Advertising Device Page: 3 of 4
This patent is part of the collection entitled: Texas Patents and was provided to The Portal to Texas History by the UNT Libraries Government Documents Department.
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11262,101
the bar 2 has division marks 13 and numbers
14 representing oeni 'hosen niuif'df hrieas-
urement, such as inches. The divided edge
9 of the bar 2 constitutes a ruler and the
5 measuring indications may be sub-divided as
much as' desired.
The bar 2 is made of. considerable width
and provides a corresponding considerable
space for advertising matter, which is indi-
10 cated in the drawings by the one word "Ad-
- vertisement" and, by pictorial representa-
tionsX15.
The bar 3 is provided with expanded: por-
tions 16.so shaped as to conform to and con-
15 tain pictorial representations 17, which in
the particular showing of the drawings are
perspective representations. Since the ad-
vertising device has been described as par-
ticularly useful on desks, in offices, the pic-
20 toral, representations chosen in the particu-
lar showing of the drawing, represent
office furniture of various -kinds, and parts
thereof.
Where the advertising device is used. in
25 other connections the pictorial representa-
tions correspond, and, of course, 'the as-
sumption is that the advertising matter of
a printed nature corresponds to the showing
of the pictures.
30 It is quite feasible to display.adyertising;
matter on both sides of the device, but this-
is-so apparent that no attempt, is made to.
show the obverse side of the device. The,
fact that advertising' matter may -be dis-
35 played on both sides of the device is.indi-
cated by the word' "Over" in certain of the
corners of the device.'
'In order to attach a blotter, indicated at.
18, the' end portions of the -bar 2 have.
40 punched out tongues 19 so arranged as to
engage that face of the blotter remote from
the bar 2 and:clamp the device to the blotter.
in a 'manner 'to hold it against accidental
separation from the blotter-in the ordinary
45 course of-'handling. It will.be understood
that the tongues 19 may be replaced by any
form of grip, clip or fastening desired.
The spacing betiveen the numerals 14 may.
also be utilized for advertisement, as indi-
50 cated by 'the line 20 of:words immediately
adjacent to the edge 9.
When the device is carried by a blotter or,
the blotter is carried by the device the'. blot-
ter' definitely and uniformly spaces the bar.
65 2 from, any surface upon which the blotter.
lies. The consequence is that the edge 9;.
which may be beveled if desired,; is spaced
away from the surface and blurs" are avoid:
ed in cases where the surface is to be ruled;
60 with ink or the like.
Tin the 'drawing the surface to be ruled is
considered as a surface' of a sheet 21 of'-spa:
pe. 'Asstiming that a line-22-has been iuled;,
upon the' paper'sheet 21 and itlisidesiied to.:
65 produce other lines upon the sheet in par-allel relation to the line 22, any pair of
poiiitersW6, 7 or 8, oir the inner edge of the
bar 3, or the pointers 10 are brought into
coincidence with the line 22, thus spacing
the edge 9 the required distance from the 70
line S2=so that the next line drawn along
the edge, 9 as a guide will be so spaced from
the line 22. For instance, with the arrange-
ment shown in the drawings a succession of
lines separated, by a, quarter of an inch may 75
be produced upon the sheet 21 with ease and
certainty. The same istrue ifthe spacing
desired be a half inch or three-quarters of
an inch or an inch, or an inch, and a quarter.
Owing to the constant presence, the fre- 80
quent usefulness and; the impressive novelty
of the form of the device, the eye and the
mind of the person possessing it or of those
who may be in its presence, are, primarily,
strongly and frequently constrained to ob- 85
serve and consider the perspective matter
or illustrations. There follows, therefore,
the psychological: result that the observer is
brought into an emphasized appreciation of
the advertisement as a whole, or of the thing 90
or,,things aderisel, which cannot be pro-
duced throtigh the use of previously devised
mediums.
because the device is of a time-saving
nature. which premiumizes its retention for 95
long. and frequent usage, and under such
usage it would easily be, subject to damage
if composed of very.soft or fragile material;
and inasmuch as the usual expedient of em-
bossing o;.otherwise. specially treating the 100
illustrations of other.portions 'of the adver-
tisement may be done with some advantages
through the.useUo.f tough or comparatively
strong materials,:the device may preferably
be made of a comparatively substantial and 105
permanent character by constructing it of
metal or celluloid ,or the .like.
Inasmuch as the, prime or, main purpose
of advertisement" is to secure frequent; and
concentrated favorable attention to or for 110
the object exploited-or, presentgcfot public
consideration, and the advertising 'value of
the medium. eMploye4 for the purpose. is
measuretor, approximated by the attention-
compellinga fotce with which its elements 115
are displayed and-the persistency with which
its advertising message is presented, and as
the, new and improved elements, of. direct
and.:frequent usefulness and the novelty of
formprovicded in the present structure-are 120
strongly conducive, to anappreciation, lead-
ing to its preservation and ;to an ever-in-
creasing .impressiveness of the advertise-
niert associated with or forming.a part of
it, in, consequence ,of its being . uder more 125
or less constant observation, its, advanced
and meritorious status in.the. field or art to
which, it.,appertains, becomess ,at oncemnani-
festand;demionstrable.
In order to readily direct the eye of the 1302
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Reference the current page of this Patent.
Glisson, Amos Adolphus. Advertising Device, patent, April 9, 1918; [Washington D.C.]. (https://texashistory.unt.edu/ark:/67531/metapth1259138/m1/3/?q=%22%22~1: accessed July 4, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting UNT Libraries Government Documents Department.