El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, July 29, 1916 Page: 3 of 32
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Week-End Edition July 29-30 191b".
EEatramces To New Aiaiaesc Qh&
Sasa Azttoiai St. Mesa Ave.
AiacS I Ias'ta EI Paso Piasao Co.
Oan Texas iSfereet
Charge Ptiarclhiases Made Here
Os& Moiaday Will Be Entered
Oza Youis Aiagisst Accounts
SSuay Liberally
14TH YEAR.
EL PASO TEXAS SATURDAY JULY 29 1916.
EL PASO'S MOST PROGRESSIVE STORE.
ftJL PASO MJSKAJLD
JlL y All cMdJC
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Of Undermusliras
" (Fourth Floor)
'TpKL F oarih Floor will be fairly abloom Monday with
fresh new white undermuslins at the most mareIous
Mid-Summer reductions surpassing anything you have ever
been offered at this time of the year. This announcement
contains only a representative number of the sale specials
md there will be many others at equally as great savings.
Not only our regular stocks have been included in this
event but scores of new arrivals.
Oc
UNDER-
MUSLINS 39c
Gowns
Envelope
Chemise
Plain
Chemise
Corset
Covers and
Drawers.
Beautifully
trimmed
with dainty
lace and
Our
regular 45c
line at a
garment.
S9c
75c
95e UM'KRMUSLIXS 75c Hundreds of
kpretty styles in Gowns Corset Covers
Drapers Envelope Uhennse Combination
Suits Wide Flare Petticoats Princess Slips
and Plain Chemise. The ribbon run effects
are new and the laces and embroideries
used in trimming these beautiful garments
are or the most loveiv designs ana best
-qualities. Our regular
95 line at a garment
$1.45 UNDERMUSLINS $1.23 Envelope
Chemise Combination Suits Gowns Corset
Covers Drawers Princess Slips and Wide
JJ?lare Petticoats. These dainty garments
are made from fine nainsooks cambric
longcloth and muslin. Embellished in
handsome laces embroideries and ribbons
Our regular $1.45 line P f CT S
at a garment Qjii.oZzrLJ)
$1.95 UNDERMUSLINS. $1.48 Dreamy
lacy Gowns Envelope Chemise Corset
Covers Drawers Plain Chemise and Petti-
.coats. Made of softest lingerie cloth nain-
sooks and lougcloths and trimmed in an ar
tistic manner with sheerest embroideries
and finest laces. Some have hand-made
flowers and cabashons. Our regular $1.95
line at a rff A o
garment " y O
' ftEW WIDE FLARE MUSLIN PETTICOATS Daintily lace
trimmed; also some with scalloped flounces. They sell reg
ularly for 5i.yj and S'.-to. August
Clean-Up Sale price each at g
MUSLIN CORSET COVERS Made of fine soft muslin;
embroidery trimmed. With or without sleeies. Our regular
wc values -
at each only AL (T
e oe
Undergarments
(Fourth Floor)
ANOTHER Fourth Floor feature of the August Clean-up
C.I- ..ll u. .L. .1 - - :.. n. i -. .
.jaic ui uc uic (.iidiming cxquisue repe ae lhme
jjjngene. We have assembled a large new collection and
added our own beautiful stocks. The prices are the most
interesting you have ever seen offered. Included are hand-
somest Envelope Chemise and Camisoles all priced at these
wonderful reductions:
CREPE DE CHINE CAMISOLES-Pink or white. Some
daintily trimmed with fine laces; others show touches of
hand embroidery. They are values that range from $1.95
iQSO.X While they last (limit one
l3i customer) at each.
H
BEAUTIFUL ENVELOPE
CHEMISE Made of fine
pink or white crepe de chine.
Gorgeously lace trimmed;
also fine tailored styles. Ac
tual $4
values at each
6
A BeteoMimed Effort With a Logical
Re&soi B&cK. f It
MALF the satisfaction of a "Clean-Up" lies in the certainty of knowing that the values a store gives will make
many new friends and create permanent trade at least that's the feeling that prevails here strongly on the eve
of our annual disposal of all odd lots and "loose ends" of Summer merchandise. The spirit with which the
entire organization has entered upon the task is one of enthusiastic endeavor. And why shouldn't each member be
enthusiastic since more friends foretell more business for the store and more
business brightens the future of every one here.
Many good goods have lingered too long. For us they serve no definite purpose
but for you they present an opportunity to save up to half. The sale lasts but
a week. It starts Monday morning next at eight-thirty sharp. Sharp eyes will
pick the cream of the offerings first of course!
White & Colored Wash
Goods And
Sixth Floor Items
Vers
R
That Are
NOVELTY
VOILES Sheer
high - grade quality
showing all new
weaves woven
thread embroidered
novelties sports
stripes and black
and white effects 36
to 42 inches wide.
Nice assortment of
shades. The yard
45c
JAPANESE KIMONO
CREPES Quaint de-
signs. Colorings of
blue green pink
lavender and grey.
Regular 23c value at
the yard
19 c
MUTE DRESS AND
BLOUSE FABRICS
Sheer and dainty.
Striped novelties
marquisettes and all-
over weaves rice
cloth shadow plaid
and embroidered
stripes. 36 and 40
inches wide. Special
the vard at
5c
WHITE SKIRTINGS
Herringbone a n d
striped novelty ef-
fects. Extra special
values. 36 to 40
inches wide. Priced at
the yard
25c
C Ii O S S BARRED
N A INS 00 K 36
inches wide. Ideal for
general use. Especial-
ly adapted to the
making of men's un-
derwear drees etc.
In three qualities.
10-yard bolts at
$1.50 $1.19 and
95c
ROUND JAPANESE
DOILIE SETS
Printed in pleasing
designs. Two shades
of blue. Each set
contains six 6-inch
six 12-inch and one
center piece to match.
Quaint and good
looking. A set at
.1.
PART LINEN
TABLE CLOTHS
72x72 inch hemmed
part linen table
cloths. Also 72-inch
scalloped round table
cloths. Pretty and
neat desijms. Extra
special value at each
L50
Moiaday--An Authentic Display Of
American
j&lfc'Snl
For Fall aiadl Winter 191617
TThRESS in the Fashion of the Morrow "The Popular" keeps not only in style but ahead of
" style. In almost every department is shown some new American style for Fall and Winter
1916-17. The buyers of few large stores in America spend as much time and energy in selecting
their stocks as is spent in securing the right things for The Popular Dry Goods Co. Many are here
now ready for your inspection.
WOMEN'S
BLOUSES A
big clean up of
women's White lawn
and organdy blouses
in nifty styles. Odds
and ends left from
our great 59c sale.
While they last and
that won't be long
take your choice at
each.
New Fall iaifcs
SUIT coats are frequently
three-quarters and one-
half length.
A few of the jackets are hip
length.
The Jroyen Age influence Is
apparent in the coats.
Other suit coats are made
with fitted backs darted
fronts and rippling basques.
Russian blouses still hold
their place.
Vest effects are ued in dres-
sier models.
Fall EJresses-
T- REAT dversity in styles.
Onc form of silhouette
shows the fitted lxxliee and
flare skirt; another the loose
wait with straight line skirt.
Waistline may be normal
Empire and low.
Moyen Age styles are relived.
The princess line is used in
modified form.
Long draperies also draped
bustle effects are featured.
IIigh oltoker collars are an
important new note.
Polonaise draperies are intro-
duced. Newest skirts have nine to
eleven gores.
Dressy gowns are distended
with oft boning or with stif-
fening material.
MewFallSKirts
"GpULLNESS at the top is a
-- feature.
The extreme flare skirt meas-
uring 5 yards or more at the
hem is widely represented.
Many of the skirts are dis-
tended by soft bones or stiff-
ening. Long overskirts appear in
new forms. Skirts made with
nine or eleven gores are
shown.
Fall Blouses-
B LOUSES as a rule are
worn outside the skirt-
Novelty middy blouse of taf-
feta or crepe de Chine.
Taffeta models cloe-fitting
and reaching to the knees arc
an extreme style.
Models of basque type with
fitted back and dart fronts
are launched.
Dark colors predominate.
Fall Millinery
SHAPES for early Fall
Millinery are in satin
faille and felt. Combinations
of felt with velvet and felt
with satin are hown.
Shapes are chiefly medium-
sized anil large with empha-
sis on the larger zes.
The marquie. the Napoleon
and the broad-brimmed pic-
ture hat with bell-shaped
crown are the forms most in
evidence.
:5c
51(
Lady
1 SaleOf Ameocami
Crsete9 At $20QO
'OND AY in our Fourth Floor Corset Shop we offer beautiful Pink
Broche and White Batiste American Ladv Corsets trimmer ;ik Tr'ck
Crochet Lace and ribbon run. Six extra strong hose supporters. Sizes 1 9 to
26. The manufacturer made us a special concession on these corsets to enable
us to otter them m our August Clean-Up Sale
at the extraordinary low
price of
r ILinene Brassieres 75c
WOMEN'S $5.00
WOOL SKIRTS
$2.75 Unexpected
good fortune is this
which comes about
through a chance pur-
chase from a leading
Eastern maker. The
skirts are expertly
tailored from good
quality serge gabar-
dine black and white
wool velour checks
cravenettes and nov-
elty mixtures. All
made in 1916 styles.
