The Brownsville Herald (Brownsville, Tex.), Vol. 35, No. 78, Ed. 1 Monday, September 20, 1926 Page: 4 of 6
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—3BI.111 _ . 1111 —
The Brownsville Herald
Established July 4. 1852 j
Entered as second-class-matter in the Postoffice
at Brownsville Texas
THE BROWNSVILLE HERALD PUBLISHING
COMPANY
_ •_ __
SITBSCRIITION RATES—Daily and Sunday—(7 Issue*)
One Year (in advance). $7.00
Six Months (in advance)...$3.75
Three Months (in advance).$2.00
One Month (in advance).75
Outside Second Zone (in advance).$7.50
The Sunday Herald
One Year (in advance).$2.00
%ix Months (in advance).$1.15
Three Months (in advance).60
MEMBER OF THE ASSOCIATED PRESS
The Associated Press is exclusively entitled to the use
for republication of all news dispatches credited to it
or not otherwise credited in this paper and also the
local news published herein.
TEXAS DAILY PRESS LEAGUE
Foreign Advertising Representatives
Dallas Texas 512 Mercantile Bank Building.
Chicago 111. Association Building.
Kansas City Mo. Interstate Building.
New York 350 Madisorl Avenue.
Newspaper Advertising
An enumeration of the reasons for advertising has
recently been given cut. There are eight reasons ad-
vanced. but there are many others of course. How-
ever. here are eight that are very splendid and highly
convincing as given in a southern newspaper:
Newspaper reading is a universal daily habit; news-
paper advertising therefore reaches each day vir-
tually all who buy.
Newspaper advertising is the life blood of local trade
because it touches all consumer sources in every com-
munity. It gives the national advertiser the same op-
portunity for complete consumer appeal in any locality.
Newspaper advertising cuts selling costs because It
entails no waste in locality of circulation. Manufac-
turers use it to cover markets where it is profitable to
do business.
Newpaner advertising insures quick thorough and
economical dealer distributirn and dealer good-will
because retailers are willing to sell products adver-
tised direct to their own consumers.
Newspaper advertising enables manufacturers to tell
where their products may he bought.
Newspaper advertising can be started or stopped
ever night can be prepared between days to meet
certain developments and to obtain immediate results.
Newspaper advertising enables manufacturers to
check advertising results an^ costs in every market
which they enter.
Newspaper advertising costs less than any other
kind.
The merchant or other business man who is not tak-
ing advantage of the rpportunities offered hv news-
paner advertising to boost his business now will still
be facing readjustment problems when his competitor
is back on a norn*M business plane.
Safety in Checks
One of the subjects most prolific in the way of
texts for comment is that of the safety provided by
banks to persons to engage in financial transactions
of any kind. Many more persons should adopt the
plan of making payments of all kinds by checks instead
tf in currency.
Every few days the newspapers publish accounts
of thefts which have been committed in cases of per-
son* who withdraw sums of money from the banks
or use money they have kept in their homes for pay-
ments < n p-v.'erty or ether transactions.
A bank v«eck eliminates all possibility of loss of
money In .unking payments. Bankers are particular
to know that persons presenting checks for payment
are entitled to the money and even if a check is stolen
it is highly improbable that it can be negotiated bv
the thief. Banks require identifieation hefore making
payment on checks and the writer of the check can
immediately stop payment on it if it is stolen.
Persons who keep money in considerable amounts
in the house do so at their own risk. Would-be thieves
have means of securing information which may not be
suspected by the person who keeps money in his home
or they may even take a chance of finding currency
hidden about the house. Tfip resulting loss is the
same.
There is no reason why any individual should draw-
currency from the bank when a check will complete a
financial transaction; neither is there any exl-use for
n per*on who receives money undertaking to be his
own banker.
Work Not Luck Counts
There is nn adage that "There is luck in leisure"
hut there is rn truth in that adage and there is as
little truth in the preachment cf many failures that
“work and merit don’t mean anything anymore the
luckv man will win anyway."
Of course there have been hattles won by Tuck in
which the better man lost but they are the ctwerbial
exceptions wh:oh prove the rule and are so outnum-
bered by incidents the reverse as to be unworthy of
notice. Luck-won successes are accidents. Work-won
successes are incidents. Accidents always attract more
attention than incidents for the same reason that nor-
mal human being wh'ch are incidents pay money to
see freaks of nature which are accidents. To depend
on luck is to play blind man’s bluff among the law’s
of nature and of man.
These laws when studied carefully seem to prove
that in the long run the best man wins the best place
and personal merit does succeed. Evidences to the
contrary arc merely the flips of chance.
