The Electra News (Electra, Tex.), Vol. 38, No. 23, Ed. 1 Thursday, February 14, 1946 Page: 6 of 6
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THE ELECTRA. NEWS, THURSDAY, FEBRUARY 14, 1946
WILSON PROMOTED
escape from injury
both
and
the
iiai uuh^ ui more
linos: maintaining cleaner
r n i c* • n ». n n o K M _ i i.
Dunn,
Frank
to buy scarce building mater-
There will be delays in getting
plus tax
100x11
Of interest to the fresh fruits and
vegetable industry of the Southwest,
and to the advertising profession, is
the announcement by the Ben E.
Keith Company of the appointment
of Talmage Wilson to the position
of Director of Advertising, Sales pro-
motion and Dealer service, succeed-
ing the late Miss Trula House, Ad-
vertising Manager.
TUN-
GASO-
WE
OF
Annual Firemen
Banquet Tuesday
Farm Bureau Meet
Held Iowa Park
mem-
included
Paul Whitecotton of this city
narrow
Retiring officers and the
elected staff of the Electra
teer Firemen’s Association
OD/YEAR
TIRES
MATERIALS WHEN
ARE AVAILABLE. ’ WE
THE BLANK FORMS AND
------YOU TO FILL
. SEE US IF YOU
INTERESTED. CICERO
vcrusiiig manager.
I Mr. Wilson has been with the Ben
E. Keith Company seven years as
head of Display and Dealer service
department, and is well known
throughout the entire industry for
his aggresive promotional work
artistic point-of-sale materials.
His intimate knowledge of
needs of the Independent Retail
Dealer in the way of sales helps and
cooperation singularly fit him for
the over-all directing of this import-
ant phase of the company’s business.
The important position occupied
by the Ben E. Keith Company in the
Fruits and Vegetable Merchandising
and marketing picture has, in a large,
measure, been built up by its aggre-
sive newspaper and radio advertising
and merchandising policy and Mr.
Wilson plans not only the continua-
tion of this cooperative work with
the dealers, but many extensions and 1
improvements to this service.
Special attention will be given to
helping the dealer in the proper lo-
cation of the fruits and vegetables'
department in his store; working to-
ward the handling of more complete
depart-
Imcnts: appealing and colorful dis-
plays and artistic decorations. Wil-i
son also plans to appoint specialty;
.service men to work in each com-
munity in rendering the dealer clos-l
Information in regard to casualty
and automobile insurance was^given,
Tuesday evening at a meeting fof the
Wichita County Farm Bureau fat the
high school building at lowa^Park.
Loys Barbour of Iowa Park;- ^county
president and district director,
brought the latest data on trf| sub-
ject from a meeting of state direct-
ors held at Waco last week.
Plans were made for a district
meeting to be held at Seymour Feb-
ruary 21. Several farmers’ from
Electra area attended the Iowa Park
session.
a
Thursday when his truck was
volved in
vehicle in
^aid to have been thrown clear of
the cab. An explosion and fire fol-
lowed the mishap in which
machines were damaged.
------o----—
HAVE YOUR CAR ENGINE
ED—TO USE THE NEW
LINE NOW BEING SOLD.
HAVE THE LATEST TYPE
EQUIPMENT FOR SPECIAL EN-
GINE TUNEUP. OIL CITY MOT-
OR CO.
had
last
in-
a collision with another
Vernon. Whitecotton was
“Legislation” Is
Subject Discussed
At B&PW Meeting
newly ( °
Volun-
were
honored at the annual banquet held ■
at the White Rose Cafe Tuesday |
night. Mayor T. Leo Moore was
toastmaster and covers were laid for
sixty' persons.
The officers who will serve dur-
ing the coming year, were introduc-
ed, as follows: S. T. Low, (re-elect-
ed). chief; O. D. Green, first assist-
ant chief; Ted Miller, second assist-
ant chief; Arden Bailey, secretary-
treasurer; Jack Henderson, captain
of the hose department; Bill Coop- [
er, lieutenant hose department; T.
W. Burkhalter,- captain of i
company; J. A. Holt, lieutenant en-
gine company; Dewey Dovel, trustee
firemen’s pension fund; Clyde
trustee of equipment and
Harris, chaplain.
Honor guests in addition to
hers of the department
members of the city commission and
the police department. Out of town
guests included District Attorney
Elmer Parrish and Sheriff Pat Allen,
of Wichita Falls, and Walter Suttle
and Ben Twomey of Vernon, form-
er merbers of the local department.
----------o----
EX-SERVICE MEN —YOU CAN
NOW GET A PRIORITY WITH
WHICH TO PURCHASE SCARCE
BUILDING MATERIALS WHICH
YOU CAN GIVE TO YOUR BUILD-
ING MATERIAL DEALER AND HE
CAN IN TURN PURCHASE THESE
SCARCE
THEY
~Shave ______
~ | WILL ASSIST
Of "theI™1 ODT-
j ARE r’TTZZ'
SMITH LUMBER COMPANY;
---o——----
TO VETERANS OF THE ARMY,
NAVY, MARINES, COAST GUARD,
OB ________ ____________ ___
now have priority that will enable1
you
ials.
everything you may need, but this
measure is designed to speed badly
needed home construction for you.
Ask us for particulars . . . FOX-
WORTH-GALBRAITH.
----------o---
Proof that paint preserves is seen
in the fact that women live longer
than men.
cr cooperation and assistance in dis-'
piay and marketing.
Already recognized as “the largest
distributor of fresh fruits and fresh
vegetables in the Southwest” the1
i Ben E. Keith Company expects to >
1 go on from here under the new pro-
]■motional set-up to even more mark-
ets and better marketing. The con-!
cern maintains distributing centers!
in Fort Worth, Dallas, Longview', I
Abilene, Lubbock and Wichita Falls. I
It has always been the aim of the j
Ben E. Keith Company to serve the |
trade with all -the seasonable fresh J
fruits and vegetables both of nation-1*
al and Texas origin, every day of!
the year, and it is this policy that]
has gained for it a position of lead-'
ership in the industry. I
Mr. Wilson announces that pack-
aging of fruits and vegetables will
I bo given careful study, and wherever
[possible, select merchandise will be
'.marketed in individual “Fresh-From
Keith’s” packages.
---o----------
CAR WASHING—STEAM CLEAN-i
ING OF MOTOR OR CHASSIS.
POLISHING. NEW EQUIPMENT TO
SERVE YOU NOW. OIL CITY
MOTOR CO.
----------o--
I Mrs. Alberta Coburn, president,
presided over the business session
and Mrs. Lillian Stille presented the
program, Thursday evening at a
meeting of the Electra Business and
Professional Women’s Club at the
White Rose Cafe Club.Room. The
subject for discussion was “Legisla-
tion” Mrs. Clara Petty spoke on
“Equal Pay for Equal Work” and
ciited her experiences in the para-
chute packing department at the
Army AirzForce Supply Depot at
[Frederick, Oklahoma. She declared
I that there are women who through
lack of fitness or training do not
engine pmerit top wages anj there are men
in the same category^ but that the
average women’s skill and applica-
tion to a job, merits and should have
the same pay that a man would re-
ceive on the job merits. Mrs. N. D.
Cooper spoke on “Women and Legis-1
lation” and urged that women’ study j
good laws and bad and be prepared
to vote intelligently in matters per-
taining to general welfore c_
town and the nation.
Miss Olive Carter gave the score
on the Electra club in the Nation-
al Federation of Business and Pro-
fessional Women’s Club standard on
achievement. The percentage for a
perfect club is 1200 points. The loc-
MERCHANT MARINE: You ( a] club t]10Ugh its civic program and
activities of the past year rated ap-
proximately 1100 points.
It was voted to adopt a budget for
the coming year and to contribute
to the Red Cross as a club. Plans
were made to sell a beautiful rug
made by Mrs. Zulema Stroud, the
proceeds to be used for club pro-
jects.
Mrs. W. P. Kilpatrick of San Ang-
elo, was introduced as a visitor.
Talmadge Wilson
***
***
Talmadge Wilson Appointed Direct-
or’of Advertising, Sales Promotion
and Dealer Service for Ben E.
Keith Company.
GOOD? Mister, they're better than good ... for at Goodyear, DeLuxe
is a symbol of superiority . . . proved higher quality! And to prove
higher quality it takes countless tests and millions of miles of service
under all kinds of conditions. So, when war came on, Goodyear took
off the name DeLuxe, kept it off of mighty good, already tested syn-
thetic rubber tires . . . waited for unqualified proof.
Now, billions of miles later, these great, rugged tires are con-
sistently rolling up outstanding records of extra service and safety.
The proof is here, and once again you can go DeLuxe . . . confident
of getting the best tire built.
GOODYEAR DeLuxe Heavy-Duty TUBES, 6.00 x 16 . . . $3.65 plus fax
The Young People’s Department of
,the First Baptist Sunday School
will present a 15 minute program
over radio station KWC, Sunday
afternoon, beginning at 2:30 p. m.
Mrs. J. L. Clayton is director. Those
who will appear on the program are
Misses Betty Jo Rose, Jean Mat-
thews and Sarah Tipton and Mrs. J.
C. Yates. A special feature will be
assembly songs by the department.
-------o—-----—
CREDIT TERMS Up to thirty-six
months, low interest, no down pay-
ment, covers labor and materials.
Quick service. CICERO 'SMITH
LUMBER COMPANY.
----------o--
Mrs. Bill Moffett and little son
of Corpus Christi was a recent vis-
itor in the home of Mr. and Mrs.
Emmett Robison.
—............—
Do Plate Sores
Bother You ?
If your “GUMS” itch, burn, or
cause you discomfort, druggists will
return money if the first bottle of
“LETO’S” fails to satisfy.
Goldsmith Drug Store, Inc
NOW IN STOCK!
Famous for Quality!
Can oriNit
Self-Cleaning Pattern!
BAILEY’S HOME & AUTO
OPENER
Ripping
Ifiaanmer
SPean
naiEmer
’ITE'DsaMe
Bnght
RUBBER
O O R MAT
w
%
f
All you have to do is
drive in. Your'smooth,
dangerous tires will be
recapped by the famous
Firestone Factory
Method, and’ these
recaps are FULLY
GUARANTEED. You
exchange smooth tire
danger for the famous
Gear-Grip Tread. Then
when new Firestone De
Luxe Champion Tires
are available to you, we
will buy your recapped
tires. Stop in today for
the driving safety you
want and need!
So handy, convenient and
safe too! Folds -when not in
use and. tucks away so
easily. Red baked enamel
steps and top... legs aro
aluminum finish.
*.fVve'Will Recap Your •
\Rg^s.ent Srnopt|i .Tires
I
S
FLY ROD
REEL 4.95
Lightweight but well built
for long service. Heavy, s
durable ratchet spring.
tv-.-*-/'? *
Cleans shoes effi- *■ R a
ciently. Tough
black rubber. Handy size.
to wan. 1.49
ri j
SUPPLY
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The Electra News (Electra, Tex.), Vol. 38, No. 23, Ed. 1 Thursday, February 14, 1946, newspaper, February 14, 1946; Electra, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1215307/m1/6/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Electra Public Library.