The New Ulm Enterprise (New Ulm, Tex.), Vol. 16, No. 4, Ed. 1 Thursday, November 12, 1925 Page: 1 of 8
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ENTERPRISE
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Volume 16, No. 4.
NEW ULM, TEXAS, THURSDAY, NOVEMBER 12, 1925..
$2.00 Per Yea?-
E NEW
Editor’s S de Lights
In the Danger Zone
fhe Product Must Be Right
* *
i
not pub-
*
*
number of years she
of her earthly depart-
about forty-five years
inaccountable man-
Mary Breihan of
while in the act
pro anc
able ar-
for the
hospital at
last week,
learn, was
beyond the reach
ease and refresh-
too, enjoyed his para-
and so did hundreds of
who happened to read
We need men who car
EP
&:
1
has
the
But
the
And merchandise that is right—merchandise that will
satisfy in service—merchandise that will bring customers
back for another purchase is the first requirement of the
retailer who expects to flourish.
Advertising men know this so well that today the first
question upon which they must be satisfied is—Is the pro-
duct right?
There is no better assurance of his kind of merchandise
than an advertising pledge to the people.
This day seven years ago
twenty million of soldiers stack-
ed the weapons they had borne
in blood and fury and acclaim-
ed as with one voice: Armistice
Miss Selma Herms-
dorf Dies In California
* * * * *
Enterprise did
Chas. Slacek of near Nelson-
ville was a business visitor in
our office last Monday morning.
A. L. Krueger of Post Oak
Point has been a business visi-
tor in town Monday morning.
Mrs. Gus. R. Voigt and her
The serious injury
Breihan renders her
so much worse since
advanced age and her
not of the best. Her
It is a maxim of advertising that a poor product can not
be successfully advertised. It may flash upon the screen
with brilliance, become the talk of the hour, and to all ap-
pearances be destined to set new records, but unless it is
and does what is claimed for it, no amount of printer’s ink
can give it permanence.
Once in a while some article of merchandise will appear
io defy this rule, but not for long. Public response, at first,
perhaps, quick and active, becomes slower and slower.
Sales fall off. The business gets sick and in a few months
or a few years, even the name of the product is forgotten.
and crop failure.
the material
was paid cash
for
on deliv-
Two New Ulm Is dies
Have Narrow E- cap
W JOHN, HAS THERE PEE/VIII
ANOTHER V/AR PECLA|?iEP.dJj
left Tuesday morning for Hous-
ton to visit relatives and friends
Mr. and Mrs. Frank Halfman
and son wrere pleasant visitors
in our sanctum last Monday af-
ternoon.
Mr. and Mrs Rud. Schoble of
near Columbus were pleasant
visitors in the Enterprise office
this afternoon.
After a few days of pleasant
sunshine rain clouds are again
threatening to/ poui* moisture
down upon us.
R. L. Fordtran of near In-
dustry was transacting business
in town Tuesday morning. He
also called at our office for a
few moments.
Mrs. W. J. Schuette was tak-
en to a hospital at Temple Mon-
day where she underwent -an
operation. The many friends of
Mrs. Schuette wish for her a
speedy recovery - and an early
return to her family where she
Is being sorely missed.-
Our staunch . friend . Wm.
Mieth, Sr., is confined to his
bed suffering with rheumatism
and generally debility. We hope
to see him up and about in
the shortest possible time.
Warm sunshine is good ' medi-
cine for the sick.
Mrs. Emil Richter, formerly
Miss Edna Krause, underwent
an operation at
La Grange one
The operation,.
Miss Mary Breihan
Suffered Broken Hip
Bud McGregor Shot To Death.
Bill Davis Surrendered .Both Are Negroes
Banner-Press Editor
Has Backbone
About seven weeks ago a cer-
tain Brenham negro was sen-
tenced to serve a short term in
one of the penal institutions of
our state on charges of boot-
egging in conjunction with the
operation of a gambling den.
The verdict was rendered by a
jury of good and lawful men of
Washington county after hear-
ing the evidence, both
on, and listing to the
gUments of counsel
state and the defence.
The negro did not ask for an
appeal, but to the contrary ac-
cepted sentence calmly, probab-
ly in hopes of findings shorter
route to freedom than was pos-
sible for him to get through
the channels of an appeal. Three
weeks after the negro’s in-
carnation in some penal insti-
tution he was paroled by the
governor and returned to Bren-
ham.
George Neu, editor and busi-
ness manager of the Banner-
Press, expressed his indignation
at the paroling of the negro in
so short a time, and considered
the negroes premature return mother Mrs. H. A. Henkhaus
to Brenham an • outrage upon
society and a disgrace to the
city and county. But that was
not all Editor Neu said; he un
limbered his newspaper artil-
lery and without fear or favor
fired point bland at the gross
mistake, if such it was, that
was committed when the ne-
gro was liberated and permit-
ted to return to Brenham where
he is not wanted by the law
abiding citizens. In fact editor
Neu felt as though the negroes
return to the city of Brenham
after serving three weeks of
his term, was nothing short of
a slap in the face. He became
justly wrathy as a result of
such disregard for law and or-
der, and told his readers so in
plain unmistakable language.
As' a token of appreciation of
his firm stand and inflexibi
backbone some of the best citi-
zens of Brenham sent bouquet >
af roses and ’other emblems or
everlasting friendship to his o‘.‘-
ffice.
We,
graphs
others
them,
and will speak ■ their own con
victions whenever and where
ever an opportunity offers it-
self, especially when the wel-
fare of our state, county or na
tion is at stake.
It is not our intention to in-
terfere or “nose” in Washing-
ton county’s affairs—we have
The safest place to bury the
hatchet is just back of the win-
ner’s ear. At least this seems
to be the practice at Poker Hill
* * * * *
New Ulm is a small, unincor-
porated, railroad town, but ir
many respects it is keeping step
with towns many times its size.
* * * * *
Are you in favor of a cleaner
better and greater New Ulm?
Undoubtedly
Let’s have a
less than a
be a negro’s
In some
* ler Miss
lockhouse,
feeding the chickens lost her
alanep Sunday, and in falling
o the ground received a frac-
.ured _hip.
rf Miss
ondition
,he is of
lealth is
misfortune is an the more de-
plorable because of her inabili-
ty to keep house for her two
unmarried brothers, with whom
she lives, during her confine-
ment. »
Drs. Knolle of Industry have
the patient in charge and are
doing all in their power to al-
leviate the suffering of the
unfortunate lady.
ijc zi?
People like to buy advertised
goods. They believe that an
article not worth advertising is
not worth buying.
*****
Recently a transient peddler
sold a hair tonic which he claim-
ed was strong .enough to make
hair grow on a door. knob. .. He
sold
through proper advertising, but,After a visit to her loved ones
The
-licly announce its birthday a
couple of weeks ago for obvious
reasons. The people of this
town are familiar with their
home paper, so what’s the use of
reminding them of its birth-
day. We pride ourselves in
having the best and mosts sub-
stantial list of subscribers of
any paper in Austin County.
But when it comes to a show
down in the business, line we
have nothing to brag about.
Our contemporaries,, large and
small, are brimful of advertise-
ments inserted by the business
men of their respective towns.
We solicit your patronage.
^ * * * *
If you don’t believe in adver-
tising consult Herm. Schroeder,
He will tell you the truth, the
whole truth and nothing but
the truth.
**********
LOCAL AND PERSONA!
On Tuesday of this week the
sad tidings were flashed over
the wires announcing the pass-
ing of Miss Selma Hermsdorf
vhose death occurred in far
away California.
Decedent was a native of New
Ulm Prairie community, and at
the time
uro was
old.
For a
held a position at Ft. Worth
where she was well liked be-
large quantities of L cau8e of her devotion to duty.
Tuesday evening Henry Rur
ge received a telephone messa
from Columbus stating ths
Mrs. Runge and Miss D.ess a
Weige had turned over wi /
their car near that place, th
both ladies had been extricate :
from under their car by oc-A
pants of a passing car, and th. .
neither was hurt—with the ex-
ception of a few minor scratch
es and cuts from the bro. e i
windshield. The car, a Fo ? 1
Roadster, was only damaged .o
the extend of a broken wind-
shield, the top mashed and t1 ?
fenders bent.
The Enterprise is glad to re-
port that both ladies received
no serious injuries beyond a
scare, which naturally follows a ?
accident of such kind.
you are, so are we.
clean up. It costs
funeral, though it
funeral.
* * * *
Bud McGregor, in some re-
spects, a trusty negro, was kill-
ed in a poker den of this town.
Bill Davis claims self-defense,
Bud is dead and, as usual, nc
evidence to warrant a convic-
tion. The empty bottle can’t
talk.
accusations. Give us a
occasionally, instead of a
You will never regret it.
*****
There is no town of its size
within a radius of fifty miles of
New Ulm that has shown as
much building activity as
New Ulm, and this despite
drouth
of all
houses
ery.
peo- * ‘ Henneke of Frelsburg,
’ came in during the early part
look 01° ^his week and instructed us
wl10 to change his dance adv. so it
will read “Farewell Dance” at
Moeckel’s Hall on Nov. 14. Mr.
h Henneke will discontinue his
Cold Drink stand which he con-
ducted for the past several
years and intends to go back
on the farm.
; As usual we have again made
arrangements so we can take
subscriptions at special reduced
prices in Clubs with the Enter-
prise and the Houston Chronicle
or the Galveston News .See our
* offer elsewhere in this issue and
* let us send your subscription to
the Chronicle or the
We can save you a few
cents on your subscription.
■
Any news items given
us for this column will .be
greatly appreciated
**********
Mr. and Mrs. Ed. H. Maerz either
of Rockhouse were shopping in News,
town last Tuesday afternoon.
crosses that bore
Self-defense is all the go these no names. There were crosses
days. New Ulm needs a clean that spoke with all eloquence,
up morrally speaking. ’ yet established no identity for i
' - ------------- . those reposing at their feet,
two years ago, she decided to Many heart broken fathers, j
go to the . Pacific coast estensi- mothers, sweethearts, brothers [
bly to enjoy the mild climate in and sisters will glance ovei
the land of flowers and sunshine, these lines with tears trickling
Surviving her are her aged down their cheeks. Let us pay
mother, Mrsj Ernestine' Richter, a glorious tribute of love to oui
six brothers and four sisters. .soldier boys!
ed to express our gratificatio.
and appreciation at the firm those near and dear to her.
stand editor Neu takes in up-
holding the dignity of the
pie’s most sacred rights. '
Many of our best people
with disfavor upon these
are directly responsible for the
law enforcement* of our laws.
The evil must &e remedied at
the polls. Hence it behooves
every voter of the state to get,
in possession of a poll tax re-
ceipt before January 31, 1926.
the
day
we
enough,of whitewashing to do ’ very successful, and if no com-
in our county—we simply wish plications follow she is expected
);1 rhome next week to the joy of
*****
Are you a property owner of
this town? If so, it’s your du-
ty to join the clean-up brigade.
A chain is no stronger than its
weakest link. Nor is a town
cleaner than its filthiest spot.
"S
New Ulm has the finest bunch
of business men of any town of
its size in Texas. They are af-
fable, honest, reliable, painstak-
ing, enterprising and respecta-
ble. The only fault they have,
it seems, is that they don’t ad-
vertise in their home paper.
**,***
By the way, how would New
'Ulm people fare without a home
paper? Please, don’t all answer
at the same time.
*****
The Enterprise will spare no
time and labor and, if needs be,
put on extra side curtains to
shield the business men against
false
lift
kick.
as yet the door knobs are still
hairless. It was not intended
Tor the head. Try it on the
door knob.
* *
Patronize your home -mer- £
chants. They help build our
roads, our schools and our side- £
walks. They help us whenever
an opportunity offers itself,
They are our mutual friends, o
What would, your town look like n
without its business enter- [
prises ? g
***** Ji
Yes, your home merchant will c
extend credit to you in time of o
need. Give him the same secu- e
rity that you give the firms c
who sell on the installment plan o
and see them smile. c
Don’t harbor the absurd idea c
that every business man cheats, c
We have many Abraham- Lin- t
coins among our business men. *
They will return every cent ac-
cepted through a mistake.
*****
And do not labor under the
impression that every farmer
And do not labor under the..
Farmers are business men,
They eat what they can and can
what they can’t. Get it?
*****
The newspaper men are busi-
ness men too, but the trouble
with them is they do no busi-
ness. Most of the time they
are sockless and coatless.
*****
By the way, did you ever see
a person work hard all the week
xOr the common good of the
community ? If not, come to
the Enterprise office and ask
for an expplanation.
*****
Yesterday was Armistice Day.
Did you rejoice with the soldier
boys who crossed the deep blue
sea while you were making
money three thousand miles be-
(Continued on the last page.)
Saturday night about 9 o’-- November Elevenlli
clock Bud McGregor was killed
by Will Davis, the weapon used .
being a shot gun. The house 1
in which the killing occurred is
located South of the M. K. T.
railway in the district common-
ly known as “Poker Hill.” ,
The cause of the killing has 1 Day!
not been ascertained by thej As long as written annals are
writer, while citizens residing preserved by mankind this date
in the vicinity are of the o- must remain significant of hu-
pinion that it followed a poker manity’s des pari ng hopcs
game, a pastime which seems to brought to fruition through the
flourish among negroes of this united prayers of half hundred
town. Bud McGregor was looked, disunited nations.
upon by members of his race. From the gray ashes of far
as a sorter “high cockalorum.” away hearths there arose this
He had the reputation ©f hav-' evening eighty-four months ago
ing been the politest negro in a new glow, a new light bea-
town to-wards the white people.' coning the lofted thoughts of
Bill Davis, now in custody of mud-stained men whose feet
the sheriff at Bellville, was.were pressing foreign soil, but
raised at Post Oak Point where (whose hearts were in the home-
he spent practically all his life.1 lands. Their eyes had “seen
After Davis realized what he the glory of the coming of the
had done he surrendered to, Lord.”
deputy sheriff Colbert Helweg; But all who had trodden the
who took him to Sealy where' vintage were not present to re-
he was placed in charge of spond to the roll call at the
sheriff A. J. Remmert. ■ ! end‘of that epochal day. Five
About eighteen months ago millions were
Otto Miller, also black, was kill- of the call to
ed in the same hovel and prac- ment,
tically in the same manner. There were
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The New Ulm Enterprise (New Ulm, Tex.), Vol. 16, No. 4, Ed. 1 Thursday, November 12, 1925, newspaper, November 12, 1925; New Ulm, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1200311/m1/1/: accessed July 5, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Nesbitt Memorial Library.