El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, August 12, 1916 Page: 3 of 32
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vTeek-End Edition August 12-13 1916.
EBtrancesto NewAiuaes ora
Sara AsttoEiio St. Mesa Ave.
asadl Tfiartx El Paso Piasao
Company On Texas .
We Close Satisr3ays HJuarinigJ Au.
at 1 P. M. --Mesa's Store (SL Worn-
era's SBaoe Dept. isa El Paso Piazao
Co. Open Till 9r30 P. M.
14.TH YEAR.
EL PASO. TEXAS SATURDAY. AUGUST 12 1916.
EL PASO'S MOST PROGRESSIVE STORE.
TUT
Q
EL PASO HERALD
Qjs
3
l
Women's Children's
f New Fall Apparel
i.j
Arriving
J
'OW is tlie .accepted time for
Newness Variety and Novel
ty to appear at their highest
point of efficiency here and in
evidence that -Ave have not failed
in the duty we owe our public we
submit these carefully chosen
Pall stocks. It is a duty which
as recognized distributors of re-
liable information in all matters
relating to fashion features for
the new season is. we think well
fulfilled.
Like sunlight on Autumn leaves
the store today makes a picture
of wondrous beauty Avith its
wealth of new things so good to
look upon. We urge 3-011 to come
and enjoy it to the full while
like the colorful foliage of Fall
the chami is most fascinating.
Come for the first glimpse of
Fashion's Favorites in the "World
of Woman's Dress.
ere Are Fair Samples
Sixth Floor Values
DUST CAPS Made of
Percale Lawn and organ-
die. Choice Mon- -fl f
daveach.at &J
HEMMED CROCHET
SPREADS Size TSxSS
inches in a good heavy
quality particularly
adapted to rooming-house
needs. Monday Special
each 9Q
72 INCH UNBLEACHED
SHEETIXG A few bolts
of 8 4 brown sheeting in a
quality we are discontinu-
ing. Close out OO)
nriee a vard at W
BLEACHED TURKISH
TOWELS In a good
stout weight and generous
size 22x44 inches. This
towel will be a sixth floor
special Monday O
at each
(Sixth Floor)
;c
Linens Maud EsEnbroidered
By Msae. G. Ramoraetfte
Expert Artist (Q Designer
-p EGARDLESS of the extreme scarcity of Table Lin-s-ens
both by the yard or the pattern cloth we have
a most wonderful stock to show you. The Low Prices
here are a surprise especially to those who have recently
compared Xew York and Chicago prices on Table Linen.
We invite you to inspect the different lines and advise
. vou to lav in a stock immediately.
r
. Most everyone knows what exquisite Hand Embroider-
ing we are doing on linens. The work is done by Mme.
G. Ramonette an artist and designer as well as em-
broider and lace maker.
Most any motif or design can be carried out in her work.
For the Balance of August we will Initial 12 Napkins
with 2 inch initials and one 5-inch initial on Table Cloth
in Script Old English or Block letter. & rjj (T(Pi
Embroidering the set only p O o J) L
This includes any linen set bought in the department re-
gardless of price.
Samples of the work shown in our Linen Section on the
Third Floor.
i
seus
ead A
iTlTN
il Shoes-
1 Albowt It-
'TpHE woman of fashion has as
J- mam- corsets as she has
shoes and changes her corset as
often as she changes her toilette.
This may sound extravagant but
it really is not for corsets that are
worn interchangeably and "rest-
ed" from the heat and friction of
the body last much longer than
r-orsets worn continuouslv.
The skilled maid prolongs the life of a fine
Madame Lyra Corset by smoothing out the
fabric if it is wrinkled anywhere as soon as
the corset is removed. Then it is thoroughly
aired before being returned to its sachet
covering.
Among the innumerable designs of
Madame Lyra Corsets there is a model
individually designed for "you."
rnces fi
range.
