9-1-1 Caller, Volume 5, Number 3, May/June 1993 Page: 4
This periodical is part of the collection entitled: Texas State Publications and was provided to The Portal to Texas History by the UNT Libraries Government Documents Department.
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Education
ACSEC Conducts
Statewide Market Study
By Carey F. Spence, ACSECCurrently ACSEC is conducting a
statewide market analysis. The overall
goal of this program is to examine the
awareness of 9-1-1 availability. The
data that is collected will aid in the
development of future public education
materials and campaign strategies for
targeting specific populations.
A key factor to this entire study is
that all data will be collected on a re-
gional basis, as well as statewide. This
approach will better assist all 9-1-1 plan-
ners in identifying their 9-1-1 systems'
users, which in turn aid in the future
development of the 9-1-1 emergency
communications program.
With 98% of the state accessible to
9-1-1 emergency communication ser-
vices, the study will identify key target
groups and analyze each group's percep-
tion of 9-1-1. In addition, the appropri-
ate method to best deliver a campaign
message to each target group will be
determined. Below is a list of key target
groups:
" Non-English speaking population.
* Children ranging in ages from 5 to
18 years.
" Adults ranging in ages of 65 and
older.
" Special needs groups such as the
hearing impaired.
* General population segment rang-
ing in the median age of 30.
" Rural population.
* Urban population.The scope of the project will also
concentrate on specific factors that influ-
ence aperson's awareness of 9-1-1. These
factors include culture, socioeconomic
status, age, comprehension level and any
communications barriers that may exist
for that particular target group. In addi-
tion, the impact of print and broadcast
media in reaching target groups will be
examined to maximize its effectiveness.
With all this data, a public education
campaign will be developed to encom-
pass the most effective materials and
methods to reach each target group.
The study will consist of two major
research components: focus groups and
random telephone survey. Each compo-
nent will be regionalized to better ana-
lyze and understand the special needs
around the state. For example, West
Texas is considered to have more rural
areas than Southeast Texas. So, a focus
group would be conducted in the West
Texas area to gather information specific
for the telephone survey to better iden-
tify rural perceptions of 9-1-1 awareness
and usage.
This information will be shared with
everyone and utilized to track regional
differences in population segments for
campaign needs. Information of this
nature will enable a more effective ap-
proach in reaching target groups.
Public education is vital for the
continued success of statewide 9-1-1.
Without a clear approach and a specific
agenda, a campaign will not be effective.
It is important that the 17 million citizens
of this state understand that 9-1-1 is
available for their benefit. The market
analysis will be the first step to ensure
the best program is implemented region-
ally and statewide.
For more information, contact Carey
Spence at 512-327-1911.Tariff Update
FINALLY! On February 24, 1993,
the Public Utility Commission of Texas
approved Docket No. 10929, Contel's
9-1-1 tariff. If you need a copy of the
approved tariff, give Joe Kirk a call at
512-327-1911.
Something to Think
About
"Work hard, not solely because it
will bring you rewards and promotions,
but because it will give you the sense of
becoming a competent person. Some-
thing corrosive happens to the souls of
people who stop caring about the quality
of their work ... and begin to go through
the motions."
Harold Krushner
Hog Knocks Off
Phone--Dials 9-1-1
Permission to Reprint by the Associated
Press, February 1993
Redwood City, California --
Officers didn't have to huff or puff or
blow the house down when they re-
sponded to a 9-1-1 call from Jan
Slominski's home.
The Slominskis simply opened the
door for the police, but they weren't sure
why the cops were there Sunday morn-
ing.
Further investigation found that
Willow, the family's 50-pound pet pig,
had knocked the phone off the hook and
stepped on the quick-dial button for
9-1-1.
"Now the pigs are calling the pigs,"
said Howard Baker, a spokesman for the
Redwood City Police Department.
Continued on page 104 9-1-1 Caller May/June 1993
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Reference the current page of this Periodical.
Texas. Advisory Commission on State Emergency Communications. 9-1-1 Caller, Volume 5, Number 3, May/June 1993, periodical, May 1993; Austin, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1203523/m1/4/?q=%22%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting UNT Libraries Government Documents Department.