Luck smiles on those who take off their coats put
their shoulders to the wheel and plug away at the
task. Fortune favers men who are not afraid of dreary
irksome drudgery. LucV: climbs no Everest. Luck
transmutes no cataract into electricity. Luck is never
a ladder from the earth of mediocrity to the heaven
of achievement.
An Englishman says he can destroy whole armies
by means of a newly invented ray* If the world had
a ray of intelligence armies would not he necessary.
Mars has been selling the world a gold brick for
centuries.
That school girl complexion and boyish clothes.
Do they blend?
A congress is a large ({ody.of conflicting minds en-
tirely surrounded by advice.
That anemic looking moth over there has had noth-
ing to eat all winter but a fashionable one-piece
hathing suit.
1' ' 11
Oftkeir Pap®irs
PAYING FOR MINUTES WITH LIVES
(Minneapolis Journal)
In one of the fatal Labor Day traffic accidents
on crowded highways the driven who was kilted had
just pulled out of line to pass a slower moving vehicle
when his car was struck head-on by n machine traveling
if the other direction.
A chronie impatience to pass the car ahead is re-
sponsible for no insignificant proportion of automobile
accidents here in Minnesota and everywhere else. No
driver traveling any considerable distance likes to be
delayed by bing wedged in behind a snail of the road.
At the first safe opportunity he is justified in swing-
ing out of line to pas* the snail. But he owes it to
himself hi% passengers and other travelers on the high-
way to make sure that the opportunity is really a
safe one. f
The primary danger 1* the chance of a head-on col-
lision with a car bound in the opposite direction. A
secondary danger is the chance of being struck from
the rear by a second car attempting the same turnout.
Before pulling cut of line any driver who values his
own safety to say nothing of the safety of other*
should make sure that the left side of the road is clear
for a long distance aheud and that no ether car is
swinging out to the left immediately behind him.
What if the opportunity for executing this maneu-
ver safely is delayed for five or six minutes? If the
impatient driver has been traveling at thirty miles
an hour and is ft reed to slow down to fifteen by the
creeping cripple ahead of him how much time does he
actually lose if forced to wait six minutes for a saf*
chance to move around?
He loses just three minutes. He will reach his i
destination only three minutes later than he would i
have reached it had he risked his life by trying to j
swing-around in a tight place.
How valuable is the space of three minutes to the
average mortal? What does the life-risking motorist'
[ do with his saved three minutes after he reaches the1
' end of his drive? Four times out of five he looks
| for some way to kill time.
The age of fast motors has played havoc with the'
human race's sense of values its relative valuation j
of time and safety. We are paying with lives for'
minutes that we throw away after we get them.
P ’ Tnm'" ' ■* * 1'
I
I
I I
RAYMOND T. BARER
Nevada Democrats have placed in nomination for)
the United States senate to succeed Tasker L. Oddie. j
republican a former director of the United States mint j
Raymond T. Baker. While the
state is normally republican Raker
is admittedly popular and his
party is hopeful that this popu-
larity will result in the reduction
of republican strength in the up- j
per house of congress.
Baker va> born in Nevada and
for many years has been promi-i
nently identified with mining de-l
veloj ment in his state. Yet hej
has taken time off for government
service. He was secretary to the
American ambassador at Petro- i
KSJFmSLJHB Krad. Russia 1914-1916 and was
4i director of the mint from 1917 to
1922.
He is president of the Scheeline Banking and Trust
Company of Reno and vice president of the Anglo and
London Paris National Bank of San Francisco. He is
! also a member of the gold ccnuqhsion appointed by
' the secretary of the United States treasury in 1918.
TIMELY VIEWS
REDUCING WORKER’S HOURS WOULD MEAN LOSS
TO CONSUMER
By GEORGE E. ROBERTS
w
New York hanker in an interview-
shortening hours will undoubtedly produce higher
prices. The worker will suffer from this and the
progress of industry will be nullified in the long run.
There is no such thing possible as general over-
production. It is manifestly ridiculous to talk about
it. Wouldn’t every family living _
I in four rooms prefer to have nix
and an automobile besides? What
we sec signs rf in industry today
in merely a temporary unbalanced
distribution.
Let us take the old case of a
doren families living on a desert
island: k forms the best example
of ideally balanced distribution
largely because immediate consul-
tation is always possible. One
could net conceive that there would
be more than one shoemaker set
ting up in business because one is 1 1
plenty and the other man is GCqhg.6. E.t?08CftTS
needed to do something else: they *
must all divide the work and each do some different
thing cr the work will not all get done. Thus we
have no waste no overproduction. The same system
is sound today.
But there is a gradual change constantly taking
place which has its trend in the right direction and
will if we have patience gradually readjust our tem-
pera ry difficulties.
One hundred years ago it required 75 p/r cent of
fur population to produce our food. When machinery
came into the fields the cry went up that there would
l»e a frightful condition of unemployment because so
many men would be thrown out of work. But what
happened? Many new industries arose the men who
left the farms were absorbed by occupations they had
never heard of—by factories of motor cars electric
devices radio victrolas player pianos motion picture
concerns—and new w> see only 30 per cent of our
population employed in producing food and still our
workers are busy.
I listened to a speech the other day in which the
Fecretary of Agriculture said that tobacco growers in
f onnecticut were adversely affected because everybody
has taken to smoking cigaretttes and the kind of
tcbacqo they raise is suitable only for cigars. What
will happen? Let each man look out for himself and
pretty soon he will find himself busy at something else.
Of course it is true that this cannot be done all
at once—many workers cannot adapt themselves
quickly and this is unfortunate—but it is inevitable.
There is a new army of workers coming along every
year and these will shy away from the shoe factories
and others where we are told conditions are not good
and balance will gradually he restored.
In the textile'trades of New England various in-
fluences ha\*c been at work especially that of compe-
tition with the South._In the South there is a better
natural development. The raw material is there there
is more economy cf production money buys more—
the climate is warmer so that less money goes for
clothes and fuel. Yet they have pushed wages in the
textile industry hmigher than in any other during or
since the war and now they want shorter hours too.
Through all this the employer is between the devil
and the deep blue sear low prices and high wages. He
can be and he is being squeezed and whenever he is
squeezed out labor suffers—the consumer always pays.
There is no general gain to working people as a
whole simply pushing up wages for they are the
greatest consumers and when ptices go up as they
must from all these high wages their benefit cancels
.... ....___.. w im.
BOBBED!
.. 1 » ■ ■■ 1 .
T£IS$:
A KKI> LETTER II
Strange what a had scare frill do
to a fellow!
Really and truly Mr. Rat wasn't in
a temper at all. Rut you see Mr.
Rat wasn’t accustomed to being in
♦ he company of an Iri >h terrier pup.
Just imagine yourself in poor
Ratty’s place! Supposing is lots of
. .-■
L_ li .l J • - i ■ ■ ! 11 i-i_ . — - --
tach>*o o« t»*w nooo *ir«
*AIC A HABIT OAT*. HAt U/mENC TMtV
APT tmaaitk. vkbv maho
fun s# just suppose you had for
! some reason or other (and since
1 you're only supposing th? "wry”
doesn't matter) ioosrnod an Ele-
phant’s chain and that the Elephant
instead of saying a word of thanks
as you'd expect him to should ehi rge
down upon you trumpeting at the
: top of his lungs shuffling his great
feet flapping his huge tars wrig-
i gling his funny tail! Wouldn’t you
I___
I
be scared? Of course you would!
Pat looked as big to R:itty a* that
elephant would to you and when P«t
bounded into the air. kicked up his
he Is and bow-wow-wowed Ratty
was frightened ualt out ui hi» wit* j
He never guessed that Pat was cut-
ting up such capers in his gr*at de- 1
light at being out of that hated box.
Per hafts if he’d had time to think -
but he didn’t. Nor had he time to
turn tail and run away i’at was upon
him before hr knew it. so the only
thing left was to make believe—
make believe just a* hard as he
could! That was why Ratty reared up
on his hind legs humped up his back
and looked as cross as he possibly
could hoping that he looked ugly
enough to make the Dog keep his
distance.
“Pals!" Could his ears have de-
ceived him? Wasn't that what the
Dog was saying - “ Let’s be pals?”
Surely no one could speak in such
a friendly tone as that and be an
enemy. Perhaps h • had been too
hasty in judging the Pog. Ratty
looked up at Pat. Pat was looking
down at Ratty smiling as merrily
as only an Irish terrier can smile
and suddenly all Ratty’s doubt and
suspicion disappeared. Back went
his lips into place his bristling hair
smoothed out his back straightened.
"This is a red letter day for me!"
declared Ratty. "I never expected to
make friends with a dog and I’ll
bet a biscuit such a thing has n-'v-
er happened in our family before.
But Dog as you are and Rat as I
am I believe we two can be pals
whatever the others of our race may
do or think."
A red lettdr day indeed! Pat’s big
pay met Rat’s little claw in the seal
of a strange but loyal friendship.
Next: "Fire Water."