.50 To $15
5icini
o -n -rrr
OEMCSUl
With Ex
g Bee
rireTcDsvrceo
4m sMromi
Ieh Hornm
mttave
Cosmfor
tur
THIS is our Annual distribution of undernriced Furniture and furnishings of quality at which the uppermost
features are newness of pattern and the wide variety for choice. Every piece of furniture floor coverings cur-
tains and draperies concerned in the sale is sound to the core and every article for decorative purposes has high
quality to commend it to the critical and cautious buyer. The stock was all contracted for future delivery months
ago at prices prevailing when labor and material were considerably below the present costs therefore true econo-
mies are made possible. Included are a host of happy suggestions
Ff A SiiiigleRoom Or AmBEnttire Housse
WE submit that with the Vacation Season rapidly drawing to a close thoughts of the indoor life will naturally
arise. And we have anticipated and prepared to visualize the thought with these unusual offerings. With
interior surroundings more pleasing to the eye and more suggestive of comfort the happiness of home life will cer-
tainly gain immeasurably.
For
Still
p TT T) "u o n
m& luimoieuEiDmo if unrinisraireo
AUiiri&iiEiis9 Draperies Cr etoEnu
9
9
(Csufpet Sweepers (-nyvawiM (H Fancy Hs&K.et
WHITTAL'S FRENCH WILTON RUGS-
"The rug STANDARD." Large assortment
of wanted colors and patterns. "Once use
a Whittal. you'll always demand a Whittal."
9x12 ft. Anelo Persian Rugs $68.00
8.3x10.6 ft. Anglo Persian Rugs . . . .$61.75
6x9 ft. Anglo Persian Rugs $38.50
36x63 in. Anglo Persian Rugs $10.75
27x54 in. Anglo Persian Rugs $ 6.75
9x12 ft. Anglo Indian Rugs $60.00
8.3x10.6 Anglo Indian Rugs $55.00
6x9 ft. Anglo Indian Rugs $33.50
3663 in. Anglo Indian Rugs $ 9.75
27x54 in. Anglo Indian Runs $ 5.75
LARCHMONT WILTON RUGS The best
all worsted medium grade Wiltons on the
market. Beautiful line of colors and pattern
9x12 ft. Larchmont Wiltons $35.00
8.3x10.6 ft. Larchmont Wiltons ..$32.00
6x9 ft. Larchmont Wiltons $22.00
4.6x7.6 ft. Larchmont Wiltons $12.50
36x63 in. Larchmont Wiltons ..'. $ 5.95
27x54 in. Larchmont Wiltons $ 4.50
ONE-PIECE AXMINSTER RUGS No
seams to wear out. Only a few patterns
left. To close out these lines we make the
following special prices:
9x12 ft. Axminster Rugs $12.50
27x54 in. Axminster Rugs $ 2.45
AXMINSTER RUGS Urge line of hand-
some patterns and colors. These rugs are
all wool and dyed with the best fast color
BETEi Its'sM h?:vtf S--' aaLvtfBfnr
gls vrm wj rz--4 ysn w
mi 0k&v mE
dyes. Priced lower than the present mill
prices.
9x12 ft. Axminster Rugs $22.50
8.3x10.6 ft. Axminster Rugs $21.00
3x6 ft. Axminster Rugs $ 4.50
FIBER. AND FIBER AND WOOL RUGS
Also Crex Grass Rugs. A small line to close
out comprising the wanted patterns and
colors.
9x12 ft. Rugs each $8.95
8.3x10.6 ft. Rugs each $6.75
6x9 ft. Rugs each $4.98
3x6 ft. Rugs each $1.59
NOVELTY AND FANCY WORK BASKETS
AND TRAYS Japanese and German manu-
facture. A large assortment to meet all re-
quirements. Prices marked down for this
Clearance Sale.
ALL ODD PIECES OF FURNITURE.
LAMPS AND SCREENS-Including shoe
boxes muffin stands serving tables odd
chairs one 3-piece Circassian Walnut Bed-
room set telephone desk and stand tab-
ourettes upholstered -n
chairs and lounges at
SHADES AND RODS We measure and
furnish estimates on all shade orders FREE
OF CHARGE whether for one shade or an
entire house or building. During this sale
we will make very special prices on all
orders taken for shades or solid brass rods.
Give us your order now.
PlaiminfiL
Vacations
95c
MATTING SUIT CASES Well made:
metal corners; brass catches and
locks. Size 24 inches.
Very special at each.
IvIATTiNG SUIT CASES Leather
trimmed; heavy leather corners; brass
catches and locks.
Special each at
IMITATION LEATHER AND FIBER
SUIT CASES Heavy reinforced
leather handles; brass catches and
locks. Special
each at
IMITATION LEATHER SUIT CASES
Leather corners leather straps and
brass catches and lock g$ f g
Special at each. AOj
GENUINE COWHIDE LEATHER
SUIT CASES Leather straps; brass
catches and locks; sizes 24 inches.
Extra special. tfJ? 9 tf CS
each at 4.9 8
FULL LINE OF SUIT CASES
Leather and matting; also hand bags.
Prices start at $20 and go down by
easy stages. 2.00
FULL LINE OF TRUNKS Including
steamers wardrobe and regular trunks
in all sizes and from the cheaper
trunks to the finest Fiber and Ve-
neers. All at special prices.
WILD'S LINOLEUM The best
linoleum for El Paso." as it is soft
and pliable and does not crack in
this high and dry climate. Once
you use Wild's linoleum you will
always demand that kind. Priced
at the square yard as follows:
A Grade Inlaid $1.65
B Grade Inlaid $1.45
C Grade Inlaid $1.25
E Grade Print 65c
D Grade Print 75c
CARPET SWEEPERS We carrv
a full line of the famous Bissejl
Carpet Sweeper the only sweeper
that gives entire satisfaction to
the housewife.
Bissell's Grand Rapids $2.95
Bissell's Ideal $3.95
Bissell's Triumph $4.25
Bissell's Superba $5.25
OILS AND MOPS The "O'Cedar
line" this line is the best on the
market for furniture and floors
and gives satisfaction where others
fail.
Large Triangle Mops $1.15
Small Triangle Mops 75c
Four Ounces of Oil 23c
Half Gallon of Oil $1.35
One Gallon of Oil $25
Small Dust Rags 15c
Large Dust Rags 45c
Dustless Dusters with handles 19c
CURTAINS A ery large and
handsome line of curtains in-
cluding Swiss plain and ruffled;
"Quaker" laces in ecru and white;
imported nets in white and cream;
scrims and Scotch madras cur-
tains. 2z 1o 3J2 yards long
This line is too large to quote
each price here so choose from
any curtain in
stock at
CRE-
yard.
1-5 O
SHORT LENGTHS OF
TONNES Worth to 35c
Large assortment of patterns and
colors to close out -n r
at a yard. IOC
SHORT LENGTHS AND SMALL
PIECES OF OUR REGULAR
LINE OF CRETONNES Urge
assortment of colors and patterns
for use in any room in the house;
tk.faanty 1-5 Off
50-INCH SUN FAST OVER-
DRAPERY Comes in dark or
light colors suitable for Iiing and
dining rooms. Guaranteed to
sun or water. Special r o
a yard at OC
38-INCH SCRIM AND MARQUI-
SETTE Plain or with one-inch
satin border. Comes in white
cream Arabian or ecru. Worth
25c to 35c a yard.
Special a yard at
21c
QUAKER LACE NETS-Large
yanety of patterns for every room
in the home or office. Shown in
ecru or white. Worth to 85c
Special a r
yard at OS?C
FULL SIZE TAPESTRY COUCH
COVERS 60 inches wide by 8
feet long. A beautiful line of
colors and patterns.- Values to
$6.50. Special gt A J7 e
each at $fylD
FRENCH CRETONNES. DAM-
ASKS AND VELOURS Wz to
3-yard lengths of Imported French
Cretonnes. Damask and Velours.
These are our sample lines of im-
ported and domestic high grade
drapery and upholstery fabrics
from our Spring line and we
wish to close them out to make
room for our new patterns for
hall. Spe-
cial at
Waslh Fabrics
UiMlerpriced
32-INCH AMOSKEAG DRESS CHAM-
BRAYS A large selection of new
patterns; checks of all sizes plaids
too. stripes and plain colors. Now is
the time to stock up on materials for
school dresses and house dresses.
Extra special values -a cp -a fj
a yard at a.Ar J. C
27-INCH DRESS GINGHAMS New
patterns stripes plaids checks and
plain colors. All colors shown. A
value that cannot be
duplicated at the yard.
SPORT STRIPED GABARDINE
Blue black and pink stripes. 36
inches wide. Excellent style for those
new sport stripe combination dresses.
Plain colors or white to correspond.
Underpriced. g
at the yard. IC
32 INCH SHIRTING MADRAS An
extraordinary assortment of stripes in
all colors for men's shirts boys
blouses bungalow aprons etc Regu
lar Z3c values. Special
the yard at
Advance Showing' Of !
Dress Goods For Fall Ci
THE new Silks and Velvets Dress Goods and Suitings for Fall are now on display in large as-
sortments all of which show style beauty and value. Visit our large cool airy daylight yard
goods departments on the third floor and become familiar with what is new and stylish.
HEAVY STORM SERGE All wool; 52
inches wide. AH the wanted colors shown
here. $1.25 value. Ideal for children's
school garments. Special r- q
a yard at OC
GOLFINE CORDUROY Shown in a com-
plete color assortment for Sport Skirts and
Coats. Regular $1.25 alue.
at a
yard.
FANCY STRIPED TAFFETAS AND SAT-
INS Shown in a large assortment. Ideal for
skirts and dresses. See these noe!ties
priced at a yard
98c to
3.50
98c
(QjiSSl &ffi) l
SILVERBLOOM The cloth that you hae
seen so extensively advertised. The beau-
tiful awning or sport striped fabric thai
you hae been wanting for a skirt. See it
here in many designs. S(Ob
A yard at 3 C
36-INCH CHIFFON TAFFETA
Shown in most all the wanted plain
shades. Worth to $2.00 a yard. Soft
heavy quality. Extra special for Mon-
day a yard. r A s
at ljpo4'5
1 i rw
cial. at A- UI
f Silfes d. Woolen
fc&ys W Mil;!? IioI
C'HLFFOX BROAD-
CLOT1I Beautiful
color assortments. This
fabric will be exten-
sively worn this Fall.
See the splendid val-
ues we offer at a yard $1.75
$2.00 $2.50 o) (0.-T&
and spJOo'M'
ARMURE ROUSSEAU This is one of the
many attractive new Fall silks that is being
shown at "The Popular." It has a crepe
Armure weave with a taffeta finish which
makes it one of the most exquisite and
adaptable silks for the new Fall gowns.
Shown in all new shadings rfg. jp gT
42 inches wide at a yard o L'
CHIFFON VELOUR v are showing a
beautiful quality of imported chiffon dress
weight velour in the wanted shades for Fall
such as Midnight Blue. Raisin. African Brown.
Oregon Green. Asphalt Taupe. Burgundy
Navy. Paon Blue. Black. Geranium. Delf. Pe-
ony. Apncot Orchid Ceil. Rose and Ivory.
42 inches wide. 5 tj &ir
A yard at 7.50
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Slater, H. D. El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, August 12, 1916, newspaper, August 12, 1916; (https://texashistory.unt.edu/ark:/67531/metapth138402/m1/3/: accessed July 12, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .