El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, October 3, 1914 Page: 3 of 32
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EL PASO HERALD
TTpfrk-End Edition October 3-4 1914
3-A
You Can Help Keep American Factories Running and Keep American Workers Busy on Full Time if
IF YOU. BUY GOODS "MADE IN AMERICA!"
"MADE IN AMERICA" The best reason in the wtrld Vhy you should
insist on having it; the one logical reason why you may expect belter value or
your outlay the one way to help this and every section of this great country
to thrive and prosper.
"MADE IN AMERICA" Of American products and by American
energy why should it not be better than if k were made elsewhere? The
examples of American made merchandise offered here this coming' Week sW
emphasize American supremacy in a manner forcible yet pleasing.
Beginning Monday and continuing the entire week ihe "Popular" will demonstrate to all El Paso and the visitors within her gales the wonderful resources of
American Mills and factories aided by the versatility and ingenuity of American Artisans and craftsmen in their various professions.
With the new era of unlimited production and a possibility of supplying where heretofore we were
supplied the manufacturers of America bring forth silks and woolens cottons and linen fabrics
ribbons and laces velvets and pile fabrics gloves and hosiery undergarments for man or woman
millinery modes that have an American charm utterly lacking in those imported. Garments aad ap-
parel of distinctive style leather goods jewelry and novelties notions and small wares too numerous
to mention These you have been many times told were made across the sea but now the "Popular
will show you these goods better goods that were "made in America" lower priced.
With the declaration of war involving nearly the entire eastern hemisphere and in a measure disturb-
ing the shipping and some minor industries even of this western world American capital and Ameri-
can artisans became aware of the opening hitherto unthought channels of commerce and manufac-
with the result that in the short space of little more than two months American energy and
tun
adaptability has placed the products of American mills if not ahead of at least in most instances.
on an equal footing with those of foreign manufacture which we so long thought better than those
made in America.
r
Featuring Black Silks That Are
'MADE IN AMERICA"
We employ only skilled
labor in our alteration de-
partment Expert fitter
and the best men tailors. t
Featuring Garments to Wear That Are
"MADE IN AMERICA"
Monday and Tuesday the first two days of "This Different Sale" will be devoted particularly to featuring black silk dress
materials of the various commendable grades made right here in America by American artisans. Our silk industry rivals that
of France so long supreme. Our woolen mills are supplying not only our own manufacturers but exporting nearly one third
of their products as well and now
Note the Economies of Buying "Made In America' Silks
Dame Fashion decrees Black Silks In the midst of the greatest black season known for years we launch El Paso's first ex-
clusive sale of black silks which includes every grade of black silks and velvets of a dependable character made in America.
Every yard offers a saving inducement. Below are a few of the many special items.
M IK. CREPE DE CHINE Heavy quality
high lustre jtsularly worth $1.50 yard.
Olade in Ametica Week." j - ?
Limit seien vards .. P .1 X w
WM. SKINNER'S LINING SATIN 26 m.
wide. Guaranteed. Regularly gold at $1.50
yard. "Made in America (t -I O f
Week" 3lc
24 IN. SILK BENGAL1NE For coats dress
trimming etc. Regularly worth 75c to
$1.00. "Made in America A r
Week" 't-yC
42 IN. CHIFFON VELOURS Beautiful
superior grade. Regularly a $5.00 value.
'Made in America. &A 1C
Week" -. ipfi-.IO
52 in. $4.50 Duebesse Satra $3.15
14 in. $S6 Satin Florence $3.29
10 in. $25 Satin de Luxe $1.95
54 in. $3.50 Satin de Luxe $3.29
40 in. $2.75 Satin Charmeuse $1.98
12 in. $1.75 Brocade Charmeuse $1.39
54 in. $350 Coat Satin $359
12 in. $3.00 Crepe Meteor $2.85
12 in. $2.25 Crepe Meteor $1.89
10 in. $L50 Crepe de Chme $1.15
52 in. $2.50 Satin Messeline $Z29
36 IN. SATIN MESSALINE and Liberty
Silk High lustre an excellent value at
$1.00. "Made in Ameriea Week." 7Q
Limit ten yards C
GEN. PUSSY WILLOW TAFFETA Fash-
ion's favorite 44 in. wide. Regular $250
value. "Made in America (t -f Q O
Week" pl.i70
500 YDS. 20 TO 24 IN. CHIFFON TAF-
FETA YARD 49c
Beautiful soft high lustre finish for waists
petticoats 'girdles etc. Xot a yard but is
regularly worth from 75e to $1.00. A r
"Made in Ameriea Week" iiC
54 IN. COAT SATINS AT $2.95 This
srrade sells regularly at $350 yard.
14 in. $150 Silk and Wool Poplin $1.39
12 in. $350 Sat Charmeuse $2.95
44 in. $350 Silk Faille $359
44 in. $3.00 Crepe Faille $2.79
14 in. $5.00 Duvetyn Crepe $4.45
14 in. $450 Canton Moire $3.95
14 in. $350 Suit Moire $2.95
12 in. $2.25 SUk Moire $1.95
14 in. $5.75 Suit Moire $4.85
14 in. $450 SUk Moire $3.95
36 in. $150 Skinner's SUk $1.35
85c
21 IN. COTTON BACK SATIN An excel-
lent grade with rich lustre finish 5e value.
'Made in America Week." OQ
Purchases not limited aw C
36 IN. CHIFFON TAFFETA An excellent
soft quality. Regular $1.25 value.
-Made in America Week" . .
44 IN. SILK-WOOL POPLIN Popular for
street wear. Regularly $L25 the yard.
'Made in America QC
Week" i70C
27 IN. "BOULEVARD" VELVETEEN
Guranteed fast pile fabric. Regularly $1.50
the yard. "Made in America J 1 A
Week" $JL.iy
36 in. $1.75 Chiffon Taffeta $1.39
36 in. $150 Satin Duchene $1.39
36 in. $1.25 Chiffon Taffeta 95c
36 in. $1.00 Chiffon Taffeta 79c
36 in. $2.00 Satin Francaise $1.85
27 in. $ 50 Jap Silk 45c
36 in. $1.00 Water Proof Silk 89e
36 in. $1.75 Moire Silk $1.35
36 in. $1.25 Chiffon Faille $1.15
36 in. $1.00 Measaline Silk 89c
36 in. Belding Guar. Lin. Satin 89c
In the manufacture of women's misses and children's garments to wear of all lands this country leads the world aad many if
not most of the raw materials of this enormous industry are the products of domestic mills. French dresses and French cos-
tumes are sometimes imported but more frequently the garmen: is a copy or a modification of the original. This season Ameri-
can designers have "found themselves" and now we have costumes and garments of American design that may weU be the
;nvy of the most famed foreign artists. In this instance the buying forces of the "Popular" ventured afar bat happily right
in placing early orders in anticipation of just the conditions that face the "too conservative" merchant today. As a result. The
"Popnlar's" judgment and forethought will save its patrons nuny dollars.
-POPULAR SPECIAL"
$10.00 S.8!. ...$10.00
"POPULAR SPECIAL" J?in nn
SUITS ulU.'JU DRESSES
"Made in America" and at the price the 'Made in America" An assku. lage of new "Made m Ameriea the snappiest styles-
most remarkable values shown in El Paso models that offer most surprising values the largest selection we have ever shown.
The above three items embrace a splendid showfeig of the very Infest modes having jast arrived from New York in anticipation of
$15.00
ferine that em
brace as many 'as 15 distinctive new jail
this sale. Kedingote and Basque models dealsaie in the suite ant ansae. Bahnacaaa and Cap effects in the coate.
POPULAR SPECIAL" tf -f r- ll ' POPULAR SPECIAL" tf -g r-' r( 'POPULAR SPECIAL"
sttttk loln.UU PRESSES aIO.UU 30ATS
'Made in America" Copies in most in- 'Made in Ameriea" by master craftsmen Made in America" An offering that ein-
ttances of the higher priced foreign made n appearance and style nneqoaled any-
zarments. where.
Popular Garments are not confined to the earlier uncertain styles bat present the newest modes as rapidly as they appear m the fashion
jentere of the world. The Popular Buying forces always generate! by one active member of the firm are always alert-for the new
LhinvR.
- . . .......... .... .. mrwvrrr t pni?I ITN .a. . ..
'POPULAK SftUlAl." CJOC rtfl rvrui.ajL. or-uu. CK till
DRESSES..' .JiO.UU :oats tPO.UU
Dffermg an almost unlimited choosing of Present a magnificent gathering of inimit-
the very newest styles. They're 'Made in able values and modes. "Made in Amer-
Ameriea." iea."
NEW SHIPMENTS OF WOMEN'S APPAREL planned and contraHed for a long way ahead that should sorpass In both style and
value giving have arrived just in time to enter this sale. Include: are Gowns and Costumes for afternoon aad evening wear entirely
new jnleU in street suite aad dresses coats wraps and furs. Alo a brilliant assemblage of exquisite daaciag CjOflfi flO
frocks rrices are quite moderate ranging from $15.00 $1950 $2530 $2859 upward to (JUUiUU
$25.00
"POPULAR SPECIAL"
SUITS
Invariably offer values that are impossible
f duplication. They're "Made in America.1'
X
New Blouses and Waists.
Paris modes but "Made in Ameriea"
by Americans $2.95 $4.95 up to ..
$25.00
Ne-w Skirts in "Wool and Silk.
Of foreign inspiration but "Made in Ameriea"
at $435 $635 up to
$25.00
feb
Featuring
Made in America
Specials
A large part of our laces come from abroad but the domestic industry has
a large and growing output in demonstrating which we will E2.f
specially feature "American Val Laces" at the dozen yards. ... 3U C
Silk Boot Hose "Made in America" the pair 25c
Children's Hose Made in America" 3 pairs for 25c
Women's Knit Undergarments various styles 25c
Women's Knit Union Suits desired styles 50c
Better grades of both hosiery and undergarments will be specially featured
representing values that cannot be duplicated by foreign made merchandise.
Great quantities of fancy goods jewelry silverware cut glass toilet articles
and the smaller wares including buttons braids spool cotton pins hooks
and eyes dress shields etc are the products of our own factories.
Complete Selection of
"Rogers 1847" Silverware
AMERICAN MADE CUT GLASS Splendid selections clear perfect crystal
deep rich cut a third less than imported ware.
AMERICAN MADE SHELL G00DS-5u.erior in quality and design greater
selections yet much lower in price.
AMERICAN MADE RIBBONS Better than imported. All the week we
will specially feature ribbons made in America from the narrow baby rib-
bon to the 18 inch brocaded girdle ribbons. But special attention Q j"
is directed to this selection at auOO
Which includes pretty Pompadour stripe plaid and floral effects.
'MADE IN AMERICA" NECKWEAR-Clever new styles. We have been so
long accustomed to buying or at least we thought we were buying imported
neckwear but just stop at the first aisle and ask C AND J f
to see these beautiful selections priced at 4at3 C 0 C
"Made in America" Toilet Goods
Scores of items will be shown some of the most noted products in these
lines They're "Made in America" consequently they're better and the
price is less.
Ready-to-Wear Catalogue Now Ready For Distribution
Featuring
Featuring Children's Garments That
Are "Made in America"
Practically all children's wear materials and all the little notions necessary to the manufacture of the gar-
ment are "Made in America." This combined with the tremendous outlet this store enjoys enables us to
bring together here in EI Paso many values that would be difficult to secure even in the great stores of the
eastern cities. During this "Made in America" week we will particularly feature the following special offerings.
CHILDHEN'S WOOL DRESSES.
Sizes 6 to 14 vears. (t QC
"Popular Specia'l" . . iP.iO
CHILDREN'S WOOL COATS
Sires 1 to 14 vears. tJ? Pi"
"Popular Special" . ipO.UO
CHILDREN'S WOOL DRESSES
Sizes 6 to 14 years. JC AO
"Popular Special" .. J)0. UU
CHILDREN'S WASH DRESSES
Sizes 6 to 14 vears. d? 1 A CT
'Popular Special" .. P 1 .tO
CHILDHEN'S WOOL DRESSES
Sizes 6 to 14 years. JS QP
"Popular Special" 30."0
CHILDREN'S WASH DRESSES
Sizes to 14 years. QC
"Popular Special" COC
The' above mentioned garments are offered in amazingly beautiful selections that include only the very
newest and most desired styles and materials. Amon; other garments featured will be
' Children's Hats Sweaters Middy Blouses Skirts Bath Robes etc.
Infants' Dresses. Slips Caps Coats Saeqaes Toques Leggings Kimonos etc
These and many other items will be offered at "Made in America" Prices.
"Made in America" Corsets
American made corsets are sold all over the world
but no matter whither or why The "Popular"
sells the Best Corsets in the World "Made in
America."
"Gossard" Corsets front lacing.... $2.00 up
"American Lady" Corsets $1.00 up
Warner's "Rust Proof Corsets.... $1.00 op
"Regis" Rtngo Belt Corsets $1.00 up
"Nemo" Lastikops Corsets $3.00 up
"Mme. Lyra" Corsets $3.50 up
"Franco" Corsets $4.00 up
The above corsets are sold with this store's
recommendation as being the most satisfactory
corsets possible to produce.
(.(.
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V liaBliila'sir
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Made in America
Millinery
The foremost millinery makers of America and there are a goodly number.
secure most of their supplies shapes and trimmings from domestic concerns
and. as is wet known. American birds donate annually an aIost unbelievable
quantity of feathers wings and sometimes the entire bird. During this sale
we direct special attention to the several notable groupings of trimmed hats
"Made in America" and featured at
$5.00 $7.50 $10.00 and $15.00
While scores of others copies adaptations and American inspired originals
will be shown at prices ranging upward from S1T.50 to 75.00
WHITE FELT CRUSHERS SPECIALLY PRICED AT 50
Featuring
"Made in America" Footwear
American factories annually export large shipments of shoes to foreign
countries and why not? They're much belter we all know that There's
no one thing that appeals more to the. well dressed woman than her footwear.
This "Popular" Women's shoe section is belter prepared than ever to meet
the demands of Milady of fashion or the masses with recommendable
correct shoes.. All the new models in all leathers and combinations of
leathers and fabrics. Our shoe salesmen are particularly obliging Let them
show yoH these shoes $2.50 to $6.00
Among the new arrivals are featured black patent leather plain toe button
shoes with whole quarter of black velvet brocade celluloid covered heel of
Louis Cuban type The Pair $6.00
it
America" Features in the Basement
Made in
House Dresses Monday Special . . . 49c
An extraordinary purchase of 30 dozen dresses: eieetkntly made of an ex-
cellent heavy grade of percale square neck 3-4 sleeves triased with con-
trasting material. We are obliged to limit purchases Two to a customer.
Blankets the pair ...69c to $25.00 Comforters 85c to $35.00
Outing Gowns 59c to $2.00 Madia Sheets 50c to $1.50
Pillow cases lie to 50c Bed Spreads 98c to $15.00
And innumerable domestics wash materials and articles of apparel very
moderately priced.
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Slater, H. D. El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, October 3, 1914, newspaper, October 3, 1914; El Paso, Texas. (https://texashistory.unt.edu/ark:/67531/metapth138256/m1/3/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .