The Hereford Brand (Hereford, Tex.), Vol. 41, No. 27, Ed. 1 Thursday, July 3, 1941 Page: 2 of 16
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$1 98
$> IM'
$1 00
98c
10c
25c
36c
SI 19
U S STROLLERS
CHILDREN 8 PUMPS »t t.
BLACK PUMPS
II j.j. HOUSE DRESSES
INFANT S ANKLETS. iriri-< «T /.*• *
BABY PANTS hi.iiert- "ilk -»fi> x
Children « JUMP ALLS
I II.... OVERALLS
(Extra sizes, 44 to 50)
WORK SHOES
12 95 FELTS HAT8
LEATHER WORK GLOVES
SILK TIES. Inin.I iiim.Ic
SPORT SHIRTS
Men s FANCY ANKLETS
SI 98 to S3 95
(Saturday only) SI 98
49c
50c
95c
...... 16c
Moderately Priced'
SHOES for the Entire Fam'ly
A Few of Our Saturday Specials:
Be in Hereford Saturday Night and See what an
Air Raid Really Is!
Hereford Store Co.
• L HARMAN. Sr.
Facsimile of Hereford, England ... at
Hereford Store on
SATURDAY NIGHT
Black-Out
Pacific Freighter Aground
»
4
firs*.
’.V.
J
*
□
Here
1'
w n i
d
Bari
I"
k
M
C
Mr
H
i ■
t <;■
mt
..nd *.!
‘BLACK-OUT’
//
A
&
in
18c
75c
/
I
DOZEN
Mr
2 r.
abif
p.aut>
DR A NO
?"‘crsonal Stolioncrv
MUSTARD
d-
24 lb
FLOUR
I li.
'ML
S2 35
Dot
IM
I
I.
MBS SETH B HOLMAN
JU >411 GILLENTINB .
Oil Is Country's No. 1 Skagetic
Mineral; Texas Is No 1 Producer
For r
I.Xa-
HF.RtlFORD. lit.AF SMITH COUNTY. TEXAS
TELEPHONE 3U
most crucial
to dispose o!
he point -
Publisher
... Editor
55c
3 27c
2 27c
day
Ai-
Full 1 Lb Pkg
10c
ed
Texas
M: s
Rosie
.Mr.>
Hereford
sester
Mr
Adntnation
r n r r r r
Ward News
MRS CHARLES B MILES
•< in.i <i«
d wilh tii
Lt t» r an
• : d.r ! • ■ ’ •
Bippus News
ALTA MAE FORTENBERRY
fan. |..i get
Ru.lv big
1. I C..VIM
KERR MASON
FRUIT
JARS .
Armour s
CORNED B£
12 Di Can
. 21c
vurpius produc
We
that
PINEAPPLE
*>. < rushed nr Tidbit
CHERRIES
Red Pitted No 2 van
SALAD DRESSING
M ■ a- • Whip
TREATIES
Pa.kag.
MILK,
\riu«ur »
HONEY
r
N-"5»-',a’kwy
The Hereford
BRAND
JOB PRINTING
Phone 30 Since 1901
«. I
Mi
CRISCO
< Ll» < ill
PEAS. 16-ox.
•nr Fiivont.
GRAPENUTS
IL irnur - /♦
ter trans*
why mar-
and ether
□VALTINE
lang* >./••
IVORY FLAKES
Lar^* B«»x
DREFT
l.urg- 2’>. I’a.-kat’e
arc walking on crut.ne.,
Mr and Mrs Rex Higgins and
hiidren rd Canyon visited Sun-
day in the h me of his father
John Higgins
Dewey William* of Electra is
visiting in the home of his sis-
night
and
There is a good oat and barley
state's crop in this community
highest Miss Billie Louise
still >50
17c
4 25c
4 13c
Dawn Items
By MRS CARL WIMBERLEY
retail, trip
with
Mui-
lb |. • r R- gu!
1 LB CAN
25c
The Hereford Brand
frerp Tkuriaa, 0vr Stolon-- * Hurt Ptoylt -Ifort <
at i
ratnt
and went with M: Rtber
TO
THE HIGH COST OF LIVING . . . WITH THESE
FURR FOOD SPECIALS
FOR FRIDAY—SATURDAY—MONDAY
[f Mrs Floyd Benson will come in our store Saturday she
will be given a pound of Admiration Coffee Free ’
has i
weeks I
Mr
Ita
I erestnu
visited and
they stopped
Q
A Smith la ' Sun
CORN FLAKES
. . Il,.v I . .
VIENNA SAUSAGE
Mat. Ie»» Kral
POTTED MEAT
i. •
■•H-hT. r m «kita th« T.gt
Girrr i rg tn the Arm'
I. t . <. tL. Am- i
r |*rr-
wi.h.. :?y i t 1 < ♦ v » ;*» !
I . w|,y I i.. Brand
ui g> - > on t" m |.. t y our
< w I. writ ng paper < "Hie
in M.Hi.-tim. we 11 Have
m>hi* handy suggestions
to offer you fol distill,
live st at lotiery
explosive, and butadiene a bas- |
ic ingredient of artifical rubber,
and with markets open to Texas-
produced gasoline lubricants,
fuel oil and other pr ducts
His analyses of production
deal with the regional sources
of oil income past present and
potential his studies of refin-
ing are concerned with the mar-
keting problems of Texas surplus
products
"One of Texas
problems is how
, its surplus products
' ed out
farmer
field educators ai.d 'he man Mr and k.
on-the-street must come to ap- day
preciate th< unbelievable im (ieorgi Bippus v .sited in Here-
portance t<. Texa of this tact ;<>rd Wednesdav
Wi must have ar. intelligent The windcharger at th. Edu .n of
Morrison home was blown down
Saturday night
---o------
■
neighbor of theirs, preach
C E H«>d went to Electra
Saturday to get a truck for har-
vest and retuned Sunday He ex-1
pects his wheat to make about [
Mr and Mr.s Rex Lovelady and .
. hiidren and Mr.s J I Willough-
by of B .vina visited Sunday with !
their brother and son. Irving:
Willoughby and family
TtY A WANT AD
1
SUBSCRIPTION RATE Zone One. IlM pc* year. Zone Two
>2.00 per year All subscriptions strictly cash in advance
■ntered as second-class mattei at the Post Office in Hereford.
Texas under the act of March 30. 187U
lie
3 21c
. .. 39c
m
Sm.th County T
2 . . .17c
11C
si 29c
kL’51
quarter ra.u re e.ved
Tu.sdav night most <1 ... ....
on uto.zation not ex- i.nibines boc. id
of our natural re- W A bca.es Mi.-w Ethr.
This whole thing leads Low.-ry and Sarah Smith had
charge of the election here Sat-
urday.
Twenty -six were present at j
Sunday School this week
Mother C F Miller who
been very ill for severa.
) is reported much unproved, and '
is able to oe up some
Albert Frye who has been
working in the wheat harvests I
' in Oklahoma and Karma* has ,
returned home
Mr and .Mrs Howard Hershey j
rains Saturday
wheat harvest
farming activities in this vicim-
Several farmes had star ed
ou.ding their wheat and harvest
would have been in full swing
by the niidd.t of this week if
formerly the states it had not been for the rain
industry accounted
far >575.0**) <HMI of the
income last year the
figure since 1921* but
000000 below that year
Statistics Published
These statistics are published
monthly m the Texas Business
Review issued by the bureau In
addition the bureau upon reques'
cuppiies to any firm large or
small, special data which are
useful in establishing any part
aicular trade territory
Fran* T' .rtenberry
Webb Adriai. underwent
..1* opera >n Sat-
Dtaf
PAG
SOAP
Giant Sue 5 Bars
to this state
of rm income
state he said
onomir depression when the
bottom dropped out of agncult-
ual markets, income from oil and
gas had a very salutary effect
on the economic structure of
Texas and still doe
Tact year for example the Heavy
total income of Texas amounted stopped
to about >2.875.000 000 or 7 per
cent higher than in 1929 Income ty
from mineral*- chiefly oil am
ounted to SMMi(MXirKM) or about
doubi. what it was in 1929 Ag-
riculture
biggest
Farmers are very busy plow
ing weed- and planting crops
C V Griggs is visiting
proauc
and Wes’ Tex., durir
press; rancher-- gat
hotel- stopped talking about
cattle and sir • and .nstead *x
changed nurds about .eases,
wildcats and barrels fier well
The bureau is try.ng to give the
people of Texa.- a more real-
istic idea of the benefit- of oil
of the diffusion
throughout the
* ..nd
and Mrs I
day afternoon
Mr and Mr
* • ‘ V‘‘
Jessie Lou
in Adnan
Whea
here tii.
- must come lu understand and on
industrial development is
founded on utilization not ex-
ploitation of our natural re-
sources
up to conservation not just pre-
vention of waste, but the most
effective utilization of these re- i
sources whether oil or gas or
some other product for all the
people of Texas
During the ec- . •
Mr H.
J 1) H.
s bogged
b.au-s Ml--.-
and Sarah Smith
th. unbelievable ini-
to Texas of this tact
must have an intelligent
understanding of why certain
industries spring up in areas
where raw materials are avail-
why manufacturing plants
ka-ali/ed m certain areas
why refining
centrated when w;
portatioi. is available
kets in other states
I^IPTONS
2ic
21Cfimsr o«ANOt etxoi
23CH-ASSFIEE . . .
Gordon Miller
e Ok.a are visiting
relatives here
M.-s. Marv H -rt<-r <'f Here-
ford and Sally Womble were
guests at Mr and Mr Ernes'
Mavs hon.i over th. Week end
A theatr. party n. Hereford
Tuesday afternoon wa- enjoyed
t>v Misses Don.- Smith Arless
Oi l. sb' Marv Fry! and W.lma
Jean Miller
Mrs W A Stales and son
John and her brother (' 1. Fret
man of Crosbyton went to Tu
t umcar: N M Thursda- morn-
ing where they were called tx
-cause of the illness of their lath
er J A Freeman They <ani<
oack Sunday afternoon when th.
patient showed -tome improve-
ment
Mr and Mrs O T Hewitt of
I'.ainvitw visited Mr and .Mrs
1 A Smith and family Monday
night and Tue.sdav
A birthday dinner for Mr
R Dodson of Banhar.d.t wa
held at the home of Mrs I. M
Harns Sunday t» her guest.-
were Mr and Mr- O 1> W ...an.
and daughter of Amanho Mr
and Mr- E E Doak and !am..y
N
>r - da ugh
and faiu.l
W J S', wait
M >or. have bee
J G C ■» is r
NOTICE TO Fl'BI.IC
Bay erroneous reflection upon the character standing or reputation
tt any person, firm or corporation, which may appear in the
Miumns of this paper, will be gladly corrected upon due notice
tt zame being given to the editor personally, at the office at
402 Main Street, Hereford. Texas
B
W
Miss Bi.lie Louise Davis of
Hereford vis, ed last week with
ner sister M.- Altu.- Higgins
Carol Wi.loughby is visiting
this week with his grandmother
.Mrs J I Willoughby at Bovina
E C Smith is building a new
barn on his farm
Mrs Joe Doetier who has a
broken toe and Mrs Glen Rut-
ter whose foot was crushed last
trade territory of the week
state Many firms us* the stat-
istical data about the oil in-
dustry as the basis for expan-
sion or contraction of opera-
tions in a particular area The oil
industry itself uses the data as
a composite reflection of con- >-r Mrs C E Hood and family
dltions within the industry and Mr and Mrs T B Cox and
to point to the necessity for ex- children attended church at i
pension or retrenchment Summerfield Sunday and heard
The bureau's statistical ser- 1 Rev Marcus Rexrode. a former |
vices show the dollar-and-cents
value of the oil industry to the
people of Texas.
On the other hand, the analy-
sis snd interpretation of the oil
industry against the background thir y-flve bushels per acre
of the whole economic develop-
ment of Texas and the South-
west is essential to future pro-
gress along sound lines
The analysis is being made by
Kiner H Johnson, bureau re-
gional economist
1 SIX SISTERS HOLD
GIT TO (.1 THIR
Thrc. sisters of HrreforJ loin-
w<> s.sters for a trip to Italy
last week where they
vis.ted in the home of another
si-ler. tile fir.-' time in fifteen
years that they had all b* • n :o-
-• Ik-i at one tune M..-- I> '.
< >w cam* from Albuqu. : qu>
N M
H .wtoii Mrs Jack Roberson and
M: J II Harun to W.< h:ta
Fails where they were join -d by
O R Tipp.- for h< trip t"
;v to vi-it Mrs Bearl Hnibrev
points
on th.
He is studying first the econ-
omic importance of oil to the
stat* and country from an in-
dustrial and commercial view -
point and second the use of its
componi nts .us chemical raw
materials
He is interpreting both these
factors in monthly Review art-
icles as -well as in other pub-
lications and in personal con-
ferences from the angle of re-
gional .significance
Actual Potential Studied
Attacking the problem of oil , #
production from the regional
viewpoint, he is studying actual
production of each district to
date, its probable potential pro-
duction based on
AUSTIN Recoei.itioi of o.l as
the country .- N. 1 strategic min-
eral is indicated by the rec.
appointment of Harold L Icke
us national coordinator of the
petroleum industry during the
present crisis
With Texas poducing 4(1 per
cent of the nation s oil. the ec-
onomic importance of oil to the
state ai.d the nation cannot be
t.verestimated nor can too much
attention be paid to the problem
of its conservation
The job of fitting the oil in-
dustry into its prop, r plac. in
the slate > industrial picture, of
educating (he people of the state
to recognize its significance and
1U role in the future develop-
ment of th*' state is being done
by the University of Texas Bur-
eau of Bus.nes.- Research, dir-
ected by Dr A B Cox
Ba*.< statistics are regularly
and promptly collected which
revea. the size of the oil indus-
try—<a> value of production
shown in income and studies
<b‘ payrolls in production and
refining ends of the industry
as well as thousands upon thou-
sands of small industries which
depend on or help service the
oil industry, and >c> movement
of crude oil to refinery stills,
reflecting market demands for
Texas oil
Approach.ng the economic
structure of the industry from
th* income point of view Dr
F A Bneche! bureau statist-
ician no: only arrives at state-
wide date on production and
payrolls but also tabulates in-
come from the industry by coun-
ties thus showing its signifi-
cance to the various communi-
ties of the state
land tinners Benefit
Land owner s oil income he
points ou' i- derived from rent-
als boi.us. - and royaltie <>n
produc'. >:i therebv prevadir. al-
most every community m Tex
as Farm." and rau hes obtain
incom* from the ..a-.ii.;: of their
land whe her pr .due m . act-
ually obta.r.ed or tc pr >v- •
Mrs Webb Adrian
and Billy Joi- were
Tuesday
Mrs J E Morrison of Here-
based on the region's lord v>.t,.d Mi and Mrs Edw.n
geology and the length of time Morrison Wednesday
the state can depend on that Mrs E K Pinnell Hugh Fort-
district to continue to produce enberrv and Olaf Bohannan were
oil in substantial quantities in Adrian. Tuesday
Considering the refining end of
the industry he is concerned
with new products such as toluol. I c V Griggs is
the essential material of high Arkansas this week
Mrs Z J Steen is visiting her
near Mineral Well*
and Mrs Claude Bogle
Curd HammiM'k and family Glen
Hetzler. Lauren Luallm and Clin-
ton Homteid were in Hereford
Saturday
Eva Graham is visiting her sis-
ter Mrs
Mrs
an append
urday .at
Hospita
Miss Hilly Jo* Adria . of Chii-
licotr is visiting he1 aunt Mrs
The oil producer, the Webb .’dr.an
the worker in the oil Miss h ic Ad: a.i visited with
educator* and the man- Mr and M W ob Adnan. Sun- (lf Hwlord Ml al;d Mrs Oor<k„
Miller Mr and Mrs C C Flew
Mr and Mrs Ceci; Ife nUm
Exce.i Mr Dodson and the
children
Rudy Y...1 Detroit fir
! .mew h..t V < !<• of H.
Irit is I* *’ cur .r.'-urh honv
-‘2
PAPER TOWELS
Northern 15<i *hr. t
SARDINES
\ al Vita fall ran
PEARS
LiIUh * F .th \ Barf l» t?
BEETS
Libbs * •« ? L’1 • ah
OLIVES
I Xf^Tantx ?♦• » / ar O
The Hereford Brond, Hereford. Texos, Thursdoy, July 3. 1941
Foot 2
TOILET TISSUE
North.-rn
DEVILED HAM
PICKLED PEACHES
< )l.f Ivors . 2' . an
SWEET PICKLES
I Haven
APPLE BUTTER
1.1 Id \ s. ‘J1 •> < an
UPTOWN
BIC BAT BOOMS
: MEATS :
PICNIC HAMS
22c
LB
PORK CHOPS
22c
SHORT RIB ROAST
15c
LB
LUNCH MEATS
22c
BACON
He
i
FURR FOOD
A
1
I
t
i
i
<
1
<
I
t
1
1
t
I
8
1
(
—:PRODUCE
BEETS. ONIONS,
CARROTS
3 bunches 10c
< »ur < >w n
LB .
LETTUCE
► inn. large lo a.G
4c each
POTATOES
New Shaftem. in meah l.ags
10 U». «c
Asaort. <i
LB
Fresh Plums, Apricots, N«c-
tarines. Cherries, Grapes
and Avacados
Ln.! < nt*
LB
1 1
CO r CS1
Ca»
-• 5
- »—•
K’frS’X’S?
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Gillentine, Jimmie. The Hereford Brand (Hereford, Tex.), Vol. 41, No. 27, Ed. 1 Thursday, July 3, 1941, newspaper, July 3, 1941; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1317928/m1/2/: accessed July 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Deaf Smith County Library.