Gainesville Daily Register and Messenger (Gainesville, Tex.), Vol. 41, No. 105, Ed. 1 Monday, April 20, 1925 Page: 7 of 10
ten pages : ill. ; page 26 x 22 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
R3I1
Btily
AND MESSENGER
(Caitustnllc
Register
i.
=
—
=
VttbUME XLL
HUMBER 109
==
-
svfilllle AcW
o
I
Drag St®ire Add
>
3
i
WOODRUFF
•AS
ed by Other Drug
A. C. WOODRUFF
citizens of the finest character, safe
£
s
I
»
t
The place was a veritable flower garden and at- tracted thoi
—-■
Bn
J •_
I
__________,
I
If
FIXTURES MADE OF WALNUT
AND TRIMMED IN FINEST OF
MARBLE ARE VERY STRIKING
i one
handsomest establishments
kind in North Texas. Everything in
the Store from front door to the
rear, is as modern as money can buy.
THOUSANDS VISIT STORE ON
NIGHT OF FORMAL OPENING
AND ENJOY THE FESTIVITIES
them and are high in their praise of
the character of citizens found here.
■■i’V
i
<
I
Hundreds of Carnations, Toilet Preparations,
Cigars and Ice Cream Bricks Distributed
Free to Those Who Made Inspection of the
Store When Debut Made to Public.
—...... ■...i ------ .. *L . ■ ... ----- -
GAINESVILLE, COOKE COUNTY, TEXAS, MONDAY AFTERNOON, APRIL 20, 1925.
Remember Him?
i. I >
fa
a
. • t Y , -.p-- ri; j • ■■■ — ’ ■T
Interior view of Woodruff & Varner’s new dru g store, taken
BBF'wBEi
The formal opening of the New
Drug Store was an auspicious occa-
sion enjoyed by an estimated num-
ber of persons reaching into several
thousand. Some idea of this may be
gained from the fact that about 900
cigars were given "free to men who
visited the store on opening nigh;.
Two thousand samples of Boedeker’i
ice cream in small bricks were dis-
tributed. More than 1,000 carnations
were handed out, as well as score*
of samples of toilet preparations.
The store was a veritable fairy-
land on opening night. Besides, the
baskets of floral decorations provid-
ed by the proprietors, fifteen bas-
kets of flowers wet* presented to
store by the Southern Fountain and
Fixture Mfg. Co. of Dallas. Altho
they are made in several sections,
the cabinet work is so accurate that
it is impossible to determine where
one section begins and ends.
The business of the institution will
be handled by Mr. and Mrs. Wood-
ruff, Mr. Varner, Mr. Hutton and T.
J. Midkiff, Jr., the latter a Gaines-
ville boy.
on the west side of the building, is
the magazine rack, which effectively
displays at a glance, the titles of the
Likewise, ds<w» —vmihutly ar- tfterature offered for sale.
Next comes the cigar case, the last
word in equipment for handling the
products of the tobacconist. Every-
thing here is in orderly fashion, and
seemingly every brand of high class
cigars in stock. The lower panels of
this case, unlike the ordinary case,
are made of walnut, which shuts off
from view the reserve stocks car-
ried below and adds to the appear-
ance of the cigar display.-
Immediately behind the cigar case,
the cigarettes, tobaccos and pipes are
handled. This case is divided into
sections just wide enough to care for
the packages of cigarettes. All pop-
ular brands are carried, and it taJcgf
but an instant to get service in this
department, no doors to unfasten, no
cartons to handle—nothing for the
elerk to do except reach into a par-
ticular section and take the desired
package of cigarettes from the top
of its particular stack. As pointed
out by the proprietors, customers are
not compelled to wait for a clerk to
come from the opposite side of the
store to sell them cigars or cigarettes
as is often the case, because Wood-
ruff & Varner have so arranged their
equipment that the soda dispensers
may conveniently serve the tobacco
trade should the regular clerk be tem-
porarily absent.
A cash register is located imine-
ZT . ‘ '■....... i V*
A few introductory words concern-
ing the men operating the New Drug
Store will not be inappropriate • in
an edition of this character. . . i
A. C. Woodruff and G. R. Varner
are former citizens of Gause, Milam
county and both are native Texans.
Mr. Woodruff has had considerable
business experience. For the last 8
years he has been engaged in the
drug business at Gause. He is a reg-
istered pharmacist nad prescription
man and said to be highly proficient
in his calling.
Mr. Varner has been engaged in
the mercantile business at Gause for
the past ten years and has been en-
tirely successful in this profession.
and dependable at all times. They
are both possessed of pleasing ap-
pearance, are genuinely courteous and
affable, fully exemplifying the spirit
of friendliness atld courtesy that has
made living in Texas truly worth-
while.
They came to Gainesville after
having visited other cities as a loca-
tion for their business and selected
this point because they believed
Gainesville is large enough to sup-
port an institution like theirs with-
out necessarily injuring the patrdh-
age now being enjoyed by similar
enterprises here.
Messrs. Woodruff and Varner are
9
Hnnfcsiteg femewed Fmtlh m Funtwe off Qtj
•M '.u — i L ; — .
jK.
Plenty of Sundries
The buffet shelving and cams
the east aide of the store cont
proprietary medians*, rubber gm
■
G. R. VARNER ‘ ’
1 f 7 *' • ' • i ,
The 'Jewelry section is located near the front o n the east side of the store and occupies a very
important place in the new establishment. y__4_____
' ■ SOI
■
7
If there be a citizen here so bereft
of reason and concept.on r.4 to !«•-
lievC that (Jamesville ia not ateitilily
developing intoja modern and sub-
stantial city, he needs but make nn
inspection of th# new drug and jew-
elry store recently thrown -open to
the public by Messrs. A. C. Wiod-
ruff and G. R. Varner, enterprising
former citizens of Gause, Texas.
These gentlemen have proven their
faith in the present stability and the
future growth of Gainesville, by pro-
viding this city with one of the
of the. ramy. order. Immediately to the left
of visitors.
r
Everything Looking Toward Convenience for
Patrons of the Store Has Been Provided;
Tobacco Department and Soda Fountain
Will Always Be Closely Attended.
on one as soon as he enters the new
store. On either side are the show
windows, provided with hardwood
floors, the background finished in
panels of birch wood and the whole
flooded with incandescent light. Be-
witch ingly beautiful are the dis-
play fixtures of ivory and satin, on
which are artistically arranged
toilet articles, diamond rings and
brooches and other jewelry creations.
Tire writer will take the reader on
a verbal tour of the establishment
as the eye viewed it closely in pano-
Mr. Woodruff, who is a registered
pharmacist and who has been a pre-
scription druggist for eight years.
The bookkeeping department is also
located nearby, and the -remainder
of the rear of the store provides am-
ple storage facilities for* surplus
stocks.
Entrance to the prescription de-
partment Is gained from either side
through doors that match the re-
mainder of the walnut fixtures. This
feature alone is one that adds ma- *
terially to the appearance of the
store.
Spotless white steel ceiling with
upper side walls in white, and lino-
leum in harmony with the general
scheme of the store complete a most
attractive picture.
The fixtures are made as the fin-
est household furniture, having been
manufactured especially for this
trie shades on the fountain ere hand-
painted and of elegant design. Two
mixers, an orange-crush machine and
other devices completely equip this
department, which is now in capable
charge of M. B. Hutton, who came
direct to Gainesville from Dallas,
where he was employed at Nelson’s
Pharmacy, one of the finest in
Texas. Mr. Hutton is a dispenser of
the first class and declares he in-
tends to give the people of Gaines-
ville the finest fountain service they
could expect. Special attention will
be given to automobile parties de-
siring drinks brought to their cars.
Stocks Are Complete
Passing from the soda fountain,
one comes to the first of a series of
handsome show cases in which are
displayed ivory combs and brushes,
boudoir clocks, ivory picture frames,
and various toilet accessories. The
rear wall case contains compete
lines of proprietary medicines, all of
which are attractively arranged, mak-
ing shopping in that department easy
for the customer as well as the clerks.
A cash register and the wrapping
counter comeg next. Then a case
filled with articles of particular in-
terest to men, such as straight-edge
and safety razors, razor blades, razl^
strops, hones, shaving creams, tal-
cum powders, shaving brushes, hair
brushes and combs.
Across the width of the building,
separating the main section of the
store from the prescription depart-
ment, is an unusually handsome dou-
ble case that attracts and holds the
attention of the feminine heart. The
top section of this sight-high case ia
set off in the center by a long mir-
ror, on either side of which are com-
partments effectively displaying hair
tonics, shampoos, scalp remedies, tal-
cum powders and kindred articles
Beneath the mirror is an opening, al-
lowing full view of the front of the
store from the prescription depart-
ment. This insures prompt service
to customers even though the em-
ployes of the store should happen to
be in the prescription room.
The lower section of the buffet
case is enclosed in long glass doors.
Illumination is provided by incandes-
cent lights. Thia section contains
rouge, face powders, lipsticks, per-
fumes, toilet waters, compacts, tal-
cum powders and personal station-
ery.
Dallas. , •’ J
Several glass top tables take care
of patron* desiring to be seated while
partaking of ice cream or cold drinks.
The Preecription Department
The prescription department is in
keeping with the remainder of 'the
store. It ia supplied with> com-
plete stock of the purest drugs, neat-
ly and conveniently arranged ,tp per-
mit of rapid and accurate handling.
to 1LM off Hew EstsiMslhimeinits
st
V - /
Not so many years ago Joe Wood
was rated one of the best pitch'.rs
tn the major leagues Hie smoke
ball was his big csset then Well
here he is as he looks today as euach
of the Yale University dian>vrid as-
pirants And J»m. by the way an-
ticipates • good seaM»n tot his >sd*
l<ylan«
ranged for prompt service to the
trade as human ingenuity can pro-
vide. This was immediately appar-
ent to the several thousand persons
who visited the store at its formal
opening last week and the hundreds
who have since made an inspection
of the new establishment. And it
may truthfully be said that Gaines-
ville citizens, including the enter-
prising owners of the other drug
stores here, hare extended a welcome
.to Messrs. Woodruff 4 Varner that
leaves no doubt a* to the broad-
minded citizenship of this commun-
ity. Ruch a laudable spirit is proof
within itself that Gainesville is thor-
oughly modern in thought and deed
and evincea the belief that the town
' is growing rapidly enough to take
care of the new establishment with-
out impairing the efficiency or fi-
nsnctal success of the drug and jew-
elry stores who have called this city
“home'’ for many years. Guided by
a similar motive, The Register gives
recognition to Woodruff ft Varner in
this special section of it* paper, in
whirk enterprise it has been liber-
ally joined by several of the leading
! drug stores and other business ss-
tabfishment*.
Pretty as a Picture
The above sub-heading describes in
popular slang, the impression made
This department will be in charge of
IfSSBi
Nocona Is Visited
By Small Cyclone
.Nocona, April 19.—A small cyclone
passed over thia section late Saturday
net* Of-Ute 'MWrUr Candy Cb."of d^^’towu^_____________
G|uarantee Fund Oil Company,' Ideat-
ed near the city limits, was wrecked.
giving it more tbe appeardnefc of a
home than a business house. 'J- - •
In the center of the store may be
seen a case of Eisenatadt’s incompar-
able fountain pens, made by men
who have been in the jewelry busi-
ness more than forty years. _ N^jt
is the refrigerated- candy, ga*», con-
taining an attractive display of prod-
FtHiidns minor, damages them by local and out-of-town bus*-
n, a derrick owned by___.
r>il rVrennsnv !/Vrw» + _ ill MIBi
Mr. Varner presided at ths dfSr
..counter, while Mr. Woodruff met
the visitors at the door and extend
ed them welcome.
Carnations were handed out by
Miss Myrtle Thomas of Gauss, Texas,
who came to be present for the open-
ing.
Mrs. Woodruff preaided at ths
toilet goods ease, handing out sam-
ples to the ladies.
► Mrs. Allen of the Boedeker lee
Cream Co. of Dalia* explained to the
ladies ths various ice cream favors
and novelties that company manu-
faoturss and wjiich can be furnished
through Woodruff & Varner.
Viee President Boedeker of the
same company personally dispensed
samples of his organization's prod-
ucts.
Hundreds of people called at the
store th* next day to get acquainted
with the courteous men and women
making up the new organization. A
number of members of the Gaines-
ville Boys Band also called and ser-
enaded tbe store the second night.
A carnival air waa given to tbf
opening, by the appearance of a jan
orchestra from Dallas, which dis-
pensed entrancing music until a late
hour. The event was a success front
every particular.
CAME
TO GAINESVILLE AS THE IDEAL
PLACE IN WHICH TO RESIDE
«MMK^nnlbw^MnMnnw«
They Believe the City is Large Enough to
Support An Institution Like Theirs With-
out Materially Decreasing Business Enjoy-
ed by Other Drug Stores.
ink tablets, ink, mucilage and glue,
soaps, toilet articles, envelopes, harps,
flashlights, tooth brushes, nail
brashes, nail files, baby sets, hair
brush sets, Eastman kodaks, films,
alarm and mantel clocks, in fact
everything in drug sundries.
The jewelry department is one pf
the most attractive spots in the
store. Here may be found scores of
articles from the wholesale houses of
Moore-De Grozier of Dallas and
Harry L. Taylor of Houston. Mr.
Taylor is an uncle of Mr. V*rner
and the former personally selects the
diamonds and beautiful mountings
sold to this store. Diamonds val-
ued at from $12.00 to $1,000 are car-
ried in stock, their quality being ab-
solutely guaranteed.
A specially designed jewelry case
permits of changing the decorations
without in any way altering the
ease. Trays containing the jewelry
are fitted into depressions below the
level of the “plats” at either end
and in the center of the case, giving
a pleasing appearance to the displays.
In this case may be seen ladies*
wrist watches, bar pins, lodge em-
blems, belt buckles, rings set in rub-
ies and other stones; black onyx-
rings set in diamonds; diamond bar
pins; diamond rings in platinum and
white gold, also set in diamonds; a
complete assortment of Elgin
watches; watch chains and charms,
cuff buttons, cigarette cases, silver
and gold knives.
Handsome Jewelry
A wall case lined with mirror back,
holds one of the most attractive dis-
plays ever shown here, such as cut
glass, etched and irrideacent goblets,
sherbet sets, combination perfume
and powder set, vases, candlesticks,
bud vases, perfume bottles, candy
jara> International Silverware, such
as cream and sugar sets, pitchers,
gnfcvj toats, steak tree platters,
cheese and cracker dishes, salts and
pepper*.
Unusually beautiful are the pieces
of decorated pottery, fern dishes,
jardeniers, and parrots for mangel
pieces.
Between this case and the east
show window is a wall section cen-
tered by a mirror. A table and chairs
ar« provided, where customer* in-
specting the jewelry may sit in com
fort a* the desired articles are fat-
ing shown. At some later date, >n
expert watch maker will be employ-
•' -Evsey part of the store is set off
with baskets at beautiful flowers,
diately between the tobacco depart-
ment and the soda, fountain, insur-
ing rapid service in that regard.
Everything has been arranged, look-
ing toward satisfaction for the cus-
tomer.
Excellent Soda Fountain
Next comes the soda fountain, af-
fording every modern convenience and
sanitary dsHee'^kfipwi; to the trade
today. This ia a “two-man” foun- highly recommended as exemptany
tain, whieh will take care of maxi-
mum demand* with minimum effort
and saving of time. She exterior
1 of the fountain is mad? of Tennessee
grey marble, with Tennessee green
> marble trimmings. The interior of
the fountain ia finished in metal re-
■ sembling highly polished silver, giv-
ing an altogether pleasing appear-
ance and providing absolute cleanli-
> nebs and sanitation. This fountain
’ is equipped with “liqual 100 percent
• refrigeration,” a Frigidaire machine
furnishing various degrees of low
• temperatures and also freezing blocks
of ice. Coils for the s<xla water are
kept at a temperature of 38 de-
grees ; dry refrigeration of 48 degrees
is maintained for the bottle goods;
the ice cream compartments are 10
above zero; the syrup containers, 50
above zero, while brick ice creams
and lolypops are kept below zero.
Ice made by this machine is used for
cooling candies in the candy caset
The back-bar of the fountain is in
harmony with the remainder of the
store, walnut fixtures, large mirror
and ample storage for bottle goods,
glasses, crushed fruits and similar
articles. The compartments for
glasses at either end of the back-bar
are enclosed with artistic doors in-
laid with opalescent glass. The elec-
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Gainesville Daily Register and Messenger (Gainesville, Tex.), Vol. 41, No. 105, Ed. 1 Monday, April 20, 1925, newspaper, April 20, 1925; Gainesville, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1319499/m1/7/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Cooke County Library.