All size waist and
length measurements.
Regular $5 values
at each.
TURKISH BATH
quality. Size 22x
44 inches. These
towels are neatly
hemmed. Special in
the August Clean-
Up Sale each at
22c
AMERICAN
PRINTS (Cali-
coes) In shirting as
well as dark colors.
We own these fab-
rics at a price that
enables us to offer a
limited quantity
(limit 16 yards to a
customer) at the
special price of a
yard.
l-4c
PERCALES 36
inches wide. A com-
plete range of Fall
Patterns in both dark
or light colors. These
goods are all abso-
lutely fast shades
and in a quality most
desirable for school
or house wear. Mon-
day a yard at only
$1.50
WACH and every one carries some distinctive note to harmonize with the 12 l2c
f daintiest lingerie but everv stvle. desicmed as thv am lw mrt vnoric
properly fulfills the brassiere's function; namely to shape the figure above the
corset. We have pink silk brassieres trimmed with pretty laces; white linene
brassieres embellished with ecru or white heavy laces; others trimmed with
embroideries and ribbons. Styles to wear beneath a coat or heavy blouse and
many to serve as backgrounds for the most transparent waist. See these choice
conceptions of underdressing here tomorrow!
New Fall 11
d Dress Goo
(Third Floor)
"7" OU'will thoroughly enjoy a visit to our New Silk and
Dress Goods Department on the Third Floor. It is de-
lightfully cool and airy and has perfect daylight throughout.
With the wonderfully complete stocks of beautiful fabrics
shopping is made a real pleasure. Even at this early date
we are showing many advanced novelties in silks and wool-
ens for Fall. We cordially invite our patrons to visit this
mammoth department and inspect our beautiful fabrics
which are arriving daily and become familiar with the cor-
rect styles and materials for the coming Fall season.
NOVELTY
STRIPED
TAFFETAS
36 and 40
inches "wide.
Ideal for
skirts and
dresses. All
new designs
shown in
b c a u t i ful
col oi- combi-
nations. These striped
taffetas are most popular for early Fall
XOVELTY CHIFFOX TAFFETAS A
special lot. Just the fabric for skirts
dresses and in combination with other ma-
terials. Shown in stripos and plaids. Spe-
cially priced at f p
the yard V6C
SATIXS They promise to be very popu-
lar the coming season. "We are now show-
ing some beautiful novel effects in satin
finished fabrics. See them!
MEN'S SHIRTS MADE TO MEASURE
Ye tailor custom made shirts to vour
measure for one dollar each. TVe have an
expert shirt cutter and guarantee the
work to be of the veiy best tvpe. We are
showing a beautiful line of silk shirtin" for
$1.00 to $2.50 a yard. Try our shirt nfaker
once and you will be convinced that shirts
made to your measure are most satisfac-
tory. Remember we make them to vour
order m our Silk gfc sr
Section for LOO
GEORGETTE CREPE Extra special for
Monday's selling-2.00 grade of fine
Georgette Crepe suitable for Bl uise
Shown in flesh onlv. A big t-H cr."
value at the yard ef3 1 e O y
WHITE SPORT SILKS- We are showing
a big assortment of the verv popular white
sport silks for suits coats and skirts. You
will find wash Satins." Shantungs Rajahs
Tiissahs and La Jerz. These silks are verv
much in demand.
irice range OiS & 3? O ?
jtu &u jp&oi
from
WASH HABIJTAIS-36 inches wide. All
silk quality for blouses and dresses. Shown
in novelty stripes checks and plaids." Very
speciallv priced at Oi
the yard C
SLLVERBL00M We are showing a beau-
tiful line of sport stripes in tliis new and
popular fabric especially designed for
separate skirts. Special g?Ti
a yard at 5
SPECIAL NOTICE This is the last week
for special Summer rates in our Tailoring
Department. Our new Fall Suitings are
here in exclusive patterns and our advance
Fall Fashion Plates are now on display.
Summer rates for tailoring prevail all
sVCCK' 14 o
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Slater, H. D. El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, July 29, 1916, newspaper, July 29, 1916; (https://texashistory.unt.edu/ark:/67531/metapth138390/m1/3/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .