Henderson Daily News (Henderson, Tex.), Vol. 4, No. 50, Ed. 1 Wednesday, May 16, 1934 Page: 7 of 12
twelve pages : ill. ; page 20 x 17 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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■J**
4
KNOW HENDERSON
Sure They’re Better
i
r
.ii*
GEO. M. WRIGHT
IN HENDERSON
Ini
It’s
The
a
the
i'
4
Hui
SANDY BEACH
TATE’S
I
PHONE 343
* Conoco Gasoline
• Germ Process Oils
«
Bryan
t
«
1
an
Lets Consider Facts
ri
&
I
I Ue.
4
1
' ■
i ’fr1
I
/
Ball Park Will Be
Done This Week
Semething More Than Just Good
Food Awaits Those Who
Know of Service Offered by
Club Cafe
“Simply Better”
Say Folks About
Fountain Service
POOR LITTLE THING -HE’S NOT AS
STRONG AS A LITTLE BEACON
3 Miles Out'
On Tyler Hi way
LUMBER COMPANY
610 Depot Phono 25
Phones 87
and 815
The Fountain at the Drug Store Ahead
Order Quality Meat*
and Groceries
per-
r —• —
rich
* East Texas Gas
(Bronze and White)
* Staple Groceries
Rich
Sized
Better
lUat Door Io
Randolph Hotel.
PAGE SEVEN
is open all of the time.
TRY OUR MEALS
You’ll Like Them All.
“The Home of Good Coffee
TRASH AND GARBAGE
CALL MOYERS
PHONE 1671-F3
He’ll Dispose of It
TAXI—PHONE 593
"Speed with safety”
LEON HARPER
SERVICE CARS
At Palace Barber Shop
Residence Phone 1 9k
Palace Cafe—M7W
if'
r
>$>
DAVIS AUTOMOTIVE
SUPPLY CO.
Jobbers
HENDERSON
O. P. BOYNTON
We honor Texaco
Courtesy Cards
Where
East Texas
Swims
$
THERMOID
and
MULTIBESTOS
BRAKE LINING
For All Cars
Installed at
Your Dealer or Garage
Distributed by
“Daylight Saving Time”
doesn’t mean a thing to us.
The
Palace Cafe
SERVICE STATION
Eait Main Street
JOE HILL
Candidate for
STATE SENATOR
Gregg. Harrison, Panola, Rusk and Shelby Counties
Will Appreciate Your Vote
••A SQUARE DEAL FOR TEXAS”
Phone
181
Sees
__It::
^GUSLCOUMAN
Meet Me at
THE
CLUB CAFE
dost off the Square
On North Main
A
14
WEIR’S
TO
Present Costs
Favorable for
Building Today
/ » ■ ;
Rusk County Lumber Company
Prices Quoted on Quality
Building Material Little High-
er Than A Year Ago
Garth Green and
| His Orchestra for
Club Cafe Diners
Maybe An Elephant Doesn’t Have as Much
Strength as a Gallon of BEACON; But He
Looks Stronger to Us — Why Say He’s
Weaker! Who Said Hewai, Anyhow?
KNOW THESE FACTS:
State Flower of Texas: Bluebonnet
State Tree: Pecan
State Bird; Mockingbird
State Motto: “Friendship”
State Song: "Texas, Our Texas”
First National Bank
“Let Us Serve You”
largely to have
- r':- ■'! Works
and the
Crockett
Building
Costs Now
Make
This
Little
Home
Easy to Own
RUSK COUNTY
HENDERSON DAILY NEWS, HENDERSON. TEXAS
"The Fountain Ahead” Features
Thirty Different Kinds of
Sandwiches, Double
Malted Milks, Jumbo
Ice Cream Sodas and
Ice Cream Sundaes
’’ t
((fdicFJ
loti r KIWI a. T>|
-____________________jai
PAYROLL MONEY:
Each person recognizes the importance of pay- ]
roll money; but do we, each of us, buy produoto i
that help in building up our local payroll*. w. 3
should buy: Bread baked in Henderson, QaaeMSe
refined here, Furniture and Clothint, eto., sold ]
here, all our wants, in so far ae possible, on this
market. It pays dividends to "Trade at Home.*- *
------ 7 7........—
rw’V’ j.-”?T'rj
That building costs remain at a
figure low enough to offor particu-
lar inducement to those who would
build for their families or from an
Investment standpoint is conclu-
sively shown by investigation of
prices for quality materials at the
Rusk County Lumber Company.
Pee Gee paints, varnishes, stains,
enamels, etc. are still at a low
price. Lumber of all character,
while higher than a year ago, is
not at a figure commensurate with
the price increase on such commo-
dities as groceries, wearing appar-
el, automobile tires, etc.
Special patented building mate-
rials, such as composition roofing,
metal lath, wall board, etc have
shown little increase.
Taking the list of materials as a
whole and the cost of building the
average home today is only ap-
proximately 12 per cent higher
than the cost a year and a half
ago.
p,;
I
IGNITION, CARBURETOR,
BATTERY, LIGHTS
STAR TIRE & BATTERY CO.
South Main Phone 799
MEMBER
BEACON OIL & REFINING CO.
QCAnnil GAI* At fa WATtt TOWER ■
DlAuUN OILI Abo te Ml. EaterpriM aid TuwtewB
THE DRAIN OF PENNIES
1 ' ■ By HUGH J. VAUGHN ' ■■ —
Pennies from the pockets of the ignorant and un-
suspecting roll readily into the little leather cylinders
that whisk them along glistening steel wires to the chain
puppet-manager’s desk.
There they hesitate only momentarily before starting
on their journey to join the other tens upon tens of
thousands of their kind that are flowing in an endless
stream into the coffers of the Money-mad Chain Baron.
The cringing puppet-manager listens continuously
for the sing of the lashing whip that he knows is ready
to bringing stinging rebuke or curt dismissal from the
thousand mile or more away central office if he lags at
the pump handle that controls the penny flow from the
little area over which he wields temporary authority.
For it is just the pennies, the constant strain and
drain of the pennies, that spell millions for the Money-
mad Baron.
And what’s a penny to you? Only a penny; yet a
penny from you and you ,all of you, though only once a
month, adds into tens of thousands of pennies that must
inevitably leave the area you do not intentionally desire
to damage.
When the flamboyant messages were first carried
to the people from these designing new-style racketeers,
we each gave eager attention, for the story invariably
carried a message of camouflaged economy.
Pennies were saved on this item, pennies were saved
on that item; pennies sounded small from expense stand-
point and pennies sounded large from the saving angle. .
Ninety-nine cents, forty-one cents, eighty-three
cents; all the way through the list we were taught to
’hink in terms of pennies, save in terms of pennies and
spend in terms of pennies.
So we thought, so we spent and so we saved; until
finally our dollars dwindled until we could no longer
think in any but penny terms.
And then we took stock of our plight. We calmly
and dispassionately thought it all over. We saw that
the thing upon which we had at first looked with favor
was in reality a monster created through our own greed
to save the pennies. We saw that this veritable Franken-
stein was rapidly destroying the very economy we had
believed it was created to help.
We turned to the puppet-managers for help and
they could give none. All merchandise had to be sold
strictly for cash. Our credit might be good with some-
one else; but the puppet-manager couldn’t help that. He
was employed by a central office, or a zone office, and
the zone office had yet another office to which it was
responsible, and the central office was respon-
sible to someone, else, too. Authority was everywhere
and nowhere.
So our pennies were gone and our credit was gone;
but st>ll the penny cry rang in our ears with its false
hum of economy.
We knew that everything would be alright If only
we had the pennies or could get them.
But jobs were gone. Our neighbors who owned
stores with whom once we had traded still liked us and
would have been willing to forgive and help; but we had
denied them too long. They could no longer help finan-
cially.
And, the stock raisers, the growers and the planters
in the ratal districts could not help'; for the products
they had coaxed from the soil brought only a few little
pennies and with these they could scarcely buy the few
necessities they had to buy from the city stores.
When Roosevelt’s voice sounded over the nation we
listened with eager hope. Neighborliness, decentraliza-
tion of industry, fair dealing, support of your own com-
munity; these and many more suggestions came from
his campaign speeches.
And finally the New Deal and the Hlue Fagle
tackled the gigantic problem.
But the fight is not to be won in a day. Setback,
after setback has come, and dozens more are ahead
before real economy can come.
And to understand economy for the people is to
give the term a different meaning than it has heie-Lo-
fore carried when applied to the individual.
For there is an Economy of Abundance as against
Economy of Scarcity.
The one Economy would produce for the benefit of
all and not for the benefit of the few.
The other Economy would produce for the benefit
of the limited few and directly against the benefit of
the many or the masses.
The one Economy would be controlled by industry
and would be the servant of industry and industry is
the collective energy and thought of the people as a
whole.
The other Economy would be controlled by scarcity
and by business and would be the servant of business.
We are working definitely and positively toward
that specific and definite Economy of Abundance. We
are seeing the folly of destruction to create scarcity so
that business can control. We are realizing that the
Abundance of the Earth is in reality the Economy of
Abundance; affording ample and sufficient for all.
We are turning our backs upon the pleading cries
of the chain-stores who buy no products locally, who only
sell and never cooperate, who foist their cheap wares
with glistening tinsel for camouflage into our very laps
for only a few pennies, and we are turning to our true
neighbors. »
For we know that our neighbor* are, like ourselves,
members of the great mass of the people and we know
that Abundance is here for all if only narrow selfishness
with its cry for penny saving can definitely die.
How would you like some choice
'broiled squab on toast? Or per-
ing I” “J0, I haps you would prefer some fried
1113 area Belgian Hare with good ' '
cream gravy and new irish pota-
toes? But it really doesn't make
_ much difference what you want
I in the way of good food; for you
ZA-'zlzi-- fViexF z l i c Vo tzo
Say Architects When
You Go
I TO—
Garth Green and that “Gang of '
Seven". You know the boys. You've
danced while they played at the
best dance clubs in this section of
East Texas.
Now they are playing at
Club Cafe.
Mrs. Frank Melton admits that I
their Club Cafe engagement is
temporary. She’s trying to find out ;
whether or not you like good or-
chestra music with your meals and !
if you do she’s going to continue ‘
to engage the boys.
So that she won’t lose money on ;
the venture, more of you must try I
out the Club.
You'll find the food really good; |
but you know that, those of you ;
who have tried the Club once,, and !
you who haven’t tried it once can’t ;
be expected to know about the ser- |
vice there.
Go to the Club for dinner tomor-
row and take a party with you.
you’ll agree it’s a good place to eat.
-----o----—
Read News Want Ads and Save.
East Texas Gas
Declared Equal
To Any Branch ■
Tate’i Service Station Featnriag i
An East Texas Gat Said
Be Particularly Adaptable to 9
Ute in 1934 Chevrolets, Ply- j
mouth* and Fords .
Tate's Service Station on East 9
Main, just down the hill East front 1
the City Square, is bandlint an
East Texas gasoline that is refln-
cd by a company whose experts
wore, for twenty years, with one
of the major companies.
Ira M. Tate declares that the
C1' ' pnrticul.il ly adaptable to .
ii in Itl.'bl Chevrolets and 1984 19
Fords and 1934 Dymouths, say-
ing:
“I have some thirty owners of
new 1934 six and eight cylinder
ears that are using this particular
East Texas gasoline. 'Htert
not been a single word of com-
plaint and numerous words «f
appreciation.
“In my honest opinion thia gase
oline is eoual in every respaet t4
any standard brand of white gaso-
line. Its performat ce is equal in
in every, respect and the saving en-
joyed by its users mounts into an
appreciable figure.
"I feel that anyone who trios it
will stsy with it as their regular
gasoline; regardless of what car
they may drive. I know that 1984
Chervrolet, Plymouth and Ford
owners lire among the numbers
« ' " c.i'i’imiomdy use the gas and MMM
appreciate its quality."
Tate's Service Station runs '•
modern grocery in connection and
keeps it open from early morning
until late at night. Sunday outing
patties find it a particularly con-
venient place to buy items for the
picnic lunch and many neighbor- I
hood folks buy their staple and
fancy groceries there. Prices on
all goods is strictly competitive
with larger stores........... .....
ARCHITECTS 4
CONSULTING ENGINEERS
R. L Rack J. L. Downing
718 N. Marshall _____ Phone 618
Foundation Completed for Au-
ditorium — Stock Building, '
Colored Exhibit Hall and
Poultry Building Completed j
—Work Progressing Favor-
ably on Entire Municipal Fair
Park Assembly
Thanks to the untiring efforts
of several civic leaders and to the
determination of R. E. Rack and
J. I,. Downing, Henderson archi-
tects and consulting engineers who
have charge of the new Municipal
Building and Fair Park here, one
of the finest ball parks and stad-
iums in Texas is to be formally
opened next week.
The project was 1 ’;
been financed with Civil
Administration labor
change that went through effec-
tive May 1 definitely forced
change in the budget setup.
In spite of this delay, however,
the ball park is to be completed
early next week.
The grand stand, with a seating
capacity of 1400, will be com-
pleted before the end of the week.
The stock buildings, the colored
exhibit hall and the poultry build-
ing have already been completed.
The foundation for the audi-
torium is in and work will be push-
ed as rapidly as possible on this
structure.
Henderson will have, in the
completed ball park and grand I
stand, one of the finest in the state
and one second to none in East
Texas.
That the new project offer-
more in the way of permanent
advancement for Henderson and
Rusk county than any other civic
improvement thus far accomplish-
ed by the city is generally con-
ceded.
Rack and Downing are working
on ’several new buildir." ’ '
for Henderson" and thi:, ...... ...
East Texas. Announcement will
be made in the near future con-
cerning them.
, -
If a newspaper carries out a thorough-
ly rounded presentation of news, of
news pictures, of feature art, of editor-
ial comment and the story of local
stores and of national products.....
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from,
Kenneth D. Home
*5 zjJl
I can order just that dish to suit
| your taste and get it.
Better yet, you can enjoy music
of the character you might expect
in the grill room of one of the fin-
est hotels you’ve ever visited, and
the price is that charged for a good
meal in a good place to eat, with-
out the extra charge made by the
really fashionable spots.
And who furnishes the music?
LIGHTCRUST
I CHkl’Q TASTY PASTRY SHOPPE
LlUII O 108 Sooth Main St
WEDNESDAY, MAY 16, 1$34
1 1 V
Where can you buy thirty dif-
ferent kinds of sandwiches, each
deliciously toasted, and have a lib-
eral . portion of appetizing and
fresh salad served with each one?
Where can you get a jumbo sized
ice cream soda served with crush-
ed fruit?
Whore do you go to get double
rich malted milks?
Where would you go for such
service except to “The Fountain
Ahead" at Geo M. Wright's drug
store on the City Square?
And are the sandwichea good?
You be the Judge, if you can get
in through the crowd at the lunch-
eon hour, or go there any time and
try out the really good food that
comes from this popular fountain.
You would expect business to be
good at “The Store Ahead" and it
is good. G. E. Connelly, pharma-
cist for George M. Wright, says:
"We are doing a particularly
gratifying volume of general drug
business. Prescription business is
good and folks are learning that if
it’s to be found in a drug store, we
have it."
Read News Want Ads and save.
■
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Bowman, George. Henderson Daily News (Henderson, Tex.), Vol. 4, No. 50, Ed. 1 Wednesday, May 16, 1934, newspaper, May 16, 1934; Henderson, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1314895/m1/7/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Rusk County Library.