The Celeste Courier (Celeste, Tex.), Vol. 64, No. 17, Ed. 1 Friday, February 26, 1965 Page: 4 of 4
This newspaper is part of the collection entitled: The Celeste Courier and was provided to The Portal to Texas History by the Leonard Public Library.
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THE CELESTE COURIER, Friday, February 26, 1965
Mrs. P. L Baker
Holes Birthday
COMPLETE GRINDING AND MIXING SERVICE
Oneita
Bulk Garden Seed
Printed by The Leonard Graphic
Leonard Grain Co
LEONARD, TEXAS
“Our margin of profit is small — Our volume is our greatest asset”
I
BUYING!
SELLING!
RENTING!
SWAPING!
A
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A46F
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A49
SPECIAL — Model A33B
A54
READ AND USE WANT ADS FOR QUICK RESULTS
w.t.
•••••••••••••
Matching Dryers Available
I
NORMAL INSTALLATION FREE
Easy Monthly Payments
Small Down Payment
Open A New Account
Add To Present Account With Little Or No Increase In Payments
GILBERT ELECTRIC
North Side Sq.
LEONARD
Phone 587-2244
By C. WILSON; H ARDER
T
-1
-1
“1
Bobby G. Standlee
Participated In
Viet Nam Strike
Onion and Cabbage Plants
Complete Line of Pure and Sherwin-Williams Paints
Light Hardware • Dairy & Livestock Supplies
. Work Gloves
“Our Milling, Mixing and Formulas are as good as the best —
and better than the rest.”
I Mrs. John. Willis of Irving vis-
ited Misses Ona and Eccie Lacks
Monday.
• Pull-push On/Off Control.
• 3"x5" Golden Voice® Speaker.
• Lighted Channel Indicators
• Hand-wired Chassis is preci-
sion crafied with modern hand and
dip soldering.
• *FulI Year Guarantee by manu-
facturer covers free exchange or
repair of any tube or part proven
defective in normal use. Arranged
through us, labor extra.
• Cabinet of select hardwood
veneers and solids with an applied
Mahogany or Walnut grain finish.
• Solid State UHF Tuner.
CONVENIENT BUDGET
TERMS AVAILABLE
NEW LOW PRICE ON
RANGE CUBES
20% PROTEIN
$63.00 Per Ton At The
O. K. FEED MILL
LEONARD, TEXAS
Church Circle Mel
With Mrs. Pierson
Monday Night
JEAN D. TONEY. Publisher
Drawer 38, Celeste, Texas
A Federal Appeals Court re-
cently beat back another at-
tempt to destroy brand adver-
tising. The decision overruled
a fuzzy Federal Trade Com-
mission ruling on the pricing of
a nationally advertised brand
item.
Most washers do a fairly good
job of washing. The big
difference is dependability:
repair bills . . . service calls
. . . years of service.
Feeds of All Types
LIVESTOCK VACCINES OF ALL TYPES
The Celeste Courier
Published Every Friday
The Leonard Graphic
Phone 587-3303 Leonard, Texas
•W
IM
GILBERT ELECTRIC
North Side Square
Phone 587-2244 • Leonard
jy \
I!b
Mod’1 »T29A
$16.95
.1
______________
See the new models now on
demonstration. They're the
most dependable washers ever
built.
Speed Queen automatics have
special features which assure
greater dependability — like
the fluid drive, extra ball
bearings, larger solenoids,
stainless steel tub, etc.
n__
That's why there are so many
Speed Queens used in coin
laundries where the going is
really rough! You can have
the same dependability in
your home.
w I
CLASSIFIED
CLASSIFIED AD RATES
MOTOROLA
23" TV
Mi', and Mrs. Garvin Pearce of
Garland visited Mr. and Mrs.
Billy Mulkey Sunday and Mon-
day.
CLEAN COTTONSEED HULLS
FROM MISSISSIPPI
BULK $22.50 per Ton, in ton
lots. 1,000 Lbs. to 2,000 Lbs.
$24.00 Per Ton. Sacked, $25.00
per Ten. 100 Lbs., $1.35.
O. K. FEED MILL
Leonard, Texas
•:
PARENTS'
. MAGAZINE j
J ■ •
Martin Evans of Durant, Okla,
visited his nephew, Ralph Evans
•and family, and the Harrison I
Compton family over the week'
end.
■ ■■
r
i
I
2 cents per worfl first time, 1
cents per word each additional
time. Minimum charge, 25c
!
SUBSCRIPTION RATES
In Hunt, Co., 1 year______$2.00
Elsewhere in U S., 1 yr.____$2.50
Overseas, 1 year ________ $3.00
(Plus 2% State Tax)
This wood veneer cabinet TV
will add an aura of elegance to
your living room. And just look
at our value prices for these
beautiful sets!
Rrj
C. W. Harder
Value-priced ®
MOTOROLA
TABLE RADIO
B
4" Golden Voice- speaker for rich,
clear sound. White, Beige, or Blue color.
■ carried aircraft, 49 attacked
I Communist ban-acks and staging
! areas near Dong Hoi about 100
miles north of the border be-
tween South and North Viet Nam.
Pilots reported seeing heavy
fires and -smoke and substantial
damage to military .targets in the
area.
NOTICE TO PUBLIC: Any er-
roneous reflection upon the char-
acter, reputation or standing of
any individual, firm or corpor-
ation will be gladly corrected
when personally brought to the
attention) of the publisher.
£
......——
S179M
■ s
lu
turns 70° ••
Model 23BS171A
—23' overall diag. tube
mess.; 282 jq. in. picture
viss<ng area
$239.95 W.I.
label, the transaction ends
when the customer takes deliv-
ery. How the product is stored,
how it is handled, whether or
not stocks are rotated to main-
tain freshness is the responsi-
bility of the customer, and not
the manufacturer.
* * *
Biit on products carrying the
manufacturer’s brand, the en-
tire responsibility of insuring
customer satisfaction, of mak-
ing good on any defects, are
borne by the manufacturer.
* ♦ ♦
In addition, the manufjBi^n^
er has no insurance that the re-
retailer having merchandise
packed under his own name
will continue to hold to the
same standards of quality. He
is free to change sources cf
supply, change formulas, or
anything else he desires.
* * *
But the manufacturer who is
investing in his own national
brand must take every possible
step to maintain the quality
of his brand, or he is not going
to have an acceptable brand
for too long.
* * * -
These matters are all q’ffite
elementary, yet the FTC in its
apparent zeal to control brand
advertising, overlooks the bas-
ic facts. It would perhaps help
if FTC were staffed with mar-
keting men instead of being
loaded with law degrees.
♦ ♦ *
For after all, if price is the
sole determinant in moving
goods, then the FTC should
take action against those who
sell soda crackers in packages.
They would be much cheaper
if sold, as at one time, out of
open barrels, and it is a cer-
tainty that the nation’s cats
woutfi welcome the resumption
of their old time traditional
place to sleep.
in
DAWSON PROPANE CO.
Whitewright — FO4-2969
Champlin Oils
Tarburetion Flame Cultivation
Tank Rentals and Sales
‘ropane Gas Appliances
f
* * *
The issue
was over
canned milk.
A well known
producer of
canned milk
does in addi-
tion to pack-
ing their own
national
brand, pack
milk for pri-i
vate labels.
Because the firm charged more
for their national brand than
for the product packed under
somebody’s private label, the
FTC charged this was discrim-
ination. The Attorney Gener-
al’s National Committee to
Study the Antitrust Laws, in a
previously made study, was
split on the issue involved.
♦ ♦ ♦
The FTC charged that the
same milk was packed for both
the national brand and the pri-
vate labels. On the other hand,
competent testimony was in-
troduced to show that the pub-
lic is not only willing to pay
more for a recognized brand,
but in many cases the consum-
er insists on a national brand.
♦ ♦ ♦
Obviously; many people buy
the product in which they have
confidence. They know that a
nationally advertised brand
must take all steps to insure
the quality of the product.
* ♦ ♦
And while in many lines of
merchandise, the national
brand producer will also manu-
facture for a customer’s own
© National Federation of Independent Business
WASHINGTON AND < '
"SMALL BUSINESS”
8v C WII CON H AP
Mrs. P. T. Baker observed her
80th birthday Sunday, February
21, with a family gathering at
her home.
Enjoying the day with her were
Mrs. Ann Lowe of Oak Ridge, Mr. and Mrs. Olin Beaupre, Mr.
operations Feb. 7, against North T’enn. is visiting her
Viet Nam while serving aboard ( — -------------— —
the attack aircraft carrier USS
Ranger, operating with the U.S.
Seventh Fleet in the South China
Sea.
Navy aircraft took off from the •
aircraft carriers USS.
Coral Sea and Hancock. Of the were Dallas visitors Monday.
Fireman Bobby G. Standlee,1
USN, son of Mr. and Mrs. Ben
F. Jenkins of Celeste, participat-
ed in the retaliatory air strike
? Good Housekeeping".’
V ejARAkTEES
ITS THE TOWN'S BIGGEST MARKET PLACE....
The Joy Day Russell Circle of
First Baptist Church met in the
home of Mrs. Mack Pierson Mon-
day night at seven o’clock.
Mrs. Winnie Evans presided
and| Mrs. Pierson presented the
■program on Baptist In Alaska
USA.
Mrs. Oneita Compton read the
minutes of the previous meet-
ing.
The business session was dis-
missed with prayer by Mrs. Ruby
Jo Warren.
A delicious refreshment plate1
was served by Mrs. Pierson to
Mmes. Winnie Evans, Nora Bis-
hop, Myrtle Stapleton, Doris
Layman, Lois Rowell,
Compton, Pansy Biggs.
NEW SHIPMENT—Pa ngbumfs
Chocolates. Gaulden Drug Store,
Leonard.
I NEED I
> CONCRETE i
CALL |
GREENVILLE READY MIX
GL5-7249
, vniI IL• Eiuh ii ji
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is visiting hex' cousins, and Mirs. P. T. Baker, Jr. of Dal-
ited Misses Ona and Ecca Lacks las, Mr. and Mrs. Sam Gibson,
i Celeste.
Mrs. Bakers’ many friends wish
for her many more happy birth-
days.
i _____________________________________________________________, ____________
Miss Ona Lacks and her neph- Mr. and Mrs. James Claunch
Ranger, ew> w. E. Wooten, of Greenville of Denison visited his mother,
Mrs. Henry Steele, Sunday.
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The Celeste Courier (Celeste, Tex.), Vol. 64, No. 17, Ed. 1 Friday, February 26, 1965, newspaper, February 26, 1965; Celeste, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1224211/m1/4/?q=%22%22~1: accessed July 15, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Leonard Public Library.