TheRim of thq Limelight I
AS ADVERTISED
TORONTO.—Here’s news. Jacob
Kharnoff is seeking the annulment
of his marriage b?cause his bride
has—woe is Jacob—false teeth. His j
petition is based on Irtm old French
law which it appears has nevei* been
repealed:
“Whosoever attracts in lw»nds of
marriage any male subject of His
Majesty by means of rouge or pow-
der perfume false te;th. false hair
steel corsets hooped petticoats high
heels or false hips will be prosecuted
for sorcerv and the matriage will
be declared null and void; if the ac-
cused is convicted.”
Louis XIII was the inspired au-
thor of the law. It remains to be
seen whether or not divorce can still
he extracted from it. . . '. However
let this be a severe lesson to you.
OFF THE CURB LASS!
CLEVELAND O.—Between “C.ns
Hawks*’ and “Corb Vamps” this
city is having a very rnirry time. A
“Gas Hawk” is a motorist who preys
on sweet young things who consent
to go riding with him. A “Curb
Vamp” is his nil too willing prey.
Many of her typ? have been seen to
s»and patiently on the curb asten
sibly waiting for a street car only
to let car after car pass as they
. smile seductively at the passing
motorists. Hereafter policemen hHve |
been instructed to arrest those sirens
who wait for free and fancy rides.
It's .getting so a girl simply can’t I
have any fun at alt And no amount I
of vamping can reduce tha street
ear far*. •*«'* a difficult life
' ..--tftf; • . *
.*'■-«****;• ’&&» t. '««•;* Wr< . f'
FORTUNE FADES.
LONDON.—The Duchess of Fife.
King George's sister anil once ex-
tremely walthy now finds herself
financially embarrassed to such an
extent that she has been forced to
sell her almost priceless collection
of Romney paintings and many of
the antique furnishings of her pa-
latial London home. It is helieved
that the reason for her financial
downfall is to be found in'the over-
generous bequests made by Lord
Farquhar who served ns trustee of
the Duke of Fife’s estate from the
time of the Duke's death in 1912 to
1922. The estate itself is not large
enough to support the lavish be-
quests; hence the Duchess is forced
to sill many of her most prized pos-
sessions.
* A
Execute Three For
Inciting Rebellion
\ MEXICO CITY. Sept. 20.—UP)—
Three men have been executed at
Empalme. Sonora charged with in-
citing the Yaqul Indians to rebel-
lion.
Nogales dispatches do not identify
the men put to death but say they
carried documents showing they rep-
resented Mexican interests in Cali-
fornia and Arizona which incite the
aquis to rebel.
DALLAS SPOTS
DALLAS Sept. 20.—UP)—Spot cot-
ton 15.16; Houston 16.00; Galveston
16.15.
STORM
(Continued frcm Pape 1)
pent appeals for food water and
clothinp were answered hy special
relief trains dispatehed to the storm
area.
The death toll in the Miami vicinity
««•* placed at *01 by #1. Owen pen-
eral superintendent of the Florid:- '
Fast Coast railway of which- 500
were in the citv of Miami. 250 in
Hollywood and 1*4 in Hialeah. Oth-|
cr estimates listed 100 dead at Fort
laiuderdule and a similar number at |
Moorehaven 75 mile- northwest of
Miami where the waters from Lake
Okeechobee were whipped over the
dyk«. Forty of those reported
drowned were women and children !
'and unconfirmed reports said the j
road leadinp to Clewiston was strew ni
with bodies.
Clewistowi! was relieved washed
away.
The hurricane wns reported early
today to be centered 50 or*>0 miles
south of Pensacola where it was ex-
pected to strike this morning. AM
precautions have been taken there it i
was reported.
Negroes Start Looting
Looting broke out in the negro sec-
tions of Miami last night. Seven
suspects were arrested. Three hun-
dred special policemen were sworn
in for voluntary dutv and martial
law was ordered. At Hollywood 200
special officers were added to the
patrol force.
Cutting across from Miami north
to Fort Lauderdale the hurricane
attained a velocity of 120 miles an
hour leaving wreckage in its wake.
It roared across the Everglades and
passed into the (»ulf of Mexico with
only slightly diminishing intensity.
The East coast was not damaged
seriously. Fort Myers bore the brunt
of the storm on the West Const. Its
public utilities were put out of com- j
mission and it was isolated for sev-
j eral hours. Citrus fruit suffered
one damage.
At St. Petersburg several thousand j
trees were uprooted and water flood- i
ed the outlying districts of Tampa.
Drives Take Upon City
Striking the vast expanse of Lake
Okeechobee on its northwestern
sweep from the east coast the storm
hurled enormous waves against the
little city of Moore haven where Dr.
J. W. Mitchell estimated that at
least 10(1 persons had been drowned.
Residents were forced to the top
of buildings he said and 23 persons
were drowned when a two story frame
structure collapsed. He declared the
drainage dam built around the town
at a cost of hundreds of thousands
of dollars was wrecked and the
countryside flooded. Only the brick
business blocks and school houses
were on their original foundations.
Dr. Mitchell said and shells of small
houses had floated blocks from their
original positions.
Appeal for Troops
Responding to urgent appeals for
500 troops “as quickly as possible*’
from the sheriff at Miami Governor
J. \V. Martin dispatched several com-
panies and hospital units of Nation-
al Guardsmen to the scene.
The Pullman Company made its
entire resources of equipment avail-
able and the American Red Cross'
offered Its full facilities. Funds for
storm sufferers were being raised in
the sister cities of Florida and all
Red Cross chapters in large southern
cities were called on to rush sup-
plies.
The tropical hurricane originating
in the Bahmaas struck Miami and
that section of the east coast Fri-
day midnight and raged for. nine
hours. A brief lull about 8 o'clone
Saturday morning deceived hundreds!
into venturing forth to salvage their i
belongings only to be struck by a |
more terrific wind than the first. |
While virtually every building in
Miami bore marks from the hurri-
cane the 18 story Meyer-Kiser bank
building recently completed at a
t- -- w -w ... 11 ■—y
superstructure was twisted so badly
it was feared the building would
have »to be raxed. The grand stand
of the .Miami jockey Club and of the
Miami Kennels were demolished.
Shipping seeking haven In the
Miami harbor was hard hit more Hmmi
l«o small craft ineluding yachts and
pleasure boats being lifted from tho
water and splintered on the shore.
Hurricane warnings remain dis-
played from Hurwood. La. to Apa-
lachicola Florida and storm warn-
ing from the latter point to Tampa.
YOUNG NEGRO IS
SENTENCED HERE
A small boy hg>d twelve and black
is under the watchful eye of a pro-
bation oft leer. The boy has con-
fessed to entering three houses in
La Feriii and making away with
man ••• and sundry other things that
were lying around.
Juvenile couit this morning turned
I
thf colored lad over to the pr- ■
lion officer pending hie good 1
havior. I p to the time of hie die. I
fry he hud gotten away with stlvfl
ware®in <jne house $1R in money 1
another and a bicycle in a third. J
w«e caught leading one M m
houses and arrested. ■
MATT’S I
CAFE 1
The popular eating place 1
at Matamoros Mexico
1
Being enlarged to accom
modate 250 persons
New — Clean
Sanitary
All kinds of game
in season
Royal Cooking
A desirable place to
bring your family
■* ..\
* #
Whiteway Laundry
Phone 326 McAllen Texas
I
t 'I
Bet your last nickel on Sweeney’s Grape and Orange!
Soda Water and win by comparison in any company.^
Either large or small bottle.
Our bottled Coca Cola to doubling sales over last year.
There is a reason?
Brownsville Coca-Cola Bottling Co.
1911 1926
' SKELTON ABSTRACT CO. Inc.
Capital $25000
Brownsville Texas Abstractors of Land Title*
•....... ~y ..—.— •
BE INDEPENDENT
OWN YOUR OWN HOME
Build it on a lot in Brownsville purchased from
HENSON & LOMAX AND
HOUSTON & BROWNSVILLE DEVELOPMENT CO.
Maltby Building
g..' *
-..-.......... i .. ^
□ DELIVERY TO YOUR
HOME DAILY
COURTEOUS SERVICE
CENTRAL POWER &
LIGHT CO.
River Front Land
For a few days only I am authorized to sell
some fine land fronting on the river at a
very low price.
• If you are interested in a
REAL BARGAIN
S
See me at once
C. L. Jessup—Brownsville Texas
---1-------M-- -nB
DISTINCT ADVANTAGES I
• * ^ T „ Jgl
Here are sopie of the features which » safeguard
your business in this Bank.
m
Twenty-three years of successful service.
Capital surplus and undivided profits of ovel
$450000.00. 1
Conservaitve careful management.
United States government supervision.
Your wants given personal attention.
MERCHANTS NATIONAL BANK I
__of Brownsville^^^^^^l
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The Brownsville Herald (Brownsville, Tex.), Vol. 35, No. 78, Ed. 1 Monday, September 20, 1926, newspaper, September 20, 1926; Brownsville, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1379495/m1/4/: accessed July 3, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .