blakely and Frank
Meyer both of Sealy. Notice
of their inability to be here was
received from Sheriff A. J. Rem
mert of Austin County, who had
gone to Sealy armed with attach-
ments for both witnesses after
a night session of the court
Monday. The defense motion
for continuance which was ar-
gued at this night session was
overruled Tuesday morning by
Judge Hamilton, who announced
that he would call a special term
of the criminal court to follow
the regular February term
which closes on the last Satur-
day in March.
Announcement was made by
the state that two other witnes-
ses of the four on whose ab-
sence the defense had based
its motion for continuance, had
been located and attachments
for them had been issued.
Unusually large crowds were
in attendance at the court all
day Monday and Tuesday morn-
ing—Houston Chronicle.
Sealy Cases
Are Postponed
J. J. Frnka Enlarges, Beautifies And
Embellishes His Monster Building
Upcoming Pages
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The New Ulm Enterprise (New Ulm, Tex.), Vol. 13, No. 21, Ed. 1 Thursday, March 8, 1923, newspaper, March 8, 1923; New Ulm, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1194519/m1/1/: accessed June 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Nesbitt Memorial Library.